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TV BASICS

Sources: Linear TV, Live Linear TV, PVR Playback: Numeris PPM, Total Canada, Mo-Su 2a-2a, Consolidated, All Locations, BY 2015-16 (Aug. 31, 2015 Aug. 28, 2016). Digital: comscore Media Metrix, Multi-Platform, Sep 2015 - Jul 2016 *. Netflix Inc.: Media Technology Monitor, Spring 2016, mean weekly hours per capita. N.B. Small sample use with caution. * Note: Numeris population estimates for each demographic group used to calculate average weekly hours per capita

Sources: Television: Numeris PPM, Total Canada, Total TV, Mo-Su 2a-2a, Consolidated, All Locations, BY 2015-16 (Aug. 31, 2015 Aug. 28, 2016). Radio, Daily Newspaper,, Magazine, Community Newspaper: Numeris RTS, Spring 2016. Internet Daily Reach: Numeris RTS, Spring 2016. Internet Average Weekly Hours: comscore Media Metrix, Multi-Platform, Sep 2015 - Jul 2016 *. * Note: Numeris population estimates for each demographic group used to calculate average weekly hours per capita

Source: NLogic, omnivu, September 2015

Source: NLogic, omnivu, March 2016

Source: nlogic thinktv OmniVu Survey March 2016 Source: Nielsen, ACA - Leading Canadian Marketers Survey Nov. 2015/Jan. 2016 Questions: To What Extent Do You Trust The Following Forms of Advertising? Trust Completely + Trust Somewhat. To What Extent Do You Take Action on The Following Forms of Advertising? Always Take Action + Sometimes Take Action.

Brand X

Source: Numeris, PPM, Total Canada, Total TV, M-Su 2a-2a, All Locations, Consolidated, BY 2015-16 (Aug. 31, 2015 Aug. 28, 20016). Source: MTM National Spring 2016 A18+, *Numeris December 2015

Source: Numeris PPM, Total Canada, Total TV Mo-Su 2a-2a, Fall - Weeks 2-16 or each broadcast year, MTM 2006-2015 National

Source: Numeris Establishment Survey. 2006 and prior Nielsen Media Research Source: Media Stats Broadcast Distribution Undertaking (BDU) Profile; Subscribers to: Cable, Direct-To-Home Satellite (DTH), Local Multi-Point Distribution System (LMDS), Master Antenna TV (MATV), Multi-Point Distribution System (MMDS), Small Master Antenna TV (SMATV), TELCO

Source: Numeris, PPM, Total Canada, Total TV, Consolidate, All Locations, 2014-15 (Sep. 1, 2014 Aug 30, 2015) 2015-16 (Aug 31, 2015 June 26, 2016). Weekly hours of television viewed per viewer (Monday to Sunday 2 am 2 am)

Source: Numeris Establishment Survey; Numeris PPM, Total Canada, Total TV, Mo-Su 2a-2a, Consolidated, All Locations; Thinktv Net Advertising Revenue (2014) Nielsen; TVB U.S. 2015-16; Nielsen Ad Intel; Nielsen Total Audience Report Q3 2015 * Excludes Yukon, Territories and Nunavut

Source: Nielsen January 2016, Numeris Fall 2015 for CDN Markets, P2+, extended markets

Weekly Hours Tuned & Average Weekly Reach - Viewers 2+ Source: Numeris Diary Fall 2015, Fall 2014, Mo-Su 6a-2a * Numeris, PPM, Consolidated, Extended Markets, Mo-Su 2a-2a, Weeks 1-17 for each broadcast year.

Weekly Hours Tuned & Average Weekly Reach - Viewers 2+ Tele Inter-Rives TVA Remstar V V TVA Source: Numeris Diary Fall 2015, Fall 2014, Mo-Su 6a-2a * Numeris, PPM, Consolidated, Extended Markets, Mo-Su 2a-2a, Weeks 1-17 for each broadcast year.

Weekly Hours Tuned & Average Weekly Reach - Viewers 2+ Bell Media CBC CBC Bell Media Corus Ent. CTV Two CBC CBC CTV Global SRC Bell Media Corus Ent. Bell Media CBC Stirling Comm. Bell Media CTV Global CTV CBC indienet CTV Source: Numeris Diary Fall 2015, Fall 2014, Mo-Su 6a-2a * Numeris, PPM, Consolidated, Extended Markets, Mo-Su 2a-2a, Weeks 1-17 for each broadcast year.

Weekly Hours Tuned & Average Weekly Reach - Viewers 2+ Source: Numeris, PPM, Total Canada, Consolidated, Mo-Su 2a-2a, Weeks 1-39 for each broadcast year.

Corus Entertainment Bell Media Corus Entertainment Corus Entertainment Blue Ant Media Corus Entertainment Corus Entertainment Bell Media Bell Media Corus Entertainment Bell Media Blue Ant Media Corus Entertainment

Bell Media Corus Entertainment Corus Entertainment Corus Entertainment Corus Entertainment Blue Ant Media Channel Zero Corus Entertainment Channel Zero Corus Entertainment