Mikasa Launches I Do TM and a Bouquet of Floral Dinnerware Designs at Spring 2011 New York Tabletop Market

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2 Mikasa Launches I Do TM and a Bouquet of Floral Dinnerware Designs at Spring 2011 New York Tabletop Market New York, April 2011 Mikasa, the leader in tabletop fashion, adds the wedding-inspired I Do TM dinnerware collection and a bouquet of fresh floral dinnerware designs to its collection at New York Tabletop Market. I Do caters to today s bridal couple, offering four formal dinnerware looks that reflect the most important elements of the big day. The new florals offer a variety of organic looks that bring the beauty of the outdoors inside for a refreshing look on the table. As with all Mikasa dinnerware, the new collections offer fashion, quality and style at price points that meet the needs of today s consumer. For more information about Mikasa or any products from Lifetime Brands, please contact Lisa Lochner, PR Manager, at lisa.lochner@lifetimebrands.com, # # # 2

Table of Contents New Pattern Previews at Tabletop Market I Do TM Bridal Collection Bouquet p. 5 With This Ring p. 6 Fondant p. 7 Gown p. 8 Parchment Modern p. 9 Parchment Ivory p.

3 Table of Contents New Pattern Previews at Tabletop Market I Do TM Bridal Collection Bouquet p. 5 With This Ring p. 6 Fondant p. 7 Gown p. 8 Parchment Modern p. 9 Parchment Ivory p. 10 Love Story Square p. 11 Countryside Scroll p. 12 Microstripe Square p. 13 Midnight Platinum p. 14 Midnight Black p. 14 Artistry p. 15 New Patterns Coming to Retail Spring/Summer 2011 Shimmer Square p. 17 Precious Gem p. 18 Pearl Elegance p. 19 Microstripe p. 20 Silver Spheres p. 21 Orchid Couture p. 22 Butterfly Allure p. 23 3

4 New Pattern Previews

Bouquet From the I Do TM Collection 2011. Lifetime Brands, Inc. All rights reserved.

5 Bouquet From the I Do TM Collection Lifetime Brands, Inc. All rights reserved. Mikasa introduces the I Do TM collection, featuring four weddinginspired designs Bouquet, With This Ring, Fondant and Gown. Each design brings an element of the wedding to the dining table for a lifetime of love and memories. Mikasa Bouquet is a lush, romantic pattern that evokes the beauty and elegance of a bride s bouquet on high-quality porcelain. The graceful floral design, rendered in soft mica hues, is accented with platinum and enamel dotting for a feminine look for formal entertaining. The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate, a teacup and a saucer for a suggested retail price of $ Accessories include a rim soup bowl, an oval platter and a vegetable bowl. 5

With This Ring From the I Do TM Collection 2011. Lifetime Brands, Inc. All rights reserved.

6 With This Ring From the I Do TM Collection Lifetime Brands, Inc. All rights reserved. Part of the I Do Collection, Mikasa With This Ring is a contemporary and sophisticated pattern that is inspired by the rings exchanged between a bride and groom. The soft white textured background is accented by a mix of matte and shiny platinum, creating a modern yet romantic look for the table. The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate, a teacup and a saucer for a suggested retail price of $ Accessories include a rim soup bowl, an oval platter and a vegetable bowl. 6

Fondant From the I Do TM Collection 2011. Lifetime Brands, Inc. All rights reserved.

7 Fondant From the I Do TM Collection Lifetime Brands, Inc. All rights reserved. Mikasa Fondant, part of the I Do TM Collection, is a playful pattern that offers a sweet reminder of your wedding day when dining in the ever-after. The soft pearlescent background evokes the feel of icing while enamel dots add the finishing touches in a chic and sophisticated way. Made of high-quality ivory porcelain, this timeless pattern is perfectly elegant for formal entertaining. The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate, a teacup and a saucer for a suggested retail price of $ Accessories include a rim soup bowl, an oval platter and a vegetable bowl. 7

Gown From the I Do TM Collection 2011. Lifetime Brands, Inc. All rights reserved.

8 Gown From the I Do TM Collection Lifetime Brands, Inc. All rights reserved. Part of the I Do Collection, Mikasa Gown features delicate lace texture with enamel dotting, reminiscent of the delicate buttons of the wedding dress. The beautiful champagne mica and platinum design adorns high quality ivory porcelain for a truly stunning and romantic feel for formal entertaining. The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate, a teacup and a saucer for a suggested retail price of $ Accessories include a rim soup bowl, an oval platter and a vegetable bowl. 8

Parchment Modern Mikasa Parchment Modern offers a fresh updated

9 Parchment Modern Mikasa Parchment Modern offers a fresh updated look inspired by Parchment, a best-selling Mikasa formal dinnerware pattern. Parchment Modern features an oversized scroll design that spills playfully out of an ivory border. Made of high-quality porcelain, this timeless pattern is perfect for formal entertaining. The five-piece place setting includes a dinner plate, a salad plate, a rim soup bowl, a teacup and a saucer for a suggested retail price of $ Accessories include an oval platter and a vegetable bowl. 9

This elegant collection is accented by inner and outer borders of platinum.

