Creative Rural Economy Sector Analysis Panel... The Muskoka Example. June 14, 2011, Queen s University Mary Robertson Lacroix, Creative Muskoka

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1 Creative Rural Economy Sector Analysis Panel... The Muskoka Example June 14, 2011, Queen s University Mary Robertson Lacroix, Creative Muskoka

2 Creative Muskoka is a platform for collaboration among champions of the arts and culture, environment and creative economy in Muskoka.

3 What is critical to Muskoka's cultural identity? Designation of Muskoka as an arts community The ruggedness and beauty of the natural environment - our lakes, rocks, trees A long history and tradition of our outdoor culture acting as an inspiration for the arts and cultural events A growing and eclectic pool of artists showcasing arts and crafts Over a century of cottaging traditions A long established reputation as a premier tourist destination An emerging focus on regional culinary arts Healthy lifestyles based on outdoor sports and leisure activities A meeting place for diverse urban and rural populations celebrating nature and the arts A centre for formal and informal education opportunities related to the arts, environment, natural history, and outdoor recreation

4 What is the Creative Economy?

a vibrant and internationally-recognized creative

5 Our Vision: Muskoka as a network of unique communities that together form a cultural hub, with a vibrant and internationally-recognized creative economy based on our rich natural heritage, arts and culture.

Our Purpose To foster the cultural, environmental and economic conditions in Muskoka which attract visitors, creative workers and creative businesses and allow them to flourish by: Acting as a

6 Our Purpose To foster the cultural, environmental and economic conditions in Muskoka which attract visitors, creative workers and creative businesses and allow them to flourish by: Acting as a catalyst for district-wide planning, collaboration and action Encouraging communication, information-sharing, and innovation Educating local leaders and community members Coordinating initiatives that respond to the needs and opportunities of the creative sector

7 Water, Rocks and Trees Building Upon our Rich Resources The Creative Economy in Muskoka May,

8 Creative Economy Analysis: A Practical Tool for Community Action Michael Florio, M.S.A, M.A.E.S, Ec.D. Rural Community Development Branch

9 Purpose of presentation 1. Context: explain the role of the creative class and culture on local economic development 2. Showcase the Creative Economy Analysis Tool and how it can be used to: 1. measure the creative economy in a community/region 2. identify a community s/region s creative economy strengths Location Quotients Leading-Lagging Analysis Occupation Targeting Classification 3. inform the development of a local strategy/action initiatives to grow the creative economy in a community/region 3. Explain how communities have benefited from using the Creative Economy Analysis Tool 2

10 Impact of the creative class on local economic development Places with higher levels of human capital are more innovative and grow more rapidly (Richard Florida). 3

ingredients in attracting creative people and resources, as

11 Impact of culture on local economic development Culture is central to quality of place that is one of the essential ingredients in attracting creative people and resources, as well as, stimulating creativity and innovation (Glen Murray). 4

12 What is the Creative Economy Analysis Tool? Is an interactive spreadsheet tool that you can use to analyze the talent base that drives a local economy 5

13 OMAFRA s Creative Economy Analysis Tool: information items Ontario Employment Trends Jobs, 01 Ontario Jobs, 06 Ontario Local Employment Trends Local Jobs, 01 Local Jobs, 06 Local Employment Growth Actual Change Local Jobs, % Local Employment Local Location Quotient Analysis Local Location Quotient Leading Lagging Analysis Provincial Relative Growth Local Relative Growth Occupation Targeting Classification Local Occupation Targeting Source: Statistics Canada, Census of Population, 2001 and

framework for the creative class super creative

14 Creative Economy Analysis Tool: filters Creative Occupations Classified using Richard Florida s framework for the creative class super creative core; creative class; service class, working class. 7

15 Creative Economy Analysis Tool: filters Cultural Occupations Classified using Statistics Canada s Framework for Culture Statistics Culture occupations Creative and artistic production occupations, heritage collection and preservation occupations Culture Support Occupations Cultural management, technical and operational occupations, manufacturing occupations 8

