21/06/2013 1 NATIONAL ATOMIC ENERGY COMMISSION OF ARGENTINA COMISIÓN NACIONAL DE ENERGÍA ATÓMICA (CNEA) PROJECT PROYECTO Author: Luciano Turina Communications Area - CAREM Management
21/06/2013 2 First nuclear power plant completely Main characteristics designed and developed in Argentina. - Indirect cycle NPP - Cooled and moderated with light water - Fuel: slightly enriched uranium (1.8% to 3.1%) - Primary circuit, steam generators and control mechanisms integrated - Natural convection - Passive safety systems - Grace period of 36 hs.
21/06/2013 3 COMPARISON Steam Generators Pressurizer Control Rods Main Pumps Reactor Vessel TRADITIONAL PWR CAREM
21/06/2013 4 Communication Strategy Strongly linked to the historical and political context (of Argentina in general and of CNEA in particular) FOUNDATION OF CNEA CAREM 1950 NOWADAYS
21/06/2013 5 - Communication Strategy Historical Synthesis CNEA INVAP stops advances beeing in in charge several of substantial Beginning Law 26,566 of establishes the a hard process pointed to operation modifications Beginning March, CNEA s of 1984: CAREM disintegration. Official CNEA Argentina of the Reactor introduction ends NPPs of conceptual the needs the and The dismantling conceptual to the construction of increase regulatory the phase. CAREM of its the The CAREM Current Argentine Groundbreaking Management CAREM Nuclear of activities Management CNEA s Plan engineering. work (its two Facilities main collection such as sources). RA8 Project Atucha - Small By II winning NPP and power responsibility starts, is created. former Medium is Heavy paralyzed. the generation ETRR-2 Reactors Water offer. Egypt Research Conference Different reactor Plant re-launched. appointed. Only But 20 CNEA for people previous the Nucleoeléctrica suffers design, (Pilcaniyeu) in stage the and Argentina the High S.A. Pressure (known as (IAEA) - Lima, contract, Peru. situation. a construction staff. to the (current INVAP site Atucha reassigns of CAREM). Nuclear its A specialists time Power of Pole strong The lack CAREM of human and Management start resources, up of NA-SA) Circuit construction. and by the Natural Nuclear Convection Regulatory (CAPCN) to the low is starts NPP. new profile reborn. project. begins. CAREM NA-SA reactor is the is only working in including the Several updating an Authority facilities alarming and are carried recovery (ARN) out. paralyzed nuclear for the again. referent CAREM are created. Project the region. development of original malfunctioning documentation - Cut of of the incomes and communication completing CNEA are under construction. - activities. Strong engineering. hires INVAP to develop engineering and to construct budget test reduction facilities. - Massive flight of talents 1980 1984 1990 1994 1997 2000 2003 2006 2007 2008 2009 2010 2011
21/06/2013 6 Communication Strategy 3 main categories: (a) Internal Communication: CAREM Main activity of the sector (b) Internal Communication: CNEA (+ nuclear sector) (c) External Communication Particular challenge: * mainly in relation to (a) and (b) categories To install the communication concept as a fundamental support to the activity
21/06/2013 7 (a) INTERNAL COMMUNICATION: CAREM New generation of employees - Most of them without previous experience at CNEA or the nuclear activity Equivalent to external public Training and permanent information (about the Project in particular and the nuclear activity in general) is required. People working for nuclear industry are potential communicators, since they are referents in nuclear issues for their nearest environment (relatives and friends). That is why, it is vitally important to keep everybody correctly informed.
21/06/2013 8 (a) INTERNAL COMMUNICATION: CAREM Large group of work, mainly integrated by: Personnel of CNEA reassigned to CAREM. Personnel previously part of CNEA and re-called for this Project. New personnel (without previous experience at the Commission). Directly hired by CAREM Management: About 120 employees Hired by the Management, but working for the Project from other dependences: About 30 employees Work for the Project, but depend from other sectors of CNEA (E.g.: Neutronics, Thermal-hydraulics, Robotics, etc): About 130 employees Currently, the Project counts with the participation of 280 people from CNEA.
