Bgrowth of any Corporate. At the same time, scope and definition of IP is expanding rapidly

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Anis Knight
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IIPR INTELLECTUAL PROPERTY CONSULTING/SUPPORT AND LICENSING FIRM usiness management word over has undergone sweeping changes over the ast few years.

At the same time, scope and definition of IP is expanding rapidy with the growth of internationa trade & gobaization of economic activities, and therefore needs cear understanding and appreciation.

1 IIPR INTELLECTUAL PROPERTY CONSULTING/SUPPORT AND LICENSING FIRM usiness management word over has undergone sweeping changes over the ast few years. These changes have been heaviy everaged by IP, which has become a core area for Bgrowth of any Corporate. At the same time, scope and definition of IP is expanding rapidy with the growth of internationa trade & gobaization of economic activities, and therefore needs cear understanding and appreciation. In sum, IP is the new 'Low Investment Growth Mantra'. IIPRD has a egacy of over 10 years and has a team of subject matter experts from each IP fied and undertakes their core focus on Commerciaization and Licensing, IP/Patent& Litigation Support, E-Discovery Support, and Patent Research & Anaytics, in order to be singe point destination for a IP needs. KHURANA & KHURANA, ADVOCATES AND IP ATTORNEYS FULL SERVICE INTELLECTUAL PROPERTY AND COMMERCIAL LAW FIRM hurana & Khurana (K&K) was estabished in the year 2007 with an aim of providing cutting edge and high quaity consistent End-to-End Lega Services in Inteectua KProperty and Corporate Lega Matters, in a manner which makes our cients fee K&K as being an in-house team and heps K&K to give its heart and sou in each advise and action taken on behaf of the cient. K&K, has grown and matured, in a short span of time to become one of the finest and eading IP and Commercia Law Firms in India and imbibes strong quaity review and deivery practice to ensure consistency in output at a times. Sensitivey Creating Sensibe IP IIPRD Service Verticas IP Commerciaization and Technoogy Transfer IP and Patent Litigation Support Patent Research and Anaytics IP Training Khurana & Khurana Service Verticas IP Creation, Protection & Portfoio Management IP Litigation IP Advisory and Opinions Domain Name Disputes Information Technoogy and Corporate Law We hep Corporates Identify Potentia Inteectua Property (IP) and provide end-to-end support for Creation, Promotion, Protection, and Commerciaization of IP, Gobay

2 IP COMMERCIALIZATION / LICENSING AND TECHNOLOGY TRANSFER Vaue of Inteectua Property ies in its Commerciaization and not in its mere creation and deveopment. It is IP that eads to mergers being undertaken, and Corporates that have IP dominance take the shot. Companies derive competitive advantage that arises based on the way in which they organize and perform IP bended activities, and such activities are means by which such companies create vaue in their products for customers. Vaue addition for buyers is the end product for any Organisation, and entities can best achieve this vaue addition through strong IP Commerciaization, Technoogy Transfer, and Licensing Practice to ensure that each IP is appropriatey monetized and monitored. IIPRD assists Corporates in Ÿ Identifying Patents and Aied IP's that can be Out-Licensed or In- Licensed through various modes. Ÿ Ÿ Finding compatibe Licensees on Modes and Terms that woud best harness Commerciaization Potentia of concerned IP's. Providing end-to-end support to best commerciaize Inteectua Properties, and provide compete support to finaize and go through transactions such as Due-Diigence, Negotiations, Technoogy Evauation, Vauation, Contractua agreements incuding monitoring of royaty payments. IP VALUATION IIPRD has a separate and dedicated team o f Va u ation ex p e r t s comprising of Market Anaysts, IP Attorneys, and Chartered Accountants that provide compete assistance in vauing IP objectivey and basing their assumptions on practica and reaistic parameters. IIPRD represents numerous Fortune 500 Entities, Start-ups, and Large Corporate Houses for vauing their IP. Vaue creation and growth is an the utimate goa of any management team. IP Vauations are necessary in for many contexts, mandates incuding Which can incude investment anaysis, Outout-Licensing icensing deas, buyouts, in-house estimation of the worth of created IP, capita budgeting, merger and acquisition transactions, financia reporting and taxabe events, as we as bankruptcy and itigation proceedings. However, one great major hindrance to of their them being considered of significant vaue is the ack of appreciation of practica methods of vauing them, particuary at the embryonic stages of their ife circe, and more so under conditions of uncertainty about their future prospects. Lack of practica vauation methods under such conditions woud obviousy ead to imperfect decision-making in the course of managing an IP Portfoio. IP AUDIT AND DUE DILIGENCE "If you don't measure it, you can't manage it" is a very apt saying and expains the entire intent of this service vertica. Inteectua Property and the aws reguating it have undergone sweeping change in the ast few years. Considering the vaue and power of Inteectua Property, too much is at stake to ignore the promotion, commerciaization, and protection of such vauabe property, and ignorance of aws in any manner can ead to ega disputes. In order to do so, it is imperative for Companies to understand as to what rights they own, whether they are protecting their rights propery, is their mode of protection adequate, whether they have proper procedures in pace to determine what rights they shoud be registering, whether they have a system to minimize the risk of infringing third party rights, evauation of contractua term for the right assigned or used under icense, how trade secrets are protected from empoyees, shoud they deveop back up 'mark', how big shoud be their inventory of Trade Marks and such other important issues. IIPRD has worked with numerous Indian and Internationa Corporates to hep set up their IP Ces and conduct IP Audit and Due-Diigence programmes. IIPRD has set up a dedicated IPR Audit ce that deiberates and impements issues that business organisations need to understand. If you fee the need to estabish correct practices to manage your Inteectua Property, pease reach out to us at IIPRD and we assure you our team that has the right ski set across technoogy domains, woud hep you to introduce and pace on record the correct IP Management systems.

3 IP/PATENT AND LEGAL SUPPORT TO GLOBAL CORPORATES, LICENSING FIRMS AND LAW FIRMS Patent Preparation Support Preparation of high-quaity and standards conforming Non-Provisiona/Provisiona Specifications, and iustrations thereof to meet cient-defined guideines for fiing in USPTO, EPO, JPO, CIPO, PCT, India and other countries. Patent Prosecution/Response to Office Action Support Preparing Responses to US, EP, CIPO (incuding for other countries) Office Actions. Strategizing Caim Amendments and Arguments for a patent appication for maximizing impact. Undertaking Technica Anaysis of Office Actions. Undertaking Technica Anaysis of Cited Prior Arts. Patent Search Mapping & Anaysis Support Patentabiity/Novety Search: estabishes whether subject matter presented inan invention discosure is nove and non-obvious so as to enabe cients to take informed decisions. Freedom to Operate Search: enabes confirmation on whether a to-be-commerciaized product/process woud infringe on ive patents/appications in a desired geography through accurate Product-to-Patent Mapping and rendering of infringement anaysis. IIPRD offers proven competence in conducting such FTOs for a arge number of territories incuding US, India, Canada, EPO, UK, China, Japan, Korea, among others for numerous goba cients and aw firms. Invaidation Search and Anaysis: focuses on finding references/documents that chaenge vaidity of an issued patent. We at IIPRD understand the criticaity and importance of patents from a commerciaization standpoint, and undertake numerous Patent Vaidity Search and Opinion mandates to ensure, to the best of our capabiities, strong defense arguments against enforceabiity/vaidity of the concerned patents. Patent Portfoio Watch: IIPRD provides services in: Identifying and assembing specific Inteectua Property assets of a given corporate(s). Preparing frameworks around mutipe patent portfoios to assist in efficient extraction, maintenance and interpretation of Patent assets. Drafting readiy understandabe, comprehensive, a n d meaningfu Patent Portfoio Reports. Patent Technoogy Assessment and Landscaping: IIPRD has an expert team of patent anaysts that performs rigorous data mining, content visuaization, and information anaysis from Patent and Non-Patent sources to generate comprehensive and focused andscape/anaytics reports that hep cients identify competitive and technoogy trends. IP Litigation and Backend Support Our services incude: Preparation of Caim Charts: invoves mapping patent caims with products, and providing cients with possibe caim charts in an easiy readabe format. Case Law Research: invoves Searching and Anayzing Case Laws on Pubic and Paid Databases to assist Attorneys in preparing ground work for Litigation. Drafting Support: incudes providing drafting assistance in Infringement Compaints, Suits, Peadings, Motions, Briefs, Cease and Desist Letters, among other documentation. Technica Review of Documents: incudes Review and Summarization of necessary documents pertaining to a case. E-Discovery Support Discovery Management: invoves Document Review, Litigation coding, and Database Management. Discovery Anaysis: invoves Data Assessment, IIPRD has been of phenomena support to our Patent Prosecution Practice. They anayze a number of reevant cases before writing responses to ensure consistency and appropriate caim amendments... - Sr. Partner at a Large Chicago based Patent Firm = IIPRD, through its team of over 120 Practitioners assists over 6000 Goba Corporates and Leading IP Licensing and Lega Firms for varied IP Research and Anaytics matters invoving biion doar Litigations. = IIPRD provides compete Patent and Technoogy Consuting support across t e c h n o o g y v e r t i c a s incuding but not imited to M e d i c a D e v i c e s, Mechanica, Software, Eectrica, Eectronics, C h e m i s t r y, C o m p e x Biosimiar/Biotechnoogy, Pharmaceutica, and Life Sciences subject matters. = IIPRD has subscriptions to a major Patent and Non- Patent Literature Databases to ensure access to most reevant information and anayzing the findings through mutipe reviews to ensure accuracy in opinion finay rendered....the search reports were of significant vaue in our foreign fiing decision making on these cases... -IP Counse of Vixs Systems

4 IP RESEARCH AND ANALYTICS ŸPatent Research & Anaytics Licensing Studies Thank you for the hard work Because of IIPRD's strong and acute focus on IP and thoroughness on the Commerciaization and Licensing Issues, and having been dataset. We admire this apart of numerous Out-Licensing deas, IIPRD provides standard of work! We are extensive services incuding both In-Licensing & Out-Licensing very peased with the resuts Studies, which encompass doing a detaied technica and and ook forward to buiding commercia evauation of the technoogy vis-a-via market a strong reationship potentia of the concerned technoogy, competing products, - Managing Partner at top US pricing strategies, potentia icensees, strength of patent Licensing Firm protection, coverage and enforceabiity of concerned patents among other commercia and technica issues, that hep present a Best-Fit Strategy to suit the Cient's needs. Market Survey IIPRD, through its team of MBA's, Chartered Accountants, and Technica Subject Matter Experts (TSME's), provide a unique IIPRD manages our compete IP combination of research anaysts who provide docket of over 7000 cases and comprehensive market and revenue anaysis reports on growing by 255 each year. Their companies/ products/technoogies as per cient requirement. team is extremey responsive Such reports hep the Cients in identifying key competitors, emerging payers/products, markets covered by a particuar and ensure mutipe reviews to technoogy, etc. There venue anaysis reports provide a avoid any deadines or data compete detaied anaysis of a company's performance and management assists cients in determining icensing revenue, royaty, - Managing Partner at top UK IP itigation cost and more. Furthermore, IIPRD, through an Law Firm access of mutipe paid and technoogy specific databases, is abe to retrieve and present the most reevant data. Competitive Inteigence IIPRD provides comprehensive Competitive Inteigence services to track a Competitor in terms of their pubished or issued Patents, recent Business Deveopments, Market Research, among other cient defined parameters. IIPRD's Anaysts are we versed with the nuances of Technoogy, Marketing, and Finance and are best suited to conduct such an exercise and represent information in a manner that is visuay easiy comprehensibe by the cient. visuay easiy comprehensibe by the cient. We have used IIPRD for a number of Research and Landscape projects. IIPRD has evoved and become an indisputabe eader in providing accurate representation of IP portfoio's of goba Corporates across different technoogy sectors -Managing Director of a Large Taiwan Based Optica Media Company IP TRAINING Market Research/ Anaytics IIPRD provides a compete range of services and soutions reating to Market Research and Anaytics to Corporates and Consuting Firms around the gobe. IIPRD has the requisite skiset to anayze a probem statement and execute its research mandate based on the identified probem, and attempt to get ony data/information that is pertinent to the soution of such a probem. IIPRD has a strong and extensive experience in deriving maximum vaue from research by providing comprehensive market and revenue anaysis reports on companies/ products/ technoogies. Market research pays a vita roe in Inteectua Property Matters such as Licensing, Technoogy Transfer, and Litigation. Such reports hep Cients/Attorneys in identifying key competitors, emerging payers/products, market covered by a particuar technoogy, among other desired information. We combine a cient-focused approach with robust project management to offer a unique experience to our cients. We can provide reports in syndicated formats, or in formats that can be customized to incude key eements that cients prefer to have anayzed as part of their research objectives. In-House IP Training v Customized based on corporate needs v Hed for arge Indian and Goba corporates v Tr a i n e d o v e r I n d i a n corporates so far, and growing v Speakers cover a facets of IP and Commercia Law incuding Litigation, Patent Prosecution, Trade Mark, Contracts, Agreements and Copyright Issues v Symposiums and Conferences Among the first Indian IP Firms to have initiated IP Education, and hed over 80 Internationa Conferences thus far v Goba Associates and Partners from top US, EP, Japanese, Korean and Chinese Firms on board v Attendees incuding a major Indian/Goba Corporates, Universities and Professiona Firms v Covering a aspects of Patent Portfoio Creation and Management v 6 -Months Certification Course Covers Patent Preparation, Searching Licensing Commerciaization and Procedures at Indian Patent Office as subjects v Over 800 Participants so far

