Part 1: WHICH context? Part 2: WHICH typicity? Part 3: WHICH way forward?

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Rosalyn Simmons
5 years ago
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2 Part 1: WHICH context? Part 2: WHICH typicity? Part 3: WHICH way forward?

3 WHICH CONTEXT? Preliminary considerations of the report in 2010 Despite the Socio political crisis in CI, the Ivorian economy seems to have found a new lease of life since 2007 Reorganization of the most profitable sectors The challenge regarding agriculture: productivity and valuation. Issues in coffee and cocoa industry challenge of diversification of the economy (1/3 of the active population) 6products/12 were selected by the Interministerial Commission on the promotion of GIs among which 3 Handicrafts

4 WHICH CONTEXT? Conclusions of the report in 2010 On the products Category 1 Category 2 Category 3 - Which quality linked to the origin? Will the GI allow to integrate the international market? Tiébissou Cloth Katiola Pottery Will the GI allow to maintain the product its markets of destination? - Fakaha Canvas

5 Which assets and which challenges?

6 Pots, basins, vasis, hastreys, flowerpots, soup tureens, traditional rites

7 Katiola Potery Natural factors clay collected in wet or marshy lands of Northern CI Reputation Historic activity of the Mangoro women Human factors Hand made process, Ancient know-how Distinctive way of shaping, drying and Cooking the clay

8 Katiola Potery Cooperative for pots women was created The UN operation in CI has Built a «house for pots women» Local and regional market Participation in trade fairs Potential synergies with tourism Socio political crisis in the North of the country Over production Governance: demarcation of the area of production and choice of the name Anecdotal international reputation Informal production

9 Woven Cloth from Tiébissou Piece of fabric> skirts, women s suit, trousers> decoration

10 Woven Cloth form Tiébissou Human factors Weaving method deriving from Baoulé ancient know how Horizontal or geometric patterns Natural factors Beaten bark > Cotton threads Painted with natural pigments Reputation Reputation of Tiébissou as the largest centre of Baoulé weaving

11 Tiébissou Cloth o The creation of a cooperative of weavers from Tiébissou o Public stakeholders attention o Important local market Low international reputation Which name shall be used to register the GI: Tiébissou? wawlé Tanni? Pagne Baoulé? Golikpo? Possible confusion with loincloth from Ghana

12 From Tiébissou From Ghana

13 Strips of sewn cotton painted that have inspired Pablo Picasso Function: protective> decorative> traditional cloth

14 Fakaha Canvas Natural Factors: Cotton from the region, Natural colors are made From vegetable dyes: kola Human factors: Mastery of process of painting with natural dyes The fabrics are hand made Reputation Traditionnal work of Senoufo famous for their paintings on fabrics

15 Fakaha Cloth Local regional and international reputation Low cost of production Two cooperatives are active in the implementation of a GI Crisis in the Northern Part The issue of name: Fakaha vs Korogho Current lack of interest for African handicrafts

16 Part 3 WHICH way forward?

17 Part 3 WHICH way forward? Risks for Handicrafts Deprivation of revenues Possible answers Fair trade // Katiola Pottery Confusion of the consumer Problem Usurpation of names Continued lack of interest for african crafts Loss of motivation, traditional know-how - No empowerment for crafts men and women - Expensive choice The GI labelling (in theory less expensive) Genericity

18 WHICH WAY FORWARD? Assets and challenges for GI implementation on handicrafts The particularity of handicrafts Quality linked to the origin is more easily found Implementation Existence of national structures// technical assistance Exportation No issues of conservation of the products abroad A number of shops are specialized in the sale of handicrafts + Trade Fairs «Flexibility» of those products // new ways of life The need for technical assistance CONJONCTURAL Governance: rules +The choice of names Reinforcing Capacities of the national structures Financing the implementation STRUCTURAL Fragmentation of the marketing: Sales online

19 WHICH WAY FORWARD? Assets and challenges for GI implementation on handicrafts Poterie de Katiola Toiles de Fakaha Pagne de Tiébissou ABIDJAN

20 WHICH WAY FORWARD? Assets and challenges for GI implementation on handicrafts Quality linked to the origin is more easily found No issues of conservation of the products abroad A number of shops are specialized in the sale of handicrafts + Trade Fairs «Flexibility» of those products // new ways of life Existence of national structures STRUCTURAL Non- exhaustible products

21 WHICH way forward? The choice of the GI Offensive dimension Upstream level Which capacities to invest in the setting-up? Where is Katiola? The need for promotion Which change in relationships with marketers and consumers? Defensive dimension Downstream level Which legal framework: sui generis Gis? Coll TDK? Which control mechanisms? expensive Which repression of fraud? Money, dedication, patience Will and means to fight misuse

22 «Toiles de Korogho, origine sénégal»!

23 Masque baoulé made in Indonesia Masque Baoulé authentique

24 Thank you for your attention!

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