Positioning Master Data Management for Success PPDM Association October 2010 1 Yogi Schulz Biography Partner in Corvelle Consulting Information technology related management consulting Microsoft Canada columnist & CBC Radio host PPDM Association board member Industry presenter: Project World - 4 years CIPS Informatics - 7 years PMI - Information Systems SIG - 2 years Convergence - 4 years PPDM Association - several years 2 Positioning MDM for Success 1
Presentation Outline Objectives Release Strategy MDM Scoping Themes Conclusions Recommendations 3 Presentation Objectives Understand key considerations in scoping an MDM program for success Illustrate how to build an effective MDM release strategy 4 Positioning MDM for Success 2
Global Vision - Local Focus 5 Benefits of Frequent Release Strategy Earlier delivery of benefits Maintain organization commitment to the MDM program Adapt MDM program more quickly when business priorities change Smaller, more manageable number of components per release Impact of an unsuccessful release smaller 6 Positioning MDM for Success 3
Release Strategy Comparison More, shorter releases Start 1 2 3 4 Year 1 Year 2 5 6 Fewer, longer releases 1 2 Elapsed time to first function: Cost Number of an unsuccessful of plan adjustment release: opportunities: 91 days vs. 365 days x vs. 2x 6 vs. 2 7 MDM Scoping Themes Geographic Area Coverage Reservoir Type Coverage Functionality Features Asset Life Cycle Coverage Criteria Business benefit Complexity 8 Positioning MDM for Success 4
Continent Americas Europe Geographic Coverage of MDM Geographic Area Name Benefit Complexity Middle East Basin <basin name> Core property <property name> 9 Conventional Oil Reservoir Type Coverage of MDM Reservoir Type Name Benefit Complexity Natural Gas Natural gas by-products Unconventional Shale gas Coal bed methane Mineable oil sands 10 Positioning MDM for Success 5
Functionality Features of MDM Functionality Feature Name Benefit Complexity Terminology Versioning Data quality Common reference values Common business rules System of record Aggregation/Hierarchy Data stored once; used many times Data life cycle management 11 Asset Life Cycle Coverage of MDM Asset Life Cycle Name Benefit Complexity Opportunity inventory Geology and prognosis AFE and cost tracking/reporting Surface and mineral land Regulatory and compliance Well design and construction Drilling and completion Facilities and pipeline construction Operation and work-over Abandonment and reclamation 12 Positioning MDM for Success 6
I n cr e a s i n g B en e fi t 1 3 Prioritizing MDM Releases 2 4 Increasing Complexity 13 Invisible vs. Valuable Releases Application Application Application Application ETL Layer Master Datastore ETL Layer Source Datastore Source Datastore Source Datastore Source Datastore 14 Positioning MDM for Success 7
Conclusions Potentially huge MDM programs require: Local focus Frequent release strategy Focus on high benefit, low complexity MDM releases first to: Deliver earlier benefits Maintain organization commitment 15 Recommendations Deliver a sliver in each release Plan MDM programs using this approach 16 Positioning MDM for Success 8
Questions & Discussion Please fill out evaluation form Can you help us position MDM for success? 17 Yogi Schulz Partner of Corvelle Consulting Information technology related management consulting Microsoft Canada columnist & CBC Radio host Industry presenter PPDM Association board member Positioning Master Data Management for Success Corvelle Consulting 300, 400-5 Ave. S. W. Calgary, Alberta T2P 0L6 Phone: (403) 249-5255 E-mail: YogiSchulz@corvelle.com Web: www.corvelle.com 18 Positioning MDM for Success 9
Business Department Maturity Business Department Name Sponsor Staff Administration Geology Geophysics Petrophysics Exploitation engineering Well log analysis Drilling and completions Reclamation Reservoir modelling 19 Bibliography E&P Prospect to Spud Life Cycle Solution ESRI Petroleum User Group 2010 http://proceedings.esri.com/library/userconf/pug10/papers/sa msons_integrated_prospect_to_spud_well_lifecycle_managme nt_system.pdf The International Conference on Information Quality (ICIQ) http://www.iciq2010.org/ MIT IQ Industry Symposium (IQIS) http://www.eriqlab.org/mit/index.html Monetizing Data Management http://erwin.com/uploads/erworld/monetizing%20data%20ma nagement_09162010.pdf 20 Positioning MDM for Success 10
Bibliography P2 Energy Solutions - integrated well lifecycle management tools http://www.p2energysolutions.com/well-lifecycle PPDM master data at heart of Oracle s Digital Oilfield - February 2008 http://www.ppdm.org/community/ppdm_data_at_he art.html Staying Relevant in Today s Changing Data Management Environment http://erwin.com/events/detail/staying_relevant_in_t odays_changing_data_management_environment/ 21 22 Positioning MDM for Success 11