5 KHURANA & KHURANA, ADVOCATES AND IP ATTORNEYS A "Leading Firm" in Patent and Trademark Practices Ranked and Recommended by 'Lega 500' and 'Managing IP To most of our cients, Khurana & Khurana, Advocates and IP Attorneys (K&K) is more than a fu service Inteectua Property and Commercia Law firm. K&K was formed with a very firm focus of providing End-to-End IP Lega Services in a manner that is Corporate centric and foows deivery practices that are consistent and are above defined quaity standards so as to ensure "Above Expectations" for a cients. Khurana & Khurana is among the eading Indian IP and Commercia Law Firms with over 120 Associates and Practitioners across IP subject matters and spread across its offices in Dehi, Noida, Mumbai, Bangaore, Hyderabad, Indore, and Pune. K&K has been consecutivey ranked and recommended by premier magazines and organizations namey Managing IP, IAM, Lega 500, Asia IP, Chambers & Partners, Corp- INTL, Acquisition INTL, among many others. K&K has won the IP Patents Law Firm of the Year in India and "IP Vauation Firm of the Year" consecutivey for the three years , , and by Corporate INTL and Acquisition INTL magazine respectivey. K&K has been a member of various renowned IP bodies incuding, APAA, INTA, AIPPI, ASSOCHAM, NASCOMM, LES, TIE, ABLE etc. Our Practice Areas: K&K Attorneys, Patent Agents and Technica Associates practice in the foowing areas: Patent Prosecution and Litigation across a Technoogy Areas Trademarks, Copyrights & Designs Litigation & Dispute Resoution Arbitrations Media and Entertainment Law Information Technoogy Law, Corporate Law, Anti-Counterfeiting Practice IP PROTECTION AND PORTFOLIO MANAGEMENT Khurana & Khurana, Advocates and IP Attorneys counts Fujitsu, Imerys, Daimer and Avery Dennison among its cients. Led by Vinod Khurana and Mohinder Vig, the team advised Pentair on a domain name dispute and trade mark opposition and handed patent prosecution matters for Xiaomi, Huawei and Sabic. Tarun Khurana and Meenakshi Khurana are aso recommended. --Lega 500 Khurana & Khurana has rapidy won a pace among India s top four fiers of Patent Cooperation Treaty (PCT) appications. Domestic innovators are aso we served through eight offices nationwide. --- 'IAM' K&K Patent Service Offerings: ŸPatent Preparation (Provisiona / Compete) ŸPatent Fiing of Indian Internationa & Nationa Phase/Convention Appications ŸPatent Prosecution and Maintenance ŸPre-Grant/Post-Grant O p p o s i t i o n Proceedings and IPAB Proceedings ŸPatentabiity / FTO / Infringement Searches, Advisory, and Opinions ŸPatent Litigation, Patentabiity / FTO / Infringement Searches, Advisory, and Opinions Patent Litigation Ÿ Patent Portfoio Creation and Management K&K deepy acknowedges the significance of a strong Patent Portfoio on Corporate's vauation and growth, uses its best expertise and taent to ensure creation and protection of a highy defendabe Patent Portfoio. ŸTrade Mark Portfoio Creation and Management K&K has a strong team of Trade Mark Attorneys that represent arge and reputed brands to enforce their IP in India through efficient injunction and ex-parte proceedings. K&K aso represents numerous mid-sized and sma companies in heping them nurture their brands through a strong protection and enforcement strategy. Ÿ Copyright and Design Portfoio Creation and Management Copyright and Design Team at K&K has deveoped an expertise in areas reating to non-compiance of icensing agreements, copyright infringements reating to media, advertisements, pubications, among other aied areas and has represented scores of cient in contentious issues reating to Copyrights. K&K Design Service offerings incude Searches, Fiing, Registration and Infringement proceedings. Ÿ Paraega Support Our Services incude: Patent Docketing Appication Preparation IDS Management Appication Recorda Goba Patent Fiing and Formaities Patent Proofreading K&K Trademark Service Offerings ŸTrade Mark Searches, Fiing Registration and Renewas Ÿ Trademark Opposition Proceedings Ÿ Trademark Litigation, Infringement and Passing Off Aches

