Do It Yourself Guide to DIY Video Angel Hickman Peterson Instagram: @fleecefun; Twitter: @fleecefun YouTube.com/fleecefun
My Background
Vlogging vs. DIY Video Vlogging is you set up a camera and talk to it. With chopping editing DIY is harder It takes time It takes planning It takes learning a new skill set
Why Bother? It adds value to your tutorial It introduces you to a new audience It s mobile friendly It makes you attractive to sponsors (it fits their paradigm) It can potentially make you more money than just blogging alone It s legal double dipping in the SEO pool (We re about to get into the work I m reminding you why you want this)
The Basic Process of Making a Video Come up with a DIY (tutorial, recipe, etc.) Have a basic understanding of the process and make it at least once Storyboard it (optional but makes it easier) Shoot the making of segments Shoot the host segments ( can be done out of order) Narration (if needed) Editing and mixing (talk about sound) Upload the video and include keywords, tags, annotations, and CC.
The Basic Process of Making a Video Come up with a DIY (tutorial, recipe, etc.) Have a basic understanding of the process and make it at least once Storyboard it (optional but makes it easier) Shoot the making of segments Shoot the host segments ( can be done out of order) Narration (if needed) Editing and mixing (talk about sound) Upload the video and include keywords, tags, annotations, and CC.
Pre Pre Production Do what film students do WATCH Subscribe to channels that you like Subscribe to channels that are similar See what they are doing what you like and what you don t like.
Pre Production Budget? Time Frame? When will you shoot it? (Kid s naps, husband s schedule, appointments) You will want a solid block of time. Especially for host segments. Remember to include post production time. What is the tutorial? Have you made it once? Do you have the materials and equipment needed to complete the shoot?
Planning the Shoot Planning will save you TONS of time Pros storyboard it so nothing is missed, you start you should too. Try to avoid talking while working it eats up time. Show then tell. Try to tell it as plainly as possible for clarity and your sanity. Are you shooting it or will you have help? You can shoot multiple things at once!
DIY Elements to Production You the Talent You the Producer You the Director You The Crew
You The Talent You need to show your face. If you blog people want to see you. You need to dress professional. (Especially if you want to go somewhere with this) Hair, Make up, look put together. Give them the whole show. Keep and open posture. Look right at the lens. Do NOT talk to your crew only the viewer exists.
You The Producer You need to make sure you have all the elements you need to film the video from equipment to crew to props. You watch the bottom line You track the shots and production process
You The Director Is the talent friendly and engaging? How s the framing and lighting of the shot? Watch camera angles don t cross the line Watch white balance Watch what s in the shot Are you showing enough of the process? Is the audio good? How s the set looking? Is the video going to be cohesive? B - roll How to focus onto yourself and others in video.
You The Crew Are you taking proper care of your equipment? Is you camera packages packed and ready to go? (News station) Set up and tear down time. Can you do it all yourself or will you need another set of hands?
The Toys Basic equipment is needed to produce clean, high quality video. Before jumping into video you need to make sure you have all the 4 basic tools to succeed.
The Toys: Camera Odds are you already have a good HD camera in the form of an iphone or ipad. Lots of YouTubers shoot on this (actually whole movies have been shot on this) Self-focusing Can edit fast in imovie Easy to use Can t control light temperature Facing camera is a little lover in quality on an iphone The depth of field is flat. Can also record audio.
The Toys: Camera cont. If you have a newer DLSR odds are it can also shoot high quality video. Be sure you have a high speed SD card to capture video Beautiful images that you can control light temperature and exposure Easy to use while shooting a tutorial. Focus can be tricky especially while filming yourself Audio monitoring can be difficult.
The Toys:??? Next to the camera, what do you think the second most important piece of equipment is?
The Toys: Tripod Tripod separates the armatures from the pros. It doesn t matter what you shoot on, you NEED a tripod. Tripods range from super cheap to lots of $$$ - there are options for iphones and ipads as well. If you have a newer DLSR odds are it can also shoot high quality video.
The Toys: Next Comes? We have a camera and tripod what is the third most important piece of equipment that will make you better than 90% of the videos on YouTube?
The Toys: A Mic Having a good mic with clean sound will make you better than most videos on YouTube (this is important for your success) A good Mic usually starts at $100 and goes up from there. Recommendations: Rode Shotgun mic - $100-229 Blue Yeti Mic (narration in post) - $106 Sennheiser wireless lav. - $539.95 There are Mics than can plug into iphones and ipads. Range: $21.00 to 99.00
The Toys: Editing You will need a digital editing program to complete and output your video. There is a wide range. imovie app - $4.99 in itunes. imovie software (for computer) 14.99 Final Cut Pro X (apple/ PC) - $299.99 Movie Studio (Sony) $37.46 Sony Vegas - $399.95 Premiere Pro elements - $99.00 Premiere Pro $679.00
Ready to Edit Cut narration Edit keep it simple. Please no crazy wipes. Keep it tight. Music mix make sure it s legal Output for YouTube (preferably in HD)
Why YouTube? Social media making money the right way. I only have time for one outlet You can make money and have sponsors* (Vimeo you can t) The SEO benefit Annotations can be outbound links right to your blog The Google+ integration * YouTube has changed a few things about this.
Who Else? Vimeo much prettier and has good player options but sponsored stuff isn t permitted. No monetization you might even need to pay for it. Blip.tv can monetize, sponsor, but not as popular. Short form videos like Instagram and Vine. itunes Facebook
What Now? You Decide Vote!
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