Architectural Coatings

Architectural Coatings

Introduction Dow Coating Materials in EMEAI Introducing our latest innovations: Applications overview EVOQUE technology for superior film properties and TiO 2 efficiency FORMASHIELD technology for indoor air quality DIRTSHIELD for superior dirt pick-up resistance PRIMAL TX-100 for outstanding water whitening resistance HYDROTECH technology for water-borne trim paints ACID SUPPRESSION technology Decorative paints Decorative interior wall paints Decorative trim paints Exterior paints Masonry paints Wood paints Additives Architectural Coatings Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. 2

Global reach, local support Manufacturing sites R&D centers TS&D centers Architectural Coatings Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. 3

Dow Coating Materials in EMEAI 13 emulsion plants across the region New emulsion plant program in Saudi Arabia Regional technology centers: Western Europe: France and Belgium Eastern Europe: Russia Turkey Middle East: Dubai South Africa India Architectural Coatings Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. 4

Architectural Coatings: what s new?

Dow Coating Materials: driving growth and innovation Game-changing technologies Solutions provider Accelerated additive innovation New and expanded EVOQUE product range New FORMASHIELD technology for improved indoor air quality DIRTSHIELD technology for superior dirt pick-up resistance in masonry paints Solutions to reduce sensitization and allergies HYDROTECH technology for water-borne trim paints Regional technical support centres: Western Europe, Russia, Turkey, Middle East and South Africa Exposure stations (20 worldwide, 3 in EMEA) Sustainability e.g. life cycle analysis Extensive product offer: all major binder technologies including pure acrylics, styrene acrylic, vinyl acrylic and hybrids Largest product portfolio of formulation additives for Architectural Coatings Leader in innovation for greater efficiency and 100% water-borne solutions New patented ACID SUPRESSION technology for ease of handling Architectural Coatings Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. 6

Innovation overview Technology solutions enabling leadership in the coatings market Breakthrough hiding Interior performance Exterior performance EVOQUE binder Pure acrylic Styrene acrylic Vinyl acrylic ROPAQUE opacifying polymer Formaldehyde abatement Indoor air quality (IAQ) Environmentally responsible paint (low odor, low VOC) Easy cleaning interior coating Paint-and-primer-in-one Excellent DPUR exterior paint performance Gloss and color retention Stone paint High performance primer Multi-colored paint Air voids Composites Architectural Coatings Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. 7

What s new? breakthrough hiding

New hiding technologies EVOQUE binder 2013 U.S. Presidential Green Chemistry Challenge award winner EVOQUE Binder TiO 2 particle TiO 2 optimisation More efficient scattering Architectural Coatings Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. 9

EVOQUE product mix in Europe Target market/applications: White and pastel base 10 PVC TiO 2 AA, SA, VAE, VaVeoVa-based paints Interior and exterior segment Flat through to gloss EVOQUE binder EVOQUE Binder TiO 2 EVOQUE Solvent-free interior (Satin to matt) Low VOC (*) Interior (semi-gloss to matt) Exterior masonry (satin to matt) Exterior wood (Semi-gloss to satin) Pure acrylic EVOQUE 1310 (MFFT < 5 C) Styrene acrylic hard EVOQUE 2350 (MFFT = 18 C) Styrene acrylic soft EVOQUE 2360 (MFFT < 5 C) Hard pure acrylic EVOQUE 1330 (MFFT = 14 C) X-linked pure acrylic EVOQUE 1380 (MFFT = 14 C) NEW Vinyl acrylic EVOQUE 1370 (MFFT < 5 C) Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 10

Technology benefits Conventional paint Equal hiding Efficient TiO 2 spacing Robust tint strength Minimal loss in wet hide Improved barrier properties Stain resistance and removal Tannin block Corrosion resistance Efflorescence resistance Composite paint Manufacturing consistency Consistently good hiding Good color acceptance Exterior durability Tint and gloss retention Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 11

Working together for efficient hiding ROPAQUE opaque polymer EVOQUE Binder Polymer Binder Air TiO 2 10 20%* TiO 2 savings by adding a second scattering pigment 20 40% potential TiO 2 savings and equivalent or better wet and dry hiding 10 20%* TiO 2 savings by increasing scattering efficiency of TiO 2 * In typical architectural white and pastel formulations Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 12

