MEDIA PACK
CONTENTS 1 2 3 4 5 INTRODUCTION ABOUT US OUR AUDIENCE PRODUCTS RTÉ.IE RTÉ NEWS NOW RTÉ PLAYER PROGRAMMATIC RTÉ CREATE CONTACT US
INTRODUCTION
ABOUT US It s our content, creativity and scale that set us apart from our competitors At RTÉ Media Sales Digital, we work hard to provide innovative media and content solutions that deliver results for our partners. Our expert team is trained to guide you from initial strategy right through to post-campaign insights. We have put this media pack together to help you better understand how we can help your business use our innovation to deliver real results. WHAT WE DO : We create high-quality content and connect it with our local and global audiences. This content is delivered through our digital services and is available across a range of platforms, devices and markets. Each platform has a series of fully responsive advertising solutions across all screens. RTÉ Create is our creative division. We create content for distribution on our channels, and yours.
OUR AUDIENCE With over 1.3 million adult Irish users per month*... RTÉ s digital products engage a community around the most topical and relevant aspects of life in Ireland, from now and into the future. (*TGI, 2016) Reach of RTÉ digital products in Ireland is 48%... With 57.4% in Dublin Advertisers can utilise this community effectively and efficiently through our targeting capabilities including: BEHAVIOURAL CONTEXTUAL GEOGRAPHICALLY DEMOGRAPHICALLY CONTENT GENRE STRANDS BESPOKE AUDIENCE CAPTURE
PRODUCTS
ABOUT RTÉ.ie is Ireland s leading multi-media website brand* providing unrivalled coverage of Irish and International news, current affairs, sport, entertainment and lifestyle in multiple formats. * Sources: comscore MMX, Global Web Index, TGI 2016 RTÉ.ie is a fully responsive platform that delivers advertising solutions across all screens.
ADVERTISING SOLUTIONS SCREEN TAKEOVERS ADVANCED ADVERTISING SOLUTIONS Animated HPTO and Landing page takeovers (HTML5) BRANDED CONTENT Native articles and video including fixed homepage position SPONSORSHIP AUDIENCE TARGETING Contextual, Demographic & Bespoke COMPETITIONS INTERACTIVE GAME FORMATS QUIZZES BESPOKE DESIGN FORMATS
HOW RTÉ.IE DELIVERS 55,000,000 views per month 5.7m UNIQUE BROWSERS PER MONTH GENDER BALANCED weekly+ users 51% 49% (B&A research, July 2016) 34% browsers from outside of Ireland 64% browsers from a mobile or tablet 2 3 of weekly+ users are ABC1F (B&A research, July 2016)
HOW RTÉ.IE DELIVERS USED BY 23% OF 18-34s AND 23% OF 35-54s on a weekly basis Over 20m page views over Election count weekend alone (27-28 February 2016) The largest Irish-owned website in Ireland (Sources: comscore MMX, October 2016) 1.3m people using 5.7m browsers per month (TGI 2016) 66% of users say RTÉ.ie is very trustworthy (user needs visitor survey, August 2016) NOT JUST ARTICLES: The top piece of content during Rio 2016 was an interactive game featuring boxer Michael Conlan (https://www.rte.ie/can-you-beat-nikitin/)
ABOUT RTÉ News Now is Ireland s No. 1 News and Entertainment app* * Sources: B&A Research 2016, comscore Mobile MMX, December 2016 The app is available internationally and has a focus on: Breaking news Catch-up news Live Current affairs RTÉ News Now also covers many other areas, for instance, Sport accounts for 2 in 10 page views Entertainment accounts for 1 in 10 page views
RTÉ News Now is a highly engaging product for its users with more than half using it at least once per day* * B&A Research, Summer 2016 Pages viewed per visit and an average of visits per browser per month
ADVERTISING SOLUTIONS SCREEN TAKEOVERS MOBILE MPU & Native TABLETS MPU half page and leaderboard SPONSORSHIP BRANDED CONTENT AUDIENCE TARGETING Contextual, Demographic & Bespoke COMPETITIONS INTERACTIVE GAME FORMATS QUIZZES BESPOKE DESIGN FORMATS
HOW RTÉ NEWS NOW DELIVERS 1.7m DOWNLOADS 23% outside of Ireland 427,000 UNIQUE BROWSERS PER MONTH Used by 3 in 10 adults in Ireland (Source: B&A Research, July 2016) KEY AUDIENCE 35-49: 38% 26% of adults living in Ireland have used the app (B&A Research, May 2015) 48% 52% RTÉ News Now is accessible to ios, Android and Windows mobile users in Ireland and abroad. 19% browsers from outside of Ireland 55% of users are ABC1 41% C2DE
ABOUT RTÉ Player is the number one TV on demand service in Ireland B&A Research, July 2016 Quality Content RTÉ Player is available on multiple platforms including mobile, tablet, desktop, cable TVs and games consoles. Original Programming the main areas of focus across on-demand, live and online viewing.
