SR-71A BLACKBIRD Plarid PlaBlue Surces f Energy Surces f Energy 50.0% 0.0% 1L1 TTT 30.0% 0.0% Pht Editr's Nte: Sue and Jack Drafahl perate a full-service cmmercial pht lab just utside Prtland, regn. Services include aerial phtgraphy, studi and lcatin phtgraphy, audi visual prductins, cmputer graphics and stck phtgraphy. They are cntributing editrs t Skin Diver Magazine and Petersen's Phtgraphic, and specialize in pht lab prcedures, as well as film and equipment testing n land and underwater. F//ms used t make blue and white slides. 10 IN RDER FR a pht lab t be successful, the lab manager must be cnstantly n the lkut fr new and prfitable services t ffer. PHT LAB MANAGEMENT
Vericlr Print Film Kdalith and Dupe Film Surces f Energy Lab Blues Sue and Jack Drafahl Prfessinals tday are ften being asked t lecture r speak in supprt f their cmpany r prduct. The demand fr speaker supprt materials is increasing at a phenmenal rate. Speaker supprt slides may include: clr cpies frm bks, cmputer generated graphics, X-ray cpy slides, r special types f lecture slides called "blue and white" slides. What Are Blue and White Slides? These slides cnsist f a slid blue backgrund with the text in white letters. These "blues" are made frm black cpy r text printed n white paper, then cnverted in the pht lab t "blue and white" slides. JULY 1991 This type f lecture slide is cmmnplace in the medical and electrnic lecture circuit and has becme a standard in many large cmpanies. When yur lecturing client has a limited budget and shrt turnarund time, but still wants the best quality pssible, blue and whites are prbably yur best bet. Blue and white slides can be made in a variety f ways, using different films, equipment and prcedures. With the relative cst t the client small, and the prfit margin t the lab high, blue and white slides are definitely wrth a try. The equipment required is minimal, and the technical expertise required t make such a slide can be taught in a few hurs. Why Blue and White Slides? The blue and white slide was riginally develped by the medical cmmunity as an inexpensive methd fr relaying data t ther dctrs in medical briefings. They fund that the blue backgrund was the mst pleasing clr t the eye, while creating cntrast between the text and the backgrund. Thrugh medical testing, they als fund that many peple had truble seeing the clr red, and that red tended t make the viewer mre uncmfrtable. Green, n the ther hand, was a mre cmfrtable clr but seemed t lack the cntrast needed t separate the text frm the back- (Cntinued n page 12) 11
(rf f. «-35MM CAMCMA,CFY1TAN >^ BLUE & WHITE S ) a a a PLABLUE ) a a a a a a v" ' 1 / j I D 0 0. ARTWRK VERICLR DD 0 0 2 x V p a a a a KDALITH BUM PUM ci'ted T nut LIHT, i WITH DUILI KrSURI FUNCTIN R T FLASH EXPSURE IN DARKRM. ^«w 1 \ 1 1 "fl T t i \ \T ~\i ^ i I <^ PLARID 35MM PRCESSR 0 C-1 PRCESSR KDALITH PRCESSR D a a D a a i / 0 BLUE i WHITE BLUE I WHITE 0 PRCESSED KDALITH w. ^ ] a a a a i BLUE i WHITE 0 0 Pht Lab Blues (Cntinued frm page 11) grund. Black backgrunds with white titles prvide t much cntrast t the slide, making it difficult fr peple t read the fine print n cmplex slides. Methd 1: Plarid PlaBlue Film The Plarid Crpratin, well knwn fr a variety f instant film prcesses, recgnized the need fr fast and ecnmical lecture slides, and develped a special film called "PlaBlue." Equipment required fr this prcess includes: a sturdy cpy stand with a 35mm SLR camera; tw cpy lights; Plarid PlaBlue 35mm instant film; and, Plarid's manual r aut prcessr. The prcedure fr making Pla- Blues is as fllws: 1. The custmer presents yu with a clean black and white cpy f the desired lecture slide. The text/cpy shuld be made with a carbn typewriter ribbn r n a laser printer. 12 2. Lad the camera with the PlaBlue film and place the black and white artwrk n the cpy stand. 3. Turn n cpy lights and make expsures based n the data sheet and expsure tests made prir t ffering this service.. Prcess the film in the manual r autmatic Plarid film prcessr. 5. Munt the slide and deliver it t yur happy client. Because this prcess requires ne film and is an instant prcess, yu culd ffer it as part f a ne-hur service, r at least as part f yur rush service. T test the film, we recmmend starting at a 1 secnd expsure using an f/stp that is ne r tw stps dwn n the lens. Tests shuld include different image sizes t accmmdate any size art that the client may prvide. The client shuld be warned that crrectin fluid, tape lines, and anything ther than black cpy n white paper might shw n the final slide. Speed and turnarund is the key advantage t this prcess. The disadvantage t PlaBlue is that the film nly cmes in 12 expsure rlls, the expsure is critical, the film is grainy and very susceptible t any uneven lighting. Methd 2: Kdak Vericlr Slide Film 5072 Kdak makes a special film used fr creating slides frm clr negatives. This C-1 prcess film als has applicatins fr making blue and white lecture slides. Equipment required fr this prcess includes: a 35mm cpy stand; cpy lights; Kdak Vericlr 5072 slide film; clr crrectin filters; and, the lab's ability t prcess C-1 films. Kdak makes this film in 36 expsure rlls, 100 ft. bulk lads, and large frmats such as x5 and 8x10. Preliminary tests fr expsure and clr balance shuld be run befre yu start selling this service. We fund that a 1 secnd expsure at f/.5 with 70cc magenta and a -15 yellw filter gave acceptable results when using tw 250 watt cpy bulbs. The prcedure fr making these PHT LAB MANAGEMENT
Pht Lab Blues (Cntinued frm page 13) text n a black backgrund. 3. Munt the Kdalith in a slide munt. We knw that this is an added cst, but fr quick alignment n the slide duplicatr it is a tremendus time saver. Yu end up with a master t file away fr future blues.. Retuch with yur Sharpie pen any unwanted marks, cutlines, etc. Expsing the Dupe Film 1. Lad a rll f Kdak 5071 Slide Duplicating film r Fuji slide duplicating film int a slide duplicating machine. 2. If yu have a duble expsing camera, yu wuld set the camera t duble expsure and make ne expsure f the white light thrugh a deep blue filter (Kdak 7 blue wrks very well.) 3. Next, yu wuld munt the Kdalith cpy slide n the duper substage and make a secnd expsure with the blue filter remved.. Prcess the film in the E-6 prcess. 5. Munt the slide and deliver t the custmer. If yu d nt have a duble expsing camera, a secnd methd can be used t make the blue expsure. Munt the blue filter t the frnt f a small electrnic flash r ne that has a variable pwer cntrl (a guide number f -8 wrks best). If yur small flash is t pwerful, yu can blck part f the flash head ff t cut dwn the amunt f illuminatin. In the darkrm, take a piece f masking tape and attach a rll f dupe film t the wall with the emulsin facing ut. Turn the lights ff, pull the film ut t full length, and secure the cassette t the wall with tape s it desn't twist. With yur back at the ppsite end f the rm, fire the blue filtered flash nce. Carefully rewind the film back int the cassette and yu are ready t make the white expsure. Make sure yu mark these blue expsed rlls s that yu dn't accidently use them as standard dupe film. We use this methd t make ur blue expsures, but we generally expse 3-5 rlls at a time. Lad the blue expsed rll int the slide duper and place the Kdalith cpy slide n the base f the duper. Make ne expsure and yu have a very high quality blue and white slide. The advantage t this prcess is its ability t clean up small marks n the riginal cpy. The quality f this prcess and cnsistency is als the highest f the three. The whites are very clean and the blue backgrunds are very smth. This methd als handles the finest f fineline cpy with ease. Anther advantage f the pre-flash methd is in the blue cverage. With all ther methds the blue expsure is in the image area nly. It is pssible that if the film chip slips in the munt the edge f the blue will shw. If yu use the pre-flash methd, the entire film frm edge t edge will be blue expsed. If the film mves in the slide munt there will still be blue shwing. The disadvantage f curse is the time and expense f making a blue and white slide using this methd. This prcess is definitely nt a nehur candidate, but it still can be cnsidered fr rush services. Blue and White Tips The secret in making gd blue and white slides is understanding (Cntinued n page 36) ^ ESTABLISHED 1970 WAGN PHT SALES, INC. 88 GERRISH AVE, CHELSEA MA 02150 SUMMER SPECIALS ft FAST SERVICE ft CMPETITIVE PRICES ft $100.00 