VISION 2018
PROTECT-A-BED 2000 to 2018 and beyond! In the year 2000 Protect-A-Bed established a brand new product concept in the United States: MATTRESS PROTECTION! PROTECT - A - BED VISION 2018 1
Where we are We have a strong foundation and international brand presence. We have an unsurpassed team of enthusiastic and accomplished people, and a Corporate Culture based on our family values and our brand attributes: Passion! Innovation! Expertise! We offer superior quality products and add great value to all the sales channels we serve. 2 VISION 2018 PROTECT - A - BED
$ 100 Million Sales North America Where we are going $ 60 Million Sales International We are growing and we are evolving! At the end of 2018, Protect-A-Bed remains the industry leader in mattress protection products, but we are MUCH more. We are recognized as a leader in recovery and sleep technology, as well as in mattress protection. We have $100 million in sales in North America, and $60 million in our International Business. We continue trade through Exclusive Country Distributors, and have direct ownership interests in our International Businesses in Europe, China and Japan by the close of 2018. Protect-A-Bed runs smoothly and profitably. Based on our financial health, Protect-A-Bed remains the one our customers can rely on for performance. Our consumers continue to rely on us for uncompromising quality. We have achieved our goals through a spirit of PARTNERSHIP, internally among our teams, among our team members, and externally with our customers and our vendors. PROTECT - A - BED VISION 2018 3
What will the Media say? What will the Community say? 4 VISION 2018 PROTECT - A - BED
IT IS 2018 AND THE WORD IS OUT! Protect-A-Bed has been voted as one of the Top 5 Places to Work in Chicago. We are ranked as a Most Ethical Company in USA by Ethisphere. We are the Innovator of the Year according to Edison Awards and Chicago Innovation Awards. We are the Experts in our industry and are continuously asked what s next? Across all brands we have a well-delivered and followed social media platform. We are featured regularly in traditional and non-traditional media such as: We are known for sustained and responsible participation in our Customer Partners charitable endeavors, and our own chosen local community service initiatives. Our Creative Team wins awards across media platforms in all channels, and is recognized for innovative and memorable media campaigns. Our dedicated PR team are experts at leveraging our knowledge and secure prominent coverage. We have major celebrity endorsements for our products. We continue to pursue and earn independent third party agency endorsements and certifications. We are everywhere! 200 branded Protect-A-Bed trucks cover North America and we track their journeys live at our headquarters in Chicago. PROTECT - A - BED VISION 2018 5
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Protect-A-Bed behind the scenes The happy and fulfilled Protect-A-Bed team ensures a smoothly running operation. Our fully integrated Consumer Service platform is best in class and is operated by passionate and friendly team members. Our JD Powers & Associates award has set a new industry standard. Our Logistics & Warehousing department is an integral part of our Customer Partners operations. We have two distributions centers in the US and one distribution center in Canada. We continue to have the cleanest and most efficient warehouses in the industry. Our drop ship department serves all the major players and receives only A-ratings from our Customer Partners. Protect-A-Bed s strong financial position is supported by our Accounting and Administration team. Based on our financial strength, and support from our bankers, we are accommodating our aggressive growth and strategic goals, and are supporting the objectives of our Customer Partners. PROTECT - A - BED VISION 2018 7
Our Strategy We are BUILDING AN ORGANIZATION FOR THE FUTURE: In order to maintain our decision-making flexibility and speed, we intend to preserve our present private ownership structure. Our Corporate Structure is driven by effective systems and processes, and is led by passionate, innovative industry experts. In line with our accelerating brand evolution, we embrace a MULTI-BRAND STRATEGY. We set industry standards by building a stable of winning brands. These brands focus on Sleep Comfort, Health & Hygiene. We are the experts in Sleep Measurement & Advice. 8 VISION 2018 PROTECT - A - BED
We have a SECURE BUSINESS PLATFORM on a foundation of Financial Strength and a forward-looking Integrated Technology Platform. We DRIVE EXISTING CUSTOMER GROWTH through Value Added Services, Key Account Planning and an Expanding Product Assortment. We DRIVE FUTURE GROWTH by targeting the United States sales channels with growth potential, and aggressively expanding our Global Footprint. We pro-actively use our existing platform to seek suitable acquisitions, diversification and new product opportunities. PROTECT - A - BED VISION 2018 9
