Johanson a genuine Swedish furniture company

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Valentine Parrish
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Pressrelease 2016 Johanson a genuine Swedish furniture company For those of you who are not familiar with Johanson, the company has more than 60 years of experience in creating Swedish furniture

His sons Dan and Paul Johanson took over the business in 1992.

This has produced impressive results, with the company now a well known name. Loyal customers can now be found in Europe, USA, the Middle East and Asia.

1 Pressrelease 2016 Johanson a genuine Swedish furniture company For those of you who are not familiar with Johanson, the company has more than 60 years of experience in creating Swedish furniture featuring pure, simple and well-balanced design. Börje Johanson s original idea was to sew hearth cushions and in 1935 he started his company in Markaryd in southern Sweden. His sons Dan and Paul Johanson took over the business in With a very clear ambition to manufacture furniture for public interiors, they have invested a great deal of time, energy and resources into design, product development and marketing. This has produced impressive results, with the company now a well known name. Loyal customers can now be found in Europe, USA, the Middle East and Asia. An important step in the company s development process was our decision to work with external designers. We are continually developing our wide selection of furniture in close and long-term collaboration with some of the foremost designers in Sweden and Europe. Our basic philosophy is to produce all our furniture ourselves in Sweden. Although numerous other players in different manufacturing industries have moved abroad we at Johanson have decided not to follow suit. In principle, all manufacturing takes place at our production plant in Markaryd. Every piece of furniture is meticulously produced using traditional skills and craftsmanship combined with a very high level of qualityconsciousness. Johanson is deeply committed to its environmental and quality work. The company is certified according to ISO 14001, our products carry the Nordic Ecolabel and they fulfil the requirements for certification by the Swedish Möbelfakta organisation. We comply with EU standards, in which the highest requirements for testing and durability for public environments are met. Today, Johanson is an international company with 65 employees and a turnover of 120 MSEK. Approximately 50 percent of our production is exported. Our aim is to continue to expand while retaining our quality and delivery reliability standards as well as our involvement and service levels that characterize our commitment to our present customers. Please pay us a visit at our our stand in HallA 20:18 at the Stockholm Light and Furniture Fair, 9-13 February For more information, images or products for loan, please contact Ulrika Görefält who is Johanson s press contact. Send s to ulrika.gorefalt@plodder.se or phone +46-(0) All press releases and images are available to download at

EDITH a new armchair with perfect sitting comfort Edith - Alexander Lervik Johanson has a number of products designed by Alexander Lervik in many categories, ranging from sofas to tables, chairs and

2 EDITH a new armchair with perfect sitting comfort Edith - Alexander Lervik Johanson has a number of products designed by Alexander Lervik in many categories, ranging from sofas to tables, chairs and armchairs. And now a new addition is joining the fold in the shape of Edith a sleek armchair with a distinctive character. Edith is an armchair that looks just as good in a public space as it does in a private one. Edith is going to be your new favourite armchair the one you don t want to leave once you sit down in it. Alexander says: I was listening to Edith Piaf when I was designing this chair and thought: this chair is going to be extremely comfortable so that you can sink into it, disappear into a world of your own and enjoy listening to music for total relaxation. I wanted the armchair to have an identity yet still feel light in design. The chair s frame is made from lacquered steel that comes in 231 RAL colours. These include solid colours, colours with a pearly shimmer and colours with a textured finish. The covers can be made in almost endless variations thanks to Johanson s wide range and high quality craftsmanship. Edith is made entirely in Sweden and manufactured at Johanson s production plant in Markaryd. Take a look at EDITH on our stand number

ALINE archetypal and outspoken series expanded with more products Aline - Ineke Hans In spring 2015 we introduced the results of a new collaboration between Ineke Hans and Johanson.

The new additions are still based on the characteristic underframe that creates a distinctive, playful and geometric silhouette for the entire series.

