Mikasa Adds Floral Looks to its Dining Redesigned Collection

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2 Mikasa Adds Floral Looks to its Dining Redesigned Collection October 12, 2010, New York Mikasa, the leader in tabletop fashion, adds a bouquet of Garden Palette looks to its successful Dining Redesigned collection. These transitional dinnerware patterns offer fashionable looks with the quality, strength, durability and versatility today s lifestyles demand. The Mikasa Dining Redesigned collection is designed with superior strength and supreme style so you can enjoy it every day, for every occasion. From weekday dinners to entertaining friends and family, Dining Redesigned dinnerware and accessories can go from the table to the dishwasher to your kitchen cabinet. Because Dining Redesigned is made of the highest quality china, its great strength and durability will last you for years to come. Dishwasher and microwave safe, this collection offers affordable elegance and easy care that fits your lifestyle. For more information about Mikasa or any items from Lifetime Brands, please contact Lisa Lochner, PR Manager, at lisa.lochner@lifetimebrands.com, Lifetime Brands and Mikasa are on Facebook, Twitter and YouTube. We invite you to join our community

3 Silk Floral Garden Palette Bouquet Mikasa Garden Palette Bouquet features a blooming bouquet of watercolor-inspired flowers splashed across creamy white porcelain. Perfect for formal and casual entertaining alike, Garden Palette Bouquet is chip resistant, dishwasher and microwave safe. A four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $ Accessory pieces include an oval platter and a vegetable bowl. Garden Palette Bouquet is part of the Garden Palette Collection, which features sheer watercolor-inspired floral and meadow accents that conjure the perfect garden party year round. Sophisticated embellishments of flowers, branches and blades of grass give this collection a truly unique and stunning look.

4 Garden Palette Floral Mikasa Garden Palette Floral offers a fresh and cheerful design that adds garden charm to the table. Perfect for formal and casual entertaining alike, Garden Palette Floral is chip resistant, dishwasher and microwave safe. A four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $ Accessory pieces include an oval platter and a vegetable bowl. Garden Palette Floral is part of the Garden Palette Collection, which features sheer watercolor-inspired floral and meadow accents that conjure the perfect garden party year round. Sophisticated embellishments of flowers, branches and blades of grass give this collection a truly unique and stunning look.

5 Garden Palette Meadow Mikasa Garden Palette Meadow incorporates the freshness of freshly cut blades of grass accentuated with tiny, colorful buds sure to create a distinctive, garden look on the table. Perfect for formal and casual entertaining alike, Garden Palette Meadow is chip resistant, dishwasher and microwave safe. A four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $ Accessory pieces include an oval platter and a vegetable bowl. Garden Palette Meadow is part of the Garden Palette Collection, which features sheer watercolor-inspired floral and meadow accents that conjure the perfect garden party year round. Sophisticated embellishments of flowers, branches and blades of grass give this collection a truly unique and stunning look.

6 Garden Palette Vine Intertwining botanicals rendered in a sheer wash of watercolor create a delicate and sophisticated design in Mikasa Garden Palette Vine. Perfect for formal and casual entertaining alike, Garden Palette Vine is chip resistant, dishwasher and microwave safe. The four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $ Accessory pieces include an oval platter and a vegetable bowl. Garden Palette Vine is part of the Garden Palette Collection, which features sheer watercolor-inspired floral and meadow accents that conjure the perfect garden party year round. Sophisticated embellishments of flowers, branches and blades of grass give this collection a truly unique and stunning look.

7 Cheers Square Introducing Mikasa Cheers Square Dinnerware and accessories. The perfect addition to the new Cheers dinnerware and accessory collection, Cheers Square brings a modern look to the table while mixing and matching perfectly with Cheers Round place settings. This classic black and white bone china addition is chip resistant, dishwasher and microwave safe. The four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $ Accessory pieces include a set of four accent plates, a square vegetable bowl, a square platter and a rectangular platter.

