THE SCALE TO BE PRECISE

ADSHEL STREET FURNITURE THE SCALE TO BE PRECISE

ADSHEL THE SCALE TO BE PRECISE FILE PREPARATION AND DELIVERY FILE SETUP Files should be supplied in CMYK as high-res PDFs, or InDesign files accompanied by all fonts and links. All artwork should have 10mm bleed around the trim size. To reduce file size, artwork can be supplied at ¼ of the final trim size at 250 dpi (files at full size are still acceptable). PRINT NUMBERS Adshel Production will supply specific delivery instructions for each campaign, showing splits between formats/creatives/markets, filler and spares, as well as all depot addresses and deadlines. Please contact Adshel Production to discuss material instructions for campaigns with more than one creative material Instructions must be supplied to Adshel on an up-to-date Adshel site list. FILE NAMING CONVENTION Files are to be named in the following format: CONTRACTNUMBER_CLIENTNAME_FILEXOFX_FORMAT.EXT FILE DELIVERY Print ready files and material instructions are due at Adshel 3 weeks prior to campaign start date to production@adshel.com.au if under 10MB. Files over 10MB can be uploaded to Quickcut, sent to Production via a link (eg. WeTransfer or Dropbox), or uploaded to Adshel s FTP (please contact the Production team for FTP details). If printing externally, a low-res PDF of all artwork must be sent to production@adshel.com.au for commercial approval prior to printing. All alcohol advertising must be approved by the Alcohol Advertising Pre-Vetting system (AAPS), and a copy of the AAPS form supplied to Adshel Production. POSTER STOCK The following poster stocks are accepted by Adshel: 158gsm Yupo for Superlite, Superlite Scroller and Metrolite formats POSTER DELIVERY Posters are due at Adshel s depots no later than Monday 5 working days prior to the campaign start date for on-time installation. Posters delivered after this time may be installed late. Posters should be delivered according to quantity/ state as per the below table. Please do not use staples, or wrap tubes in plastic. Campaigns of more than 100 posters should be delivered on pallets, except for NSW where deliveries of more than 50 posters should be delivered on pallets. Poster quantities less than 50 can be delivered in tubes in ACT, QLD, VIC, SA and WA. POSTER DISPOSAL Adshel disposes of all printed poster copy at the end of the display period without liability to the advertiser. Please contact your Adshel account manager at the time of booking to make alternative arrangements. PH: +61 2 8425 7200 WEB: adshel.com.au

ADSHEL THE SCALE TO BE PRECISE ARTWORK SIZE SPECS SUPERLITE & SUPERLITE SCROLLERS 1175mm METROLITE 1010mm Trim size*: 1175mm(w) x 1775mm(h) Visual Safe Area**: 1150mm x1750mm*** Stock: 158gsm Synthetic Plastic (Yupo) Visual Safe Area: 1150mm x 1750mm Trim size*: 1010mm (w) x 1520mm (h) Visual Safe Area**: 985mm x 1480mm*** Stock: 155gsm Synthetic Plastic (Cyclone) Visual Safe Area: 985mm x 1480mm 1775mm 1520mm *There is zero tolerance on trim size**images outside the visual safe area will be covered by the lightbox frame ***Artwork should have 10mm bleed around trim size. Any posters not printed to specification will be rejected. PH: +61 2 8425 7200 WEB: adshel.com.au

