Green Globes, GPC + Green Building Initiative GRAPHIC STANDARDS GUIDE Last Updated: October 26, 2014 WWW.THEGBI.ORG 503.274.0448 info@thegbi.org
page 2 CONTENTS 1.0 2.0 3.0 Introduction 3 1.1 Our Mission 3 1.2 Registered Trade Mark and Abbreviations 3 Official Logos 4 2.1 Logo Applications 6 2.2 Tagline Usage 7 2.3 Logo Clearspace 8 2.4 Incorrect Logo Usage 9 Color Palette 10 4.0 Corporate Fonts 10 5.0 11 Project Profile Template Guidelines 6.0 Organizational Marks & Usage Rules 6.1 7.0 Green Building Initiative 12 12 6.2 Green Globes 13 6.3 Green Globes Professional Certification 15 6.4 Guiding Principles Compliance 16 6.5 Guiding Principles Compliance Personnel Certification 17 Organizational Word Uses & Spellings 19 7.1 Hyphens 19 7.2 Capitalization 19 7.3 Terminology 20
1.0 page 3 Introduction The Green Building Initiative (GBI) is a nonprofit organization dedicated to the design and management of sustainable facilities. The Graphics Standards (this Document ) shall be used as a reference for marketing and communications materials. This Document shall ensure that the means in which the Green Building Initiative programs and services are communicated are consistent for all users. The consistent use of the Green Globes and GBI marks is crucial to maintaining their value and strength. Thank you for helping us in protecting their display. 1.1 Our Mission The Green Building Initiative (GBI) is a nonprofit organization whose mission is to accelerate the adoption of building practices that result in energy-efficient, healthier and environmentally sustainable buildings by promoting credible and practical green building approaches for commercial construction. 1.2 Registered Trade Mark and Abbreviations REGISTERED TRADE MARK USAGE - The Registered Trade Mark is always to be used with Green Globes and GBI logos. When the words Green Globes and Green Buidling Initiative are being written, the should be used in the first instance. Any additional written instances of either word within a document do not require the. Please use the superscript version of the when used along side the name. USE OF ABBREVIATIONS - The first written instance of the Green Building Initiative should always be followed by the GBI acronym. For example: The Green Building Initiative (GBI). Any subsequent written instances can just use the GBI acronym. The word Green Globes is never to be abbreviated under any circumstance. The professional certifications for: Green Globes ProfessionalTM, Green Globes AssessorTM and Guiding Principles Compliance ProfessionalTM can be abbreviated to GGP, GGA and GPCP only when using the logo or on the second written instance of the certification title. When they are being written out, the TM should be used in the first instance.
2.0 Official Logos The official logos are below: GREEN GLOBES LOGO The Green Globes logo is the primary brand identity and should have more visual emphasis, with the GBI logo having a secondary, support role. The Green Globes logo should always appear on a white background. GBI Logo - The GBI has two logos. The first is the standard logo used on a white background. The second (monotone version) is in white letters, and screens of white, and intended for use on a dark or colored background. GBI LOGO (white background) GBI LOGO - MONOTONE (colored background) CO-BRANDED LOGO LOCKUP This version of the logos can be used in special situations where both logos are required within a constrained space. (ie. sponsorship advertising, email signature, etc.) GREEN GLOBES CERTIFICATION LOGOS One - Four Green Globes page 4
GUIDING PRINCIPLES COMPLIANCE LOGO GUIDING PRINCIPLES COMPLIANCE CERTIFICATION LOGOS PROFESSIONAL CERTIFICATION LOGOS: Green Globes AssessorTM Green Globes ProfessionalTM Guiding Principles Compliance Professional TM >> With the exception of the Personnel Certification logos, high resolution logos are available for download from the GBI website. Green Globes Personnel Certification logos are available to individuals who earn certification. page 5
page 6 2.1 Logo Applications BELOW ARE EXAMPLES OF THE GREEN GLOBES AND GBI LOGOS IN APPLICATION. A more dynamic notched version of the Green Globes logo (which can protrude from its white background) can be used on various applications. A curved shape (derived from the Green Globes logo) can also be used to frame photos or to house the Green Globes logo. Applications of the monotone GBI logo can also be seen below. >> Notched logo on a straight white background. >> Trade Show Banner using Notched logo and curved shape to house logo. Monotone GBI logo (on red). >> Notched logo on a curved white background. Monotone GBI logo (on blue). >> Prject Profile Template using Notched logo and curved shape to frame photos.