21/06/2013 9 (a) INTERNAL COMMUNICATION: CAREM Personnel Characteristics: High geographical distribution - People at: o CNEA s Headquarters (Buenos Aires City) o Bariloche Atomic Center (Province of Río Negro) o Constituyentes Atomic Center (Prov. of Buenos Aires) o Ezeiza Atomic Center (Prov. of Buenos Aires) o CAREM Site (Atucha, Lima, Prov. of Buenos Aires) o External Advisers Wide age range - From young people who have just completed their studies to experts of long trajectory and advanced age (including retired people hired as advisers).
21/06/2013 10 Diversity of specialization and training - According to the specialization of the diverse tasks, with the characteristics and particular features of each one. More than half the staff develops tasks related to the Project management rather than to CAREM design. Personnel: (a) INTERNAL COMMUNICATION: CAREM Personnel Characteristics: o Administrative o Cleaning and Services o Technicians o Engineers o Physicists, Chemists, etc. These characteristics make it necessary the implementation of communication tools to provide everyone with a coherent and unified piece of information, apart from the specificity that each position in particular should require.
21/06/2013 11 (a) INTERNAL COMMUNICATION: CAREM Main objectives: To keep the CAREM personnel informed about the status, activities and news of the Project. To encourage the personnel identification (ownership) with the objectives that the Management states for the Project. To encourage the personnel identification with CNEA and the nuclear activity in general, maintaining the ownership sense mentioned above.
21/06/2013 12 (b) INTERNAL COMMUNICATION CNEA (+ NUCLEAR SECTOR) 2006 Re-launching of the Argentine Nuclear Plan CNEA assumed the responsibility and the challenge of building and commisioning Prototype. However in the last 30 years, the participation of CNEA in the construction of relevant facilities has been on technical aspects, not in the management
21/06/2013 13 (b) INTERNAL COMMUNICATION CNEA (+ NUCLEAR SECTOR) Before 2006, CNEA s personnel distinctive characteristics: Strong identification with the Commission Elevated age (57) Slight or no experience in the private sector Limited experience in the development of large projects 2006: Re-launching of the Argentine Nuclear Plan 2 well marked groups at CNEA: the historical vs. the new ones
21/06/2013 14 (b) INTERNAL COMMUNICATION CNEA (+ NUCLEAR SECTOR) CAREM Project implies different working rhythms and needs from other projects and activities of CNEA. In some cases, there's a latent mistrust towards the Project, which requires a delicate permanent communication work. Myth: CAREM budget came from cuts to other areas Truth: A very important part of the Project s budget is being destined to the construction of facilities that will remain being CNEA s property
21/06/2013 15 Main objectives: (b) INTERNAL COMMUNICATION CNEA (+ NUCLEAR SECTOR) To keep CNEA s personnel, other companies and linked agencies informed regarding the advances and news of the Project. To encourage the identification with the Project of CNEA s personnel outside the CAREM: CAREM belongs to the entire Commission and is carried out with everyone s collaboration. To generate special support of the sectors that participate in the Project s administrative and technical circuits, as well as in the decision making process.
21/06/2013 16 (a) & (b) SOME INTERNAL COMMUNICATION ACTIONS Frequent communication, e.g. via e-mail - For the CAREM staff - For other areas linked to the Project CNEA and CAREM specific news, documentation deadlines, distribution of information of interest for the Project and its personnel, etc. Organization and coordination of events in general Meetings, talks, seminars, videoconferences, informal friendship meetings and after office interaction
21/06/2013 17 (a) & (b) SOME INTERNAL COMMUNICATION ACTIONS Regular newsletters publication CAREM TODAY o Dynamic and easy reading o Paper and web o Information and news about the Project o Significant details o Articles and comments of social profile Production of an Induction Manual for new employers
21/06/2013 18 (a) & (b) SOME INTERNAL COMMUNICATION ACTIONS Visits to CAREM site o For CAREM staff o For personnel of other areas of CNEA o For representatives of other companies and agencies Participation of CAREM representatives and production of contents for public events in which CNEA takes part othese activities, that should be mentioned as external communication actions, are included here because they are an important tool of integration of the CAREM staff with the rest of the personnel of the Commission.
