UGA Inbound Week 5 THE FUNDAMENTALS OF BLOGGING

HOMEWORK REVIEW Two Buyer Personas Blog Post & Content Offer What stage? What Persona? Content Offer What stage? What Persona?

UGA Inbound Week 5 1. KNOWLEDGE CHECK

Fill in the blank: Promoting your content offers on your blog can help you. 1. Promote your blog posts 2. Gain social shares 3. Increase traffic to your blog 4. Generate new leads UGA Inbound Week 5

Promoting your content offer (with a call-to-action) is an opportunity to take your blog visitors and convert them into a lead. Just make sure the content offer is related to the blog post. UGA Inbound Week 5

You read through a blog post from a coworker that s about two different topics. Is this good or bad? 1. Bad - pick just one topic per post to make it clear for readers and search engines 2. Good - the more topics that one post can cover, the better for SEO UGA Inbound Week 5

You should try and pick one topic to focus on per post. Don t try to solve every problem in one fell swoop. This will make each post clearer for your readers and for search engines. UGA Inbound Week 5

UGA Inbound Week 5 What is the long-tail keyword in the title An Easy Guide to Training Your Cat? 1. Easy Cat Training Guide 2. Cat Training 3. Guide to Training 4. Cat Training Guide

Remember to include long-tail keywords in your blog title. Start with a broad keyword (in this instance "cat training") and add descriptive keywords to make it more specific like "guide" and "easy" - you get "easy cat training guide"! UGA Inbound Week 5

What can analyzing the most popular posts by promotional channel tell you? UGA Inbound Week 5 1. Which topics you should continue to write about 2. Which authors are promoting the content on their personal social media accounts 3. Which channels are giving you the greatest reach for your posts 4. Which domain to publish your blog posts to

Understand which channels are giving your blog posts the greatest reach so that you can determine the best way to promote your blogs. And don't forget - continuously promote that awesome blog content, even after the publish date. UGA Inbound Week 5

UGA Inbound Week 5 What is whitespace? 1. The space on the page with text on it 2. The white space on the page 3. The empty space on the page 4. The space on the page with images on it

When you blog, whitespace is your friend. It allows the visitor to focus on the content, not the clutter. UGA Inbound Week 5

UGA Inbound Week 5 2. BLOGGING IN ACTION

Post 1

Post 2

Post 3

Post 4

UGA Inbound Week 5 3. WHY DO BUSINESSES BLOG?

METRICS TO CONSIDER WHEN ANALYZING CONTENT EFFICACY Content performance by topic - Do your buyer personas prefer a certain topic that you re covering? Continue writing about that content!

UGA Inbound Week 5 4. BLOGGING BEST PRACTICES

BLOGGING BEST PRACTICES 1. Pick a topic and a title. 2. Format and optimize the post. 3. Promote offers on your blog to increase lead generation. 4. Promote your blog posts. 5. Analyze the performance of your blog posts.

Email Social

Link to Posts Sidebar

Analyze Performance 1. Look at the number of views for each blog post. 2. Filter your most popular articles by topic, author or channel of promotion. 3. Look at the number of clicks on the callto-action at the end of an individual post.

QUESTIONS?

ASSIGNMENTS UGA Inbound Week 5 VIDEO Amplifying Your Content with Social Media READ Inbound Ch. 7 & 8 www.ugainbound.com/resources