National IP Strategies for Innovation -Experiences of Japan-

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National IP Strategies for Innovation -Experiences of Japan- Japan Patent Office August 27, 2014 0

Outline JPO s Experiences for the Past Decade Changes in Environment Surrounding Intellectual Property Latest IP Strategies and JPO s efforts 1

Experiences of Japanese Government for the Past Decade The Government of Japan has made a concerted effort to realize an intellectual property based nation since the political address made by Prime Minister in 2002. Policy Statement by Prime Minister KOIZUMI February 2002 小泉総理大臣第 154 回国会施政方針演説 14.2.4. Strategic Council on Intellectual Property March 2002 Intellectual Property Policy Outlines July 2002 Intellectual Property Strategic Program 2004 Intellectual Property Strategic Program 2005 Intellectual Property Strategic Program 2011 Intellectual Property Strategic Program 2012 Basic Law of Intellectual Property November 2002 Intellectual Property Strategy Headquarters 知的財産戦略本部 15.3.1. 本部長 March : 小泉総理大臣 2003 Intellectual 知的財産の創造 保護及び活用に関する Property Strategic Program 2003 推進計画 15.7.8. 全体 270 項目 経済産業省 July 2003 161 項目 特許庁 90 項目 Basic Policy Concerning Intellectual Property Policy June 2013 Intellectual Property Strategic Program 2013 Intellectual Property Strategic Program 2014 2

IP Policy Outline & Basic Law of IP Points of IP Policy Outline Points of IP Basic Law Challenges Contents Growing concern over decline of industrial competitiveness Establishment of IP creation cycle Basic Direction 1.Creation Strategy 2.Protection Strategy 3.Exploitation Strategy 4.Expansion of the Human Foundation Realization of IP-based Nation Realizing an IP-based Nation which increases additional value of products and services based on IP, and thereby vitalizes its economy and society Setting of a National Goal: Activating IP Creation Cycle Establishment of IP Strategy Headquarters Formulation of IP Strategic Program Action Plans 1.Promoting the Creation of IP Strategic creation, acquisition and management of IP in companies 2.Strengthening the Protection of IP Expeditious and timely examination/appeal procedures Harmonization of IP systems and cooperation on the international level 3.Promoting the Exploitation of IP Strategic utilization of IP in companies 4.Solid Base of IP Experts Developing human resources of IP experts 3

Expeditious and Timely Examinations Number of Patent Examiners Number of Applications Examined per Examiner 4

Expeditious and Timely Examinations Number of Outsourced Prior Searches 5

Expeditious and Timely Examinations Target: First Action within less than 11 months by the end of March 2014 Achieved Number of Requests for Examination and First Action First Action Pendency FA11 6

Changes in the Number of Patent Applications Number of Patent Applications Filed by Japanese Applicants to JPO 7

Increase in Global Applications PCT Applications Filed in Japan Global Application Rates of Japanese, U.S., and European Applicants 43,918 (%) 55 50 45 40 47 47 48 45 46 46 47 43 52 53 53 47 47 47 35 30 25 20 30 27 24 25 23 23 22 2005 2006 2007 2008 2009 2010 2011 FY Japan U.S.A. Europe 8

Supportive Measures for SMEs and Universities Financial Support in Domestic Filing Fee Reduction/Exemption for Individual and SMEs Based on the Patent Act: Exemption or 50% reduction, for individuals or companies determined by taking into account of their financial resources Exemption/Reduction from annual patent fees Exemption/Reduction from examination request fees Based on the Industrial Technology Enhancement Act & the Act on Enhancement of SMEs Core Manufacturing Technology: 50% reduction for R&D-oriented SMEs Reduction from annual patent fees Reduction from examination request fees Fee Reduction for Universities and TLOs Based on the TLO Act & the Law on Special Measures for Industrial Revitalization: 50% reduction, for authorized and approved TLOs Reduction from annual patent fees Reduction from examination request fees Based on the Industrial Technology Enhancement Act: 50% reduction, for universities and university researchers Reduction from annual patent fees Reduction from examination request fees 9

Supportive Measures for SMEs and Universities Financial Support in Filing Abroad Subsidization for SMEs filing foreign applications Ratio of subsidization: No higher than 50% Amount of subsidization: Limit per company: 3 million yen (for multiple cases) Limit per case: 1.5 million yen for patents; 0.6 million yen for UM, designs and TM Costs eligible for subsidization: filing fees, local agent fees, translation fees Number of Granting Subsidies 10

