CCIM Graphic Standards Manual EXTERNAL REFERENCE GUIDE FOR THE CCIM
Introduction Logo Usage 3 Standard Fonts 4 Elements of the Logo 5 Size 6 Stationery 7 Digital Websites 8 Standard Colors 9 Logo Color Variations 10 The logo and tag line send a cohesive visual message to those with whom the CCIM members, CCIM Chapters, and other partners communicate with. Consistency with the various ways in which the brand is displayed builds an image that recognizes the CCIM Institute as a distinguished organization. The purpose of this manual is to provide the graphic guidelines to assist you when using CCIM Institute s branding. Keeping these brand elements consistent will assist in recognition and maintain professionalism with your audience. The guidelines presented in this manual represent common uses and variations of the CCIM logo. Please see the Quick Reference Guide for an easy-to-follow overview. If you have additional questions, we encourage you to contact the CCIM Marketing Department for more information. REFERENCE GUIDE FOR THE CCIM 2
Logo Usage Preferred Four-Color Usage The pin logo is the visual cornerstone of the CCIM Institute brand and using it properly helps to communicate a professional and focused message. We have provided color variations for continuity within the CCIM Institute brand. Please refer to the following guidelines when using our logo. The CCIM Institute logo should appear using four-color process. When using the logo remember to: Please keep the logo in its original proportions Please keep all type within the logo the original proportional size Please keep all other information from overprinting the logo BRANDING Our brand is represented by the pin. The tag line should also be used whenever possible, when advertising on behalf of CCIM. When representing yourself, please use the pin logo and the individual member tag line. To make sure this is correctly used please follow the guidelines defined in this manual. One of these logos needs to appear on advertising and promotional materials made by designers, chapter administrators, and printers. Preferred One-Color Usage Alternate Logo Usage Individual Member REFERENCE GUIDE FOR THE CCIM 3
Standard Fonts Our communications use various font types within the Helvetica Neue type family. This typeface was selected for compatibility with our logo. Helvetica Neue Condensed Family abcdefghijklmnopqrstuvwxyz1234567890("!?&) ABCDEFGHIJKLMNOPQRSTUVWXYZ Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal. Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated can long endure. We are met on a great battlefield of that war. We have come to dedicate a portion of that field as a final resting place for those who here gave their lives that nation might live. It is altogether fitting and proper that we should do this. But in a larger sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground. The brave men, living and dead who struggled here have consecrated it far above our poor power to add or detract. The world will little note nor long remember what we say here, but it can never forget what they did here. It is for us the living rather to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion that we here highly resolve that these dead shall not have died in vain, that this nation under God shall have a new birth of freedom, and that government of the people, by the people, for the people shall not perish from the earth. light condensed light condensed oblique standard condensed standard condensed oblique medium condensed medium condensed oblique bold condensed bold condensed oblique REFERENCE GUIDE FOR THE CCIM 4
Elements of the Logo BASIC ELEMENTS To make sure the logo is correctly used, please follow the guidelines defined in this manual. The logo and tag line is to be used apart from any body copy or text Please keep all type the original font Please keep all the elements in their original proportions Please keep all other information from overprinting by leaving enough clear space If distinguishing yourself on a personal or company website, please use the logo and the individual member tag line. CLEAR SPACE Elements BRAND POSITIONING STATEMENT, ONE LINE Keeping clear open space around our logo and tag line ensures that they are always visible. The more space around them,the more they will be seen. The minimum recommended amount of area around both the logo and tag line is ¼ inch. Please see the illustration for a visual explanation. Individual Member Clear Space REFERENCE GUIDE FOR THE CCIM 5
Size SIZE The logo and tagline unit should be used as large as possible. When used 1/2" or smaller, use the logo without the tag line to ensure best quality and visibility. The one line tagline version is displayed below. The same guidelines apply to the two line tag line and individual member versions. Logo use when smaller than 1/2" 3/8".375" 1/2".5" Logo use when larger than 1/2" 5/8".625" 3/4".75" 7/8".875" 1" REFERENCE GUIDE FOR THE CCIM 6