10 Parchment Ivory Introducing Mikasa Parchment Ivory, a new color added to the successful Parchment collection. This fine china porcelain pattern has a subtle champagne border embellished with a beautifully detailed scroll design. This elegant collection is accented by inner and outer borders of platinum. The five-piece place setting includes a dinner plate, a salad plate, a rim soup bowl and a teacup and saucer for a suggested retail price of $ Accessories include an oval platter and a vegetable bowl. Parchment dinnerware is also available in silver. 10

Love Story Square 2011. Lifetime Brands, Inc. All rights reserved.

The timeless design that has made Love Story a bridal favorite is now available on a contemporary square ivory

11 Love Story Square Lifetime Brands, Inc. All rights reserved. Celebrate timeless love and modern elegance with Mikasa Love Story Square. The timeless design that has made Love Story a bridal favorite is now available on a contemporary square ivory porcelain body. The four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $ Accessories include a square vegetable bowl and a square platter. 11

12 Countryside Scroll Mikasa Countryside Scroll offers a modern twist on Italian Countryside, a top-selling Mikasa collection. The delicate floral scroll design takes on a life of it s own as the featured motif and the fluting becomes a perfect accent to this graceful design. Perfect for formal and casual entertaining alike, Countryside Scroll is crafted from bone china and is dishwasher and microwave safe. The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate and a teacup and saucer for a suggested retail price of $ Accessories include a platter and a vegetable bowl. 12

Microstripe Square Mikasa Microstripe Square combines a sophisticated design of mixed

Crafted from high-quality porcelain, Microstripe Square sets a stunning table.

Microstripe Square is available as a four-piece place setting, which includes a dinner

13 Microstripe Square Mikasa Microstripe Square combines a sophisticated design of mixed metals, including copper, platinum and gold, on a modern square shape. Crafted from high-quality porcelain, Microstripe Square sets a stunning table. Microstripe Square is also available in Platinum. Microstripe Square is available as a four-piece place setting, which includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $ Accessories include a rectangular platter and a vegetable bowl. 13

Midnight Platinum & Midnight Black Mikasa Midnight Platinum features a sleek

Smooth arches in platinum and black create a unique look that is upscale yet

The four-piece place setting includes a dinner plate, a salad plate, a soup

14 Midnight Platinum & Midnight Black Mikasa Midnight Platinum features a sleek coupe shape with a contemporary design on porcelain. Smooth arches in platinum and black create a unique look that is upscale yet relaxed for any dining occasion. Also available in Midnight Black. The four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $ Accessories include a vegetable bowl and a round platter. 14

15 Artistry Mikasa Artistry features graceful loops in soft metallic hues for an elegant and sophisticated formal look. A metallic sheen adds understated elegance, while still remaining dishwasher and microwave safe on ivory porcelain. The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate, a teacup and a saucer for a suggested retail price of $ Accessories include a platter, a vegetable bowl and a rim soup bowl. 15

16 New Patterns Coming to Retail Spring/Summer

Shimmer Square Mikasa Shimmer Square brings new allure to the modern table.

17 Shimmer Square Mikasa Shimmer Square brings new allure to the modern table. Silken stripes of textural platinum shimmer in any light, accented with a mirror-bright fillet of pure platinum. The elegant profile and contemporary form on bone china deliver unsurpassed drama and elegance. The four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $ Accessory pieces include a vegetable bowl and a rectangular platter. Available online and in stores Spring

Precious Gem The Jewelry Collection by Mikasa Precious Gem, part of The Jewelry Collection by Mikasa, features a stunning, necklace-inspired design in

Precious Gem is available as a five-piece place setting, which includes a dinner plate, a salad plate, a bread and butter plate and a tea cup and saucer for a

18 Precious Gem The Jewelry Collection by Mikasa Precious Gem, part of The Jewelry Collection by Mikasa, features a stunning, necklace-inspired design in platinum with enamel beading on gleaming white porcelain. This distinct look adds glamour and sophistication to both formal and informal entertaining. Precious Gem is available as a five-piece place setting, which includes a dinner plate, a salad plate, a bread and butter plate and a tea cup and saucer for a suggested retail price of $ Accessories include: a rim soup bowl, an oval platter, a vegetable bowl, a sugar bowl and a creamer. Available online Spring/Summer

Pearl Elegance The Jewelry Collection by Mikasa 2011. Lifetime Brands, Inc. All rights reserved.

elegant and timeless. The intricate raised pearl design adorns porcelain and is perfect for formal entertaining.

