Transforming traditional industry into a leader: The tile industry in Castellon. Dr. José Luis Amorós and Dr. Carlos Feliu

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Transforming traditional industry into a leader: The tile industry in Castellon Dr. José Luis Amorós and Dr. Carlos Feliu

The Spanish Ceramic Tile Cluster

Ceramic Tile Cluster The Ceramic Tile Cluster comprises the group of activities related to ceramic tile manufacturing, from floor and wall tile fabrication, complementary activities such as frit and ceramic colour production, machinery building, and other commercial activities (raw materials supply, manufacture of trims, design studios, etc.) to business support activities (public and private institutions)

Ceramic tile consumption and production Data for 2004 on the major ceramic tile manufacturing countries 2000 Production Consumption 1500 1000 500 0 Source: ASCER P.R. China Spain Italy Brazil India Indonesia Turkey Mexico Vietnam Thailand Iran USA UE25-It-Sp

Ceramic Tile Cluster. Geographic concentration Number of companies Spain 300 250 200 150 100 50 0 294 223 Tiles Source: ITC, ASCER, ANFFECC Castellón cluster 28 26 Frits and pigments Figueroles La Pobla L'Alcora Borriol Vila-real Onda Nules Mediterranean Sea Almenara 10 miles

Ceramic Tile Cluster. Distribution of employment Castellon distribution of employment 2003 > Number of employees: 226,300 Unemployment rate: 5.94% Number of employees: 36,326 Frits and pigments 9.00% Machinery 4.10% Industry 30.9% Services 49.7% Ceramic tile Industry 12,7% Tiles 86% Building 11.8% Agriculture 6.50% Source: INE. Instituto Nacional de Estadística

Ceramic Cluster. Industrial Investments Industrial Investments 1997 1998 1999 2000 2001 2002 2003 Ceramic Tile Sector 53,54 78,18 126,33 122,31 180,48 91,14 46,48 Total 373,31 435,77 557,17 535,73 861,68 520,13 411,41 % 14,3 17,9 22,7 22,8 20,9 17,5 11,3 Million Although the investment in 2003 by the ceramic sector was the lowest in the last 7 years, it accounted for 64.5% of the total industrial investment in Castellón province and 11.3% of the entire Valencia Region. Source: ASCER

Ceramic Cluster. Evolution of frit and pigment production 900 Turnover (million ) 750 600 450 300 150 0 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Source: ANFFECC National Year Export

Ceramic Cluster. Evolution of tile production Transforming traditional industry into a leader: The tile industry in Castellon 4000 3500 Turnover (million ) 3000 2500 2000 1500 1000 Source: ASCER 500 0 1993 1994 1995 1996 1997 1998 National 1999 2000 Year 2001 2002 Export 2003 2004 2005

Ceramic Cluster. Evolution of tile production Total production Evolution of firing processing Production (million m 2 ) 700 600 500 400 300 200 100 0 25.1% 1% 3.7% 64.2% 44.1% 36.9% 86 88 90 92 94 96 Year 98 00 02 04 Single-fire floor tile 9% 1% 1984 1998 Fast twice-fire wall tile Source: ASCER Single-fire wall tile Traditional twice-fire wall tile

Main factors contributing to the success of the ceramic sector in Castellón: > High sectoral cohesion > Highly skilled human resources > Optimal use of technological resources > Existence of public and private institutions supporting sector innovation Innovation System Model

Local Innovation System Model

Ceramic Tile Cluster. Innovation System Model Innovation and technology development are the result of a complex set of relationships among actors in the system, which includes enterprises, universities, government and research institutes Enterprises Administration Public-Private R&D system Infrastructures Environment

Public bodies Ceramic Cluster. Innovation System Model Town Councils Ministry of Commerce Ministry of Industry Regional Government Generalitat Valenciana University Jaume I of Castellón County Council ICEX Technological Policy Depts CDTI / DGpyme Environment Industry Education AAOA Chemical Engineering Dept I P C FP II Lab. CSC CEVISAMA SEPIVA IVEX IMPIVA ITC ALICER QUALICER ASCER ANFFECC ASEBEC Chamber of Commerce Companies Cer. Technicians Ass. Ind. Eng. Ass.