page 7 2.2 Tagline Usage The Green Globes specific tagline A Smarter Alternative to LEED can be used in some applications with the Green Globes logo. Both a horizontal and vertically stacked option are available. The Support Application of the tagline can also be used on it s own, but should still appear in close visual connection to the Green Globes logo. Additionally, an all upper-case Hero Application of the tagline can be used where the tagline statement will be the key focal point. (example: the tradeshow banner) HORIZONTAL APPLICATION A Smarter Alternative STACKED/VERTICAL APPLICATION A Smarter Alternative to LEED SUPPORT APPLICATION HERO APPLICATION Below is an example of the Support Application tagline in use. A Smarter Alternative to LEED A SMARTER ALTERNATIVE TO LEED A Smarter Alternative to LEED
2.3 Logo Clearspace To ensure their integrity and visibility, the Green Globes and GBI logos should be kept clear of competing text, images and graphics. Both logos must be surrounded on all sides by adequate clearspace. A special exception to this rule can be applied to the Notched version of the Green Globes logo, where the logo is intended to overlap an image (as used in the Project Profiles). The examples below outline the minimum clearspace needed for each logo. GREEN GLOBES MINIMUM SPACE Use half of the logo-icon as a space guideline. GBI MINIMUM SPACE Use the box-icon as a space guideline page 8
page 9 2.4 Incorrect Logo Usage In order to maintain consistency and brand integrity, there are only several acceptable versions of the Green Globes logo. On this page are examples of unacceptable logo usage. These are examples only and do not necessarily represent all of the unacceptable uses. The same rules apply to the GBI logo. DO NOT interchange or alter the colors of the logo. DO NOT reposition the logo-icon with the work mark. DO NOT outline any part of the logo. DO NOT alter the size of the logo-icon in relation to the word mark. DO NOT compress, stretch, skew or adjust the proportions of the logo. DO NOT use the logo without the logo-icon. DO NOT add a drop shadow, glow or other effects to the logo. DO NOT place the logo onto unspecified colors, busy images or backgrounds. DO NOT change the font or recreate the logo. DO NOT convert the logo to solid white on branded color backgrounds. GREEN GLOBES
page 10 3.0 Color Palette Consistent color usage across all touchpoints is vital to the integrity of our brand. Below are approved color formula variations for print and digital formats. No other color specifications should be used unless dictated by special circumstances. COLOR SWATCH PANTONE CMYK (4 color) RGB (3 color) Dark Blue 541 U 100 / 57 / 0 / 38 0 / 70 / 127 Light Blue 543 U 41 / 11 / 0 / 0 143 / 195 / 234 Dark Green 576 U 49 / 0 / 100 / 39 92 / 135 / 39 Medium Green 577 U 24 / 0 / 46 / 10 180 / 204 / 149 Light Green 579 U 17 / 0 / 34 / 3 206 / 224 / 179 4.0 Corporate Fonts Typography plays an important role in defining our brand identity. Together with the logo and colors, typography helps to establish the consistency of the identity on website, tradeshows, case studies, publications, presentations, etc. Gotham and Avenir are the official font families for Green Globes and GBI. These typefaces are to be used by designers, inhouse designers, agencies, vendors and suppliers to create identity materials, such as stationery, brochures, tradeshows, etc. That said, it is not necessary that all internal employees have these fonts, as they are not required in corporate emails or Word documents. GOTHAM - (in various weights) is used for headlines, subheads and body copy in various marketing materials, tradeshow banners, project profiles, etc. (Gotham has been used in this document.) Gotham Light / Gotham Roman / Gotham Medium / Gotham Black AVENIR - (in various weights) has been used for GPC Certification logos, etc. It is not to be used for any other applications. Avenir Light / Avenir Roman / Avenir Medium / Avenir Black ARIAL can be used as a substitute default font for for Word and Powerpoint documents, etc. (Internal & external use.) Arial Regular / Arial Italic / Arial Bold / Arial Bold Italic
5.0 Project Profile Template Guidelines The Green Globes (and GPC) Project Profiles shall follow the template layout as seen below. The Adobe Illustrator (Ai.) template is available upon request through The GBI. Some slight adjustment to image height is acceptable to conform to image orientation and extra written content. (Some basic guidelines when creating new project profiles include): Word Count: 550-600 approx. in total 2 call-out quotes (additional quotes can be used, but not highlighted) 3 project images (high-res to med-res) 4 call-out special features of the building Level of certification page 11