What s new? interior performance

Indoor air quality (IAQ): a growing concern People spend ~90% of time indoors Indoor pollutant levels may be two to five times higher than outdoor levels Health effects may include irritation of eyes, nose and throat, headaches, dizziness, fatigue, respiratory/heart disease and possibly cancer The World Health Organization recognizes the international importance of healthy buildings* * Source: CIB update on Task Group 77, Aug 2010 Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 14

A result of converging megatrends health Air pollution can cause health problems such as respiratory diseases (e.g. asthma), allergies, and possibly lung cancer Tobacco, cleaning products, fuel for cooking and heating, emissions from construction materials and furniture are common sources of pollution Indoor air quality (IAQ) has therefore become one of the major health issues on the agenda of the European Commission Formaldehyde is one of the substances listed by the EU as being of high concern in connection with IAQ Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 15

Formaldehyde abatement technology: PRIMAL SF-208ER PRIMAL SF-208ER with FORMASHIELD technology for interior wall paints Paint % Abatement % Released PRIMAL SF-208 ER paint 85.6 0.0 Commercial Paint 19.7 93.2 Control 0.0 100.0 NEW! Formaldehyde abatement Acrylic co-polymer Self film forming Low odor Matt to satin paints Very good wet scrub How PRIMAL SF-208 ER Binder Works Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 16

What s new? exterior performance

New technology for masonry paints and trims NEW! DIRTSHIELD technology Acrylic-mineral hybrids for superior DPUR and color retention Formulated as clear or pigmented systems PRIMAL TX-100 Outstanding water whitening resistance Formulated as stone paint or masonry coatings HYDROTECH acrylic hybrid binder technology Enables alkyd replacement Good outdoor durability with excellent gloss Architectural Coatings Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. 18

DIRTSHIELD technology: mineral hybrid for superior dirt pick-up resistance NEW! DIRTSHIELD 905 for exterior masonry paints Pure acrylic/mineral hybrid Excellent DPUR Superior color retention Good film integrity Self film forming Good efflorescence resistance Exposure in Southern Alps 19 months, fiber cement, south vertical DIRTSHIELD 905 Competitor mineral hybrids Architectural Coatings Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. 19

PRIMAL TX-100: for stone paints and textured coatings NEW! PRIMAL TX-100 pure acrylic emulsion for premium exterior wall coatings Excellent water whitening resistance (WWR) Excellent alkali resistance Excellent adhesion strength Manufactured with proprietary cross-linking technology Outstanding mechanical stability Environmentally responsible Technical data summary Property Typical values Appearance Milky white emulsion Solids, by weight, % 46.0~47.0 Density (g/ml), wet 1.04 ph 7.0 9.0 Glass transition temperature (± 2ºC) 28 C Minimum film forming temperature (± 2ºC) 25 C Viscosity (Brookfield LVT #3, 60 rpm), cps < 1500 (Properties are typical but do not constitute specifications) Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 20

Water whitening resistance: binder/coalescent After one day of immersion in water at 24 C PRIMAL TX-100 Binder 1 Binder 2 PRIMAL TX-100 shows outstanding WWR and adhesion to substrate Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 21

Water whitening resistance: binder/coalescent After three days of immersion in water at 24 C PRIMAL TX-100 Binder 1 Binder 2 Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 22

Water whitening resistance: binder/coalescent After six days of immersion in water at 24 C Binder 2 PRIMAL TX-100 Binder 1 Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 23

PRIMAL HG-1000: for high gloss trim paints with excellent application properties NEW! PRIMAL with HYDROTECH acrylic hybrid binder technology for trim paints to enable alkyd replacement Excellent flow and levelling Good open time High gloss Mirror-finish effect Low yellowing Good outdoor durability PRIMAL HG-1000 Conventional acrylic Tint retention* after 30 months * Two blue top coats on primed spruce, French Alps, 500m altitude Architectural Coatings Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. 24