16 Identifying a community s creative economy strengths Local Employment Trends 9

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18 Identifying a community s creative economy strengths Location Quotient Analysis Measures the relative concentration of each occupation in your local economy compared to a reference area (in our case, Ontario). LQ = % of local employment in occupation i % of provincial employment in occupation i 11

19 Identifying a community s creative economy strengths Location Quotient Interpretation: If LQ>1, occupation i, over-represented or disproportionately concentrated If LQ=1, occupation i, is proportionately concentrated (represented) If LQ<1, occupation i, is under-represented Local occupation specializations signal local competitive advantages To identify significant specializations, use a higher cut-off (e.g., 1.2) 12

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24 Identifying a community s creative economy strengths Provincial Occupation Relative Growth: Leading if the occupation s growth provincially exceeded the provincial overall growth rate Lagging if the occupation s growth provincially was lower than the provincial overall growth rate Local Occupation Relative Growth: Leading if the occupation s growth locally was greater than the occupation s growth provincially Lagging if the occupation s growth locally was lower than the occupations growth provincially 17

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27 Identifying a community s creative economy strengths Occupation trends are classified into one of eight categories: Occupation Targeting Classification LQ Provincial Occup. Growth Local Occup. Growth Current strength >= Emerging strength < Prospects limited by external trends >= Prospects modest due to low specialization & external trends < High priority retention target >= Prospects modest due to low specialization & declining competitiveness Prospects modest due to external trends & declining competitiveness < >= Prospects limited overall <

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30 Informing the development of strategies to grow the creative economy Data analysis supported by qualitative tools such interviews enables economic developers to accurately identify and frame issues and opportunities before a municipality The integration of information gathered through a community consultation process and quantitative analysis provides the foundation for a economic development strategy for the community 23

31 How communities have benefited from using the Creative Economy Analysis Tool Support a cultural mapping project Profiling the community, and zeroing in on the creative economy component Foster local understanding of the importance of the creative economy Support a statistical analysis of the creative economy Foster understanding of the status of the creative economy relative to other comparable communities Determine opportunities to grow the creative economy Demonstrate the size and significance of the creative class, which changes perception and creates positive environment for policies designed to grow and expand the creative class Having hard data adds to the credibility to the study and has gotten the attention of community leaders because it has provided new/unique perspectives Targeting consultations with the creative class. The consultations were extremely useful helping to inform recommendations to grow the creative economy 24

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33 Questions? Michael Florio, M.S.A., M.A.E.S, Ec.D. Community Economic Development Specialist Ontario Ministry of Agriculture, Food and Rural Affairs, Rural Community Development Branch, Community Economic Unit,

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Defining Darwin s creative spirit!"!#$%&"$'"!#$%()!"* #%&+,-+./,%0-./-123%45.%!+./,%672,/789 :7;1<-=72%=7%!+./,%&5>>+7=-3%&.1/-=;=-3%/78%&+,-+./,%&/?=-/, #%@=<A+<<=57%?/?1.!"#$%&'&%()*+,-"&.

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That s just w hat Tess Lea and a team of researchers aim to uncover. text Amy Dyt ph ot ogr aph Barry Ledwidge Much has been said about Darw in s distinction from other coastal cities.

