Technology Development Stages and Market Readiness
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1 Technology Development Stages and Market Readiness Surya Raghu WIPO EIE Project NaConal Workshop 1 Bangkok, Thailand June 12-16, 2017 S. Raghu 1
2 Our goals for this hour Understanding Technology Readiness Level (TRL) Measuring or tracking progress in technology development Using TRL for Risk and ValuaCon for markecng of technology and investment by investors S. Raghu 2
3 Quiz S. Raghu 3
4 2016 Popular Science Invention Awards The EnteroPhone ( The EnteroPhone is a pill designed to monitor vital signs from inside the body. Technology Maturity 1/5 WIPO EIE Workshop Bangkok, June 12-16, 2017 S. Raghu 4
5 2016 Popular Science Invention Awards A SELF- POWERED CAMERA Technology Maturity: 3/5 ( S. Raghu 5
6 2016 Popular Science Invention Awards eora 3D PRECISE 3D SCANNING ON THE GO Technology Maturity: 5/5 ( S. Raghu 6
7 2015 Popular Science Invention Awards hap:// invencon- awards Bangkok, June 12-16, 2017 S. Raghu 7
8 2015 Popular Science Invention Awards hap:// invencon- awards Bangkok, June 12-16, 2017 S. Raghu 8
9 2015 Popular Science Invention Awards hap:// invencon- awards Bangkok, June 12-16, 2017 S. Raghu 9
10 Technology Development and Technology Readiness Levels (TRL) TRL Table: Developed by NASA and commonly used in the US (and more recently in Europe) for technology development programs to measure the maturity of a technology. Also important in the valuation of the product/company. Bangkok, June 12-16, 2017 S. Raghu 10
11 NASA Technology Readiness Levels (TRL) Bangkok, June 12-16, 2017 S. Raghu 11
12 AutomoCve Windshield Washer Nozzle TRL 9 Technology Readiness Level TRL 2 InvenCon TRL 3 ApplicaCon/ InnovaCon Technology Development Product Development Time TRL 7 Market 40 million nozzles/year Used in GM,Ford, Chrysler, Volkswagon, Mercedes Saab, Jaguar Toyota, Honda S. Raghu 12
13 TRL 2 Invention 1. Notebook entry Invention to Product: Steps and Time-Line 6. Provisional Application 7. Start reduction to practice 12. Complete reduction to practice 13. Complete Non-Provisional patent application (2-3 months) 14. Assemble team to do further work 15. Start product development 22. Finish alpha-version of product 23. Get feedback from customers TRL 3 TRL4 TRL6 Product TRL Months 2. Literature Survey 3. Invention Disclosure Form 4. Identify patent attorney 5. Check organizational rules 19. Start manufacturing consideration, location 20. Identify suppliers, subcontractors 21. Permits and Licenses 8. Develop product ideas 9. Conduct market research 10. Identify and contact potential sponsors for product development 11. Sign non-disclosure forms 16. Finish bread-board version of product (TRL 4) 17. Obtain requirements from customers 18. Start industrial design and packaging S. Raghu 24. Beta-version of product 25. Start manufacture 26. Patent might be issued anytime now! 13
14 TRL 8 Corrosion Health Monitor Product (2008) (2007) TRL 6 Prototype 1 TRL 3 Patent (2001) Product concept (2005) mock-up (2006) TRL 1 Time S. Raghu 14
15 Cost of Taking the Product to Market $ Phase II Angel Investors CommercializaDon Early Stage Investors Venture Capitalists? TRL 2 Phase I TRL 3 TRL4 TRL Months Valley Of Death S. Raghu 15
16 Why use TRL metrics? Almost Ready Ready Understanding the risk of adopcon of technology ValuaCon of technology for licensing, sale, etc. S. Raghu 16
17 Risk of Taking the Product to Market RISK $ Phase II Angel Investors CommercializaDon Early Stage Investors Venture Capitalists? TRL 2 Phase I TRL 3 TRL4 TRL Months Valley Of Death S. Raghu 17
18 Risk vs. Value RISK VALUE 1 TRL 9 S. Raghu 18
19 Who uses this metric - TRL? Possibly University Technology Transfer Office Government Funding Agencies Industry to see the ease of adopcng to applicacon Investors to decide investments on technology duracon of TRL1 TRL9 Anyone else who uses TRL? S. Raghu 19
20 Beyond TRL System or IntegraCon Readiness Levels (Form, Fit and FuncCon) Manufacturing Readiness Levels (Manufacturing set- up, Supply Chain, Human Resources, etc.) Market Readiness Levels (Consumer feedback, Market Launch, etc) S. Raghu 20
21 ValuaCon of Technologies Market Pull Technologies are easier for valuacon because there is data on the market size, cost of comparable products, etc. Technology Push type is much difficult for valuacon because of unknown consumer/customer/market response. S. Raghu 21