ADVERTISING SOLUTIONS STANDARD IN-STREAM VOD ADS SPONSORSHIP BRANDED CONTENT TARGETED ADVERTISING ACROSS SIX KEY AUDIENCES (Male, Female, Males (18-34), Females (18-34), HK and HKWK ADVANCED CREATIVE VOD INCLUDING: IN-STREAM BREAKOUT FORMAT TAKEOVER (Creative breaks out and stays) TIME SYNC (Interactive hotspots on top of the ad) PAUSE FORMAT Ad plays when user pauses the content BESPOKE FORMATS
HOW RTÉ PLAYER DELIVERS Growth of short-form content on RTÉ Player year on year RTÉ Player averages over 4.4 million streams per month Live Streaming on RTÉ Player year on year +109% RTÉ Player is available on 11 platforms +128% On-Demand on RTÉ Player year on year +35% RTÉ PLAYER AUDIENCE: 1.7m UNIQUE BROWSERS PER MONTH #1 TV on demand service in Ireland (B&A Research, July 2016) 6 in 10 VOD users use RTÉ Player 2.3m mobile/tablet app downloads 21% outside of Ireland +200k RTÉ Player International app downloads
HOW RTÉ PLAYER DELIVERS 16% 2 UNIQUE BROWSERS (global) 3 56% 7 % of streams OF USERS AGED 25-49 4 in 10 streams are Drama programmes are web exclusive content 4 in 10 users use it at least weekly 2/3 browsers on a mobile or tablet 50% 50% 57% of users are ABC1 (37% C2DE) Accessible via computer, mobile, tablet, connected TV, games console and TV platforms
PROGRAMMATIC
PROGRAMMATIC Programmatic Guaranteed is a simple and effective method of digital advertising trading with RTÉ Media Sales Digital. It provides an end-to-end solution to automate direct advertising campaigns. This process allows advertisers to reserve and guarantee a fixed number of impressions at a pre-agreed price in advance, across our platforms. Benefits for advertisers include: EFFICIENCY EASE OF SET-UP STREAMLINING THE BUYING PROCESS
Private Marketplace deals are non-guaranteed invite only programmatic deals where RTÉ Media Sales Digital and the purchaser execute a negotiated deal for specific premium inventory. Benefits for advertisers include: Cherry-picking users in real time based on firstparty data Ease of campaign management across brand and tactical activity
ABOUT RTÉ Create is the creative division of RTÉ Media Sales Digital. We create content and moments for audiences that educate, engage, enrich and inspire, throughout Ireland and beyond. BROADCAST QUALITY VIDEO PRODUCTION BRANDED CONTENT CREATIVE TECHNOLOGY GRAPHIC DESIGN OUR EXPERTLY SKILLED TEAM includes talent from the divisions of: JOURNALISM OPERATIONS MEDIA MARKETING We create content for distribution on our channels, and yours. We work in partnership with brands to provide a holistic service for all advertising needs including strategy, development, ideation, production, distribution, optimisation and insights. rtecreate@rte.ie @RTE_Create rte-create RTÉ Create
ADVERTISING SOLUTIONS ORIGINAL PPS SERIES PRODUCTION RESPONSIVE DISPLAY HPTO s, Leaderboards, MPU s, Rich Media VIDEO WRITTEN CONTENT NATIVE ARTICLES COMPETITIONS PODCASTS PROMOTIONS STINGS GAMES QUIZZES BESPOKE FORMATS & CONTENT
CONTACT US 01 208 3300 rtedigitalsales@rte.ie https://digitalmediasales.rte.ie @RTEMediasales RTÉ Digital We look forward to hearing from you!
01 208 3300 https://digitalmediasales.rte.ie rtedigitalsales@rte.ie @RTEMediasales RTÉ Digital