Architectural Coatings: ACID SUPPRESSION technology

ACID SUPPRESSION technology Patented technology for new class of HEUR thickeners We turn off thickness by changing ph You turn it back on when adding to formulations More options for complying with VOC regulations while maintaining cost and performance Architectural Coatings Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. 26

ACID SUPPRESSION platform NEW! ACRYSOL RM-995 Low shear builder Optimised sag/levelling balance for smooth surface Enhanced stability of viscosity drop upon tinting ACRYSOL RM-845 Mid-shear builder Highly efficient thickening Environmentally-advanced, easy to handle member of the RM-8 family ACRYSOL RM-725 Mid-shear builder with high-shear contribution Efficient with a wide range of binders including VAE and PVA Optimised sag/levelling balance for smooth surface Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 27

ACRYSOL RM-995: KU viscosity stability upon tinting Limits viscosity drop with tinting across wide shear rate range Maintains excellent sag/flow balance NEW! Viscosity (cp) Rheology profile vs. shear rate 100000 10000 1000 Conventional - White Conventional- Blue Viscosity stable - White Viscosity stable - Blue 100 0.1 1 10 100 1000 10000 Shear rate (1/sec) RHOPLEX SG-30 Emulsion in semi-gloss white base, 28 PVC, 31VS PRIMAL SF-021 Emulsion in semi-gloss white base, 35 PVC, 35VS Architectural Coatings Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. 28

ACRYSOL RM-845: versatile mid-shear builder NEW! Most efficient mid-shear builder in DCM portfolio Solvent-free, APEO-free, tin-free Easy to handle Can be incorporated into a wide range of binders Can be used in different paint systems from flat through to sheen paints Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 29

ACRYSOL RM-725: KU builder with ICI contribution NEW! Efficient KU builder, good ICI contribution Quick stabilization of viscosity ( overnight stability ) Can be used with a wide range of binders including VAE/PVA and EVOQUE pre-composite binder Viscosity stability upon tinting Exceptional sag resistance Excellent flow and levelling Good application feel under brush and roller Outstanding surface aesthetics Solvent-free, APEO-free and tin-free Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 30

ACRYSOL DR-180: highly efficient HASE, efficient KU builder NEW! Low thickener demand High solids at 35% active Excellent heat age stability Excellent color acceptance Good performance benefits in levelling and applied hiding Enzyme resistant good paint storage stability Good spatter resistance ease of application Possibility of post-addition for ease of formulation Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 31

ACRYSOL DR-180: efficiency 71 PVC, 40% solids, S/A (UCAR DL 432S) flat paint NEW! 2 1.6 1.2 0.8 0.4 Wet Thickener Usage Ratio (S/A) Std. Low-Shear HASE Competitive Low- Shear HASE Std. Mid-Shear HASE Competitive Mid- Shear HASE DR-180 Sole Thickener HASE/HEC blend 2 1.6 1.2 0.8 0.4 Dry Thickener Usage Ratio (S/A) Std. Low-Shear HASE Competitive Low- Shear HASE Std. Mid-Shear HASE Competitive Mid- Shear HASE DR-180 Sole thickener HASE/HEC blend Architectural Coatings Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. 32

OROTAN CA-2500: new hydrophobic dispersant NEW! Hydrophobic copolymer dispersant 27% solids Ammonia neutralized Low viscosity for ease in use Enables excellent color development and acceptance Excellent pigment wetting capability Effective with inorganic and organic pigments Compatibility with a wide range of rheology modifiers (ASE, HASE, HEUR, cellulosics) Delivers water streaking resistance Can be used across a wide range of paint formulations Flat to high gloss Acrylic, styrene-acrylic, silicone modified acrylic, vinylic systems Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 33

Surfactants: TRITON HW-1000 as wetting agent NEW! Wetting of a polyethylene surface; 0.1% surfactant solution Water Average: 100 Acetylenic Diol-EO Average: 56 TRITON HW-1000 Average: 15 TRITON HW-1000 displays significant contact angle reduction on a polyethylene surface when compared to a common high wetting surfactant 0.64 wt % of wetting agent in a clear coat based on AVANSE MV-100 1.3 wt % of wetting agent in a clear coat based on AVANSE MV-100 Acet. Diol TRITON HW-1000 Acet. Diol TRITON HW-1000 TRITON HW-1000 outperforms common high wetting agent at lower concentration Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 34