page 12 6.0 Organizational Marks & Usage Rules 6.1 Green Building Initiative OFFICIAL NAME the name of the national organization is the Green Building Initiative and GBI is the official acronym. The name of the organization must be accompanied with a trademark symbol the first time that it is used in copy. Subsequent references to the name may use either the full name or the acronym and do not require the trademark symbol. WRITTEN COMMUNICATIONS - communications pieces (i.e. press releases, fact sheets, collateral, brochures etc.) that reference the Green Building Initiative in the copy of the communiqué should include the following boiler plate reference at the bottom of the page: Long Version About the Green Building Initiative The GBI is a nonprofit organization and American National Standards Institute (ANSI) Standards Development Organization dedicated to accelerating the adoption of green building practices. Founded in 2004, the organization is the sole U.S. provider of the Green Globes and federal Guiding Principles Compliance green building certification programs. For further information, contact Shaina Sullivan (Shaina@thegbi.org), or visit www.thegbi.org. Short Version About the Green Building Initiative The GBI is a nonprofit organization founded in 2004. The organization is the sole U.S. provider of the Green Globes and federal Guiding Principles Compliance green building certification programs. >> High resolution GBI logos are available for download from the GBI website (www.thegbi.org)
page 13 6.2 Green Globes The Green Building Initiative owns the U.S. rights to the use of the Green Globes environmental assessment and rating system. CERTIFICATION GUIDELINES - Green Globes users and building owners are strictly prohibited from featuring the Green Globes logo and/or subsequent rating logos as well as claiming their development of a Green Globes rated building, unless their actions are pre-approved by the Green Building Initiative. Buildings with a complete and fully paid GBI Green Globes third-party verification (review of documentation and on-site assessment) may be identified as Green Globes rated buildings at their specific achievement level. Certification rating levels are One Globe, Two Globes, Three Globes, or Four Globes. Plaques are also available for purchase through the GBI. >> High resolution Green Globes certification logos are available for download from the GBI website. GREEN GLOBES RATINGS - Once an assessment is verified by a third party, properties achieving a score of 35% or more receive a Green Globes rating based on the percentage of total points (up to 1000) achieved. 85-100% (FOUR GREEN GLOBES) Demonstrates national leadership and excellence in the practice of energy, water, and environmental efficiency to reduce environmental impacts. 55-69% (TWO GREEN GLOBES) Demonstrates excellent progress in the reduction of environmental impacts and use of environmental efficiency practices. 70-84% (THREE GREEN GLOBES) Demonstrates leadership in applying best practices regarding energy, water, and environmental efficiency. 35-54% (ONE GREEN GLOBE) Demonstrates a commitment to environmental efficiency practices.
page 14 WRITTEN COMMUNICATIONS - Users and owners are permitted to reference their Green Globes rated building in their communications (press releases, website, brochures) but must adhere to the following guidelines. For any first reference, the following phrase must be featured: [building name] achieved [number] Green Globes based on the Green Globes environmental assessment and rating system. The Green Globes rating system is developed on a one to four Globe scale to assess the environmental performance of commercial buildings. WRITTEN COMMUNICATIONS - communications pieces (i.e. press releases, fact sheets, collateral, brochures etc.) that reference Green Globes in the copy of the communiqué should include the following boiler plate reference at the bottom of the page: About Green Globes Green Globes is a web-based program for green building guidance and certification that includes an onsite assessment by a third party. Backed by outstanding customer support, Green Globes offers a streamlined and affordable alternative, as a way to advance the overall environmental performance and sustainability of commercial buildings. The program has modules supporting new construction and major renovations (Green Globes for New Construction, a.k.a NC ), existing buildings (Green Globes for Continual Improvement of Existing Buildings, a.k.a CIEB ), tenant improvements (Green Globes for Sustainable Interiors) and Healthcare buildings (Green Globes CIEB for Healthcare). It is suitable for a wide range of buildings from offices, multi-family residences, hospitals and institutional buildings such as courthouses, schools, and universities.
