Connecting With Self-Care

AESGP 46th Annual Meeting Connecting With Self-Care The Future of Self-Medication in the New Europe Hotel Dubrovnik Palace, Croatia, 9-11 June 2010 ASSOCIATION OF THE EUROPEAN SELF-MEDICATION INDUSTRY

Objectives of The 46th AESGP Annual Meeting the first in Croatia is taking place on the eve of Croatia s accession to the European Union. This is a logical consequence of AESGP s numerous initiatives during the last twenty years to bring the concept of responsible self-care to the attention of all parts of Europe, including Central and Eastern Europe. In the meantime this part of the world is seen as one of the most interesting areas for the future development of self-medication. When thinking about The New Europe there is nevertheless more to consider than geographical expansion alone. New forms of digital consumer information have been developed and are now widely used. But how efficient are these new means of communication and how important are they for consumers and companies in the self-care context? Answers will be presented by leading new-media experts alongside innovative information services on non-prescription medicines offered by AESGP member associations and companies. The New Europe also means impressive new non-prescription medicines, some of them in unknown indication areas, which have now become a reality. Recent experiences will be shared by business leaders and then be discussed by key stakeholder representatives. Particular attention will be paid to the dramatic changes in non-prescription medicines distribution, be it inside or outside pharmacy. The final day of the conference will look at recent developments in healthcare and their implications for the political self-care environment. They are the basis for considerations around new rules for pharmaceuticals and food supplements. While the new legislative provisions on falsified medicines and pharmacovigilance are capturing the particular attention of non-prescription medicines manufacturers, producers of food supplements are being kept busy by the way in which the Regulation on health claims is being implemented. All this together with recent developments in the area of medical devices will be discussed with representatives of government authorities during the entire conference, but particularly also at the end of the event. In addition to a full business programme, a number of social events will provide ample opportunity for networking and informal exchanges. the meeting

Wednesday 9 June 2010 From 12.00 onwards AESGP 46th Annual Meeting BUFFET LUNCH FOR ALL PARTICIPANTS AND ACCOMPANYING PERSONS 14.00 WELCOME hans REGENAUER, AESGP President 14.15-15.45 DIGITAL CONSUMER INFORMATION FOR SELF-CARE PRODUCTS: A NEW WORLD New forms of digital consumer information and their impact on consumer behaviour will set the scene for the three-day conference. Understanding potential opportunities is imperative for anyone working in the self-care industry. Introduction: Brad LITTLE, Director Industry Solutions, Nielsen online trevor van MIERLO, Chief Executive Officer, Evolution Health Systems Case studies on new information services on non-prescription medicines from: France Germany Italy The Netherlands Discussion 15.45-16.15 Coffee / Tea break 16.15-18.00 HOW TO BE SUCCESSFUL IN SELF-CARE New indications have become available for non-prescription medicines that were not easy to imagine a decade ago. The session will look at some of the most exciting cases but will also examine ways to adequately address older brands and ingredients. A lot of food for thought for everyone involved in self-care including those regulating the market place. Manfred SCHESKE, President, GlaxoSmithKline Consumer Healthcare Europe etienne DE LAROULLIERE, Vice President, Head of Global Business Unit OTC, Nycomed dirk VAN DE PUT, President and CEO Global OTC, Novartis Consumer Health Cavan REDMOND, Senior Vice President & Group President, Pfizer Diversified Businesses Discussion 18.45 Buses depart for Fort Revelin 19.15 Reception at Fort Revelin 20.00 Dinner and entertainment 22.30 Buses return to the hotel AESGP 46th Annual Meeting - 3

Thursday 10 June 2010 09.00 CHANGES IN DISTRIBUTION OF SELF-CARE PRODUCTS: THE FACTS The last years have seen an unprecedented wave of change in the way non-prescription medicines are distributed around Europe. How has the market place developed and what were the real implications of the modified distribution rules? What lessons can be learned for the future? 09.10 Current market developments Jason BYLES, Global General Manager, IMS Consumer Health 09.40 Internet pharmacies in Europe: An overview James DUDLEY, Healthcare Strategy Consultant 10.10 Sweden: A country of change Magnus TEGSTRÖM, Novartis Consumer Health, Sweden Discussion 10.30-11.00 Coffee / Tea break 11.00 CHANGES IN PRODUCT ACCESSIBILITY: HOW WILL THE STAKE- HOLDERS BENEFIT? Wider availability of non-prescription medicines is evidently a challenge for all stakeholders but should ultimately be beneficial for all of them. This session will bring together representatives of the health professions, wholesalers and consumers. 11.10 The medical doctors perspective Colin BRADLEY, Head of the Department of General Practice, University College Cork, Ireland 11.30 The consumers perspective Monique GOYENS, Director General, The European Consumers Organisation (BEUC) 11.50 The community pharmacists perspective filip BABYLON, President, Pharmaceutical Group of the European Union (PGEU) Discussion 12.30-14.00 Lunch

