The Latent Potential of Travel & Tourism in EU Accession Countries

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World Council The Latent Potential of in EU Accession Countries Latent Potential: The Expected Travel & Tourism Growth (Structural) for the 10 Accession Counties resulting from their Joining the European Union. Normal Pattern of EU Growth Structural Growth Today Future Economic Development Expectation for Accession Countries Macro Economic Growth WTTC s 2003 Tourism Satellite Accounting Research Tourism Satellite Account: Recommended Methodological Framework u WTO, OECD, Eurostat and UN May 2001

World Council WTTC s TSA Research WTTC / OEF From Strategy and Concepts to Implementation, Model Building, Hard Data, Research, Analysis And Reporting (174 Countries) Components of Demand u 13 Years of Commitment European Union - Personal T&T European Union - Business Travel n Spending by Visitors n T&T Spending by Companies and Government Agencies n US$ 871.8 billion in n US$ 232.0 Billion in n 12.2% of Total Personal uus$ 194.3 Bn Corporate Consumption in Year uus$ 37.7 Bn Government n 1.8% Real Growth in 2003 n 0.1% Real Growth in 2003 n 3.8% Real Growth in n 2.5% Real Growth in n 2.7% Real Growth per annum n 2.5% Real Growth per annum EU - Gov t T&T Expenditures EU - T&T Capital Investment n Government Services Provided to Individual Visitors and the Community-atlarge n US$ 83.5 Billion in n 3.2% of Total Government Expenditures in n 1.8% Real Growth in 2003 n 1.7% Real Growth in n 1.9% Real Growth per annum n T&T Facilities, Equipment and Infrastructure by Public and Private Sectors n US$ 222.2 Billion in n 9.5% of Total Capital Investment in n -0.3% Real Loss in n 3.2% Real Growth per annum

World Council European Union - Visitor Exports European Union - Other T&T Exports n Consumer and Capital Goods n T&T Spending by Inbound Visitors n US$ 323.5 Billion in n 7.4% of Total Exports in n -2.2% Real Loss in 2003 n 3.5% Real Growth in n 5.5% Real Growth per annum Exported for Visitors and Travel & Tourism Companies n US$ 248.4 Billion in n 5.7% of Total Exports in n -2.6% Real Loss in 2003 n 4.2% Real Growth in n 6.7% Real Growth per annum Consumption = Industry Perspectives of Supply / Production Demand = Economy European Union - T&T Industry GDP EU - T&T Economy* GDP n GDP Associated with Visitor Consumption (Direct) n US$ 531.4 Billion in n 4.3% of Total Gross Domestic Production in n 0.8% Real Growth in 2003 n 2.5% Real Growth in n 2.4% Real Growth per annum n GDP Associated with T&T Demand (Direct and Indirect) n US$ 1.4 Trillion in n 11.5% of Total Gross Domestic Production in n 0.7% Real Growth in 2003 n 2.1% Real Growth in n 2.8% Real Growth per annum *WTTC Concept

World Council European Union - T&T Industry Empl. EU - T&T Economy* Empl. n Employment assoc. with Visitor Consumption (Direct) n Employment assoc. with T&T Demand (Direct and Indirect) n 8.1 Million Jobs in n 21.5 Million Jobs in n 4.8% of Total Employment in n 12.9% of Total Employment in (88,800 New Jobs) n 1.2% Real Growth in (238,000 New Jobs) (93,400 New Jobs) n 1.0% Real Growth per annum n 0.6% Real Growth in (132,000 New Jobs) (-2014) - (84,600 pa) n 1.2% Real Growth per annum - (279,600 pa) *WTTC Concept Personal - The Latent Potential Weighted Average 12.2 Percent of Total Personal Consumption Business Travel - Govt T&T Expenditures - Weighted Average 1.9 Weighted Average 3.3 Percent of GDP Percent of Total Government Expenditures

World Council Visitor Exports - T&T Capital Investment - Weighted Avg 1154 Weighted Average 299 Visitor Exports per Visitor Capital Investment per Visitor T&T Demand and Latent Potential- T&T Latent Potential T&T T&T T&T T&T Industry Economy Industry Economy GDP ($mn) GDP ($mn) Jobs Jobs Cyprus 345 893 12,138 31,380 Czech Republic 1,397 3,670 76,076 199,911 Estonia 258 677 16,769 44,058 Hungary 10,727 22,843 551624 901,094 Latvia 343 902 27,994 73,552 Lithuania 566 1,488 36,668 96,342 Malta 532 725 19,478 26,539 Poland 7,824 23,297 500,235 1,489,575 Slovakia 457 1,202 37,369 98,200 Slovenia 200 526 9,287 24,403 Total 22,651 56,224 1,287,635 2,985,054 US$ Millions *Latent Potential Absolute Value T&T Latent Potential T&T T&T T&T T&T Industry Economy Industry Economy GDP GDP Jobs Jobs Cyprus 17.6 21.9 17.6 23.6 Czech Republic 52.1 27.1 52.1 30.2 Estonia 49.9 30.0 49.9 30.9 Hungary 232.0 232.6 232.0 233.7 Latvia 197.5 104.8 197.5 107.1 Lithuania 142.1 71.8 142.1 73.3 Malta 67.6 46.0 67.6 52.9 Poland 158.0 114.6 158.0 122.4 Slovakia 59.8 33.6 59.8 35.9 Slovenia 20.3 13.5 20.3 15.5 Total 127.0 90.6 131.4 92.7 Percent