8 Cheers Dinnerware Mikasa Cheers dinnerware in classic black and white, offers contemporary mix-and-match place settings and accessories that allow you to create a sophisticated and striking table. The dots, lines and swirls set a festive mood for any gathering and perfectly coordinate with Cheers glassware. Made of bone china, Cheers dinnerware is chip resistant, dishwasher and microwave safe. A four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $ Accessory pieces include: a square accent plate, a set of four round accent plates, a set of four mugs, a set of four fruit bowls, a bread and butter plate, a vegetable bowl, a gravy boat and saucer, a salt and pepper shaker, a coffee pot, a sugar bowl, a creamer, a round platter and an oval platter.

9 Midnight Bloom Mikasa Midnight Bloom features graceful, floral silhouettes contrasted on black and white for a distinct and elegant look. The classic, watercolor flowers adorn bone china for a modern take on a classic floral design. Perfect for formal and casual entertaining alike. Dishwasher and microwave safe, Midnight Bloom is available as a fivepiece place setting, which includes a dinner plate, a salad plate, a soup bowl and a teacup and saucer, for a suggested retail price of $ Accessory pieces include a bread and butter plate, a cereal bowl, a fruit bowl, a mug, a charger, a vegetable bowl, an oval platter, a coffee server, a sugar bowl and a creamer.

10 Sketch Floral Mikasa Sketch Floral is a vibrant and fresh addition to the table, featuring beautiful, delicate flowers in soft hues. The wide array of gracefully decorated porcelain accessories completes the casual dining statement. Dishwasher and microwave safe, the four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for $ Accessory pieces offered include: a teacup, a saucer, a bread and butter plate, a fruit bowl, a cereal bowl, a vegetable bowl, an oval platter, a charger, a coffee server, a tea server, a sugar bowl and a creamer.

11 Modern White Mikasa Modern White is a square shape, with a subtle sloping wall and flat, sleek silhouette. A four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $ Accessory pieces include a vegetable bowl, a platter, a coffee pot, a sugar bowl and a creamer. Crafted from durable bone china, Modern White is microwave and dishwasher safe for easy care.

12 Cyclone White Mikasa Cyclone White is a square shape with a rim that spirals into a circular well. A four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $ Accessory pieces include a vegetable bowl and a platter. Crafted from durable bone china, Cyclone White is microwave and dishwasher safe for easy care.

13 Spin White Mikasa Spin White is a rimless round shape with a subtle notch in the edge, creating a spinning illusion. A four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $ Crafted from durable bone china, Spin White is microwave and dishwasher safe for easy care.

14 Sculpture White Mikasa Sculpture White is a square shape with a layered fold effect. A four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $ Crafted from durable bone china, Sculpture White is microwave and dishwasher safe for easy care.

15 Sleek White Mikasa Sleek White is a fresh take on a coupe shape with a slight flare at the edge for a graceful profile. A four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $ Accessory pieces include a vegetable bowl, a platter, a coffee pot, a sugar bowl and a creamer. Crafted from durable bone china, Sleek White is microwave and dishwasher safe for easy care.

16 Geometric Circles Mikasa Geometric Circles is a flowing design of circles and curves on a soft, square shape. The free-flowing design inspires a serene calm in a trendy, geometric design. Mikasa Geometric Circles is crafted from a special blend of porcelain and bone ash, which creates superior quality china with a light and fine body, high quality chip resistance, exceptional strength and durability. Geometric Circles features a coupe shape and mica detailing for a look you can live with everyday or dress up for special occasions. Dishwasher and microwave safe, the five-piece place setting includes a dinner plate, a salad plate, a soup bowl, a tea cup and a saucer for a suggested retail price of $49.99.

17 Geometric Squares Mikasa Geometric Squares, part of the Dining Redesigned collection, is crafted from a special blend of porcelain and bone ash, which creates superior quality china with a light and fine body, high quality chip resistance, exceptional strength and durability. Geometric Squares features mica detailing for a look you can live with everyday or dress up for special occasions. Dishwasher and microwave safe, the five-piece place setting includes a dinner plate, a salad plate, a soup bowl, a tea cup and a saucer for a suggested retail price of $49.99.