page 15 USE OF THE GREEN GLOBES LOGO - Users who have participated in the development of a new building or that are involved with the management of an existing building that has been Green Globes rated (including third-party certification) may include a Green Globes logo in appropriate marketing materials (brochures, print ads, etc.). You may use this official logo or one that represents the specific number of Globes that your building received. (See page 4) >> A high resolution Green Globes logo is available for download from the GBI website. (www.thegbi.org) 6.3 Green Globes Professional Certification PROFESSIONAL CERTIFICATIONS- The Green Building Initiative has created a national professional certification program to support the adoption and growth of Green Globes. Personnel credentials distinguish those who are formally trained in promoting, managing, consulting or certifying Green Globes projects. Green Globes Professionals (GGP) are expert users of the program; Green Globes Assessors (GGA) are authorized by the GBI to perform third-party assessments for both Green Globes and Guiding Principles Compliance that lead to a building certification. GREEN GLOBES PERSONNEL CERTIFICATION LOGOS AND MARKS - Certified Green Globes Professionals or Green Globes Assessors may use the acronym GGP or GGA behind their names or as initials on business cards. Green Globes Professional or Green Globes Assessor logos can be used on collateral materials (such as brochures), letterhead or on a website. In the event that an individual s certification expires or is terminated, logos and other designations may no longer be used. GGP AND GGA INITIALS - GGP and GGA initials may be used in lieu of the official certification logos. The official font style of the initials is Avenir in Dark Blue caps: GREEN GLOBES PROFESSIONAL AND GREEN GLOBES ASSESSOR LOGOS >> High resolution Green Globes Professional and Green Globes Assessor logos are available to individuals who earn certification.
page 16 ASSESSOR REPORTS - It is mandatory that third-party assessment reports provided to the GBI and/or clients use the following: the Assessor s personal or business letterhead with placement of the Green Globes Assessor logo where appropriate and use of the Green Globes Assessor initials below his/ her signed name. Green Globes Assessors are certified to assess both Green Globes and Guiding Principles Compliance certification projects. WEBSITES - If you wish to post the Green Globes Professional or Green Globes Assessor logo on your website, use the official logo provided to you post certification and include a link back to the Green Building Initiative s Green Globes Web page (http://www.thegbi.org/green-globes/). 6.4 Guiding Principles Compliance The Guiding Principles Compliance Assessment Program, offered by the Green Building Initiative, is the first third-party assessment and rating program designed specifically for federal agencies to assess compliance with the Guiding Principles, which is required by presidential Executive Order 13514. CERTIFICATION GUIDELINES Guiding Principles Compliance program users and building owners are strictly prohibited from featuring the Guiding Principles Compliance program logo and/or subsequent rating logos, as well as claiming their development of a Guiding Principles Compliance rated building, unless their actions are pre-approved by the Green Building Initiative. Buildings with a complete and fully paid GBI Guiding Principles Compliance third-party verification (review of documentation and on-site assessment) may be identified as Guiding Principles Compliance rated buildings at their specific achievement level. Certification rating levels may be two through five GPC. Buildings that are assessed but cannot be certified receive a rating of Assessed. >> High resolution Guiding Principles Compliance certification logos are available for download from the GBI website. >> GPC plaques are available for purchase from GBI.
page 17 WRITTEN COMMUNICATIONS - Users and owners are permitted to reference their Guiding Principles Compliance program rated building in their communications (press releases, website, brochures) but must adhere to the following guidelines. For any first reference, you must feature the following phrase: [building name] achieved [number] GPC based on the GPC assessment and rating system that measures the environmental performance of federal buildings. Any communications pieces (i.e., press releases, fact sheets, collateral, and brochures etc.) that reference Guiding Principles Compliance in the copy of the communiqué should include the following boiler plate reference at the bottom of the page. About Guiding Principles Compliance GBI is a well-established provider of Green Globes sustainability assessment and certification services within the federal sector. The GBI also created a scoring protocol and assessment methodology to assess and rate compliance with the Guiding Principles. GBI s Guiding Principles Compliance Assessment Program is designed to meet the needs of federal government agencies that build, own, lease, or operate buildings. GUIDING PRINCIPLES COMPLIANCE LOGO - Users who have participated in the development of a new building or are involved with the management of an existing building that has been Guiding Principles Compliance rated (including third-party verification) may include a GPC logo in appropriate communications materials (brochures, print ads, etc.). You may use this official logo or one that represents the specific number of GPC that your building received. >> A high resolution Guiding Principles Compliance logo is available for download from the GBI website. TM 6.5 Guiding Principles Compliance Professional Certification PROFESSIONAL CERTIFICATION - The Green Building Initiative has created a national, professional accreditation program to support the adoption and growth of the Guiding Principles Compliance program within the federal government. A Guiding Principles Compliance ProfessionalTM (GPCP) is a consultant or federal facilities staff member qualified to offer and provide project management and technical support to federal agencies undergoing the GBI s GPC assessment and certification process.