3 ALINE archetypal and outspoken series expanded with more products Aline - Ineke Hans In spring 2015 we introduced the results of a new collaboration between Ineke Hans and Johanson. Now, for 2016, we are expanding this ALINE series with two poufs and a table. The new additions are still based on the characteristic underframe that creates a distinctive, playful and geometric silhouette for the entire series. Even the fabric-covered elements contribute to the strong profile of this series that speaks both Johanson s and Ineke s language. Aline began with the bar stools, but the intention was always to expand the series in the long term. The poufs and the high bar table mean the series can be used in many more settings and that the family is more complete, says Ineke. The poufs are perfect for lounge environments, waiting rooms or workspaces that require flexible furnishing. They work both individually and as small clusters of islands. The lower poufs are like small workspaces and the high tables go with the bar stools. Taken altogether it means the Aline family can be used in a much greater variety of ways, says Ineke. ALINE has expanded Johanson s collection of products that are perfect for bar and hotel environments, offices and private homes. ALINE s metal frame comes in 231 RAL colours. These include solid colours, colours with a pearly shimmer and colours with a textured finish. The covers can be made in almost endless variations thanks to the choice of 500 different materials. ALINE is made entirely in Sweden and manufactured at Johanson s production plant in Markaryd. Take a look at ALINE on our stand number

4 DANDY a stylish new chair Dandy - Alexander Lervik Alexander Lervik has designed a number of chairs for Johanson Eye, Pilot and Rib to name a few. These are now being joined by Dandy a stylish chair with a strong identity that is wonderfully comfortable. DANDY has been something of a design experiment for Alexander Lervik. I wanted to create a chair in a way I never have before a chair that would be easy to move around in various environments, but one that would also offer the utmost in comfort. In order to achieve this, I realised that we would have to come up with different solutions that didn t involve using wooden seats or the like. The result is a chair made from thin tubing with an inner seat of webbing and feathers, then draped with a cover in fabric or leather, says Alexander. Another clear benefit of DANDY is that it is made with runners. This contributes to a better sound environment with no loud noises caused by chair legs scraping the floor. DANDY S frame is made from lacquered steel that comes in 231 RAL colours. These include solid colours, colours with a pearly shimmer and colours with a textured finish. The covers can be made in almost endless variations thanks to Johanson s wide range of fabrics and leathers along with its high quality craftsmanship. DANDY is made entirely in Sweden and manufactured at Johanson s production plant in Markaryd. Take a look at DANDY on our stand number

New additions to the FRANKIE family Frankie - Färg & Blanche 2015 saw the launch of FRANKIE a chair with a strong, unique style inspired by trouser braces and a name drawn from the world of Lindy Hop.

5 New additions to the FRANKIE family Frankie - Färg & Blanche 2015 saw the launch of FRANKIE a chair with a strong, unique style inspired by trouser braces and a name drawn from the world of Lindy Hop. Now the results of the follow-up to FRANKIE can be revealed with four new pieces: a lounge chair, stool, bar stool and runner chair. FRANKIE LOUNGE CHAIR Frankie Lounge is based on the same design element as the Frankie chair with the shape of trouser braces incorporated into the back detailing. But this version is wider with a more powerful impact. The chair is also lower and more generous. Instead of the single steel tubes used to create the symbol for Frankie, Frankie Lounge has double tubes that sweep from the front legs to the back, which also create a runner frame for the chair. Just like its predecessor the Lounge chair has an upholstered seat and feathered back which provide a high degree of sitting comfort. FRANKIE STOOL and BAR STOOL Frankie Stool comes in two styles low and high and the low style is stackable. We had the idea for the bar stool when we were examining how we could develop the Frankie chair. We picked out aesthetic elements from the back along with details such as the jointing of the tubing. The resulting shape is like two straps holding and pressing the seat in place forming two clear folds in the seat and creating a soft look. The seat also has the same characteristic curved shape as the back of the Frankie chair with edges that fold inwards on each side, says Fredrik Färg. The stools are suitable for a wide variety of environments. FRANKIE RUNNER CHAIR The stackable FRANKIE chair, launched in 2015, now comes with a runner frame which contributes to a better sound environment with no loud noises caused by chair legs scraping the floor. The chair is still stackable making it excellent for spaces that need to be flexible furnished simply with a number of chairs that can be stacked neatly when not required. FRANKIE S frame is made from lacquered steel that comes in 231 RAL colours. These include solid colours, colours with a pearly shimmer and colours with a textured finish. The metal frame looks good lacquered in contrasting colours to accentuate the feeling of the braces. But it can also look quite elegant in a more neutral shade, says Emma Marga Blanche. Take a look at FRANKIE on our stand number from 9-13 February 2016.

HADDOC Family Haddoc Conference Haddoc Junior Haddoc - Johan Lindstén In 2015 Johanson launched HADDOC, designed by Johan Lindstén an armchair with a sculptural feel and maximum sitting comfort.

Comfort and ergonomics were key concepts during the design process along with a focus on elegance and a luxurious feel.

