Communication and Dissemination in HORIZON 2020 European Commission Directorate-General for Research and Innovation

Transcription

1 Communication and Dissemination in HORIZON 2020 European Commission Directorate-General for Research and Innovation Energy Infoday Brussels, 23 October 2017

2 Communication Communicating H2020 projects Strategic and targeted measures for promoting the action itself and its results to a multitude of audiences, including the media and the public. * q Increased importance (GA article 38.1) q Promote your project and its results beyond the projects own community, reach out to society q Communicate your research in a way that is understood by nonspecialist, e.g. the media and the public fotomek, # , Source: Fotolia q Work package (in proposal), Communication Plan (start of project) q Inform EC/ Agency in advance of communication activities expected to have a major media impact * Shortened from Research and Innovation 2

3 Disseminating H2020 projects Dissemination The public disclosure of the results by any appropriate means, including by scientific publications in any medium.* q Transfer of knowledge and results to the ones that can best make use of it q Maximizes the impact of research, enabling the value of results to be potentially wider than the original focus q Open Access q to publications (underlying principle in H2020) q to data (pilot) ü Essential element of all good research practice ü Prevents results becoming sticky and effectively lost ü Strengthens and promotes the profile of the organisation * Shortened from

4 fotomek, # , Source: Fotolia Communication Communication Dissemination About the project and results Multiple audiences Beyond the project's own community (include the media and the public) Inform and reach out to society, show the benefits of research Research and Innovation Dissemination About results only Audiences that may use the results in their own work e.g. peers (scientific or the project's own community), industry and other commercial actors, professional organisations, policymakers Enable use and uptake of results Grant Agreement art Grant Agreement art. 29 Communication Dissemination 4

5 Guidance COMMUNICATION q Horizon 2020 Online Manual Section: Communicating your project Section: Acknowledging EU funding Horizon 2020 Annotated Grant Agreement Brochure "Communicating EU Research & Innovation - Guidance for project participants" The EU Guide to Science Communication (videos) Webinar - 60-minute Comms Workout! Research and Innovation 5

6 Guidance Dissemination q Resources currently accessible for beneficiaries Ø H2020 online manual & Participant portal ü Dissemination and Exploitation to be expanded with more concrete guidance on D&E ü Open Access and Data Management ü Communication ü H2020 Glossary ü Presentation of the Coordinators day on D&E Ø IPR helpdesk ü Guidance ü Helpline ü Trainings ü New guidance on Communication, Dissemination and Exploitation under development q Dissemination towards potential users of results Ø CORDIS ü Publishable summaries ü Enhanced results-in-brief ü Results packs ü Public H2020 deliverables (from September 2017 onwards)

7 Guidance Open Access q Horizon 2020 Online Manual Section : Open Access & Data Management q EC Open Access website q Guidelines on Open Access in Horizon _manual/hi/oa_pilot/h2020-hi-oa-pilot-guide_en.pdf

8 European Commission,

9 Exploitation in proposals Michael Christian LAUBENHEIMER DG RTD G2 Advanced Energy Production

10 Exploitation (I) Proposal Considered in all sections of a project proposal Chapter 1 "Excellence" SMART objectives: consistent with expected exploitation & impact Situation of project: 'idea to application', 'lab to market', TRL Ambition: beyond state-of-art; i.a. the innovation potential e.g. new products, services or business models, reference to available product/services Chapter 2 Expected Impacts" Contribution of project to: Expected impacts mentioned in the WP / topic Substantial impacts not mentioned, i.e. new market opportunities, growth of company; barriers (e.g. financing follow-up) Measures to maximise impact (explanations in template) Draft Plan for the dissemination and exploitation of the project's results: who, where, what, how, when, for whom, by which means, depending on type of results; i.e. exploitation paths and follow-up of project during & after project; to be translated in corresponding 'Consortium Agreement'; appropriate consortium structure (also chapter 3.3)

11 Terminology "Exploitation" Exploitation 1 The utilisation of results up to four years after the action: in further research activities other than those covered by the action concerned, or in developing, creating and marketing a product or process, or in creating and providing a service, or in standardisation activities. Ø Make use of the results; recognising exploitable results and their stakeholders Ø Concretise the value and impact of the R&I activity for societal challenges ü ü Can be commercial, societal, political, or for improving public knowledge and action Project partners can exploit results themselves, or facilitate exploitation by others (e.g. through making results available under open licenses) 1 Art. 28 of Grant Agreement

12 Types of Results Users of Results Research communities Research topic Research roadmaps Policy recommendations MS, EU policymakers Data Publications Reports Software Products Services Processes Prototypes Project results Skills and knowledge (collaboration) platforms Industry, Innovators, Investors Patents Pre-standards Codes of conduct Educational materials Civic society, citizens Appropriate Exploitation Paths

13 "Dissemination " "Exploitation" Dissemination Exploitation Describing and making available results so that they can be used Audiences that may make use of results All results which are not restricted due to the protection of intellectual property, security rules or legitimate interests Making use of results, for scientific, societal or economic purposes Groups and entities that are making concrete use of results All results generated during project Participant shall make best efforts to exploit the results it owns, or to have them exploited by another legal entity Grant Agreement Art. 29 Grant Agreement art. 28 Making results available Facilitating further use of results Making use of results Scientific publication Policy brief/roadmap Training/workshops demonstration Sharing results on online repository (research data, software, reports) Innovation management Copyright Management Data Management plan Active stakeholder/ user engagement Patent Spin-off/ Start-up PhD thesis/ post Product Standard Service Further research Societal activity Open/licenses Policy change

14 Exploitation (II) Proposal Grant Agreement Considered in all sections of a project proposal Chapter 3 "Implementation" Work plan: A work package / task on 'dissemination & exploitation of results'; Updates of exploitation plan in periodic and final reports, on activities undertaken and planned Innovation management: Understanding of "market Consortium: (Indust./comm) partner ensuring exploitation Dissemination & Exploitation of results needs understanding & careful planning Relevant references in the Grant Agreement Article 20.3 Periodic reports with update of exploitation plan Article 20.4 Final report with an overview of the results & their exploitation Article 27.1 Obligation to protect the results Article 28.1 Obligation to exploit the results Direct/indirect measures up to 4 years after the project period Using them in further research Developing, creating or marketing a product or process Creating and providing a service Using them in standardisation activities Article 29 Dissemination of Results Article 30 Transfer and licencing of results

15 Out of the box thinking How to link all dots in one go and four straights without lifting the pencil?

16 Thank you for your attention! Michael C. LAUBENHEIMER #InvestEUresearch Participant Portal