page 18 GUIDING PRINCIPLES COMPLIANCE PROFESSIONAL CERTIFICATION LOGOS AND MARKS - Certified Guiding Principles Compliance Professionals may use the acronym GPCP behind their names or as initials on business cards. Guiding Principles Compliance Professional logos can be used on business cards, collateral materials (such as brochures), letterhead or on a website. In the event that an individual s certification expires or is terminated, logos and other designations may not be used. GPCP INITIALS - GPCP initials may be used in lieu of the official certification logo. The official font style of the initials is Avenir in Dark Blue caps: GUIDING PRINCIPLES COMPLIANCE PROFESSIONAL LOGO >> High resolution Guiding Principles Compliance Professional logos are available to individuals who earn certification. ASSESSOR REPORTS - It is mandatory that third-party assessment reports provided to the GBI and/or clients use the following: the Assessor s personal or business letterhead with placement of the Green Globes Assessor logo where appropriate and use of the Green Globes Assessor initials below his/her signed name. Green Globes Assessors are certified to assess both Green Globes and Guiding Principles Compliance certification projects. WEBSITES - If you wish to post the Guiding Principles Compliance Professional logo on your website, use the logo provided to you upon certification and include a link back to the Green Building Initiative s Guiding Principles Compliance Web page (http://www.thegbi.org/guiding-principles-compliance/). If you have any general questions about using the GBI logos or marks please contact the GBI at info@thegbi.org or call 503.274.0448.
page 19 7.0 Organizational Marks & Usage Rules 7.1 Usage of Hyphens The below commonly used words within Green Globes Certification will always use a hyphen and never be one word: Always hyphenate: third-party self-evaluation post-construction cloud-based pre-design No hyphen is ever used for: online login onsite website ToolTips Prerequisites cloud computing *Note. Login and Log In have two different meanings and should not be confused. 7.2 Usage of Capitalization When used in a sentence or on their own - these words are not capitalized: client user assessor auditor assessment survey subscription third-party self-evaluation onsite Unless you are using the word directly following Green Globes or GBI, making it a proper noun. Examples: Green Globes Assessor Green Globes Auditor GBI Account
7.3 page 20 Organizational Terminology ONLINE ACCESS The GBI Account is the online account available through the GBI website that a client uses to access their building projects, personnel certifications, and any other information restricted from the general public. The GBI Account is a central portal from which the user can access other systems, such as Green Globes and CourseSites. Incorrect uses: Green Globes User Account Green Globes Account GBI User Account GREEN GLOBES SURVEYS We no longer have subscriptions, we have project registration. ANALOGY: Green Globes Project Dashboard is the book title and the surveys are the chapters. When referring to the book (previously evaluation) that contains the series of NC survey s - we now refer to it as the Dashboard Since the survey s are named documents, they should always be italicized when written. Correct usage: It costs $1000 to register your Green Globes NC project. The Green Globes Project Dashboard contains the following three surveys: Pre-Design, Schematic Design, and Post-Construction." DESIGN CONSTRUCTION PHASES When referring to design construction phases they are correctly written as: pre-design and post-construction All buildings and assets are referred to as projects to customers. Multiple buildings on a campus or for the same company in multiple cities are called a project portfolio and each individual building is referred to as XYZ project. If you are using these words in reference to a document, then it becomes the title of a document and should be capitalized and italicized. Correct usage example: The Green Globes Project Dashboard contains the following three surveys: Pre-Design, Schematic Design, and Post-Construction."
Green Globes, GPC + GBI Graphic Standards G
Green Globes, GPC + GBI Graphic Standards G