Stationery LETTERHEAD The use of the CCIM logo is encouraged on CCIM designee's marketing materials. Please refer to these samples for placement and size..675" 4.5".875".675" 4.5".875" 1.5".5" BUSINESS NAME www.ccim.com 1.5" Date: Dear Name: Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal. Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated can long endure. We are met on a great battlefield of that war. We have come to dedicate a portion of that field as a final resting-place for those who here gave their lives that nation might live. It is altogether fitting and proper that we should do this. But in a larger sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground. The brave men, living and dead who struggled here have consecrated it far above our poor power to add or detract. The world will little note nor long remember what we say here, but it can never forget what they did here. It is for us the living rather to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion that we here highly resolve that these dead shall not have died in vain, that this nation under God shall have a new birth of freedom, and that government of the people, by the people, for the people shall not perish from the earth. Sincerely, John Doe, CCIM Broker/Owner.5".5" BUSINESS NAME www.ccim.com Date: Dear Name: Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal. Now we are engaged in a great civil war, testing whether that nation or any nation so conceived and so dedicated can long endure. We are met on a great battlefield of that war. We have come to dedicate a portion of that field as a final resting-place for those who here gave their lives that nation might live. It is altogether fitting and proper that we should do this. But in a larger sense, we cannot dedicate, we cannot consecrate, we cannot hallow this ground. The brave men, living and dead who struggled here have consecrated it far above our poor power to add or detract. The world will little note nor long remember what we say here, but it can never forget what they did here. It is for us the living rather to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion that we here highly resolve that these dead shall not have died in vain, that this nation under God shall have a new birth of freedom, and that government of the people, by the people, for the people shall not perish from the earth. Sincerely, John Doe, CCIM Broker/Owner Individual Member 123 Street Ave, Anytown, IL 55555 www.businessname.com 123 Street Ave, Anytown, IL 55555 www.businessname.com.5" BUSINESS CARD Please review the suggested business cards for logo proportion and placement. BUSINESS NAME BUSINESS NAME John Doe, CCIM Broker/Owner 555-123-4567 john.doe@businessname.com John Doe, CCIM Broker/Owner 555-123-4567 john.doe@businessname.com Individual Member 123 Street Ave, Anytown, IL 55555 www.businessname.com 123 Street Ave, Anytown, IL 55555 www.businessname.com REFERENCE GUIDE FOR THE CCIM 7
Digital WEBSITES Company or personal website - The logo and individual member tagline is the only acceptable option for websites. The Quick Reference Guide can be viewed for a snapshot view. This version of the logo is used to distinguish an individual designee from a corporate entity. Individual Member REFERENCE GUIDE FOR THE CCIM 8
Standard Colors These consistent colors are used for all advertising and promotional materials made by designers, chapter administrators, and printers. Whenever possible, the four color process should be used. The following are guidelines for different usages. COATED COLORS Coated Solid PMS Colors Pantone 200C Uncoated Solid PMS Colors Pantone 200U Use the following colors on coated paper. Pantone 200C Pantone 723C Pantone 101-1C 4CP: C 20%, M 100%, Y 70%, K 0% Pantone 40-2C 4CP: C 30%, M 60%, Y 100%, K 0% Coated 4 Color Process PMS Colors Pantone 723C Coated 4 Color Process PMS Colors Pantone 145U UNCOATED COLORS Use the following colors on uncoated paper. Pantone 200U Pantone 145U Pantone 91-1U 4CP: C 0%, M 100%, Y 80%, K 10% Pantone 33-2U 4CP: C 0%, M 40%, Y 80%, K 10% ELECTRONIC COLORS Use the following colors for electronic media, such as websites. RED: 190 R, 15 G, 52 B GOLD: 189 R, 113 G, 45 B RGB Values Pantone 101-1C Pantone 91-1U Pantone 40-2C Pantone 33-2U 190 R, 15 G, 52 B 189 R, 113 G, 45 B REFERENCE GUIDE FOR THE CCIM 9
Logo & Color Variations COLOR VARIATIONS The logo and tag line can be used in a variety of backgrounds. The same treatments are used for the logo and the individual member tag line. 4-color process on 25% black background 4-color process on 25% black background 1-color on 25% black background 1-color on 25% black background 4-color process on black background 4-color process on black background 1-color on black background 1-color on black background 4-color process on PMS 200 Background 4-color process on PMS 200 Background 4-color process on PMS 145 Background 4-color process on PMS 145 Background REFERENCE GUIDE FOR THE CCIM 10