Manchester. The Original Modern City. Most Admired Knowledge City Region Dr Cathy Garner Chief Executive Manchester : Knowledge Capital

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1 Manchester The Original Modern City Most Admired Knowledge City Region 2009 Dr Cathy Garner Chief Executive Manchester : Knowledge Capital

2 Manchester Image (1) - Sport Manchester United global fanbase Manchester City financial power UK Olympic Cyclists training base Commonwealth Games 2002 (Best Legacy City 2010) In top 10 world cities for sports events Soccerex and FIFA 2018 bid member

3 Manchester Image (2) - Industrial World City The first public library built in 1653 The first trading exchange for cotton in The Royal Manchester Institution (Art Gallery) established Owens College University of Manchester the first Co-operative principles established by Rochdale Pioneers 1868 first Trade Union Council meets 1888 first professional football league 1894 Manchester Ship Canal opened

4 Manchester Image (3) A City of Invention and Innovation 1803 John Dalton s Atomic Theory 1818 James Joule born - energy 1904 The first meeting between Mr Rolls and Mr Royce 1948 Tom Kilburn and colleagues invented (Baby) first store memory computer 1961 Herchel Smith developed the contraceptive pill 1978 the first IVF baby was born at Oldham 25 Nobel Laureates 2 new this year!

5 The Original Modern City Many Manchesters A place where man knows how to live in society AJP Taylor What Manchester does today the world does tomorrow Disraeli A place that has given the world many firsts

6 Manchester: Knowledge Capital A prosperous city-region that is economically successful, socially inclusive and sustainable; Manchester will be globally recognised for its ongoing achievements in knowledge, innovation, culture and enterprise

7 Most Admired Knowledge Cities (MACKi) Two Categories by size Metropolis; City Region Based on extensive research Rewards Progress towards KBD Goals Based on structured submission and expert panel scrutiny Manchester winner in Shenzen 2009 Next Competition announcements Melbourne November 2010 Positioning the city to compete for investment, talent and resources in the global economy

8 Knowledge City MACKi Criteria Identity, Intelligence,Relational Capital Brand; Knowledge Based Development strategy; Future proofing; social cohesion and national and international links Financial and Material Capital Public finances; location; environmental ; quality of city infrastructure; transport ;connectivity Human Capital Age structure; public health; equality of opportunity Intangibles Governance ; public information; cultural environment ; innovative capacity

9 City Branding Brand Value is a primary MACKi criteria City Branding is about competitive positioning not just slogans Is aligned with the economic and social values and aspirations of the city it is AUTHENTIC Places can only change their image by the way they operate Partnership activity all sing to the same tune. Takes years, even decades to build

10 Knowledge Cities attract! Visitor contribution to Manchester economy estimated at about 10% Top Attractions ( Brand Aligned) include Museum of Science and Industry Lowry Theatre Manchester Art Gallery Manchester United Football Museum Convention Business is also aligned Ambassadors Door openers using the anchor institutions in a place Universities and other partners Interesting places

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12 Benefits from MACKi Develops the authentic narrative ( if none people will make assumptions) Helps people make decisions about the place live ;visit ;invest ;do business Many indices draw on each other virtuous circle Innovation Cities rankings Cushman and Wakefield Internal and External Benefits: Builds a team spirit Gathers facts and stories Raises profile and attracts business Supports the aspiration Benchmarks with other appropriate places

13 Thank You