1 TITLE 1 2016 Januar/Februar 2. Jahrgang ASPHALT & BITUMEN DAS FACHMAGAZIN FÜR DIE HERSTELLUNG UND VERARBEITUNG VON ASPHALT UND BITUMEN Sanieren und Erhalten Technik, Methode und Produkt müssen passen, dann hält es auch 20 Deutsche Asphalttage Wir berichten, was anders ist beim diesjährigen Branchenereignis 59 2 SHORT DESCRIPTION ASPHALT & BITUMEN is the only magazine for the asphalt production industry in Europe. Reporting about the manufacture, placement and usage of the building material of asphalt Bitumen Recycling Research Industrial safety Environmentalism 3 TARGET GROUP Consists of owners and managers in the following branches: YOUR BANNER COULD BE PLACED HERE! asphalt production industry Producer of building material and machines Authorities, institute Universities USE THESE CONVINCING FACTS FOR YOUR ADVERTISING CAMPAIGN WWW.BAUNETZWERK.BIZ
4 Publisher Giesel Verlag GmbH Hans-Böckler-Allee 9 30173 Hannover Tel. +49(0)511 7304-0 Fax +49(0)511 7304-157 info@giesel.de www.giesel.de 5 Frequency 6 x annually with 6 100 copies per issue Distributed circulation............................. 6 050 6 Format DIN A4, 210 mm wide x 297 mm high 7 Printing process Offset print 60-lines grid, please send printing documents in high-res (300 dpi, CMYK-modus, Script inbounded) via email to anzeigendaten-aub@schluetersche.de 8 Terms of payment 2 % discount for payment within ten days from the date of account, otherwise 30 days from the date of account without deduction. Turnover tax-ident-no.: DE 115051385. Payment in Euro 9 Bank accounts: Commerzbank Hannover No. 1500222 (Bank code no. 250 400 66) IBAN No. DE03 2504 0066 0150 0222 00, BIC = COBADEFF 250 13 Combinations on the subscription of two construction titles upwards 5% discount Discount print + online on request 14 Inserts 2 pages inserts.... 2,514. 4 pages inserts.... 4,195. Minimum size for bleed inserts untrimmed 213 mm deep x 305 mm wide. 15 Loose inserts Up to 25 g weight per 1 000 copies.... 250. Maximum size 200 mm wide x 290 mm deep 16 Delivery address for items 14 to 15 Grafisches Centrum Cuno GmbH & Co. KG Gewerbering West 27 39240 Calbe, Germany Delivery note: Destined for ASPHALT & BITUMEN, issue no. Delivery free at residence Items 14 + 15 are not discountable 17 Contact Kai Burkhardt (Advertising Director) Tel. +49(0)511 8550-2566 burkhardt@schluetersche.de Angelika Tjaden Tel. +49(0)511 8550-2611 tjaden@schluetersche.de 10 Extra charges Obligatory positioning... 25 % 11 Special section advertisements (per millimeter, 44 mm in width)...b/w 4-c Purchase and sale, Jobs recruitment ad... 2.72 4.08 Job seeking ad... 2.38 3.57 Box number fee... 8.00 12 Discounts 2 advertisements... 5 % 4 advertisements... 10 % from 6 advertisements upwards... 15 % Foto: kalafoto Fotolia.com
Size Columns Width Height mm 4-c in (+ 3 mm trim on each side) 2/1 page 8 columns 420 mm 297 mm 7,768. 1/1 page 4 columns 210 mm 297 mm 3,884. 1/2 page 2 columns 100 mm 297 mm 2,078. 4 columns 210 mm 148 mm 1/3 page 1 column 68 mm 297 mm 1,435. 4 columns 210 mm 102 mm 1/4 page 2 columns 100 mm 148 mm 1,101. 4 columns 210 mm 79 mm 1/8 page 2 columns 100 mm 79 mm 584. 4 columns 210 mm 45 mm Price per mm height at 44 mm width of column (3.89 /b-w) 5.83 Front Page* 194 mm 220 mm on request 2. or 4. cover 210 mm 297 mm 4,898. (* Front page: + trim [3 mm each side]. Pure visual presentation with the firm name (logo) of the advertiser. The motif must be approved by the publishers in advance!) 4colour. Size: A4 (210 x 297 mm) Inside flat text or ad 89 mm width x 277 mm height Examples Front page with inside flat 194 mm width x 220 mm height A = Sizes for bleed ads, width x height in mm, incl. bleed on each side (3 mm) 2/1-page 420 x 297 A: 426 x 303 U2, U3, U4, 1/1-page 210 x 297 A: 216 x 303 1/2-page 210 x 148 A: 216 x 154 1/2-page 100 x 297 A: 106 x 303 1/3-page 210 x 102 A: 216 x 108 1/3-page 68 x 297 A: 74 x 303 1/4-page 100 x 148 A: 106 x 154 1/4-page 210 x 79 A: 216 x 85 1/8-page 100 x 79 A: 106 x 85 1/8-page 210 x 45 A: 216 x 51
Topics and dates 2017 Issue Publications date Closing date Print material deadline Topics Fairs/exhibitions 1 26. January 15. January 17. January Preview XVIII. Deutsche Asphalttage Innovative concepts Bitumen and recycling Versatility by attachments 2 30. March 09. March 16. March Preview Tiefbau live and Asphaltstraßentagung Pourous asphalt nurture Perfect logistic Market overview pavers 3 19. May 27. April 05. May Preview EATA Conference Perfect construction side in night What effect additives and polymer modification? Tampers and plate vibrators - safety aspects 4 20. July 29. June 06. July Preview Steinexpo process optimization and sample test methods Market overview milling machines Tiefbau live 27. 29.04.2017, Karlsruhe Asphaltstraßentagung der FGSV 16. 17.05.2017, Bamberg 7th International EATA Conference 12. 14.06.2017, Dübendorf Steinexpo 30.08. 02.09.2017, Homberg 5 21. September 31. August 07. September environmental protection on asphaltplants Temperatur behavoir of bitumen Optimation of processes winter repair scheduling 6 23. November 02. November 09. November Recycling of additives For special surfaces, thin layers and layer adhesion Market overview rollers The central topics don t reflect the overall contents. Current contributions complete the respective coverage. Subject to alterations.
