YOUR COMPLETE GUIDE UCF Nicholson School OF Communication week The Nicholson School of Communication presents: Seven days of professional developement & recognition
LET S GET PROFESSIONAL.
TABLE OF CONTENTS MAP 4 SCHEDULE 5 WORKSHOPS 6 AWARDS 9 SPECIAL THANKS 10 3
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SCHEDULE MONDAY 3/17 TUESDAY 3/18 WEDNESDAY 3/19 THURSDAY 3/20 FRIDAY 3/21 Tech Commons Day Tech Commons, 11am-1pm Hear from the experts for informational sessions on the latest software and products for your office and attend a Creative Suite workshop. Bring your device with InDesign installed. Dress for Success Student Union, Cape Florida Ballroom, 6:30pm-7:30pm Fashion and shopping experts from SteinMart will help you find the right professional looks for the right price. FPRA Presents Bob Davis C-Day Lake Claire, 5pm-8:30pm A casual pizza party provided by the Orlando chapter of FPRA, in honor of Comm Day founder, Dr. Bob Davis. Personal Finance Workshop HEC 110, 6:30pm-7:30pm Learn tips that can make the difference between staying in debt and having real disposable income. Résumé FAIRWINDS Alumni Center, 5:30pm-6:30pm Sharpen your résumé or portfolio with recruiting professionals from some of the top companies in the area. s are by appointment only. Reception, Keynote, and Awards FAIRWINDS Alumni Center, 5:30pm-9pm Networking reception with keynote speaker and NSC alumna Marci Gonzalez, a correspondent of ABC News affiliate news service, NewsOne, based in New York. Outstanding students of the year will also be honored. SATURDAY 3/22 Weekend Workshop Nicholson School of Communication, 8:30am-5pm Delve into topics that reach across all programs within the communication field. Workshops include demonstrations in social media, Adobe Creative Suite, dressing for success, event PR and much more. More details on the following page. 5
WORKSHOPS SATURDAY, MARCH 23RD, 8:30AM - 5PM NICHOLSON SCHOOL OF COMMUNICATION Time NSC 101 NSC 102 NSC 111 NSC 112 NSC 113 NSC 114 NSC 152 (Studio) Newsroom NSC 211A NSC 211B NSC 213 8:30 Social How to Mobile 9:30 Media Produce a Reporting ROI Project Tools (Quotes) (NBS) (SPJ/RTDNA) 9:30 Break Break Break Break Break Break Break Break Break Break 9:45 9:45 10:45 10:45 11:00 11:00 12:00 12:00 1:00 1:00 2:00 2:00 2:15 Dress for Success (Steve Neel) Breaking News (SPJ/RTDNA) Building a Social Media Brand (Quotes) Break Break Break Break Break Break Break Break Break Break Networking and Interning (All) Family 101 Lunch Discussion (All) Personal Finance (Lambda Pi Eta) Freelancing (NBS/SPJ) Premier Editing (NBS) Adobe Creative Suite (Ad Club) NSC 228 Break Break Break Break Break Break Break Break Break Break Break Break Break NSC 254 2:15 3:15 3:30 4:30 4:30 5:00 Closing Remarks That s Not my Major (Rick Brunson) Your First Office (Lambda Pi Eta) Creative Workshop (Ad Club) Event PR (Quotes) Standups/ Anchoring (Studio) (RTDNA) Standups/ Anchoring (Studio) (RTDNA) Digging Deep (RTNDA/SPJ) Digging Deep (RTDNA/SPJ) Your Website/ Portfolio (SPJ/NBS) Your Website/ Portfolio (SPJ/NBS) WORKSHOP DESCRIPTIONS Social Media ROI Make your social media work for you. When is the best time to tweet? What makes a video/photo viral? These experts will help you figure out how to get the most out of your time and effort in using social media. (Panel, Bring Your Own Device) How to Produce a Project Your freelance outfit has just won a contract for a commercial. Now what? What do you need to plan for? What is going to take more time than you realize? These producing experts will help you manage your crew and your time, while at the same time keep you creative. (Classroom, BYOD) Your Website/Portfolio You know what you re showing the world, but what is the world seeing? Get the right tips to help you set up the site that people really dig through. (Lab/Computer provided). 6
FIND YOUR PASSION.
WORKSHOPS CONTINUED Mobile Reporting Tools Smartphones are for more than just selfies and Instagram posts. They cannot only get your story out there first, but help you get the deep story right. Mobile masters will make sure you are on the cutting edge of reporting technology with something you may already have in your pocket (Newsroom/Lab, BYOD, Computers provided). Résumé/Portfolio - How do you know that your one sheet says what you want it to say? Recruiting professionals from some of the top companies in media will help you sharpen your résumé or portfolio so that you re in the call back pile. (Various rooms, BYOD and BYOMedia). Breaking News You ve seen breaking news, but how do you cover it? Professional reporters work hand-in-hand with student reporters to come up with a coverage plan for a real world breaking news scenario. May the best team win! (Newsroom/Lab, BYOD, Computers provided) Building a Social Media Brand How are you known in social media? How do you WANT to be known? PR experts help you not just develop your brand, but grow your audience. (Lab, Computers provided, BYOD) Family 101 - Grab your lunch and find a room/table you like. Media experts with families will talk about the opportunities and challenges that come with being a family man/woman in this new world of media. This casual, open-ended conversation allows you to connect directly with people who have lived through the same questions you re asking right now. (Lunch/Classrom/Roundtable discussion). Freelancing It s great being your own boss! But you re still the boss, which makes for some tough decisions sometimes. Find out how to control your schedule while at the same time bringing in the money. (Panel discussion) Premier Editing Want those one or two extra tips that make you a Premier expert? This workshop can help you take your editing skills to the next level. (Lab/Computer provided). That s Not My Major Change your mind? Finding out that what you thought was fun really isn t? You re not alone, and you re not the first. Find out how these graduates took what they learned in their major and applied it to other careers. (Panel/Classroom). Event PR It s what you ve been planning, but now it s time to make it happen. How do you make sure you get the most out of your media? These experts will walk you through the planning and execution process. (Classroom/Panel). Standups/Anchoring It s TV, so it s easy, right? Or is it? Making it look easy can be hard. Get the tips and tricks from veterans who have been in every situation and find out how to make your standups the ones that people WANT to watch. (Studio/Interactive) Digging Deep It s easy to tell the story everyone sees, but how do you find that story that no one else sees? Veteran reporters help you train yourself to think about the story BEHIND the story. (Classroom) 8
AWARDS OUTSTANDING STUDENTS OF THE YEAR Undergraduate Program Advertising-Public Relations: Fernando Agudelo Human Communication: Kayla Keller Journalism: Ashley Annin Radio-Television: Amy Barton Graduate Program Excellence in Graduate Student Teaching: Meredith Morris Excellence by a Graduate Teaching Assistant: Nadiya Podymako Outstanding Master s Thesis: Kamra Bowerman Meeske Outstanding Graduate Student of the Year: Sunshine Baker Awards will be presented Friday, March 21st, at the FAIRWINDS Alumni Center. Networking reception will be held from 5:30-9pm. 9
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SPECIAL THANKS OUR SPONSORS 11