22 Some tough decisions for licensing 1. Large company (with many products) or a start- up/sme? 2. Local, regional, naconal or mulc- naconal company 3. Company with small market share or large market share 4. Difficult or nice company to work with? 5. ReputaCon/Track record & Values of the company S. Raghu 22
23 CONCLUSIONS TRL Technology Readiness Level metric for measuring the status of a product gekng ready for market/implementacon NASA Technology Readiness Levels 1-9 Other Metrics come into play beyond TRL Risk and Value assessment using TRL Choices for Licensing S. Raghu 23
24 AcCvity? For all the invencon disclosures that you have received would you be able to make a judgment on their TRL? S. Raghu 24
25 THANK YOU! S. Raghu 25
26 AddiConal Material S. Raghu 26
27 Inventions and Technology Readiness Levels (TRL 1-9)! TRL1 Lowest level of technology readiness. Research begins to be translated into applied research and development. Examples might include a) Paper studies of a technology's basic properties (at the level of a proposal to a funding agency) b) An exploratory idea that could potentially generate a new product/technology Bangkok, June 12-16, 2017 S. Raghu 27
28 Inventions and Technology Readiness Levels (TRL 1-9) TRL 2 Invention begins. Once basic principles are observed, practical applications can be invented. Applications are speculative and there may be no proof or detailed analysis to support the assumptions. Examples are limited to analytic studies. Cossosion Sensor Patent (Dacre &Davis, 2001) Windshield Washer Nozzle Patent Raghu (2001) Bangkok, June 12-16, 2017 S. Raghu 28
29 Inventions and Technology Readiness Levels (TRL 1-9) TRL 3 Active research and development is initiated. This includes analytical studies and laboratory studies to physically validate analytical predictions of separate elements of the technology. Examples include components that are not yet integrated or representative bench-top or warm-feeling experiments. Bangkok, June 12-16, 2017 S. Raghu 29
30 Inventions and Technology Readiness Levels (TRL 1-9) TRL 4 Basic technological components in the intersect areas are integrated in a similar fashion to establish that they will work together. This is relatively "low fidelity" compared to the eventual system. Examples include integration of "ad hoc" hardware in the laboratory. Device fabricated in the lab and either glued or attached with fasteners. Breadboard circuits. Bangkok, June 12-16, 2017 S. Raghu 30
31 Inventions and Technology Readiness Levels (TRL 1-9) TRL 5 Fidelity of breadboard technology increases significantly. The basic technological components are integrated with reasonably realistic supporting elements so it can be tested in a simulated environment. Examples include "high fidelity" laboratory integration of components. Bangkok, June 12-16, 2017 S. Raghu 31
32 Inventions and Technology Readiness Levels (TRL 1-9) TRL 6 Similar but not necessarily the same system, which is well beyond that of TRL5, is tested in a relevant environment. Represents a major step up in a technology's demonstrated readiness. Examples include reliability and satisfactory performance characteristics in a high fidelity laboratory environment or in simulated operational environment (operating range of temperature, humidity, pressure, etc.) Reduces Product liability Product recalls Corrosion Sensor Bangkok, June 12-16, 2017 S. Raghu 32
33 Inventions and Technology Readiness Levels (TRL 1-9) TRL 7 Prototype near or at planned operational system. Represents a major step up from TRL 6, requiring demonstration of an actual system prototype in an operational environment. Examples include testing the prototype in a mock-up of the final product. Bangkok, June 12-16, 2017 S. Raghu 33
34 Inventions and Technology Readiness Levels (TRL 1-9) TRL 8 Technology/product proven to work in its final form and under expected conditions. In most cases, this TRL represents the end of true system development. Examples include developmental test and evaluation of the system in its intended environment to determine if it meets specifications. Bangkok, June 12-16, 2017 S. Raghu 34
35 Inventions and Technology Readiness Levels (TRL 1-9) TRL 9 Actual application of the technology or product in its final form and under mission conditions, such as those encountered in operational test and evaluation. Examples include using the system under operational mission conditions. ~ 40 million nozzles/year S. Raghu 35
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