Supportive Measures for SMEs and Universities Number of Domestic Applications Filed by SMEs Number of PCT Applications Filed by SMEs Number of applications Number of SMEs

Globalization of Companies Activities Share of GDP 1991 2.5 billion dollars Ratio of JP Companies Activities Abroad Ratio of employees abroad 2011 7.9 billion dollars Ratio of production abroad 2018 (prediction) 11.6 billion dollars 12

Technology Trade Balance (trillion yen) Changes in the Value of Technology Trade in Selected Countries Value of technology export Value of technology import (trillion yen) Japan (1991-2011) US (1991-2011) Germany (1991-2011) France (1991-2003) UK (1991-2011) South Korea (2001-2009) 13

Open Innovation Closed IP Strategy Globalizing World Economy Rapid Changes in Market Needs Shortening of Product Life Cycle Further Sophistication and Complication of Technologies Basic framework of Open/Closed Strategy IP Strategy for Open Innovation *How to utilize IP is a key. Specifying core areas Open Allow others to use the own technologies Closed Keep the own technical know-how confidential Monopoly of IP Exclusive use Violation of IPRs -> Injunction Patent is needed Standardization De facto Standardization Fixed fee license Cross-license Patent is needed. 14

The Acceleration of the Global Innovation Cycle Necessary to strategically utilize IP in the global market. Accelerate the global innovation cycle by feeding back revenues generated by utilization of IP to Japan and reinvesting them into innovation activities. The acceleration of innovation in Japan Reinvestment into research and development (1) Establishment of IPR and accumulation of relevant knowhow Strategic utilization of IP Focusing on business development, secure intellectual property rights and materialize their protection through the accumulation of knowhow. (2) Utilization of IP through licensing Strategic licensing activities will enable a swift international development in new industries and may generate license revenues. (3) Aggressive enforcement against infringing goods Conduct necessary enforcement against infringing goods to prevent a decrease in market share of regular goods or to gain reasonable license revenue. Global development of business Increase of technology trade surplus 15

Multiple Protection by IPRs Multiple Protection of Tablet by IPRs Touchscreen Technology Design of Appearance Patent Design Web Design Tablet Information Terminal Trademark Product Name, Brand Name, Logo Mark Icon GUI Operation Screen Design Intellectual Property Sound, Movement, Hologram 16

Abenomics and IPR: Japan Revitalization Strategy Abenomics & the Three-Arrow Policies: Arrow 1: Expansive monetary policy; Arrow 2: Flexible fiscal policy; Arrow 3: New growth strategy Japan Revitalization Strategy (Cabinet Decision, June 14, 2013) By improving/enhancing examination systems such as using fixed-term examiners, the government will strive to make the period of waiting for examination be 11 months by the end of this fiscal year and make the subsequent time necessary for grant of rights be 36 months or shorter by the end of FY2015. The government will start collective examination, which is a system to examine various technologies, etc. as a whole, from this fiscal year. The government will improve dispatching of human resources to emerging countries in Asia and acceptance of trainee and also expand scope of application of Patent Prosecution Highways (the system for early examination of patent application that is patented in other countries). Furthermore, the government will finalize a draft concerning the review of the industrial design protection system corresponding to the Hague Agreement within this fiscal year, and subsequently submit the relevant bills to the Diet in a swift manner, in order to make protection of product design, etc. easier on the international scale. The government will establish a system to provide the private sector Chinese patent documents translated into Japanese within six months after Japan Patent Office receives the data by the end of FY2015. 17

Abenomics and IPR: Japan Revitalization Strategy Abenomics & the Three Arrow Policies: Arrow 1: Expansive monetary policy; Arrow 2: Flexible fiscal policy; Arrow 3: New growth strategy Japan Revitalization Strategy (Cabinet Decision, June 14, 2013) In order to reduce managerial risk associated with global business activities of companies in the world, the government will review the system such as to make a patent right for an employee invention belong to the company or to leave attribution of a patent right for an employee invention to the determination by contract between the employer and the employee, and summarize issues by the middle of next year then to reach conclusion. The government will support the global intellectual property strategies of small and medium-sized enterprises (exemption from or reduction of cost concerning patent application, etc.). 18