AESGP 46th Annual Meeting 14.00 SELF-CARE TODAY AND TOMORROW: MAJOR DEVELOPMENTS IN DIFFERENT EUROPEAN MARKETS Change in Europe continues to be driven to a considerable extent by national initiatives. Based on an overview of recent developments across the continent, two country studies will allow a detailed analysis of the impact of new regulatory provisions. Introduction: alan MAIN, AESGP Vice President, Head of Europe, Bayer Consumer Care 14.30 Changes in Italy Sergio DANIOTTI, President, ANIFA 14.50 Self-selection in French pharmacies market reactions one year after launch Vincent COTARD and Michael KLOSS, AFIPA Discussion 15.30-16.00 Coffee / Tea break 16.00-17.30 SELF-CARE TODAY AND TOMORROW: MAJOR DEVELOPMENTS IN EASTERN EUROPE Central and Eastern Europe are widely seen as some of the most interesting areas for the future of self-care. However, the challenges are vast both from a political / regulatory as well as from a marketing perspective. This session will offer insight into what measures need to be taken to be successful. Russia: Elena BARMANOVA, Director, Drug Regulatory Department, Roszdravnadzor South Eastern Europe: Vesna TODORIĆ-KOVAČEVIĆ, OTC Director, Belupo A successful strategy for Central and Eastern Europe: Bogdan LANG, Vice-President, US Pharmacia, Poland AESGP 46th Annual Meeting - 5

Friday 11 June 2010 09.00-10.30 HEALTH AND ECONOMICS: NEW MODELS OF COOPERATION The economic and social value of self-care is today widely recognised. However, a culture of dependency appears to continue to exist, and positive political statements are not necessarily in line with everyday reality. This session will look at what steps need to be taken to make real progress and how more efficient health systems can be put into place all over Europe. Cristian Silviu BUSOI, Member of the European Parliament Carissa ETIENNE, Assistant Director General, World Health Organization, Geneva, Switzerland andrzej RYS, Director of Public Health and Risk Assessment, DG Health and Consumers, European Commission lisette TIDDENS ENGWIRDA, Secretary General, Standing Committee of European Doctors (CPME) and Vice-Chair, Management Board of the European Medicines Agency Ian BANKS, President, Men s Health Forum 10.30-11.00 Coffee / Tea break 11.00-12.30 how TO GET THE LEGISLATION RIGHT FOR SELF-CARE PRODUCTS: THE PHARMA PACKAGE Changes in pharmaceutical legislation can have considerable implications for the competitiveness of the self-care industry. This session will address the real effects of new rules around falsified medicines and pharmacovigilance and what else may be expected from the European institutions after the 2009 Parliamentary elections. Martin TERBERGER, Head of Unit Pharmaceuticals, European Commission thomas LÖNNGREN, Executive Director, European Medicines Agency Siniša TOMIĆ, Executive Director, Croatian Agency for Medicinal Products and Medical Devices daniel BODA, Director, National Drug Agency, Romania dagmar ROTH-BEHRENDT, Vice-President of the European Parliament and contact person for the European Medicines Agency Marisa MATIAS, Member of the European Parliament 12.30-14.00 Lunch

AESGP 46th Annual Meeting 14.00-15.30 how TO GET THE LEGISLATION RIGHT FOR SELF-CARE PRODUCTS: HEALTH CLAIMS AND MEDICAL DEVICES Self-care products are available in different product categories. In light of the legislation on health claims adopted in 2006 there is intensive debate on its implications on the market place and its significance for the manufacturers of food supplements. Equally important are new trends in the assessment of self-care medical devices. This session will provide a unique update on the current situation and future perspectives. Catherine GESLAIN-LANÉELLE, Executive Director, European Food Safety Authority (EFSA) Basil MATHIOUDAKIS, Head of the Unit Food Law, Nutrition and Labelling, European Commission Vittorio SILANO, Chair, EFSA Scientific Committee hubertus CRANZ, Director General, AESGP 15.30-15.45 Coffee / Tea break 15.45-17.15 SELF-CARE DEVELOPMENTS AROUND THE GLOBE Representatives of governmental authorities from inside and outside Europe will discuss the results of the Conference and how the regulatory system for non-prescription medicines and food supplements can be further developed in the best possible way. 17.15 Invitation to the 47th AESGP Annual Meeting in Rome, Italy, 8-10 June 2011 19.00 Reception and dinner on the VIP Vala Beach of the Dubrovnik Palace Hotel (dress code: casual) AESGP 46th Annual Meeting - 7

