Mapping graphic design practice & pedagogy

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Mapping graphic design practice & pedagogy CORAZZO, James and RAVEN, Darren Available from Sheffield Hallam University Research Archive (SHURA) at: http://shura.shu.ac.uk/14912/ This document is the author deposited version.

1 Mapping graphic design practice & pedagogy CORAZZO, James and RAVEN, Darren Available from Sheffield Hallam University Research Archive (SHURA) at: This document is the author deposited version. You are advised to consult the publisher's version if you wish to cite from it. Published version CORAZZO, James and RAVEN, Darren (2016). Mapping graphic design practice & pedagogy. In: Exploring Territories: mapping the terrain of graphic design education Cardiff Metropolitian University 8 9 September 2016, Cardiff Metropolitan University, 8-9 September (Unpublished) Repository use policy Copyright and Moral Rights for the papers on this site are retained by the individual authors and/or other copyright owners. Users may download and/or print one copy of any article(s) in SHURA to facilitate their private study or for noncommercial research. You may not engage in further distribution of the material or use it for any profit-making activities or any commercial gain. Sheffield Hallam University Research Archive

2 workshop Mapping Graphic Design Practice and Pedagogy James Corazzo and Darren Raven Exploring Territories 8 9 September 2016, Cardiff School of Art and Design

3 workshop outline 15 mins context chatter 45 mins activity 30 mins discussion

4 graphic design is heterogeneous heteronomous polymodal

5 graphic design is heterogeneous made up of parts that are different heteronomous specialized along different lines of growth or under different controlling forces polymodal belongs to multiple groups or multiple categories

6 graphic design is heterogeneous made up of parts that are different multiplicity? heteronomous specialized along different lines of growth or under different controlling forces polymodal belongs to multiple groups or multiple categories

7 I have no idea what graphic design as a descriptor means anymore [t]he area it once inhabited has now become so blurred with other disciplines that a whole new world has opened up Ellery (2006)

8 messiness and multiplicity

9 mapping as a productive tool to make sense of the messiness and multiplicity

10 Mark Lombardi World finance an Corporation and Associates ca (1999)

11 Mapping as a a way to make sense of things in a world of complexity, overabundance Making a map adn rapid is a way change to hold a domain still for long enough to be able to see the relationships between mapping the fixes various things approaches, momentarily. methods, and tools. Maps are good for visualizing relationships. mappioign is a core activity of what designers do. Sanders (2007)

12 Mapping as a a way to make sense of things in a world of complexity, Liz Sanders (2007) An Evolving map of design practice and design research overabundance adn rapid change mapping fixes things momentarily. mappioign is a core activity of what designers do.

13 Mapping as a a way to make sense of things in a world of complexity, Charles and Ray Eames overabundance adn rapid change mapping fixes things momentarily. mappioign is a core activity of what designers do.

14 Four Fields of Design Tharp and Tharp (2009)

15 Four Fields of Design Commercial Design Responsible Design Experimental Design Discursive Design

16 Commercial Design This is design work oriented toward, and driven by, the market DesignStudio / Airbnb

17 Responsible Design primary intent is not a maximisation of profit, but instead to serve the underserved. FCB Inferno / This Girl Can

18 Experimental Design defined perhaps more by its process than its outcome.. motivated by a curiosity an inquiry into, for example: a technology, a manufacturing technique, a material, a concept, or an aesthetic issue. Moving Brands / Weare

19 Discursive Design These are tools for thinking; they raise awareness and perhaps understanding of substantive and often debatable issues of psychological, sociological, and ideological consequence. Christine Meindertsma / Pig 05049

20 Mapping Graphic Design Practice and Pedagogy Workshop Experimental Design Commercial Design Discursive Design Responsible Design

21 Mapping as a a way to make sense of things in a world of complexity, overabundance adn rapid change Activity As a group choose 1 project, consider the mapping fixes designers/project things momentarily. intentions and map it. mappioign is a core activity of what designers do.

22 Mapping as a a way to make sense of things in a world of complexity, overabundance adn rapid change Activity Reflect on your own individual design education. mapping Can fixes you things map what momentarily. the intent of that course was? mappioign Share, is a core discuss activity and map of what each designers of your courses do.

23 Mapping as a a way to make sense of things in a world of complexity, overabundance adn rapid change Activity Mapping Course Finders mapping fixes things momentarily. mappioign is a core activity of what designers do.

24 Mapping as a a way to make sense of things in a world of complexity, overabundance adn rapid change References Mapping Course Finders mapping fixes things momentarily. mappioign is a core activity of what designers do.

Graphic design education: mediating a multiplicity of practice(s)

Graphic design education: mediating a multiplicity of practice(s) CORAZZO, James Available from Sheffield Hallam University Research Archive (SHURA) at: http://shura.shu.ac.uk/15865/