18 Sparkle Circles Inspired by fashion jewelry, Mikasa Sparkle Circles is a glittery geometric design on a sleek coupe shape. Dark and light platinum shimmers create a scintillating design that is both fashionable and fun. Made of durable bone china, Sparkle Circles is dishwasher and microwave safe. The five-piece place setting includes a dinner plate, a salad plate, a soup bowl, teacup and a tea saucer for a suggested retail price of $49.99.

19 Optic A perfect union of modern design and shape, Mikasa Optic is the perfect pattern for understated yet sophisticated casual entertaining. A striking design adorns a sleek square shape made of ultra-strong porcelain. The five-piece place setting includes a dinner plate, a salad plate, a soup bowl, a teacup and saucer for $ Accessories include a vegetable bowl, a square platter, a rectangular platter, a sugar bowl, a creamer, a tea server and a cereal bowl.

20 Spun Turquoise, Lime, Charcoal & Ivory Mikasa Spun, offered in Charcoal, Ivory, Lime and Turquoise, is a shimmery design that is easily dressed up or down or mixed with your favorite accent plates! Spun is crafted from a special blend of porcelain and bone ash, which creates superior quality china with a light and fine body, high quality, chip resistance, exceptional strength and durability. Dishwasher and microwave safe, the five-piece place setting includes a dinner plate, a salad plate, a soup bowl, a teacup and saucer for a suggested retail price of $49.99.

21 Garden Bliss Mikasa Garden Bliss is a watercolor floral design that is a fresh spring inspired look from the fashion runways. Accented with delicate butterflies and floral elements, Garden Bliss is a portrait of the sweet details of a blissful flower garden. Porcelain with bone ash gives Garden Bliss superior strength to resist chipping. Garden Bliss is offered as a five-piece place setting which includes a dinner plate, a salad plate, a soup bowl, a teacup and a saucer at a suggested retail price of $ Accessories include a vegetable bowl, a round platter, an oval platter, a coffee server, a sugar bowl and a creamer.

22 Modern Butterfly A fresh look at a classic icon, Mikasa Modern Butterfly brings the splendor of this winged beauty into the 21st century. Butterflies adorn porcelain dinnerware in a variety of vibrant, updated hues. Dishwasher and microwave safe, Modern Butterfly is available as a fivepiece place setting, which includes a dinner plate, a salad plate, a soup bowl, a teacup and a tea saucer for a suggested retail price of $ Accessories include a mug, a bread and butter plate, a fruit bowl, a cereal bowl, a vegetable bowl, an oval platter, a charger, a coffee server, a tea server, a sugar bowl and a creamer.

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24 About Mikasa Established in 1948 as an importer of dinnerware, Mikasa is recognized for cutting-edge design and distribution of luxury tabletop and home décor products at affordable prices. Mikasa joined the Lifetime Brands, Inc. family of brands in June Mikasa offers an unsurpassed assortment of dinnerware, stemware, flatware, barware, glassware, serveware, giftware and household accessories across its multiple brands that include Gourmet Basics by Mikasa and Celebrations by Mikasa. Mikasa is a tabletop fixture in department and specialty stores throughout the United States. For more information, visit About Lifetime Brands, Inc. Lifetime Brands is North America's leading resource for nationally branded kitchenware, tabletop and home décor products. The Company markets its products under many of the industry's best known brands, including Farberware, KitchenAid, Pfaltzgraff, Mikasa, Cuisinart, Calvin Klein, CasaModa, Gorham, Hoffritz, International Silver, Kirk Stieff, Nautica, Pedrini, Roshco, Sabatier, Sasaki, Towle TM Silversmiths, Tuttle, Wallace and Vasconia. Lifetime's products are distributed through most major retailers in North America. Contact: Lisa Lochner Public Relations Manager Lifetime Brands, Inc lisa.lochner@lifetimebrands.com Follow us: *Please note that all information, product names and pricing contained in this book are published to the best of our knowledge as of We retain the right to make changes to this information as new information becomes available. Please be sure to fact check all information with Lisa Lochner. Thank you. The trademarks and TM and logos appearing herein are the property of Lifetime Brands, Inc. and/or their respective owners All rights reserved.