Both the back support and seat are softly padded which, together with the ergonomically designed seat shell, provide maximum sitting comfort.

The chair comes with or without wheels and with our without armrests. Haddoc Sofa Another addition to the HADDOC family is a sofa that comes in a two-seat and three-seat version.

6 HADDOC Family Haddoc Conference Haddoc Junior Haddoc - Johan Lindstén In 2015 Johanson launched HADDOC, designed by Johan Lindstén an armchair with a sculptural feel and maximum sitting comfort. Now in 2016 it s time for the follow-up a stackable chair in two versions and sofas. Haddoc Jr. Comfort and ergonomics were key concepts during the design process along with a focus on elegance and a luxurious feel. The chair has the same characteristic style as the armchair with clean lines and embracing legs that create a clear contrast to the covered seat. Both the back support and seat are softly padded which, together with the ergonomically designed seat shell, provide maximum sitting comfort. The wide range of covering materials provides a lot of choice and the opportunity to adapt the look to fit suit different types of environments. The chair comes with or without wheels and with our without armrests. Haddoc Sofa Another addition to the HADDOC family is a sofa that comes in a two-seat and three-seat version. The sofa is also distinguished by real sitting comfort as well as the conspicuous HADDOC design where the legs are placed so high and far back in the backrest that they almost depart from the seat and give it such an air of lightness that it gains an almost sculptural character. With the HADDOC series, my aims included designing a series of seating furniture that is so inviting and comfortable that it promotes relaxing breaks and encourages the user to sit a while longer. Which hopefully leads to exciting meetings in a more informal atmosphere, says Johan Lindstén. All HADDOC frames are made in lacquered steel that comes in 231 RAL colours. These include solid colours, colours with a pearly shimmer and colours with a textured finish. The covers can be made in almost endless variations thanks to Johanson s wide range and high quality craftsmanship. HADDOC is made entirely in Sweden and manufactured at Johanson s production plant in Markaryd. Take a look at HADDOC on our stand number

Johanson has a large range of tables for both conference and lounge environments. Alexander Lervik has a designed a number of these.

7 REFORM a table with a strong identity Reform table - Alexander Lervik The REFORM sofa series is characterised by the wooden details on its legs. Now, it s time to expand the series with a table that works just as well as a desk as it does in a conference environment. Johanson has a large range of tables for both conference and lounge environments. Alexander Lervik has a designed a number of these. The REFORM table series will be introduced at the Stockholm Furniture & Light fair. Alexander says: Ever since I designed the Reform sofa system I have loved the wooden finish detail on the legs. So I created the Reform table with four legs a conference table or desk where the legs imbue a strong identity. The launch of the REFORM table makes the series more complete offering a wealth of choices for public spaces. REFORM comes with a veneered or laminated MDF top and steel frame. Thanks to Johanson s flexible, comprehensive manufacturing processes in Markaryd, it can be produced in 231 RAL colours. These include solid colours, colours with a pearly shimmer and colours with a textured finish. Take a look at REFORM on our stand number

STORM the mobile, smart side table Storm - Alexander Lervik STORM the mobile, smart side table Nest, Lucy and Madison tables, designed by Alexander Lervik, are now joined by a neater model with smart

8 STORM the mobile, smart side table Storm - Alexander Lervik STORM the mobile, smart side table Nest, Lucy and Madison tables, designed by Alexander Lervik, are now joined by a neater model with smart features. STORM is the name of our new side table. Johanson has a large range of tables for both conference and lounge environments. STORM will be added during the Stockholm Furniture & Light fair. The idea for the table was born out of the need for a smaller table that is easy to move around either to create space or, quite simply, to allow greater flexibility. Alexander says: so you can hang it up to store it. This provides greater scope to change a room in line with your needs while also creating an attractive detail on the wall. Thanks to Johanson s flexible, comprehensive manufacturing processes in Markaryd, STORM can be produced in 231 RAL colours. These include solid colours, colours with a pearly shimmer and colours with a textured finish. Take a look at STORM on our stand number I worked out that if the table top could be folded down, it would be possible to hang the table on a wall if you didn t need to have it out all the time. In one simple operation you can fold STORM

Award-winning skid-base chair Aline, designed by Andreas Störiko, is an ideal choice for multi-purpose spaces. Even in settings requiring a lot of

Aline. Aline-S. Award-winning skid-base chair Aline, designed by Andreas Störiko, is an ideal choice for multi-purpose spaces. Even in settings requiring a lot of seating, its stylish, subtle appeal doesn