19 Pearl Elegance The Jewelry Collection by Mikasa Lifetime Brands, Inc. All rights reserved. Part of The Jewelry Collection by Mikasa, Pearl Elegance features delicate strands of pearls intertwining on a soft, champagne background, creating a look that is elegant and timeless. The intricate raised pearl design adorns porcelain and is perfect for formal entertaining. The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate and a teacup and saucer for a suggested retail price of $ Accessory pieces include a rim soup bowl, an oval platter, a vegetable bowl, a sugar bowl and a creamer. Available online Spring/Summer

Perfect for upscale entertaining, the five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate, a

20 Microstripe Mikasa Microstripe offers chic stripes in mixed metals for a sophisticated and distinct look. Platinum, gold and copper stripes adorn a porcelain body in this updated formal look for the table. Perfect for upscale entertaining, the five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate, a teacup and a saucer for a suggested retail price of $ Accessories include a rim soup bowl, an oval platter, and a vegetable bowl. Available online and in stores Spring/Summer

21 Silver Spheres Graceful circles of platinum wind their way in a free-form style in Mikasa Silver Spheres. The modern design on bone china features a bold ring of platinum in the center, making Silver Spheres a striking statement for a formal table. The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate, a teacup and a saucer for a suggested retail price of $ Accessory pieces include a rim soup bowl, an oval platter and a vegetable bowl. Available in stores Spring/Summer

Orchid Shimmer Orchids are given a contemporary makeover in Mikasa Orchid Shimmer.

yet modern take on the graceful floral design.

butter plate, a teacup and a saucer for a suggested retail price of $49.99.

22 Orchid Shimmer Orchids are given a contemporary makeover in Mikasa Orchid Shimmer. The detailed line work of the orchids adorn sleek bone china to create an elegant yet modern take on the graceful floral design. The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate, a teacup and a saucer for a suggested retail price of $ Accessory pieces include a rim soup bowl, an oval platter and a vegetable bowl. Available in stores Spring/Summer

Butterfly Allure Classic butterflies meet modern shape in Mikasa

Mica and platinum butterflies wind their way across a sleek, square

The four-piece place setting includes a dinner plate, a salad plate, a

23 Butterfly Allure Classic butterflies meet modern shape in Mikasa Butterfly Allure. Mica and platinum butterflies wind their way across a sleek, square bone china body for an updated yet timeless elegance. The four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $ Accessories include a vegetable bowl and a square platter. Available online in Spring

24 About Mikasa Established in 1948 as an importer of dinnerware, Mikasa is recognized for cutting-edge design and distribution of luxury tabletop and home décor products at affordable prices. Mikasa joined the Lifetime Brands, Inc. family of brands in June Mikasa offers an unsurpassed assortment of dinnerware, stemware, flatware, barware, glassware, serveware, giftware and household accessories across its multiple brands that include Gourmet Basics by Mikasa and Celebrations by Mikasa. Mikasa is a tabletop fixture in department and specialty stores throughout the United States. For more information, visit About Lifetime Brands, Inc. Lifetime Brands is North America's leading resource for nationally branded kitchenware, tabletop and home décor products. The Company markets its products under many of the industry's best known brands, including Farberware, KitchenAid, Pfaltzgraff, Mikasa, Cuisinart, Calvin Klein, CasaModa, Gorham, Hoffritz, International Silver, Kirk Stieff, Nautica, Pedrini, Roshco, Sabatier, Sasaki, Towle TM Silversmiths, Tuttle, Wallace and Vasconia. Lifetime's products are distributed through most major retailers in North America. Contact: Follow us: Lisa Lochner Public Relations Manager Lifetime Brands, Inc lisa.lochner@lifetimebrands.com *Please note that all information, product names and pricing contained in this book are published to the best of our knowledge as of We retain the right to make changes to this information as new information becomes available. Please be sure to fact check all information with Lisa Lochner. Thank you. The trademarks and TM and logos appearing herein are the property of Lifetime Brands, Inc. and/or their respective owners All rights reserved. 24

Dishwasher safe Microwave safe Chip resistant Highest quality china

Dishwasher safe Microwave safe Chip resistant Highest quality china 2010 Mikasa, the leader in tabletop fashion, introduces its Dining Redesigned collection -- transitional dinnerware patterns that offer fashionable looks with the quality, strength, durability and versatility