21/06/2013 19 (c) EXTERNAL COMMUNICATION At this stage, direct interaction with the external public is not the primary objective of the CAREM Communications Area. Eventual external communication actions must be done in a coordinated way with the Social Communication Management of CNEA (created in 2010) and Nucleoelectrica Argentina S.A. However, to keep a fluid contact with this sector also intends that CAREM Management will be considered the natural referent of the issues linked to the Project.
21/06/2013 20 Objectives: (c) EXTERNAL COMMUNICATION - To insert the nuclear electrical generation in the society as something natural, introducing CAREM as reference, emphasizing: safety, enviromentally friendly, country technological evolution, national industry participation, new working opportunities, etc. - To facilitate the institutional insertion of CNEA in the area of influence of the plant, taking advantage of the positioning as referent of the activity in the area that NA-SA obtained after the separation of 1994. * Cooperation agreement between CNEA and NA-SA In the mean time, CAREM Communications sector is smoothly developing a task of approach with the main local stakeholders. In addition, the area is promoting the participation of CAREM site s staff in NGOs and other local activities.
21/06/2013 21 (c) SOME EXTERNAL COMMUNICATION ACTIONS Press o Visits to CAREM site o Interviews coordination with the Manager and/or other staff members o Provision of informative material Production of informative contents for the different publishing groups of the nuclear sector o Web page o Internal publishing (such as: Annual Report and Balance) o CNEA Brochure o Linked brochure (such as: Espacio Joven Book Fair) Publishing tracking o National and international o General or specialized information
21/06/2013 22 (c) SOME EXTERNAL COMMUNICATION ACTIONS Production of the institutional video of the Project o Directed to the public in general o Script and executive production carried out by CAREM Management (following/tracking of the issues related to the production company selected for the work, material provision, corrections and final approval of the video) o Produced in 3D, with a generalized version in 2D.
21/06/2013 23 KEY ASPECTS TO BE CONSIDERED ON COMMUNICATION OF THE PROJECT Relatively simple reactor, integrated, inherently safety, natural convection, light water. Other possible services o Sea water desalinization Friendly environmental project From a technological point of view, is a facility that Argentina can build. Argentina nuclear experience (61 years) o Two nuclear power plants in operation (Embalse and Atucha I, the first plant of Latin America) and one about to enter into service (Atucha II). o Control and knowledge of the nuclear fuel cycle
21/06/2013 24 KEY ASPECTS TO BE CONSIDERED ON COMMUNICATION OF THE PROJECT - CAREM Site Project o Recovery and remediation of the former Heavy Water Research Plant Site o Creation of a nuclear power pole with a Service Center for nuclear plants and training facilities, a simulator for operators training, labs, etc. o Multi disciplinary park: in force projects for the incorporation of other power generation sources: aeolian (fitting of a wind mill), hydraulic (micro turbines in Paraná de las Palmas river), solar (photovoltaic panels in the parking roofs). Advantage in terms of communication: linking of nuclear issues with renewable energies. - CAREM as a link between Atucha II and the next NPP o Insertion of specialized human groups, best use of qualified suppliers and facilities (workshops, canteens, etc.)
21/06/2013 25 DESCRIPTIVE VIDEO
21/06/2013 26 NATIONAL ATOMIC ENERGY COMMISSION OF ARGENTINA (CNEA) PROJECT THANK YOU FOR YOUR ATTENTION Luciano Turina / turina@cnea.gov.ar