The Instituto de Tecnología Cerámica

Structure University Institute for Ceramic Technology Agustín Escardino Concert Agreement AICE - UJI 5th November 2001 Ceramic Industry Research Association Both institutions jointly use the premises, facilities, equipment, material, and staff that make up their research infrastructure

ITC general overview Main objective: > The Instituto de Tecnología Cerámica s mission is to foster and develop whatever technical activities may contribute to enhancing the competitiveness of the ceramic sector, both in the domestic and international marketplace Over 30 years experience in research and technology development, always working closely with companies to meet industry needs Providing more than 360 companies world-wide (90% of which are SMEs) with scientific and technological services

ITC historical overview 1969: Creation of the Instituto de Química Técnica. University of Valencia 1975: All activities are focused on ceramics 1984: Establishment of the Ceramic Industry Research Association (AICE). Agreement between AICE and Instituto de Química Técnica. 1993: The name changes and becomes Instituto de Tecnología Cerámica (ITC). Integration of ITC at University Jaume I (UJI) of Castellón. 1993: Establishment of Industrial Ceramic Design Association (ALICER) from ITC Design Department 1997: Official opening of the new ITC building on UJI campus grounds. 2006: Integration of ALICER

ITC main facts Highly qualified team 23 university lecturers, 53 graduates, 27 technicians, and 27 support staff 8000 m 2 of laboratories, pilot plant, meeting rooms, offices, lecture rooms, and stores 6 million euro in scientific instruments and equipment 450 analyses and tests relating to ceramic materials or the manufacturing process 600 R&D Projects Revenue of 12.5 million euro 17 European R&D Projects

Organisation Production 79.2% 22 PhD holders 54 4 or 5 yr degree holders/engineers 4 3 yr degree holders/tech. Engin. 23 Vocational training and Arts & Crafts graduates Support 20.8% Total Staff: 130 (Equivalent 108 full-time staff) 2 4 or 5 yr degree holders 8 3 yr degree holders/tech. Engin. 17 Medium-level qualifications

Organisation 28 Persons engaged in 20.7% the University 3 Full Professors 10 Associate Professors 1 PhD-holding Assist. Prof. 9 Assistant Professors 1 PhD-holding administrative and service staff 4 Administrative and service staff Total Staff: 130 (Equivalent 108 full-time staff)

ITC Number of associated companies Average in the last 10 years: 284 companies No. of associates 400 350 300 250 200 150 100 50 0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 year

ITC contribution to Industrial Innovation Industrial Innovation Novel technology resources + Qualified human resources + Financial resources (capital)

Novel technology resources

ITC activities > R&D+i and technological consultancy > Technology Transfer > Training and educating > Technological service > Design and Architecture > Competitive Intelligence service

Ceramic subsector activity Euros Revenue from ceramic subsectors 2.500.000 2.000.000 1.500.000 Other Sanitary ware/artware Machinery and Consultancy Brick & Roof tiles 1.000.000 500.000 Frits and glazes Ceramic tiles Raw materials 0 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Year

R&D activity Euros 2.000.000 Revenue from R&D projects 1.800.000 1.600.000 1.400.000 1.200.000 1.000.000 800.000 600.000 400.000 Spanish Administration-related R&D European Union-related R&D Company-related R&D 200.000 0 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Year

Areas of work Number of papers in scientific journals 120 100 80 60 Technical ceramics Energy and Environment Measurement and control techniques Frits and Glazes 40 20 Manufacturing process Raw materials 0 1972-1976 1977-1981 1982-1986 1987-1991 1992-1996 1997-2001 2002-2006

R&D+i and technological consultancy R&D+i and Technological Consultancy activities are carried out to meet he demands of the ceramic sector

Technology transfer Transforming traditional industry into a leader: The tile industry in Castellon The work involved is aimed at directly applying or, when required, adapting technologies from other industrial branches to the ceramic sector to satisfy specific industrial needs

Technological service Transforming traditional industry into a leader: The tile industry in Castellon Analyses and Tests accredited laboratories

Design & Architectural applications From this area actions are undertaken to generate new applications of ceramics in architecture, aimed at recovering ceramics as functional and decorative, yet also innovative elements for architects and designers

Competitive Intelligence System Center for Information and documentation generating and coordinating studies, reports, and events concerning the market; industry; consumer; trends in product design in related sectors; technology watch and product development

Qualified Human Resources

Offer in Castellón of specialised training in ceramics (regulated) Vocational training School of art and design Schools of ceramics Industrial ceramics Ceramic tile design Diploma in Ceramics 84/85 (Castellón) 00/01 (Onda) 88/89 00/01 (Manises) 05/06 (l Alcora) Chem. Degree, specialty in Industrial Chemistry Chemical Engineering Degree From 88/89 to 98/99 Since 93/94

University graduates Transforming traditional industry into a leader: The tile industry in Castellon University graduates from UJI with a specialty in ceramic materials technology 800 700 600 Nr graduates 500 400 300 Chemical Engineering (400) 200 100 0 Industrial Chemistry (283) 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 year

ITC contribution to the training of qualified technical personnel Attendance by industrial technicians to ongoing training courses 3000 2500 2604 technicians in 174 courses since 1990 Number of technicians 2000 1500 1000 500 0 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 year

No ITC contribution to the training of qualified technical personnel 137 technicians with higher education or medium-level qualifications hired by companies, after postgraduate training at ITC 160 140 120 100 80 60 40 20 0 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 year

The INSTITUTO DE TECNOLOGIA CERAMICA

DISEÑO Y ARQUITECTURA