ADSHEL 7-ELEVEN TIME TO BE CONSIDERED

ADSHEL 7-ELEVEN TIME TO BE CONSIDERED METROLITE SCROLLER SPECIFICATIONS FILE SETUP Files should be supplied in CMYK as high-res PDFs, or InDesign files accompanied by all fonts and links. All artwork should have 10mm bleed around the trim size. To reduce file size, artwork can be supplied at ¼ of the final trim size at 250 dpi (files at full size are still acceptable). Metrolite Scroller artwork should have 20mm non-printed white space top and bottom (as well as bleed), included with in the trim size. Three alignment marks must be printed on the right hand edge of each Metrolite Scroller poster. The first mark is to be printed in the centre of the poster and may be a dot or a dash approx. 5mm wide, with the second and third marks printed 150mm above and below the first. The colour of the alignment mark should contrast with the background colour. PRINT NUMBERS Adshel Production will supply specific delivery instructions for each campaign, showing splits between formats/creatives/markets, filler and spares, as well as all depot addresses and deadlines. Please contact Adshel Production to discuss material instructions for campaigns with more than one creative material Instructions must be supplied to Adshel on an up-to-date Adshel site list. FILE DELIVERY Print ready files and material instructions are due at Adshel 3 weeks prior to campaign start date to production@adshel.com.au if under 10MB. Files over 10MB can be uploaded to Quickcut, sent to Production via a link (eg. WeTransfer or Dropbox), or uploaded to Adshel s FTP (please contact the Production team for FTP details). If printing externally, a low-res PDF of all artwork must be sent to production@adshel.com.au for commercial approval prior to printing. All alcohol advertising must be approved by the Alcohol Advertising Pre-Vetting system (AAPS), and a copy of the AAPS form supplied to Adshel Production. POSTER STOCK The following poster stocks are accepted by Adshel: 155gsm Cyclone for Metrolite Scroller format FILE NAMING CONVENTION Files are to be named in the following format: CONTRACTNUMBER_CLIENTNAME_FILEXOFX_FORMAT.EXT POSTER DELIVERY Posters are due at Adshel s depots no later than Monday 5 working days prior to the campaign start date for on-time installation. Posters delivered after this time may be installed late. Metrolite Scrollers for 7-Eleven campaigns running in NSW, VIC and ACT must be sent to the NSW depot for pre-install preparation. QLD Metrolite Scrollers should be sent to QLD. All Street Furniture posters can be sent to the state in which they are running. Posters should be delivered according to quantity/ state as per the below table. Please do not use staples, or wrap tubes in plastic. Campaigns of more than 100 posters should be delivered on pallets, except for NSW where deliveries of more than 50 posters should be delivered on pallets. Poster quantities less than 50 can be delivered in tubes in ACT, QLD, VIC, SA and WA. POSTER DISPOSAL Adshel disposes of all printed poster copy at the end of the display period without liability to the advertiser. Please contact your Adshel account manager at the time of booking to make alternative arrangements. PH: +61 2 8425 7200 WEB: adshel.com.au

ADSHEL 7-ELEVEN TIME TO BE CONSIDERED METROLITE SCROLLER SPECIFICATIONS METROLITE SCROLLERS 1010mm Trim size*: 1010mm(w) x 1520mm(h) Visual Safe Area**: 985mm x 1440mm*** Stock: 155gsm Synthetic Plastic (Cyclone) Visual Safe Area: 985mm x 1440mm PLEASE NOTE: Metrolite Scrollers must be printed with 3 alignment marks on the right hand edge of the poster. The first mark is to be printed in the centre of the poster and may be a dot or a dash approx. 5mm wide with the second and third marks printed 150mm above and below the first. The colour of the alignment mark should contrast with the background colour. Please allow 20 mm of non printed space at the top and bottom of the artwork. 1520mm *There is zero tolerance on trim size**images outside the visual safe area will be covered by the lightbox frame ***Artwork should have 10mm bleed around trim size. Any posters not printed to specification will be rejected. Visual Area: 1010mm(w) x 1520mm(h) Format: PDF PH: +61 2 8425 7200 WEB: adshel.com.au

ADSHEL LIVE RELEVANCE AT SCALE

ADSHEL LIVE RELEVANCE AT SCALE DIGITAL PORTRAIT SPECIFICATIONS STATIC CONTENT ONLY NO animation permitted on digital roadside site Format: JPEG Dimensions: (w) x 1920px(h) Max File Size: 30mb Colour Model: RGB DPI: 72 or 100 FILE NAMING CONVENTIONS Files are to be named in the following format: CLIENTNAME_FILE#OF#_PIXELRATIO.EXT CONTENT DELIVERY APPROVALS Media deadline: 4 working days prior to display date File transfer: Final artwork to be transferred via Adshel s Media Upload Portal at mediaupload.adshel.net All content is subject to Adshel testing controls. All content must be static display - no animation needed. Media which fails testing will be returned to the creative agency for amendment. There are particular regulations governing some forms of advertising which require approval in writing from the relevant authority. In cases where approvals or media conformance issues require amendment to the digital media, these will be undertaken at the client s expense and Adshel shall not be liable for any expense or delay. It is therefore recommended that all media is received 5 days prior to the campaign start date to ensure that there is sufficient time to raise and resolve any media related issue. If you have any queries that are not answered in this document, please contact digitalmedia@adshel.com.au 1920px Visual Area: (w) x 1920px(h) PH: +61 2 8425 7200 EMAIL: digitalmedia@adshel.com.au WEB: adshel.com.au

ADSHEL RAIL

ADSHEL RAIL DIGITAL PORTRAIT SPECIFICATIONS FILE SETUP Format: Quicktime.MOV Length: 8secs Dimensions: (w) x 1920px(h) Max File Size: 30mb Encoding: H264 Frame Rate: 25fps Data Rate: 8mbits/sec or less STATIC CONTENT Format: JPEG Dimensions: (w) x 1920px(h) Max File Size: 30mb Colour Model: RGB DPI: 72 or 100 FILE NAMING CONVENTIONS Files are to be named in the following format: CLIENTNAME_FILE#OF#_PIXELRATIO.EXT CONTENT DELIVERY APPROVALS Media deadline: 4 working days prior to display date File transfer: Final artwork to be transferred via Adshel s Media Upload Portal at mediaupload.adshel.net All content is subject to Adshel testing controls. Media which fails testing will be returned to the creative agency for amendment. There are particular regulations governing some forms of advertising which require approval in writing from the relevant authority. In cases where approvals or media conformance issues require amendment to the digital media, these will be undertaken at the client s expense and Adshel shall not be liable for any expense or delay. It is therefore recommended that all media is received 5 days prior to the campaign start date to ensure that there is sufficient time to raise and resolve any media related issue. If you have any queries that are not answered in this document, please contact digitalmedia@adshel.com.au 1920px Visual Area: (w) x 1920px(h) PH: +61 2 8425 7200 EMAIL: digitalmedia@adshel.com.au WEB: adshel.com.au

ADSHEL RAIL DIGITAL LARGE FORMAT SPECIFICATIONS 448px FILE SETUP Format: Quicktime.MOV Length: 8secs Dimensions: 16:9 448px(w) x 256pixels(h) 32:9 768(w) x 224pixels(h) 36:9 960(w) x 240pixels(h) Max File Size: 30mb Encoding: H264 Frame Rate: 25fps Data Rate: 8mbits/sec or less STATIC CONTENT Format: JPEG Dimensions: 16:9 w448 x h256pixels 32:9 w768 x h224pixels 36:9 w960 x h240pixels Max File Size: 30mb Colour Model: RGB DPI: 72 or 100 FILE NAMING CONVENTIONS Files are to be named in the following format: CLIENTNAME_FILE#OF#_PIXELRATIO.EXT CONTENT DELIVERY APPROVALS Media deadline: 4 working days prior to display date File transfer: Final artwork to be transferred via Adshel s Media Upload Portal at mediaupload.adshel.net All content is subject to Adshel testing controls. Media which fails testing will be returned to the creative agency for amendment. There are particular regulations governing some forms of advertising which require approval in writing from the relevant authority. In cases where approvals or media conformance issues require amendment to the digital media, these will be undertaken at the client s expense and Adshel shall not be liable for any expense or delay. It is therefore recommended that all media is received 5 days prior to the campaign start date to ensure that there is sufficient time to raise and resolve any media related issue. If you have any queries that are not answered in this document, please contact digitalmedia@adshel.com.au 240px 224px 256px 16:9 Visual Area: 448px(w) x 256px(h) 768px 32:9 Visual Area: 768px(w) x 224px(h) 960px 36:9 Visual Area: 960px(w) x 240px(h) PH: +61 2 8425 7200 EMAIL: digitalmedia@adshel.com.au WEB: adshel.com.au

ADSHEL RAIL DIGITAL WOW WALL SPECIFICATIONS FILE SETUP CONTENT DELIVERY APPROVALS Format: Quicktime.MOV Length: 8secs Dimensions: 768px(w) x 448px(h) Max File Size: 30mb Encoding: H264 Frame Rate: 25fps Data Rate: 8mbits/sec or less STATIC CONTENT Format: JPEG Dimensions: 768px(w) x 448px(h) Max File Size: 30mb Colour Model: RGB DPI: 72 or 100 FILE NAMING CONVENTIONS Files are to be named in the following format: CLIENTNAME_FILE#OF#_PIXELRATIO.EXT Media deadline: 4 working days prior to display date File transfer: Final artwork to be transferred via Adshel s Media Upload Portal at mediaupload.adshel.net All content is subject to Adshel testing controls. Media which fails testing will be returned to the creative agency for amendment. There are particular regulations governing some forms of advertising which require approval in writing from the relevant authority. In cases where approvals or media conformance issues require amendment to the digital media, these will be undertaken at the client s expense and Adshel shall not be liable for any expense or delay. It is therefore recommended that all media is received 5 days prior to the campaign start date to ensure that there is sufficient time to raise and resolve any media related issue. If you have any queries that are not answered in this document, please contact digitalmedia@adshel.com.au 448px 768px Visual Area: 768px(w) x 448px(h) PH: +61 2 8425 7200 EMAIL: digitalmedia@adshel.com.au WEB: adshel.com.au

ADSHEL RAIL SYNCHRONISED SCREEN

ADSHEL RAIL DIGITAL PORTRAIT SYNCHRONISED MOVEMENT SPECIFICATIONS ANIMATED CONTENT Format: Quicktime.MOV Length: 8secs Dimensions: (w) x 1920px(h) Max File Size: 30mb Encoding: H264 Frame Rate: 25fps Data Rate: 8mbits/sec or less TWO SCREENS 2160px STATIC CONTENT Format: JPEG Dimensions: (w) x 1920px(h) Max File Size: 30mb Colour Model: RGB DPI: 72 or 100 1920px FILE NAMING CONVENTIONS Files are to be named in the following format: CLIENTNAME_FILE#OF#_PIXELRATIO.EXT Visual Area: (w) x 1920px(h) Visual Area: (w) x 1920px(h) PH: +61 2 8425 7200 EMAIL: digitalmedia@adshel.com.au WEB: adshel.com.au

ADSHEL RAIL DIGITAL PORTRAIT SYNCHRONISED MOVEMENT SPECIFICATIONS THREE SCREENS 3240px 1920px Visual Area: (w) x 1920px(h) Visual Area: (w) x 1920px(h) Visual Area: (w) x 1920px(h) PH: +61 2 8425 7200 EMAIL: digitalmedia@adshel.com.au WEB: adshel.com.au

ADSHEL RAIL DIGITAL PORTRAIT SYNCHRONISED MOVEMENT SPECIFICATIONS FOUR SCREENS 4320px 1920px Visual Area: (w) x 1920px(h) Visual Area: (w) x 1920px(h) Visual Area: (w) x 1920px(h) Visual Area: (w) x 1920px(h) PH: +61 2 8425 7200 EMAIL: digitalmedia@adshel.com.au WEB: adshel.com.au

STATION DOMINATION

ADSHEL RAIL LARGE FORMAT SPECIFICATIONS Accepted Format High Resolution Print Ready PDF Files Resolution All high resolution images and files are to be supplied at 300 dpi at artwork set up size (CMYK) Bleed 5mm bleed at 1/10 scale Black specification All blacks to be supplied as CMY 60% K 100% (disable overprint) Fonts Fonts/Texts to be converted to outlines File Transfer Via FTP or link FTP Details Host: ftp.adshel.com.au Username: adshelftp Password: ftp@ce$$ Deadlines Finished artwork is required 21 days prior to campaign start date Special Notes Where a campaign starts on a public holiday, installation will be deferred until the next day When access to a train station or advertising asset is prohibited by Sydney Trains for any reason, installation will be deferred until allowed by Sydney Trains. Adshel will not compensate the client in this situation. Not all panels are available on all pillars. Please refer to the specifications for available panels. PH: +61 2 8425 7200 EMAIL: digitalmedia@adshel.com.au WEB: adshel.com.au