36 Defining Darwin s creative spirit!"!#$%&"$'"!#$%()!"* #%&+,-+./,%0-./-123%45.%!+./,%672,/789 :7;1<-=72%=7%!+./,%&5>>+7=-3%&.1/-=;=-3%/78%&+,-+./,%&/?=-/, #%@=<A+<<=57%?/?1.!"#$%&'&%()*+,-"&./*$01* 23,0,/&3*4#'#5,6/#0%*&0*$* 7-"$5*!,0%#8%9*%:#*3$.#*,;* <"&03#*21=$"1*!,-0%(! >,"?&0@*<$6#"*A#"&#.9!"#$%&'(#)*+,#%$-'!"#"$%&'!"#$%"#&'()* +#,-.'/012%"-345'6.-,#"7-0)'18'91"1.01 :%"4';#.70#&05'6.-,#"7-0)'18'91"1.01 $%#&'()# *+,-,./ :%) CDED FGHB'CDEDI:!JK!IDDL Dar w in is renow ned as a cit y alive w it h creat ivit y and colour. But w hat set s it apart and dr ives it s creat ive w orkers? That s just w hat Tess Lea and a team of researchers aim to uncover. text Amy Dyt ph ot ogr aph Barry Ledwidge Much has been said about Darw in s distinction from other coastal cities. Its size, rem oteness, clim ate, cultural diversity, and unusual m ix of tourists, backpackers and itinerant people contribute to its unique fl avour, culture and identity. These qualities also have m ade Darw in a cooking pot for a vibrant creative industry.!!!!!"#$#%#&'! Now, for the fi rst tim e, a team of specialist researchers from around Australia, including staff at Charles Darw in University (CDU), is m apping this creative distinctiveness. "()#*+,)! "-$$).*+$/!"()#*+,)!0(1#$!2! 34(#5!6.-$-7+)'!8+*9+$!6#'*)($! Director of CDU s School for Social and Policy Research, Associate Professor Tess Lea said a great deal of inform ation w as required to understand the needs of creative workers. $:'')!#$%#.-<%'.+<- CDEFEGH!(%$)*+,)-&.*/01)-&$2-,3# 41%-) (#,*,&$,.'/-'$0,'1&$"#%)'!%&%*$#%,*')23 45)&)6%5'7,8,9)+6,&$'"&.':#"., ;,*,"#50'"&.'<&&)8"$%)& :)=#%*6'"&.'>=9$=#,?@#%5=9$=#,A'B)).'"&.';=#"9'?22"%#* Capitalizing on Creative Industries Growth and Wealth Creation for Eastern Ontario Funded by The Eastern Ontario CFDC Network Inc, Fednor and The Government of Canada

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50 Appendix "III" DISTRICT MUNICIPALITY OF MUSKOKA 592 PROPOSED ACTIVE TRANSPORTATION NETWORK Loop F 3 Connection Route 6 8 Georgian Bay Connection Route Near 7 Community 28 Route C Lake Joseph Near Community Route B 29 7 Lake Muskoka Lake Rosseau Loop B Connection Route 5 47 Near Community Route A Connection Route 1 Alternate Connection Route 1 Near Community Route D Skeleton Lk Three Mile Lk Loop A Loop E Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Connection Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route Route 3 3 Mary Lk 10 Connection Route Fairy Lk Loop D Lake of Bays 60 Peninsula Lk Lake of Bays Connection Route Loop C 6 NOTE: See Appendix "IV" Active Transportation Route Ownership Produced by the District of Muskoka under licence from Ontario Ministry of Natural Resources, Copyright (c) Queens Printer The information contained herein may be erroneous, inaccurate or misleading. The parties compiling and/or disclosing the information make no warranties whatsoever as to the accuracy of any or all of the information contained herein. Any party relying on this information does so at their own risk and shall not, under any circumstances, make any claim against anyone on the grounds that the information was erroneous, inaccurate or misleading. Sparrow Lk Route Types Connection Loop Near Community This road network information has been generated or adapted from Ontario Road Network Database, a database built from source data provided by the Municipalities of Ontario to the Government of Ontario under licence. The Ontario Road Network Database is the property of the Government of Ontario and is used under licence from the Government of Ontario. \\Mcc5\gis\MapInfo\Data\Special Projects\Active Transportation Mapping\bike routes PROPOSED_11x17_May 2010_Route Types.WOR 6 As Amended June 14, 2010 Urban / Community Boundaries

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Towards a South African Framework for Cultural Statistics

Towards a South African Framework for Cultural Statistics Jen Snowball Cultural Observatory Rhodes University, Professor of Economics What is the purpose of a FCS? Why do we need a FCS? What it can do: