Dissemination, Exploitation & Communication

Transcription

1 Dissemination, Exploitation & Communication Dr. Wannes Ribbens Evaluation criteria B.1 Excellence 1.1 Quality and credibility of the research/innovation action 1.2 Quality and appropriateness of the training and of the two way transfer of knowledge 1.3 Quality of the supervision and of the integration in the team/institution 1.4 Capacity of the researcher to reach or re-enforce a position of professional maturity/independence B.2 Impact 2.1 Enhancing the potential and future career prospects of the researcher 2.2 Quality of the proposed measures to exploit and disseminate the results 2.3 Quality of the proposed measures to communicate the action activities to different target audiences B.3 Implementation 3.1 Coherence and effectiveness of the work plan 3.2 Appropriateness of the allocation of tasks and resources 3.3 Appropriateness of the management structure and procedures, including risk management 3.4 Appropriateness of the institutional environment (infrastructure) 1

2 General remarks General remarks Promise Impact Not only words but plans! Dissemination Exploitation Communication Overall aim Specific objectives Work packages / tasks Project results Milestones Fit for Health 2.0 2

3 General remarks - DEC in your contract DISSEMINATION (Art. 29) Public disclosure of the results by any appropriate means including by scientific publications in any medium EXPLOITATION (Art. 28) Measures aiming to ensure exploitation of its results Future research activities Developing, creating, or marketing a product/process Creating and providing a service Engaging in standardization activities COMMUNICATION (Art. 38) Promote the action and its result, with a comprehensive communication plan that defines clear objectives (adapted to various relevant target audiences) and sets out a concrete planning for the communication activities General remarks It s all about the detail. Never be general, always be specific. Michael Maggs 3

4 General remarks 1-1,5 page Dissemination & Exploitation River University online 4

5 Dissemination & Exploitation Quality of the proposed measures to exploit and disseminate the action results DISSEMINATION (Promotion and raising awareness about results) EXPLOITATION (Use of results for commercial or policy purposes) Dissemination what? Promotion and raising awareness of project results to peers (peers in the research field, industry, professional organizations, commercial players, policy makers, ) in a targeted way, to enable them to use the results in their own work Results o Products (material, prototype, software, algorithms, ) o Services (training, advise) o Knowledge (policy, recommendations, data, methodology, ) 5

6 Dissemination what? Overall Objective WP1 WP2 WP3 WHAT Scientific findings Review Methodology Tool kit Policy report Algorithm Repository Product Service WHO Scholars Clinicians Patient organ. Government Clinicians Patient organ. Dissemination who? Stakeholder analysis End users Developers Suppliers Researchers Policy makers Manufacturers Companies Policy advisors Packageing Project partner Investors Laboratories NGOs R&D company Consumer org. Citizens Designers Patients Population segments 6

7 Dissemination what? Overall Objective WP1 WP2 WP3 WHAT Scientific findings Review Methodology Tool kit Policy report Algorithm Repository Product Service WHO Scholars Clinicians Patient organ. Government Clinicians Patient organ. HOW Articles Ac. conferences Seminars/training Prof. conferences Policy briefs Workshops Dissemination 1. Overview of scientific outcomes 2. Why and for whom are these outcomes important? o Think sufficiently broad! Go beyond academic peers 3. How are these groups best targetted? 4. When will these groups be targetted? 5. How will you assess the impact? o 3 submission to journal X, Y, Z o 2 ac. conferences o 2 prof. conferences o Workshops / training with 30 participants 7

8 Dissemination What What to to To whom To whom Why How Why Resourc How By KPI KPI disseminate (results) ate (results) es whom Find communalities and condense! Important issues Open Access o Include measures to provide open access to peerreviewed scientific publications Support KU Leuven LIRIAS Data management o Be clear about the nature and openness of your data Support KU Leuven support desk, DM checklist, online DMP 8

9 Writing tips Involve potential stakeholders in your proposal if possible (e.g., steering committee, agreed-upon training, secondment, ) multipliers Describe the impact of your dissemination & exploitation plan (for science, society, career) Dissemination activities should be planned throughout the action Be as specific as possible (and explain why/impact) o Name journals, conferences, o Name stakeholders and how they will benefit Discuss the role of the promotor and host institution o e.g., joint seminar, network promotor Separate work package for Dissemination & Exploitation Include dissemination activities in Gantt-chart Exploitation Use of the results during and after the project s implementation for commercial purposes, improving policies, and for tackling economic and societal problems Results o Products (material, prototype, software, algorithms, ) o Services (training, advice) o Knowledge (policy, recommendations, data, methodology, ) 9

10 IPR: IP Management in H2020: proposal stage Exploitation Project results Non-commercially exploitable Non-patentable results Commercially exploitable Patentable results Further research Policy Database Tools Methods Patent License Product Service Consultancy 10