National IP Strategy for the Next Decade Basic Policy Concerning Intellectual Property Policy (2013) Measures based on Four Pillars Building up a global intellectual system for enhancing industrial competitiveness It is necessary to make Japan s intellectual property system attractive to companies in Japan and overseas so as to make it a highly unifying force internationally that can attract users and innovation investment. The Government of Japan will implement measures necessary to improve and enhance the examination system at the Japan Patent Office, which is the foundation of Japan s intellectual property system. With regard to enhancing the functions of industry-academia-government collaboration, the Government of Japan will advance efforts including joint research involving universities and the like and SMEs and venture companies, and technology transfers of knowledge from universities and like to SMEs and venture companies. Supporting enhancing intellectual property management by SMEs and venture companies The free reduction system will be reviewed to become more user-friendly for SMEs and venture companies, and to contribute to facilitating innovation. In order to deal with various management issues of SMEs and venture companies in a detailed and comprehensive manner, the Government of Japan will enhance the function of consultation services at the comprehensive IP support portal so that it can deal with issues related to global expansion, copyrights, and preventing unfair competition. Improving the environment for adjusting to the digital network society Strengthening soft power focusing on the content industry 19

Expeditious and Timely Examinations 20 New Target: Total Pendency down to less than 14 months by the end of FY2023. Comparison between previous goal and new target Period from Request to Granting in Major IPOs in 2012 Request for examination First Action Granting Patent Rights USPTO 31.7M FY 2013 11 months JPO 29.6M EPO 36.2M FY 2023 10 months 14months

Collective Examination: meeting business needs Collective examination of IP portfolio can cover a group of applications in a wide range of technological fields by a team of examiners. can create practical IP portfolio including patents, designs, and trademarks. can confer IP rights in time to launch new businesses. Entire project software technology Collective Examination company IP networks to be used for effectively expanding global business activities (building an IP portfolio) software technology device control motor business strategies JPO application contents device control motor applications Team examiners in each specific technology field battery materials battery material electric vehicle manufacturing technology vehicle structure In line with corporate business activities, examiners will collaboratively conduct examinations. electric vehicle manufacturing technology vehicle structure 21

Merits of PPH: High Speed, High Quality, Cost Saving High Speed: Reduced pendency at the office of second filing (OSF) Expeditious examination High Quality: High grant rate at the OSF High predictability of examination results at the OSF Cost Saving: Reduction in Number of Office Actions 22

Evolution of Patent Prosecution Highways (PPH) Bilateral PPH Network Global PPH (From January 6, 2014) 23

Applicants Utilization by Foreign IPOs of Examination Results of JPO Japan A High quality examination / ISR Examination B Timely Granting of Rights / Issue of ISR Granting C Widely sharing of examination results / ISR through PPH or PCT framework Country A Examination Granting Utilization in business (e.g.) Enforcement, Measures against counterfeit products, Business collaboration Country B Examination Granting Utilization in business (e.g.) Enforcement, Measures against counterfeit products, Business collaboration Challenges emerging countries are facing regarding IP administration Delay in examination Examination quality JPO s examination results help emerging countries without enough examination capacity conduct timely and appropriate patent examination 24

Fee Reduction based on Industrial Competitiveness Enhancement Act Targets 1. Small-sized business proprietors (less than 20 employees (less than 5 employees in the case of commerce or service industry) 2. Sole proprietors whose business has not completed 10 years since its start-up 3. Small-sized corporation (less than 20 employees (less than 5 employees in the case of commerce or service industry) 4. Corporations whose capital is less than 300 million yen which have not completed 10 years since its start-up. Content of Reduction Measures Domestic Filing -National examination fees >> One-third -Annual patent fees (for the first to the tenth year) >> One-third International Filing -Search fee and Dispatch fee >> One-third -Preliminary examination fee >> One-third 25

IP Comprehensive Support Counter SMEs IP Comprehensive Support Counter Role as the IP department of SME We want to properly protect R&D results. We need to learn about support measures for IP. We want to deal with counterfeits overseas as our products are counterfeited. We want to learn about local brand protection. We want to effectively acquire a patent based on our business model. Consultation Support The staff of the Support Counter solves the problem at the counter Support is provided in cooperation with IP experts and cooperating organizations to consultations which require more expertise IP experts Support by direct visit Lawyers Patent attorneys SME management consultants Company s retired employees Cooperating Organizations SME support organizations Universities, Research institutes Overseas operation support organizations Recognizing the importance of IP through explanations on systems. Giving advice on whether it is better to acquire a right or to manage know-how. Introducing support measures for IP. Outline of overseas IP systems Explaining the Regional Collective Trademark System Providing support by an external expert team. Lawyers Patent attorneys SME management consultants Company s retired employees 26

