DEWS2007 Industrial Session Panel Discussion

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1 DEWS2007 Industrial Session Panel Discussion July The University of Tokyo Panelist: Han Soo Kang Hirotaka Shiozaki Takashi Kobayashi Coodinated by: Koichi Ohtomi

2 Q1 Is Engineering useful for practical product development?

3 16 Groups of Methods/Tools Conceptual Functional Layout Structural Manufacturing Process1 Theory2Idea Abstraction3Knowledge, Tech. Transfer4FOA- like CAE5CAD/CAM/CAE7Statistic Tech.8Collaborative 9Process & Modeling Methods10DfX, Module 11Decision Making, Visualization12Kansei, Ergonomics13Organization & Project Management14Cost, Economy, Procurement15Risk Management6Optimization16IT Technology

4 Upstream (Analog) vs. Downstream (Digital)

5 Relationship between Process and Information Upstream Process Downstream Conceptual Functional Layout Structural Manufacturing Flexibility Information Unclear information in designer s head ANALOG Substantial design information DIGITAL Great-----Medium-----Limited

6 Q2 Is digital tool (CAD/CAE) sufficient for your product development?

7 Classification of Product Development Short Term Variety Complexity Small Scale ($) New? Mobile phone? Quality Cost Time Robot Mass Product (Unspecified Customer) Notebook PC?? Construction Machinery Quality Cost Time Tailor-made (Specified Customer) LSI Quality Cost Time Automobile Airplane Space Power Equipment Plant Repeat Large Scale ($$$$$) Unique Simplicity Long Term

8 Input vs. Output for Digital Tool OUTPUT Home appliance, Mobile Automobile Space, Power plant Passing grade INPUT Digital tool: CAD, CAE, CAM, PDM, PLM, etc.

9 Q3 What kind of request do you have for Engineering in the coming ten years from industrial side?

10 Analog thinking Digital thinking Downstream design Upstream design

11 INTRODUCTION Engineering Roadmap toward 2030

12 Major Key Technologies of Engineering Delight design tech. Conception Emotional products from here Better design tech. Mass production & Mass consumption Endless cost competition Must design tech. Assurance Much troubles from here

13 Engineering Roadmap JSME activity 2005~ 2010~ 2015~ 2030~ A)Trends of Social & Technical Needs: Delight Technology for rich social and personal lives Must Technology for design assurance Better Technology for mass production & mass consumption B) Better Technology: Limitations of local optimization, so will and choice of current design technology C) Must Technology: Realization of Systems Engineering applying full mechanical engineering D) Delight Technology: Total design applying not only mechanical engineering but other engineering and science

14 Must Tech. 8Collaborative 9Process & Modeling Methods10DfX, Module 13Organization & Project Management14Cost, Economy, Procurement15Risk Management 1 Theory2Idea Abstraction3Knowledge, Tech. Transfer11Decision Making, Visualization12Kansei, Ergonomics Better Tech. Classification of Methods/Tools Delight Tech.4FOA- like CAE5CAD/CAM/CAE7Statistic Tech.6Optimization16IT Technology

15 Comparison of Major Emphasis on Engineering between Japan, Europe, and US 100% 75% 50% 25% システム設計設計知識設計基盤 Must Tech. Delight Tech. Better Tech. 0% JSME ICED ASME Japan Europe US Conference surveyed

16 CONCLUSION No conclusion in this panel, but continuous collaboration with academia and industry is important for developing Engineering

17 APPENDIX

18 Western-Style vs. Japanese-Style Items Western Style Japanese Style Culture Hunting People Agricultural People Society Competitive Society Middle-class Consciousness Employment Systems Annual Salary System Lifetime Employment System Seniority Wage System Organization Flat Pyramid Decision Top-Down System Council System or Decision by Majority Measure Originality Class Curve Product Innovative Products by Strategic Policy Better Products by Improvement Leading Products Aerospace Automobile Digital Consumer Products Production Systems Own Company Keiretu System Companies' Biggest Concern Profit Market Share Advantage in Product Development Technology Product Technology Research Basic Research Applied Research Proverbial Truth First come, first served. The end justifies the means. Time is money. Wall haves ears. Work while you work, play while you play. The nail that sticks up gets hammered down. Every body's business is nobodies business. Speech is silver, silence is gold. Too many cools spoil the broth. Two beard are better than one.

19 Methodology EU:Medium Strategic General Theory Axiom Concept Generation Brain Storming DfX QFD LCA DFSS DSM Review Service Engineering Knowledge Management Modular FOA Concurrent Engineering Optimization Distance Collaboration CAD TQC FMEA JPN:Bottom up US:Top Down Knowledge Based Eng CAE Reverse Engineering PLM PDM SCM DFM Taguchi Method Practical Method/Tool

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