10 VISION 2018 PROTECT - A - BED Our Integrated Technology Platform
Our leading edge technology platform and state-of-the-art tools: Facilitate the interaction of consumers with our products and their individual sleep and activity data. Consumers are able to proactively manage their sleep and recovery. Provide our Customer Partners with information, training, customer service and operational support. Make our field teams effective and responsive to Customer Partners needs. Our technology platform has evolved to reach Customer Partners and Consumers to enrich the product and service experience for all. We hit 1,000,000 users of our applications Consumer Engagement Apps Sales Apps Promo Apps We have 20,000 registered PABU students All our team members regularly use PABU for continued professional development We have a successful RSA incentive program run through our technology platforms We have a fully integrated technology enabled Learning Lab We are known as the leader of Sleep & Recovery Technology and Education We have developed the first certification to become a Recovery Specialist The user data we collect helps individuals experience a better quality of life PROTECT - A - BED VISION 2018 11
Our Corporate Culture 12 VISION 2018 PROTECT - A - BED
Benefits & PTO PROTECT - A - BED VISION 2018 13
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Protect-A-Bed s already strong company culture, is built on our core values; Passion! Innovation! Expertise! and has become even more entrenched. In 2018 our team members love working for us. The best people line up for an opportunity to join our winning team. Our team members add value to our Protect-A-Bed family, our customers, our consumers and our communities. Our team members' clearly stated professional and personal goals have been aligned with those of our customers, our communities, and our company. We have a Protect-A-Bed family that is supported in their work-life balance by our Employee Growth & Engagement Programs. Our employees regularly take advantage of company sponsored education opportunities in their professional endeavors and in areas of personal growth. Our team members are fit and healthy and enjoy working in our friendly and upbeat offices and warehouses. They have enough time, and mental and physical energy to enjoy good quality time with family and friends - even enjoying a day on Lake Michigan on the Protect-A-Bed Yacht! PROTECT - A - BED VISION 2018 15
Partnering with products and services Our relationships with all our customers are true Partnerships. Our goals are fully aligned with those of our Customer Partners and we provide much more than product. Our Customer Partners choose to do business with us because we are the SUPERIOR partners. Our Partnership Executives have successbased strategic relationships that support our Customer Partners stated goals and objectives. Our partnership approach is underpinned by: Passion for our Customer Partners success. Each Customer Partner s success depends on turning product into profit, and our passion is our Customer Partners' bottom line. Our passion is SUPERIOR service. This means superior product selection, marketing message, merchandising, order processing and delivery, leading to better sell-through in store. Leading edge Innovations. We have the most innovative products in the market, and we keep innovating we are not followers. We help our Customer Partners maintain their edge in selling a better night s sleep. Our Sleep Technology product lines add a new dimension to our Customer Partners bottom lines and our consumers well-being. Our products are supported by sleep studies, conducted by major research facilities. 16 VISION 2018 PROTECT - A - BED
The Value we Add to our Customer Partners operations we never lose to competition because we add superior value. Honesty and Integrity without compromise. We are not selling we are forging partnerships. We are not moving product - we are aligning goals. Our Customer Partners rave about Protect-A-Bed's Superior Products, Efficiency, Training, Friendliness, Care and Consideration. They do not doubt the Value we Add. They also rave about our innovative line-up of new Recovery and Sleep Technology focused products, which provide them with new sales and profit opportunities. Expertise in Mattress Protection, Recovery and Sleep Technology. We are known in the industry for our expertise, and for transferring knowledge to our Customer Partners and their employees. Our Partnership Executives are trusted advisors to our Customer Partners they don t just rely on us for products, but rather for all areas of building profitable merchandise selections and for achieving sell-through objectives. Our logistical and warehousing expertise allows our Customers to minimize inventory investment. PROTECT - A - BED VISION 2018 17
1500 South Wolf Road, Wheeling, IL 60090 www.protectabed.com www.remfit.com