Application overview

Decorative wall paints

Decorative interior wall paints Attractive, trend-setting and durable What can Dow technologies deliver for water-borne applications? PRIMAL pure and styrene acrylics and ROVACE vinyl acrylics Very good hiding, scrub and stain resistance Suitable for use in high traffic and wet-rooms Very good color retention High quality, low odor Low and minimal VOC Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 37

Decorative interior wall paints Products Key properties and benefits Suggested applications Self film-forming EVOQUE 2360 PRIMAL SF-208ER Self film-forming styrene acrylic binder with EVOQUE technology to optimize TiO2 efficiency for minimal VOC gloss to matt paints. PRIMAL SF-240 acrylic emulsion based on FORMASHIELD technology is a low odor, acrylic co-polymer that has the distinct functionality of enhancing indoor air quality through reacting with selective organic compounds in the air. Minimal VOC Matt/ Sheen Semi- Gloss/Gloss PRIMAL SF-016 ER Self film-forming versatile acrylic binder, for minimal VOC, low odor, matt to sheen paints. PRIMAL SF-06 PRIMAL SF-021 Film-forming binders PRIMAL CM-219 EF PRIMAL AS 2010 ER EVOQUE 2350 PRIMAL SG 380 PRIMAL MV-24 ROVACE 9100 EF OPAQUE Polymer ROPAQUE ULTRA-E Self film-forming acrylic binder, for minimal VOC semi-gloss to sheen paints with good block and film properties and adhesion to aged alkyds. Self film-forming, self-cross linking acrylic binder, for high quality paints, sheen to gloss For formulation of paints with thixotropic properties. Very good dirt pick-up resistance. Versatile film-forming styrene acrylic binder, with excellent binding properties and pigment loading acceptance. For low VOC matt to semi-gloss paints. Versatile styrene acrylic binder for low VOC paints, with excellent pigment binding capacity suitable for matt, semi-gloss and gloss paints. Self film-forming styrene acrylic binder with EVOQUE technology to optimize TiO2 efficiency for minimal VOC gloss to matt paints. Acrylic cross-linked binder for interior wall coatings for surfaces with excellent dirt pick-up resistance ideal for interior (especially kitchen and bathroom) high durability exterior paints. Acrylic binder designed for minimal VOC stain blocking resistance for wall and ceiling paints or wood primers. Needs ZnO for blocking mechanism. Vinyl acrylic binder which provides superior scrub resistance and stain removal developed to be formulated with high quality rheology modifiers which give excellent application properties and flow and levelling characteristics. APEO-free, ammonia-free hollow-sphere polymeric pigment that allows paint manufacturers to reduce TiO 2 content. Specially engineered to improve the economics of water-borne coatings while maintaining coating performance. cost of formulations with no performance penalties. Primers Wetrooms Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 38

Decorative trim paints Durable sheen to high gloss finishing touches What can Dow technologies deliver for water-borne applications? PRIMAL pure acrylics Good cleanability Good block resistance Adhesion to aged-alkyds Good dirt pick-up resistance Resistance to household stains Low or no VOC paints Good durability Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 39

