Contents. Introduction... Acknowledgements... 1 What are innovation, creativity and design? Innovation = creativity + commercialisation...

Transcription

1 Contents Introduction... xi Acknowledgements... 1 What are innovation, creativity and design?... 1 Innovation Creativity Design 2 Innovation = creativity + commercialisation Case Study 1: BBC s Walking with Dinosaurs Appendix 2.1: Meet the dinosaurs Appendix 2.2: Stages of the animation process Appendix 2.3: Excerpt from brand guide Appendix 2.4: Awards as of 30 October Structured processes for developing new products The evolution of the new product development process The stage-gate process The development funnel and product portfolio management The role of the project leader 4 A note on globalisation Myth or Reality? Definitions Enablers and drivers of globalisation Advantages of global innovation The flipside of the coin Obstacles to global innovation How to structure for R&D in a global context What does global mean in the context of new product development? What to consider when going global Summary COPYRIGHTED MATERIAL xvii

2 vi CONTENTS 5 Innovation and branding for the web Case Study 2: ihavemoved.com Appendix 5.1: Background to the four founders Appendix 5.2: Financial performance forecast years Strategy emergent or planned, and other issues Strategy emergent or planned? Strategy and innovation Useful concepts and frameworks for strategy development Design and strategy 7 Branding and innovation What is a brand? Brands and innovation a closer look Brands and the web 8 The value of market research Case Study 3: Black & Decker s Quattro Appendix 8.1: Company history Appendix 8.2: Capital appropriation request 9 Approaches to market research What is it about market research? Traditional approaches towards market research The future 10 A note on teams Team composition 11 Collaboration innovation in manufacturing Case Study 4: The Lotus Elise 12 The role of prototypes Why use prototypes? Problems with prototypes What prototype?

3 CONTENTS vii 13 Collaborating for innovation Some background Reasons for and benefits of collaboration What gets in the way of collaboration? How to make collaboration work Open innovation and user-led innovation 14 Innovation and industry context Case Study 5: Roche Saquinavir Appendix 14.1: Team members Appendix 14.2: Drug discovery value chain Appendix 14.3: Glossary Appendix 14.4: Introduction of HIV drugs 15 The effects of industry and cultural context Why think about context? Understanding constraints Contextual factors at the industry level Contextual factors at the national level 16 Informal networks and the management of knowledge Informal networks What is knowledge? The importance of knowledge management The management of knowledge 17 Innovation for the environment Case Study 6: Plastwood by Dumfries Recycling Appendix 17.1: Alternatives to recycling Appendix 17.2: Recycling at BPI 18 Green design clean environment or clean conscious? The argument for environmentally responsible design What are environmentally responsible products? Natural capitalism versus green design The role of the designer

4 viii CONTENTS 19 Note on intellectual property rights (IPR) Types of intellectual property rights Patents Copyright Design rights Trademarks Know how 20 Innovation in large organisations Case Study 7: GKN Light Composite Disc Joint Appendix 20.1: Manufacturing flow for the Composite Disc Joint Appendix 20.2: Summary of technical and commercial advantages and technical limitations 21 Organising for innovation The process route Thepeopleroute A holistic approach to innovation Innovation roles 22 Venturing beyond company boundaries Avenues for realising innovation The venture capital industry Finding venture capital Sources of external funding 23 Innovation in financial services Case Study 8: Shared Appreciation Mortgage Bank of Scotland Appendix 23.1: Additional information 24 Innovation in the service industry Particularities about the service industry Design and service development Service development what drives success?

5 CONTENTS ix 25 Failure, risk and measurement in innovation What underpins success and causes failure? The complexity framework Overcoming constraints The framework Is failure really failure? Minimising risk of failure risk management Measuring success 26 Building for innovation Case Study 9: John McAslan & Partners Appendix 26.1: Main players involved in the design and build of Yapi Kredi Bank Appendix 26.2: Development of the John Lewis Partnership 27 Company culture and architecture Putting your work environment to work Supporting the creation of a culture Characteristics of work environments that support creativity and innovation Changes in working practices and the office environment Change the work environment but for the right reasons 28 Outsourcing designers in or out? Ins and outs of outsourcing Designers in or out? The case study of the Muz Skorpion Concluding remarks 29 Putting all pieces into place Case Study 10: The Technology Partnership Appendix 29.1: Major developments in the TTP Group since 1990 Appendix 29.2: TTP Group structure Appendix 29.3: Financial performance (from Annual Report 2000) Appendix 29.4: The venture fund article from Financial News 30 The innovative organisation Leadership the most critical ingredient The role of company culture

6 x CONTENTS 31 Changes in the world and innovation The next innovation challenges Discontinuous innovation The balancing act The future of business all change Some interesting websites 32 Innovation beyond the comfort zone? Case Study 11: Unilever 33 Management without control? Case Study 12: SAM Headhunting Appendix 33.1: SAM Headhunting Mission and Values Appendix 33.2: The business of headhunting Appendix A: How to use the case studies Appendix B: Innovation achievements, realisations and next challenges Appendix C: Categories of design History of design Town planning and urban design Architecture and interior design Exhibition design Product design Packaging design Corporate identity Brands IT and multimedia design Textile and fashion design Furniture design Summary References Index...555