Bringing Your Company on Your Social Journey: Ah-ha Moments that Changed the Game at Philips Lighting

Bringing Your Company on Your Social Journey: Ah-ha Moments that Changed the Game at Philips Lighting Clive Roach

The ah-ha moments are when the penny drops and the skeptic gets it, understands the impact potential. It s a check-mate situation which becomes the trigger point for a trial, a pilot or the go-ahead for major investment. 5 2017 Sprinklr, Inc. All rights reserved.

My Lighting Designer Ah-ha Moment Designing for a historic building soon to be one of the must visit tourist venues in London. My breath was taken away looking when the lights were switched on for the first time. Many of the lights were custom designed for the building. For safety and entertainment. 8 2017 Sprinklr, Inc. All rights reserved.

Insight Discovery Ah-ha Moments Wellness is tied to the workplace through many initiatives including air quality, cleaning materials, healthy food options, lighting, physical space design, and dedicated physical activity spaces 14 2017 Sprinklr, Inc. All rights reserved.

Coral Lighting Project Influencer marketing resulted in 400 registrations of niche aquarium influencers in the first two weeks when the annual target was 2000. Social listening guided me to select a very different tactical approach 15 2017 Sprinklr, Inc. All rights reserved.

The Snapchat Ah-ha Average views and screenshots per snap per day 160 140 120 100 80 60 40 20 0 1,8 1,6 1,4 1,2 1 0,8 0,6 0,4 0,2 0 average views per snap average screenshots per snap 18 2017 Sprinklr, Inc. All rights reserved.

The 6 Million For Nothing Ah-ha Event Information 2016 Event Event Stats In General (All Exhibitors) # visitors # of countries visiting # exhibitors % international visitors 215,000+ 160 2,500+ 67% Philips booth Booth size # of visitors at Philips booth # of products integrated in booth # of Stand Crew Members 3,500 m² 80,000 4,000+ 130+ 21 2017 Sprinklr, Inc. All rights reserved.

The 6 Million For Nothing Ah-ha All parts of Sprinklr were used for this event Engagement monitoring dashboards Listening insights Reporting insights Audience Profile Content Planning Asset management Campaign coding Command Center 22 2017 Sprinklr, Inc. All rights reserved.

The 6 Million For Nothing Ah-ha The smart home lighting post was published 48 hours later. It became the most successful post within the before event phase. The second smart home post had a reach of 144,565 - the highest of all the event posts. 24 2017 Sprinklr, Inc. All rights reserved.

The 6 Million For Nothing Ah-ha Goal Why? KPI Result Reach A proof point of awareness of our messaging. Impressions/ Reach 6.1 million Number of posts created A proof point of affirming our commitment Number of on topic posts created by Philips Lighting 103* Earned mentions A proof point that our target audience understands our position Owned vs. Earned mentions 1:5 Leading share of voice A proof point of strengthening brand preference position vs. Competition Share of voice lead vs. Competition Philips lighting led share of voice by 1% *All organic posts, no paid promotion. 25 2017 Sprinklr, Inc. All rights reserved.