Decorative trim paints Products Key properties and benefits Suggested applications Self film-forming binders PRIMAL SG-400 PRIMAL SF-021 PRIMAL SF-06 Film-forming binders Self film-forming, self cross-linking acrylic binder for good quality semi-gloss to sheen paint with good block resistance and cleanability. Good adhesion on aged alkyds. Very good interior and exterior durability with very good dirt pick-up resistance. Self film-forming, self cross-linking binder for high quality paints, sheen to gloss. Designed to react with chelates to formulate thixotropic paints. Very good dirt pick-up resistance. Excellent interior and exterior durability. Self film-forming acrylic binder for minimal VOC, semi-gloss to sheen paints with good block and film properties. Very good interior and exterior durability. Minimal VOC Matt/ Sheen Semi- Gloss/Gloss Primer s PRIMAL HG-415 Self cross-linking acrylic binder for low VOC gloss to sheen high quality paints with very good flow and levelling, and excellent film performance. Excellent exterior durability with superior dirt pick-up resistance and color and gloss retention. PRIMAL HG-1000 Self cross-linking acrylic hybrid binder for low VOC high gloss to sheen paints with outstanding gloss, flow and levelling. Very good film appearance and performance. Very good interior and exterior durability. PRIMAL HG-98 Self cross-linking acrylic binder for low VOC gloss to sheen high quality paints with excellent film performance. Excellent block resistance and adhesion to aged alkyds. Excellent exterior durability with superior dirt pick up resistance and color and gloss retention. PRIMAL HG-90 Self cross-linking acrylic binder for low VOC gloss to sheen high quality paints with excellent film performance. Excellent adhesion to aged alkyds. Excellent exterior durability with superior dirt pick-up resistance and color and gloss retention. PRIMAL SG-380 Self cross-linking binder for high quality low VOC, semi-gloss to sheen paints with superior film performance, combining excellent stain resistance, "easy to clean" properties and hardness development. Excellent interior and exterior durability, very good dirt pick-up resistance and color and gloss retention. PRIMAL EP-2596 Acrylic binder for low VOC gloss to sheen paints with very good interior and exterior durability. Designed to react with chelates to formulate thixotropic paints. Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 40

Exterior paints

Exterior masonry paints Protection against nature s elements What can Dow technologies deliver for water-borne applications? PRIMAL pure acrylics, and ELASTENE elastomeric pure acrylics Efflorescence resistance Mechanical properties: elasticity and crack bridging Exudation resistance Excellent dirt pick-up resistance Low and minimal VOC paints Good durability Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 42

Color retention of STYRENE ACRYLIC coatings exposed to artificial UV-light DOW Conv. SAc DOW EVOQUE Sac Comp. SAc 1 Comp. SAc 2 Above: Color retention after 1500 h UV-exposure (l = 340 nm, deep tones PVC 45%, Co-blue tinted) Right: Superior color retention is shown with pigment encapsulation technology DE 25 20 15 10 5 0 250h 400h 700h 100h 1500h Dow conv SAc Dow "PET" SAc Comp SAc1 Comp SAc2 Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 43

Exterior masonry paints Products Key properties and benefits Suggested applications Self film-forming binders PRIMAL AC-412 Pure acrylic binder based on AVANSE technology for high quality exterior masonry paints with excellent efflorescence resistance, superior gloss and color retention. ELASTENE 404 Pure acrylic binder for elastomeric wall coatings for façades, with excellent mechanical properties (elasticity and crack bridging), resistance to exudation, very good dirt pick-up resistance and excellent exterior durability. PRIMAL EC-2949 Acrylic binder designed for flexible masonry finishes and elastomeric wall coatings. Very good crack bridging resistance and excellent dirt pick-up resistance and durability. Low water pick-up ideally suited for temperate climates ELASTENE 300 Acrylic co-polymer binder for flexible masonry coatings Film-forming binders PRIMAL AC 261 K Versatile pure acrylic binder with very good dirt pick-up resistance, gloss and color retention. Suitable also for exterior wood paints and stains. PRIMAL WDV 2001 ER 100% acrylic emulsion with solar-uv-curing technology which can offer excellent exterior durability, water resistance, dirt pick-up resistance and mechanical stability and elasticity (including crack bridging) for use in flat and textured finishes. PRIMAL AC-337-ER Hydrophobic pure acrylic binder with excellent gloss and color retention. Suitable also for exterior wood paints and stains. PRIMAL AC 260 Versatile pure acrylic binder with very good dirt pick-up resistance, gloss and color retention. PRIMAL CM-219 EF Versatile styrene acrylic binder with very good adhesion on mineral substrates, good water and alkali resistance OPAQUE Polymer ROPAQUE ULTRA E APEO-free, ammonia-free hollow-sphere polymeric pigment that allows paint manufacturers to reduce TiO 2 content. Specially engineered to improve the economics of water-borne coatings while maintaining coating performance. Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 44