11 Non-commercial Address following questions: o Why is the outcome important? o To whom is the outcome important? o What will others be able to do with your results? o Why is it important for the host? Commercial Address following questions: o What is the commercial value? o To whom is the commercial value of interest? o What is the exploitation trajectory? o How can LRD assist me? o Can I relate the exploitation to a secondment? Exploitation at KU Leuven KU Leuven is sole owner of full intellectual property rights financial benefit to both university and staff Leuven Research & Development (TTO office) o Assisting in exploitation of results o Awareness creation and knowledge transfer o Patent search o Securing & licensing IP (drafting & filing patents) o Creating spin-off companies 11

12 Writing tips Show that you are aware of exploitation possibilities (be specific if possible) Demonstrate how the host institution can assist in exploiting the results (LRD) Demonstrate how you will raise awareness and involve stakeholders with an interest in the exploitable result (~dissemination) Be specific when naming interested stakeholders Link exploitation activities to EU policy when possible o Growth, competitiveness Refer to follow-up projects based on project results Some lessons learned The dissemination in terms of publications (open access) and software guarantee excellent visibility of the project. The strategy for knowledge dissemination is clearly described and realistic, and is based on a variety of measures such as peer-reviewed journal articles, chapter in the monograph, index for a book on mixed couples, participation in the scientific conferences. The project offers different media sources (website, blog, social media, newsroom press, info-graphic movies and journal publication) to disseminate research findings. Even though the proposal includes non-academic partners, they are not clearly identified (e.g. housing associations, banks, owners associations, rental offices amongst others). A minor weakness is that the researcher would need to find a balance between the administrative duties of organizing workshops and the research output to be published. Proposed dissemination activities are limited, generic and not convincingly explained. The researcher indicates only activity relevant to the publication of journal articles 12

13 Some lessons learned The applicant provides a well-thought plan and the means to communicate and to exploit the results of the study The researcher is familiar with the measures required for commercial exploitation of relevant data Intellectual property rights of research results are considered. The commercial potential is mentioned, but not sufficiently described. Results exploitation strategies are generic Measures for exploitation of the project results and intellectual property management are described in insufficient detail. The dissemination of results strategy and the exploitation of the knowledge generated is very well identified, carefully prepared and addressed in the proposal with a good level of detail. Communication 13

14 Communication Making your research activities known to society (the general public and the media) by promoting your project and its results o Beyond results: Achievements, expectations, project activities, lessons learned, Promoting, raising awareness and achieving engagement Public engagement: create awareness among the general public of the research work performed under these projects and its implications for citizens and society. Communication Specific focus on o showing how European and international collaboration has achieved more than would have otherwise been possible o showing how the outcomes are relevant to our everyday lives, by creating jobs, training skilled researchers, introducing novel technologies, bringing ideas from research to market or making our lives more comfortable in other ways 14

15 Communication 1. Overview of project activities that can be communicated 2. Why and for whom is the project important? o Think sufficiently broad! 3. How are these groups best targetted? 4. When will these groups be targetted? 5. How will you assess the impact? o Number of visitors of project website o Number of blog posts o Number of articles in the press o Stop-motion video watched 500 times o Math promoted to 200 students Communication What to commu nicate To whom Why How Level Resour ces By whom KPI Find communalities and condense! Evaluate communication strategy by monitoring KPIs (e.g., website visitors) 15

16 Tips Little experience in Science Communication Objective for the MSCA IF. Link communciation activities to EU policy when possible o E.g. EU Science education Take advantage of multipliers o Fit communication in existing projects o Link up with other organizations o Link up with special days Some lessons learned "A set of feasible outreach activities is given; their implementation and impact are adequately described." An engagement strategy and the corresponding communication channels towards the young students are adequately described. The project clearly explains how the target audiences, including the media, the public as well as students and entrepreneurs would be approached through business accelerator programmes. The researcher would serve as a Marie Curie Ambassador and would promote the research and action among students and other young target groups. The foreseen outreach activities are not sufficiently proactive. Communication actions for non academic audiences are not well described There is no mention of benchmarking or measurement of success for outreach activities. The communication and public engagement strategy remains generic and lacks details on how the proposed measures will actually reach a specific audience. 16

17 Science communication at KU Leuven Science Slam The YouReCa Challenge Science Day Courses on presenting research orally and communicating research to non-specialists ( KU Leuven Blog KU Leuven Newsroom; press Office; press releases Campuskrant (monthly KU Leuven magazine for employees, students and alumni) Other initiatives including the Flemish Science Week, STEM Academy Useful resources EC - Dissemination and Exploitation of results IPR heldesk - Fact sheet: The plan for the exploitation and dissemination of results in H2020 IPR helpdesk - IP Management in H2020: proposal stage IPR helpdesk - Your guide to IP in H2020 EC - Communicating EU research and innovation guidance for project participants EC - Annotated Model Grant Agreement, article 38 EU guide to Science Communication / EU Guide to Science Communication / EC - 60-minute workout webinar EC - Top Tips for communicating your project EC - Open Innovation, Open Science, Open to the world EC - priorities EC - Science education Connecting science to society 17

18 More KU Leuven facebook.com/kuleuven twitter.com/ku_leuven 18