Product Analysis of Tesco Cordless Jug Kettle

Transcription

1 Product Analysis of Tesco Cordless Jug Kettle

2 'Above the Line' - Visible Consumer interfaces of the product CORE ELEMENTS which you must include MATERIALS Tactile qualities. Combination of materials and their working properties. Reasons/decisions relating to the selection of materials. Environmental/Eco-friendly material selection with regard to the sustainability of materials chosen. Life cycle of product. Customer requirements. Selection of materials in relation to build quality/cost. Finish of material to suit its function/purpose. Properties and characteristics of the specific materials that constitute the product FUNCTION Functional features desirable to the consumer Novel functional features/ Unique Selling Points Safety features Adaptability Compatibility with other systems The primary role for the product's use together with any possible 2 /3 functions etc USER INTERFACE Handles how it functions when using an electric kettle or an electric iron Switches - closed loop in line, positional, sensors Control features - buttons on a remote control Tactile features that interface with the user - textured grips Positioning of interfaces Ergonomics of interfaces The parts/areas of a product which the operator employs. e.g. how a switch is operated, control settings) AESTHETICS What are the aesthetic considerations relating to proportion? What are the aesthetic considerations relating to style? What are the aesthetic considerations relating to colour? What are the aesthetic considerations relating to texture? What are the aesthetic considerations relating to form? How the product appeals to the senses considering size, proportion, arrangements of features for a variety of users PERFORMANCE What are the manufacturers' declarations? How well does the product meet them? How well do the various components perform? How well the product meets the manufacturer s declarations. Testing could include.

3 ERGONOMICS The way that users interact with the product in terms of performance and efficiency The way that users operate the separate functions within a product User limitations related to the product Ergonomic requirements and capabilities of target audience How efficiently the user interacts with the product. ANCILLARY FEATURES Which you include if appropriate BUILD QUALITY How does this compare with similar products? Is it determined by the target audience? How well the product appears to be "put together" at first glance and on closer inspection. ECONOMICS / COST How does this compare with existing products? How much is determined by materials? /" How much is determined by function? How much is determined by scale of production, one-off, batch, mass produced? How much it costs to purchase in relation to other functioning products. RELIABILITY Reliability of whole product Reliability of key components Product life cycle Reliability of chosen materials related to function How well does the product perform How well the product continues to function after a period of time/number of uses. SAFETY Safety features of the product in use Safety features of the product when stored Materials used to make the product in terms of safety requirements Legislative compliance British Standards ISO standards How hazardous is the product to use/store. How well the products matches perceived legislation, quality assurance e.g. BSl Kite mark SIMILAR PRODUCTS What other similar products are on the market? How do they function? Are they aimed at the same target market? What are the unique selling features of the product? How competitive is the product? Examination/scrutiny of products with similar functions and features. MAINTENANCE Are there any issues relating to cleaning the product, dust traps, etc. What features of the project are able to be repaired? ", Is it possible to have the product serviced? What is the service life? How easy the product is to clean, repair or service.

4 FINISH Surface finish of product components Finish appropriate to environment Surface finish appropriate to use Surface finish appropriate to Hygiene and Health and Safety The use of specific/appropriate surface finishes of different parts of the product PACKAGING Materials used - protection/display Appropriateness to the product Sustainability issues such as recycling Used for storage Primary and secondary Disposal How desirable the product is made to look initially and possibly subsequently (which could also include POS etc.)

5 'Below the Line' - Technical features of the product CORE Which you must include MATERIALS Use of materials/application of use of materials. Working characteristics, physical, chemical/composite. Identify materials used/process of manufacture. Tactile qualities. Combination of materials and their working properties. Reasons/decisions relating to the selection of materials. Environmental/Eco-friendly material selection with regard to the sustainability of materials chosen. Life cycle of product. Selection of materials in relation to build quality/cost. SMART MATERIALS? INNOVATIVE USE OF MATERIALS Finish of material to suit its function/purpose. An examination of the materials selected for features of the product considering their properties and performance characteristics. An examination of the materials selected for features of the product considering their properties and performance characteristics. TECHNOLOGY New technology/technical capabilities. Invisible operational characteristics e.g. electrical and scientific principles. Innovation Technical features and capabilities which allow the product to fulfill its function e.g. how the product works. Relationship between the materials used taking into consideration form, function and appearance. MANUFACTURING PROCESSES Identify type of production SCALE OF TYPE of manufacturing process Influence of manufacture on the type of material and build quality/function Number of parts/materials used with regards to the assembly Su itability of manufacturing to meet consumer demands Pre-production tooling Jigs Level of investment CAD/CAM Computer Aided Manufacturing Cost The type and scale of manufacturing process used and its influence on the type of material chosen ASSEMBLY Number of parts / components used. How they fit together. Method of Assembly Order of assembly Maintenance/Servicing Labelling materials for re-cyclability Safety/Quality Control Ease of Assembly Quality Assurance The method and ease by which the product is assembled from components and sub assemblies and standardized components

6 COMPONENTS Individual part/systems Bought in Standardised. Compounds. Interchangeability of components. Manufactured. Mouldings. Product Life Span Sub Assembly Service Requirements replacing parts Assembly of product in relation to component parts Ease of manufacture The number of individual parts, systems or sub systems that make up the product. FUNCTION Hidden functions inside the product Structure of material webbing/ribs? Power source i.e. batteries Mechanical features i.e. removable parts Internal functions i.e.? battery - switch - bulb etc. Technical features related to the function of the product ANCILLARY FEATURES Which you include if appropriate ECONOMICS Product - The product life cycle Promotion and Advertising Product Place - Location of company - Transport/Trade links Price - Value for money. Scale of production. Retail/Production costs. Cost of materials/labour/energy. Tools and equipment. Consumer Trends/Demand for product. Product's Desirability Packaging. Primary/Secondary Distribution Features related to selling the product in the market ECONOMICS/COST Type of production size of assembly line i.e. workers on assembly line Jigs Automated Production/CIM Robotics Standardised/bought in components Specialist bought in components JIT Just in time Technical factors affecting the final cost of the product QUALITY CONTROL / QUALITY ASSURANCE RELIABILITY CONSTRUCTION SUSTAINABILITY

7 As a result of the product analysis candidates will be able to produce a graphic of the product s features both: Above the line and Below the line This may be submitted as part of the portfolio

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