Exterior wood paints Elasticity and durability What can Dow technologies deliver for water-borne applications? PRIMAL pure acrylics, and ELASTENE elastomeric pure acrylics Flexibility and early and final hardness Easy to handle and apply Block resistance Mildew resistance Excellent water-uptake resistance Adhesion to aged-alkyds Excellent dirt pick-up resistance Low and minimal VOC paints Good durability Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 45

Exterior wood paints Products Key properties and benefits Suggested applications Self film-forming binders PRIMAL SG-400 FINNDISP A 2001 Film-forming binders PRIMAL AC-337-ER PRIMAL AC 261K PRIMAL HG-98 PRIMAL HG-90 Self film-forming, self cross-linking acrylic binder for high quality paint with good flexibility, good block resistance and excellent gloss and color retention. Good adhesion on aged alkyds. Versatile self film-forming acrylic copolymer with high gloss potential, very good exterior durability. Can be formulated in clear and excellent performance in wood stains. Good adhesion on aged alkyds. Hydrophobic acrylic binder for high quality wooden paints. Very good exterior durability with excellent color and gloss retention, non-yellowing. Very good adhesion on aged alkyds and good block performance. Very good performance in paint and stains. Versatile acrylic binder for good quality wooden paints. Very good exterior durability with excellent color and gloss retention, non-yellowing. Very good adhesion on aged alkyds and good block performance. Very good performance in paint and stains. Self-cross linking acrylic binder for gloss to sheen high quality paints. Excellent block resistance. Excellent exterior durability with good dirt pick-up resistance, excellent color and gloss retention and non-yellowing. Very good adhesion on aged alkyds. Self-cross linking acrylic binder for gloss to sheen high quality paints. Excellent exterior durability with good dirt pick-up resistance, excellent color and gloss retention and non-yellowing. Very good adhesion on aged alkyds. Primers Stains Clears PRIMAL AC 260 Versatile pure acrylic binder with very good dirt pick-up resistance, gloss and color retention. PRIMAL PR-29 Acrylic copolymer for wood primers. Very good flexibility and excellent tannin blocking without the need for ZnO. PRIMAL MV-24 Acrylic binder for wood primers. Very good flexibility. Requires ZnO for tannin blocking property. Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 46

Additives

Dow s formulation additives Dow Coating Materials is the #1 additive supplier in the decorative coatings market, with a broad portfolio, global reach, and deep expertise. We have increased our emphasis on additives and are committed to helping you grow your business by providing innovative material options. Architectural Coatings Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. 48

ACRYSOL HASE & HEUR rheology modifiers Low and mid-shear builders NEW! Low and mid-shear builders ACRYSOL DR-106 HASE for low-shear to mid-shear region, efficient "thixotropic rheology. ACRYSOL DR-110 E/DR-130 Cost effective, efficient, HASE low and mid-shear builder for replacement of cellulosic ethers in quality interior flat paint formulations ACRYSOL RM-995 Mid-shear viscosity HEUR builder, for a wide range of architectural applications. Excellent sag and levelling balance improves viscosity retention and tinting. ACRYSOL DR-180 Efficient KU builder with good levelling and applied hiding. Excellent heat age stability and color acceptance. Brookfield viscometer Particle settling Sag resistance Flow and levelling Low-shear High-shear builders ACRYSOL RM-6000 Stormer viscometer Mid-shear ICI Cone and Plate viscomete Brush drag Roller slip Spray application Film build High-shear Highly efficient high-shear builder with mid and low shear contribution ACRYSOL RM-3000 In-can feel Brush loading Roller loading Efficient high-shear builder with Newtonian rheology for improved flow and levelling Architectural Coatings Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. 49

Breakthrough additive performance Differentiating and renewing additive portfolio: Dow s breadth of chemistries High throughput capabilities Driving breakthrough performance in: Rheology modifiers Dispersants Surfactants Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 50

Additives portfolio Rheology modifiers HEUR #1 supplier globally HASE/ASE #1 supplier globally Cellulosics (HEC, HEMC, CMC) # 2 supplier globally Dispersants #1 supplier of polyacrylate dispersants Polyacid homopolymers Hydrophobic copolymers Hydrophilic copolymers Surfactants Non-ionic APEO-free specialty ethoxylates Alkylpolyglucosides (sugar-based) Other Dow materials for coatings: Biocides Solvents ACCELERATING ADDITIVE INNOVATION Architectural Coatings Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. 51