LITIGATION / COMMERCIAL LAW PRACTICE Khurana & Khurana is an accompished fu service IP and Commercia Law Firm with over 11 years of core practice in a types of Core Litigation issues such as in

6 LITIGATION / COMMERCIAL LAW PRACTICE Khurana & Khurana is an accompished fu service IP and Commercia Law Firm with over 11 years of core practice in a types of Core Litigation issues such as in Infringement Proceedings, Non-Payment of Dues, Breach of Contract, NCLT proceedings, Commercia Disputes, Domain Names Disputes, Arbitrations, among other commercia issues. K&K aso has a growing Media and Entertainment practice in Mumbai and is aggressivey strengthening its itigation practice across mutipe forums and tribunas. DOMAIN NAME DISPUTE PRACTICE Khurana & Khurana provides a wide range of Inteectua Property Protection, Licensing, and Enforcement services reated to E-Commerce, Onine brand management, and Domain Name issues. We work with our cients to maximize the vaue of their IP assets and minimize their risks in the Internet economy. K&K has represented a number of arger internationa cients in domain name and cybersquatting disputes through INDRP and UDRP arbitration proceedings, and has been abe to achieve a high success rate on getting favorabe awards and transfer of miseading domain names. INFORMATION TECHNOLOGY LAW CORPORATE LAW COMMERCIAL LAW ANTI-COUNTERFEITING K&K has an estabished practice in Corporate Law and has a separate team of Corporate Lawyers having an average of over 8 years of experience in a facets of Corporate Law incuding active Contentious work. K&K has deveoped its core focus in this domain, specificay in the domain of Contracts drafting and vetting, wherein the Contracts reate to issues pertaining to Joint Ventures, Commercia Contracts, Tenders, Foreign Coaborations, Joint Research, among other agreements and MoU's. K&K's sister concern Institute of Forensic Accounting & Investigative Audit (IFAIA), has been dedicated in the fied of Fraud Investigation for over two decades and undertakes a IP Frauds, Infringements, Counterfeit investigations for Khurana & Khurana, aowing K&K to represent numerous cients for: Investigation of IP thefts Investigation of Infringements Investigation of Counterfeit Products Stand as witness for investigations undertaken by the group OFFICES AND CONTACT DETAILS NOIDA OFFICE: E-13, UPSIDC, Site-IV, Behind-Grand Venice, Kasna Road, Greater Noida , UP, Nationa Capita Region, India Te: +91-(120) , , Fax: +91-(120) Fa27, Lake City Center, Kapurbavdi Circe, Thane (W), Greater Mumbai Maharashtra India. Te: +91-(022) A-001, Nitesh Centra Park, Near Bagaur Crossing, Off Beary Road, Bengauru , India. Te: +91-(080) Office No , 2nd Foor, Cityma, University Road, Ganesh Khind, Shivaji Nagar, Pune , Maharashtra India Te: +91-(020) DELHI OFFICE: K-16, Jangpura Extension New Dehi , India Te: +91-(011) US OFFICE: 4104 Bradbury Ln, Apharetta GA Te:

Helping Corporates Identify, Create, Protect, Promote, and Commercialize their IP Portfolios

IP and Technology Consulting and Licensing Firm KHURANA & KHURANA, ADVOCATES AND IP ATTORNEYS Full-Service IP and Commercial Law Firm Helping Corporates Identify, Create, Protect, Promote, and Commercialize