WHAT IS THE PHOTOBOOK? The only publication dedicated to the consideration of the photobook. With a focus on the best photography books being published from coffee-table books to handmade artists editions The PhotoBook Review is a platform for accessible critical writing about the current state of photography in print, and the art of photobook publishing as a whole. Published twice yearly, in the spring and fall, The PhotoBook Review is distributed at no extra charge to Aperture magazine subscribers, at Paris Photo, and at other art- and photobook-focused festivals and events. WHO IS THE PHOTOBOOK FOR? The PhotoBook Review is for everyone interested in photography, as well as those with an established interest in the contemporary photobook. Designed to serve all producers and lovers of photobooks, The PhotoBook Review speaks to everyone from collectors to sellers, browsers to borrowers, publishers to photographers, designers to authors. WHO IS BEHIND THE PHOTOBOOK? The PhotoBook Review is an initiative from the not-for-profit Aperture Foundation, one of the oldest continuously active publishers and supporters of photography. It continues Aperture s tradition of promoting dialogue and great writing about the medium. Dedicated to the growing conversation about the photobook
CIRCULATION & DISTRIBUTION SPRING 25,000 Aperture magazine subscribers distributed with the Summer issue Art fairs such as: Expo Chicago, LOOK3 Festival of the Photograph, NY Art Book Fair, Paris Photo Los Angeles Aperture Gallery and Bookstore Distribution partners The PhotoBook Review fills a void in the current media environment. While there are several international venues for literary book reviews, very few consistently review artists books, let alone photobooks specifically. Of all 100 titles included in the 2010 New York Times list of Notable Books, only two were illustrated. While the number of photobook publishers is growing and there is incredible innovation taking place in this sector of the field, credible, authoritative resources for commentary and contextualization are few and far between. The PhotoBook Review is that platform. Regular features include book reviews, in-depth opinion pieces, bestseller lists, artists selections, publisher spotlights, and interviews with photographers, book collectors, designers, and more. Every issue will have a notable Guest Editor from the field. PUBLISHER: Lesley A. Martin PAST GUEST EDITORS INCLUDE: Charlotte Cotton, Joan Fontcuberta, Darius Himes, Jeffrey Ladd, Markus Schaden CONTRIBUTING EDITORS: Chris Boot, Julien Frydman FALL 33,000 Aperture magazine subscribers distributed with the Winter issue Paris Photo Le Bal Books Additional art fairs such as: the Armory Show, Frieze New York, LA Art Book Fair Aperture Gallery and Bookstore Distribution partners PREVIOUS DISTRIBUTION PARTNERS INCLUDE: School of Visual Arts, New York; Cleveland Museum of Art; Fotobookfestival, Kassel, Germany; Milan Image Art Fair EDITORIAL THE PHOTOBOOK
SCHEDULE ISSUE 006, Spring 007, Fall RESERVATIONS February 28 August 29 ART DUE March 14 September 12 DISTRIBUTED April 24 November 12 RATES SPRING 25,000 FALL 33,000 Full Page & Back Cover: 10 x 15.25 inches Full Page $2,100 $2,850 Half Page $1,300 $1,700 One Column $750 $1,000 Quarter Page $750 $1,000 Half Column $550 $600 Quarter Column $500 $550 NO BLEEDS. ALL RATES ARE NET. COVER 4 RESERVED FOR SPONSORS. PLEASE INQUIRE. Half Page Horizontal: 10 x 7.5 inches Half Page Vertical: 5 x 14.825 inches FOR MORE INFORMATION, PLEASE CONTACT: Bill Besch, Advertising Representative 631.665.0467 bbesch1@verizon.net EVENT OPPORTUNITIES Please inquire about Aperture Gallery and Bookstore hosting your book-related events. Quarter Page: 5 x 7.6 inches One Column: 3.25 x 14.825 inches Half Column: 3.25 x 7.5 inches Quarter Column: 3.25 x 3.5 inches
SPECIFICATIONS THE PHOTOBOOK MAGAZINE TRIM SIZE: 11.25 x 16.5 in. (28.575 x 41.91 cm) PRINTING METHOD: cold-set web printing PAPER STOCK: 30 lb. newsprint BINDING: folded FILE DELIVERY INSTRUCTIONS: If sending files electronically, please use a file transfer service (we suggest wetransfer.com or hightail.com) and send to: dtriwush@aperture.org ACCEPTED FILE FORMAT: High-res PDF only, all fonts embedded, sent via CD/DVD-ROM or File Delivery Instructions (see above). GRAPHICS RESOLUTION: 300 dpi COLOR PROFILING: All ads should be set up in CMYK using the SWAP 2009 profile. PROOF REQUIREMENT: at advertiser s discretion SHIP DISCS AND COLOR PROOFS TO: Aperture/The PhotoBook Review 547 West 27th Street, 4th Floor, New York, N.Y. 10001 PRODUCTION CONTACT: Matthew Harvey, Production Manager mharvey@aperture.org 212.946.7147 TERMS: All rates are NET. All ads must be accompanied by a signed contract (insertion or purchase order). CANCELLATIONS: Neither the advertiser nor its agents may cancel after the Reservations date. If, by the Reservations date, the Publisher has not received copy that, in its sole discretion, is deemed acceptable for publication, Publisher may either repeat the advertiser s most recent advertisement that it has published or publish nothing, charging the agency and advertiser for any space reserved by them. BILLING: For established advertisers, invoices are issued upon publication (i.e., Distributed) date and payable within 30 days upon receipt. Payment not received within 90 days of invoice is subject to additional 1.5% service charge per month until paid in full. For first-time advertisers, full payment must be received by the Art Due date. Make check out in U.S. dollars and payable to Aperture Foundation. Send to: Aperture Foundation, 547 W. 27th St., 4th Floor, New York, N.Y. 10001, Attn: The PhotoBook Review Foreign payment must be made via credit card or bank transfer.
APERTURE FOUNDATION The PhotoBook Review is published by Aperture Foundation, a not-for-profit organization that connects the photo community and its audiences with the most inspiring work, the sharpest ideas, and with each other in print, in person, and online. The foundation also publishes the highly respected quarterly magazine Aperture and award-winning books, including many seminal titles by artists such as Robert Adams, Diane Arbus, Chuck Close, Bruce Davidson, Nan Goldin, Josef Koudelka, Sally Mann, Mary Ellen Mark, Richard Misrach, Sebastião Salgado, and Stephen Shore, to name but a few. Aperture s other initiatives include memberships, workshops, limited-edition photographs, artist lectures, panel discussions, and a traveling exhibitions program that has presented shows at major museums and arts institutions in the United States and abroad. The three-thousand-square-foot Aperture Gallery and Bookstore opened in 2005 in New York s Chelsea art district and welcomes nearly 13,000 visitors a year. The foundation s website is a showcase for all of the organization s programs: over 52,000 unique visitors a month browse and buy Aperture s books, magazine, and prints, as well as check event listings and read Aperture s blog. Over 45,000 individuals worldwide subscribe to Aperture s weekly e-newsletter. Additional advertising and partnership opportunities beyond The PhotoBook Review are available. Please contact us to find out more. BILL BESCH Advertising Representative 631.665.0467 bbesch1@verizon.net LESLEY A. MARTIN Publisher 212.946.7104 lmartin@aperture.org