OROTAN characteristics TO UPDATE Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 52

Additives Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings

Decorative interior wall paints Application ease, performance efficiency What can Dow technologies deliver for water-borne applications? EVOQUE binders and ROPAQUE opacifying polymer Optimal spacing to reduce the amount of TiO2 in matt to semi-gloss paint formulation High quality, low odour, minimal VOC, eco-friendly interior matt to semi gloss wall paint PRIMAL pure acrylics Very good hiding, scrub and stain resistance Suitable for use in kitchens and bathrooms Very good color retention High quality, low odor, minimal VOC, eco-friendly interior matt to semi gloss wall paints Full range of cellulose ethers including CELLOSIZE Hydroxyethyl Cellulose (HEC) and WALOCEL Methyl Cellulose and Carboxymethyl cellulose Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 54

Decorative interior wall paints Interior wall paints differentiated product portfolio Segment Product Name Description Matt to semi-gloss, solvent-free paints EVOQUE 2360 Self film-forming styrene acrylic binder designed to optimally space TiO 2 and maximise pigment efficiency. Delivers paint film for superior barrier properties. Low VOC, low odor. Matt to semi-gloss paints EVOQUE 2350 Styrene acrylic binder designed to optimally space pigment allowing TiO 2 reduction while maintaining hiding properties. Enables paint film for superior barrier properties. Matt to semi-gloss, solvent-free paints PRIMAL SF-016ER Self film-forming, low odoor pure acrylic, versatile binder with excellent scrub properties and superior durability. High cleanability, semi-gloss to sheen paints PRIMAL SG-380 Pure acrylic self cross-linking binder offering excellent stain removability, scrub resistance and anti blocking properties. Matt to semi-gloss paints ROPAQUE Ultra E Low VOC, low odor, superior organic opacifier allowing TiO 2 reduction while improving paint film properties such as scrub and dirt pick-up resistance and color retention. Matt to semi-gloss paints ACRYSOL RM-845 Environmentally responsible, easy to use, mid-shear HEUR associative thickener Matt to semi-gloss paints ACRYSOL DR-130 Efficient low-mid shear HASE thickener as replacement for HEC, with good viscosity upon dilution and good color properties. Matt to semi-gloss paints OROATN 731 A ER Versatile low odor hydrophobically modified copolymer dispersant with excellent pigment wetting. Matt to semi-gloss paints ECOSURF LF-30 Versatile, APEO-free, readily biodegradable, low foaming surfactant. Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 55

Decorative trim paints Aesthetics of traditional alkyd based paints - with superior durability and non-yellowing properties What can Dow technologies deliver for water-borne applications? PRIMAL and HYDROTECH acrylics Superior gloss, flow and leveling Ease of application, giving even and smooth surface properties Fast drying and good block resistance. Low VOC levels. Scratch and mark resistance Good water and chemical resistance for topcoat applications Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 56

Decorative trim paints Decorative trim paints differentiated product portfolio Segment Product Name Description High gloss to sheen interior and exterior paints PRIMAL HG-1000 Self cross-linking acrylic hybrid based on HYDROTECH technology for superior gloss level, excellent flow and levelling and open time. Very good film properties and excellent adhesion to aged alkyds. Very good exterior durability. Gloss to sheen interior and exterior paints Gloss to sheen interior and exterior paints PRIMAL HG-415 PRIMAL HG-98 Self cross-linking pure acrylic binder with good flow and leveling. Excellent film properties such as stain resistance, dirt pick-up resistance and adhesion to aged alkyds. Excellent exterior durability. Self cross-linking pure acrylic binder with excellent film properties such as stain and early blocking resistance as well as adhesion to aged alkyds. Excellent exterior durability. Thixotropic gloss to sheen interior and exterior paints High gloss to sheen interior and exterior paints PRIMAL SF-021 ACRYSOL RM-3000 Self cross-linking and self film-forming pure acrylic binder that can be formulated to give thixotropy. Excellent film performance such as stain resistance, dirt pick-up resistance as well as adhesion to aged alkyds. Excellent exterior durability. High shear HEUR associative thickener with Newtonian rheological profile allowing excellent flow and levelling. Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 57