Sample Print Buyers guide COMPLETE PRICE 1 year, placed in every issue ASPHALT & BITUMEN + online inscription for only 280. per category additional category 50 % discount Running time: until cancelled, not less than one year Form of payment: collective invoice in the middle of the running time No discount; no agency commission Sample print inscription PACKAGE DEAL PREMIUM Only one addition of 200. Along with your inscription you will get an online where you can publish 20 pictures and/or videos. Sample Online THE ASPHALT & BITUMEN BUYERS GUIDE print and online fair conditions for advertising the whole year logo illustration in full colour link to your website media library The category list you will find: Contact: Kai Burkhardt +49(0)511 8550-2566, burkhardt@schluetersche.de Sample Online Angelika Tjaden +49(0)511 8550-2611, tjaden@schluetersche.de
TARGET GROUPS Target group % Building constructor 18 % Extraction operations 39 % Manufacturer of the building material 9 % Asphalt manufacturer 13 % Asphalt paving 17 % Authorities, agencies and associations 5 % On average it will be open more than 30 %. 7 % of the readers are clicking on editor articles. HIGH QUALITY ENSURES ACCEPTANCE! DIGITAL RANGE WEBSITE NEWSLETTER FACEBOOK Website 2016 Ø Page impressions Ø Unique Users Ø Returning visitors Ø Visit duration baunetzwerk.biz 13 500 6 500 5 200 1:40 Newsletter 2016 Ø Recipients Ø Opening rate Ø clicking Frequency recipients Steinbruch & Sandgrube 3 360 28 % 10 % 2 x per month Straßen- & Tiefbau 3 260 26 % 9 % 2 x per month Asphalt & Bitumen 3 000 32 % 11 % 2 x per month Validity date 10/2016 Follower Engaged user per month 1 Total coverage per month 2 Facebook 294 1 100 3 950 Facebook Unique User, which visit the side or saw a post in the Newsfeed.(media value 1 ) POST called in Newsfeed or Ticker (media value 2 ) SIZES AND COST Size Cost Newsletter Advertorial 500 characters + photo 400 per consignment Medium Rectangle 300 250 pixels 400 per consignment Banner 568 90 pixels 400 per consignment Website Current time 4 weeks Theme Sponsoring 1 000 Medium Rectangle 300 250 pixels 500 Banner 468 x 60 pixels 600 Skyscraper 120 x 600 pixels 720 Further formats available on request.
ADVERTISING IN THE ASPHALT & BITUMEN NEWSLETTER In our newsletters we provide detailed insights and summaries of the most important events of our industry and specialist subject appears in every newsletter. The newsletter will be published twice a month. Newsletter Issue Publ. date Specialist subject (dd, mm, yyyy) 1 11.01.2017 Attachments on machines 2 25.01.2017 Storage of minerals 3 08.02.2017 Pothole renovation 4 22.02.2017 Mastix asphalt for small areas 5 08.03.2017 Rent men and machine 6 22.03.2017 Perfekt finisher 7 05.04.2017 Colourous asphalt 8 19.04.2017 Preview Tiefbau Live 9 03.05.2017 Luminous balloon 10 17.05.2017 Clean tampers 11 31.05.2017 Capacity of additives 12 14.06.2017 New regulations now and soon 13 28.06.2017 Sampling 14 09.07.2017 Milling trends Issue Publ. date Specialist subject (dd, mm, yyyy) 15 23.07.2017 Securing construction sites 16 09.08.2017 Modification of bitumen 17 23.08.2017 Conveyor belts 18 06.09.2017 Recycling mobile 19 20.09.2017 Preparation for winter repair 20 04.10.2017 Geotextiles 21 18.10.2017 Wheelloaders for mixingplants 22 01.11.2017 Optimize compaction 23 15.11.2017 Pneumatic tyrer rollers 24 29.11.2017 Protective clothing for winter 25 13.12.2017 Review of Formula-1-Season Contact PUBLISHER: Giesel Verlag GmbH Hans-Böckler-Allee 9 30173 Hannover, Germany Tel. +49(0)511 7304-0 Fax +49(0)511 7304-157 www.giesel.de Managing director: Lutz Bandte The Giesel Verlag GmbH is a subsidiary of the Schlütersche Verlagsgesellschaft mbh & Co. KG www.schluetersche.de EDITOR: Dipl.-Journalistin Maike Sutor-Fiedler (chief editor) Düppenberg 61 D-45357 Essen, Germany Tel. +49(0)201 8681064 Fax +49(0)201 8681065 chefredaktion-aub@ schluetersche.de READER SERVICE: Tel. +49(0)511 8550-2423 Fax +49(0)511 8550-2405 vertrieb@schluetersche.de ADVERTISING DEPARTMENT: Kai Burkhardt (sales manager) Tel. +49(0)511 8550-2566 burkhardt@schluetersche.de Angelika Tjaden (media consultant) Tel. +49(0)511 8550-2611 tjaden@schluetersche.de PRINTING MATERIAL: anzeigendaten-aub@schluetersche.de Tel. +49(0)511 8550-2522 Fax +49(0)511 8550-2401