MINIMUM ft PREPAID FREIGHT ft VISA / MASTERCARD ft CD PANASNIC LITHIUM BATTERIES 123 2+J! CRP2 6V $7.95 6.85 2CR5 6V 6.50 5.75 CR123A 3V.95 3.95 2 FREE PANASNIC ALKALINE AA WITH EACH PANASNIC LITHIUM RETAIL VALUE $2.00 EUJI 30-t-* CN135-12 100 ASA $1.7 CN135-2 100 ASA 2.13 CN135-36 100 ASA 2.71 CN1 10-2 100 ASA 1.98 CN120 100 ASA 2.09 CA1 35-2 200 ASA 2.69 CA1 35-36 200 ASA 3.72 CH135-2 00 ASA 2.79 CH135-36 00 ASA 3.81 DISC SINGLE 2.09 RD135-36 100 ASA.75 RFP135-36 DATED 12/91 3.50 VIDE TAPES SNY 8MM 1±9 lfl± P6-120MP $16.20 1.85 3PK WITH FREE 'FANNY 1 PACK VUS L9 5Q±^ T120 STANDARD 2.75 2.55 T120 HI-GRADE 3.65 3.5 IDK T120 STANDARD 2.85 2.65 T120 HI GRADE 3.65 3.5 800-33-3290 NATINWIDE 800-732-3717 MASS. NLY 617-88-5209 FAX QUALITY CLR PAPEH SIZE 3.5 x 275 $25.87 x575 61.82 5 x 275 36.95 5 x 575 77.30 6 x 575 92.7 EP2 R RAPID ACCESS. AVAILABLE IN THER WIDTHS AND LENGTHS - ALS IN SHEETS KNICA 1-99 100+* 135-12 100 ASA $1.5 $1.37 135-2 100 ASA 1.90 1.79 135-36 100 ASA 2.35 2.19 KNICA PH 160 ASA SRG 160 120-12 2.3^ SRG 160 220 23.10 / 5PK PLARID 600 SINGLE 9.53 600 TWIN 17.98 669 WHITE BX 16.98 ALKALINE BATTERIES DURACELL MN1500 AA /BX $.6 MN1609V BULK 1.57 ENERGIZER E91 AA /BX.2 E91 AA /BX (576+).38 E92 AAA BULK.39 E93 C BULK.69 E95 D BULK.80 522 9V BULK 1.32 PANASNIC AM3 AA BULK.26 PRICES SUBJECT T CHANGE WITHUT NTICE. PRDUCTS SUBJECT T PRIR SALE. NT ASSRTED EFFECTIVE 6/15/91 1 PHT LAB MANAGEMENT
36 D5-XL Dichric II Enlarger MEGA DARKRM DEVELPMENTS The "Wrkhrse" f the Darkrm Mre than 300,000 mega D-series " x 5" Enlargers have been sld thrughut the wrld. The Super Chrmega D5-XL Dichric II Enlarger cmbines the prven prfessinal Super Chrmega Dichric II Lamphuse with the extremely slid D5-XL chassis fr enlarging all film frmats frm Kdak Disk thrugh " x 5". Cntact yur mega/arkay dealer r call mega/arkay fr further infrmatin -- Nw A 8 Hur Shipper- The Enlarger Preferred by Prfessinals Image Pr MEGA DARKRM DEVELPMENTS Cnsistent High Quality Prcessing image Pr An affrdable, prfessinal and efficient table-tp film prcessr, accmmdating 35mm t " x 5" film frmats. E-6 Transparency and C-1 clr negative prcesses are preprgrammed in 2 f the built-in micrchip memries. Easy installatin t any tempered water supply r it can be a prtable unit thrugh use f its many prcessing accessries. Cntact yur mega/arkay dealer r call mega/arkay fr,-j,^ r^y^ further infrmatin The Darkrm Equipment Preferred by Prfessinals 1900 Hanver Pike P.. Bx 739 Hampstead, MD 2107 (301)37-6766 Fax (301) 37-9688 Pht Lab Blues (Cntinued frm page 1) the limitatins f each methd, and educating yur clients n hw t prepare artwrk fr yur specific prcess. We suggest that yu make the fllwing recmmendatins t yur clients: 1. Use ne piece f paper fr each slide. 2. Make each piece f art as large as pssible n the SVkxll sheet f paper. 3. Leave abut 1-2 inches f empty space t the sides, tp and bttm f the sheet s the cameraman can crp t the prper frmat.. Use a carbn ribbn n yur typewritter whenever pssible, r a laserprinter with typeset-quality fnts. 5. Remember the better the riginal the better the blue. 6. If yu have decided t use ne f the first tw prcesses and yur client brings in artwrk with cutlines, crrectins r tape shwing, place the artwrk n a gd cpy machine and make a new riginal. Pricing and Turnarund Times Pricing f these slides will vary frm lab t lab, depending n verhead and demand in yur lcal area. We suggest that yu d sme cst analysis, price cmparisn, and marketing befre yu set yur prices. We have fund prices frm $5 t $10 per slide depending n lcatin and the structure f the business. Turnarund times will depend n the prcess yu select and the type f clients yu have. If yu have a lt f prcrastinatrs, yu may want t have tw prcesses. The PlaBlue wuld be fr thse wh need it yesterday and understand that the rush will cst them sme quality. Yu culd then use the lnger prcess fr clients wh plan in advance and are willing t wait the 3- days that mst labs have n this kind f wrk. Lecturing with slides is big business wrldwide and invlves sme very lucrative wrk fr pht labs. With very little investment in equipment, a few hurs f testing, and minimal man hurs, yur pht lab blues culd make yur lab plenty f ''greens.'' /v PHT LAB MANAGEMENT