Exterior masonry paints Superior aesthetic properties and superior protection to mineral substrates from nature s elements What can Dow technologies deliver for water-borne applications? PRIMAL, ELASTENE, EVOQUE acrylics Excellent exterior durability Superior efflorescence resistance Very good dirt pick-up resistance Excellent gloss and color retention (especially for dark shades) Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 58

Exterior masonry paints Exterior masonry paints differentiated product portfolio Segment Product Name Description Thin masonry film PRIMAL AC-412 Self film-forming pure acrylic binder based on AVANSE technology for optimal film performance with improved efflorescence resistance and color retention. Can be formulated in primer. Thin masonry film EVOQUE 1310 Pure acrylic binder designed to encapsulate TiO 2 allowing pigment reduction for same opacity and providing optimal film performance. Improved dirt pick-up resistance, color retention and efflorescence resistance. Thin masonry film EVOQUE 2350 Styrene acrylic binder designed to encapsulate TiO 2 allowing pigment reduction for same opacity and providing optimal film performance. Very good cost / performance balance. Elastomeric wall coating ELASTENE 404 Pure acrylic binder with high elongation properties and good dirt pick-up resistance. Allows highest elastomeric coating classification (A5 according to EN 1062-7) Thin masonry film and elastomeric wall coatings Thin masonry film and elastomeric wall coatings Thin masonry film and elastomeric wall coatings Thin masonry film and elastomeric wall coatings ROPAQUE Ultra E ACRYSOL SCT-275 ACRYSOL RM-5000 OROTAN 731 A ER Superior organic opacifier allowing TiO 2 reduction while improving paint film properties such as scrub and dirt pick-up resistance and color retention. Mid-shear HEUR associative thickener with minimal water sensitivity. High-shear HEUR associative thickener with minimal water sensitivity. Versatile hydrophobically modified copolymer dispersant with minimal water sensitivity. Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 59

Exterior wood paints Protecting wood from nature s elements What can Dow technologies deliver for water-borne applications? PRIMAL, EVOQUE and FINNDISP Low VOC levels, eco-label Good weathering, water resistance and resistance to dirt pick-up Easy to handle, wet adhesion, early block Fast drying and good block resistance Good combination of flexibility and toughness Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 60

Exterior wood paints Exterior wood paints - differentiated product portfolio Segment Product Name Description Semi-gloss to sheen paints and stains PRIMAL AC-337ER Hydrophobic pure acrylic binder with excellent exterior durability; good flexibility on wood, low water uptake, good adhesion on aged alkyd, very good gloss and color retention. Best in class also in stains. Semi-gloss to sheen paints and stains FINNDISP A-2001 Self film-forming acrylic co-polymer providing highest gloss potential., excellent flexibility and good adhesion on aged alkyd. Very good exterior durability. Excellent performance in wood stains. Semi-gloss to sheen paints PRIMAL MULTILOBE ML-520 Pure acrylic, high solids binder with multi-lobe morphology for unique rheology behavior. Very good exterior durability. Semi-gloss to sheen paints EVOQUE 1380 Self cross-linking pure acrylic binder designed to encapsulate TiO 2 allowing pigment reduction while maintaining opacity and providing excellent film performance. Improved dirt pick-up resistance, gloss and color retention. Semi-gloss to sheen paints ROPAQUE Ultra E Superior organic opacifier allowing TiO 2 reduction while improving paint film properties such as dirt pick-up resistance and color retention. Semi-gloss to sheen paints ACRYSOL RM-845 Environmentally responsible, easy to use, mid-shear HEUR associative thickener with minimal water sensitivity Semi-gloss to sheen paints ACRYSOL RM-2020E High-shear HEUR associative thickener with minimal water sensitivity. Semi-gloss to sheen paints OROTAN 731 A ER Versatile hydrophobically modified copolymer dispersant with minimal water sensitivity. Trademark of The Dow Chemical Company ( Dow ) or an affiliated company of Dow. Architectural Coatings 61

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