The Book of Important Stuff
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1 The Book of Important Stuff
2 We believe New Zealand is good for the world
3 Scan this code for a special welcome to our Book of Important Stuff. Simply use your camera with Apple devices (ios 11 or above), or download a free QR reader from your device's app store. Or visit
4 The last to be discovered, but the first to give women the vote. A country embracing its diverse landscapes, and its even greater diversity of people. A country which has been radically reset to be open and outward-facing. A country that is a unique product of our time and place.
5 Today we are a modern nation built on the integrity of our people, forging our own independent way in the world. We are a country charged with the guardianship of our environment, for the future, on behalf of those who came before us. We are a country built on ingenuity, poised to disrupt big paradigms from the edge of the world.
6 But we are also a country that cannot prosper by simply selling to itself. With commodities still at our core, we must seek more ways to diversify and enhance the value of our goods and services globally, and to attract smart investments that are good for New Zealand.
7 And that s why we re here at NZTE, to be part of something that s bigger than ourselves. We re here to grow companies internationally bigger, better, faster for the good of New Zealand.
8 NZTE is 600 people (and a network of thousands more). We are based in 50 locations, working across 24 time zones and 40 languages, servicing 5,000 companies in 100 countries.
9 This global presence allows us to deliver value to our customers. We call this our Know-How and Know-Who
10 Our Know-How is our collective insight, wisdom and experience of growing companies internationally.
11 Our Know-Who is the network of committed people in New Zealand and around the world who we can call upon in our customers interests.
12 This Know-How and Know-Who is also characterised in our Māori name: Te Taurapa Tūhono
13 Te Taurapa is the stern post on the back of the traditional Māori waka, or canoe, and helps to stabilise and guide the boat. Tūhono is a term that represents connections to people and an ability to build relationships. Te Taurapa Tūhono Together, these terms serve as a reminder of what we do as an organisation, that in order for us to help guide New Zealand business, our contribution is to provide know-how and know-who.
14 Sometimes we guide New Zealand business using The Customer Way We work with ambitious, value-adding and knowledge-intensive companies who are scaling globally from New Zealand. Success is growing the international revenue of our F700 customers by 6% above the export benchmark by 2021.
15 And sometimes our way of working follows The Investment Way We attract smart growth capital and match this against New Zealand investment opportunities, and help customers get investment ready. Success is attracting $3 billion in potential direct economic impact (pdei) by 2021 from investment deals that are good for New Zealand.
16 But either way, it s about the people. People matter. And how we work together matters too.
17 Because our know-how and know-who will benefit no one unless we all operate as ONE GLOBAL TEAM
18 Yes, we are literally hundreds of people and teams positioned around the world, with the unique ability to organise around customer growth opportunities at the right time, with the right people, with the right resources.
19 But we know that we can only provide optimal value to our customers if we have alignment on the way we work and the characters that we share. We know that, to really make our global team work, we need to focus on five characters.
20 Ambition Drives Us Our ambition for our customers is high, and we always rise to the occasion. We help meet their business expectations by expecting greatness of ourselves.
21 Adventure Teaches Us Experimentation is more powerful than perfection, as only through learning from our missteps can we truly succeed. That s why giving it a go is the best way to learn.
22 Honesty Frees Us Clarity of action can only come from brave conversations. That s why every interaction welcomes deep exploration, intellectual challenge and absolute honesty.
23 Trust Binds Us Our people may be worlds apart, but it s trust that holds us together. Growing a nation is only possible when we keep promises and honour commitments.
24 Manaaki Is Us We celebrate the mana (strength and dignity) of each other as being equal to or greater than our own. We strive to enhance mana in everything we do through our hospitality, generosity and mutual respect.
25 Ambition Drives Us Adventure Teaches Us Honesty Frees Us Trust Binds Us Manaaki Is Us
26 We know that if we embody these characters and work together across continents and time zones, we will not only understand WHAT we do for New Zealand and WHY we do it, but HOW we do it too. Our Strategy
27 WHY FOR NEW ZEALAND A PRODUCTIVE, SUSTAINABLE, INCLUSIVE NEW ZEALAND We know that if we embody these characters and work together across continents and time zones, we will not only understand WHAT we do for New Zealand and WHY we do it, but HOW we do it too. NZTE PURPOSE WHAT FOR EXPORT CUSTOMERS Discover, Plan, Perform Preparing and enabling companies to succeed in market and sustain international growth To grow companies internationally BIGGER, BETTER, FASTER for the good of New Zealand KNOW HOW & KNOW WHO to grow companies internationally FOR INVESTMENT CUSTOMERS Originate, Prepare, Connect Originating and preparing investment opportunities that we connect to investors 6% above export benchmark by 2021 $3b in potential economic impact by 2021 HOW AMBITION DRIVES US ADVENTURE TEACHES US HONESTY FREES US TRUST BINDS US MANAAKI IS US
28 New Zealand is our cause. And NZTE is our way. And together, as One Global Team, we will show the world just how big a small country can be.
29 Ko mātou ēnei Te Taurapa Tūhono E tū atu nei E mihi atu nei We are New Zealand Trade and Enterprise Standing here We acknowledge you all
30
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