Role of University in R&D Research Funding Number of Researchers Share of Total number of Papers Share of Total Number of Citations University University 20% 37% ( 約 3.5 兆円 ) (310 thousands) Whole R&D Funding of Japan Whole Researcher of Japan 1.73billion yen 840 thousands people 27

Academic-Industrial Collaboration Number of Joint Research between Universities and Private Companies Number of IPRs belong to Universities Licensing of IPRs from Universities 28

Project for University Network IP Advisor JPO/INPIT Interuniversity network Sending Collaboration of universities by region and field A University B University Sending of University Network Intellectual Property Advisors property 広域大学知的財産 アドバイザー Support for establishment of intellectual property management system at universities Advisors are stationed at an administrative university or a priority support university Support for intellectual property activities of interuniversity network Support for human resource development for persons in charge of universities (OJT, joint trainings) Dissemination and awareness-raising of intellectual C University New entrant D University 29

IP Producer Project JPO/INPIT University R&D Consortium Intellectual Property Producers Public research institution Experts with practical experience in IP in private companies Collaboration Innovative research achievement Lawyers/patent attorneys Other ministries Organizations and agencies to provide research funds Company University Outline of Intellectual Property Producer Project Initial stage Promotion stage Final period Achievement of project Conducting research forming IP group checking principles for IP management and exploitation development of business 30

Dispatching of Patent Licensing Advisors (Ended in FY2010) The JPO launched Patent Licensing Promotion Projects in 1997, which were taken over by the National Center for Industrial Property Information and Training (INPIT). The INPIT ended the projects as of the end of March 2011 as the project led to a certain level of outcome in improving the environment to vitalize the patent licensing market. Patent Providing Companies, University, Research Institution Grasping open patented technologies Understanding the needs of introducing technologies Matching transferable technologies and needs Patent Introducing Companies Number of Contracts through Patent Licensing Advisors Promotion Kinds of contracts Number License agreement 4,750 Patent assignment agreement 813 Confidentiality agreement 4,021 Option agreement 1,207 Joint R&D agreement 1,176 Technical guidance agreement 824 Supply agreement for partial product 101 Others 1,807 Total 14,699 31

IP Business Matching Activities Local Government, etc Provide matching opportunities Licensable Small and Medium Free participation Open Exchange Meetings /transferable patents, etc. Large Corporations, Enterprises, etc. Individual Interviews Universities, etc. Follow-up Services Small and Medium Enterprises Support Institutions, Experts Cooperation The Bureau of Economy, Trade and Industry, Public Research Institute, Industrial Promotion Foundation, Organization for Small and Medium Enterprises and Regional Innovation, Japan External Trade Organization, Regional Association of Commerce and Industry / Chamber of Commerce and Industry, Regional Financial Institutions (Regional Banks, Shinkin Banks, etc.), Universities (Technical College, Specialized Upper Secondary School), Small and Medium Enterprise Management Consultant, Professional Engineers, Patent Attorneys, etc. Cooperation Comprehensive Support Service Counter for IP As a consultation counter concerning IP, we support IP utilization and new business development activities of regional small and medium enterprises by providing a onestop service in collaboration with various experts and support institutions, etc. We provide consultations on IP strategy and licensing contracts that utilize patents open to the technology market. <Free of charge> Apart from the staff person in charge of your case, patent attorneys and lawyers will also be involved. 32

Planned Legislation on IP Laws 33 1. Revision of the Patent Law - Establishing a quick and simplified post-grant review system - Streamlining administrative procedures in accordance with the Patent Law Treaty 2. Revision of the Design Law - Acceding to the Geneva Act of the Hague Agreement - Reconsidering protection scope of GUI (Graphic User Interface) designs 3. Revision of the Trademark Law - Introducing a broader definition of trademarks eligible for protection: Protection of new types of trademarks such as colors and sounds - Widening the availability of regional collective trademarks 4. Revision of the Patent Attorney Law - Redefining the missions of patent attorneys - Building up consulting capacities to effectively assist SMEs

Wrap-up Initiative by Government Initiative by Industry Timely and high quality Examination Acquisition of IPRs Establishment of Global IP Infrastructure IP Exploitation (Licensing) Support for SMEs of IP Management Enforcement against Counterfeit Products Improvement of IP Infrastructure Acceleration of Innovation Cycle 34

Thank you for your kind attention! JPO Homepage http://www.jpo.go.jp/index.htm 35