VENUE OF THE MEETING AND ROOM BOOKING Venue The 46th AESGP Annual Meeting will take place at the: HOTEL DUBROVNIK PALACE Masarykov put 20 20000 Dubrovnik Croatia Tel +385 20 430 000 (general) +385 20 430 287 (reservations) Fax +385 20 430 100 (general) +385 20 430 285 (reservations) Mailto: info@dubrovnikpalace.hr www.dubrovnikpalace.hr It takes about 10 minutes to get to the Old Town of Dubrovnik and approximately 30 minutes to the airport by car. Dubrovnik Old Town 1 km

AESGP 46th Annual Meeting Room booking and rates Rooms have been blocked at the Hotel Dubrovnik Palace at the following rates: Single use: 175.00 Euro Double/twin: 216.00 Euro City tax: 1 Euro per person per day The above-mentioned rates are quoted per room, per night, and are inclusive of VAT and buffet breakfast. These prices are valid for reservations made until 10 April 2010. After this date the rooms and rates are attributed upon request and availability. Reservations should be made by using the online booking system of the hotel Dubrovnik Palace at: http://tinyurl.com/yzr64gk AESGP 46th Annual Meeting - 9

REGISTRATION Conference Secretariat AESGP: 7, Avenue de Tervuren B-1040 Brussels / Belgium Tel.: +32 2 735 51 30 Fax: +32 2 735 52 22 E-mail: C.Andreason@aesgp.be Updated information on the conference programme will be provided on the AESGP website www.aesgp.be Registration fee: Congress participant: 1 350.00 e Accompanying family member: 300.00 e The fee includes participation in the conference, lunches, the opening reception and dinner on Wednesday, 9 June 2010 at Fort Revelin and the farewell dinner on Friday, 11 June 2010. Comprehensive conference materials will be provided. Registrations should be made by using the enclosed Conference Registration Form. Please note that AESGP is unable to accept credit card payment at this point in time. We advise registration before 7 May 2010. Cancellations: Cancellations received before 7 May 2010 will be refunded less a handling charge of 50 Euro. For cancellations received after 7 May 2010, 50% of the fee is withheld. For cancellations received after 24 May 2010, the whole fee is withheld. PLANNING YOUR PARTICIPATION The 46th AESGP Annual Meeting will open on Wednesday 9 June 2010 at 12.00 hours with a buffet lunch at the Hotel Dubrovnik Palace and will end on Friday 11 June 2010 with a reception and dinner on the beach of the Hotel Dubrovnik Palace. The welcome desk is open on: Wednesday 9 June 2010 from 11.00 till 18.00 hours Thursday 10 June 2010 from 08.00 till 17.30 hours Friday 11 June 2010 from 08.00 till 17.00 hours CONFERENCE LANGUAGES There will be no simultaneous translation during the conference sessions on 9, 10 and 11 June 2010. All presentations will be given in English. ATTIRE Business attire is recommended for the opening reception and dinner at Fort Revelin on Wednesday 9 June 2010 and casual dress for the reception and dinner on the beach of the Hotel Dubrovnik Palace on Friday 11 June 2010.

AESGP 46th Annual Meeting SOCIAL PROGRAMME All participants and accompanying persons are invited to attend the opening evening on Wednesday 9 June 2010 at the Fort Revelin and the reception and dinner on the beach of the Hotel Dubrovnik Palace on Friday 11 June 2010. Accompanying family members not attending the conference are invited to take part in a guided tour to the island of Lokrum and the town of Cavtat on Thursday 10 June 2010. In case of bad weather this excursion will be replaced by a tour to the Konavle region near Dubrovnik, with a visit of a Konavle household where the history of silk and its production will be explained. Please indicate on the registration form whether you intend to participate in any of these social events. Who should attend The programme is designed for executives and professionals from the pharmaceutical industry, the health professions, government and academia seeking information on market and regulatory trends in nonprescription medicines and food supplements markets. The social programme will allow networking with representatives from national and international authorities and organisations, the health professions, academia and industry. AESGP 46th Annual Meeting - 11

AESGP 46th Annual Meeting DUBROVNIK, Croatia 9 11 JUNE 2010 ASSOCIATION OF THE EUROPEAN SELF-MEDICATION INDUSTRY Self - care : the first choice in health care AESGP 7, Avenue de Tervuren B-1040 Brussels / Belgium Tel.: +32 2 735 51 30 Fax: +32 2 735 52 22 info@aesgp.be www.aesgp.be