The Payoff : A Story in Building Community Neal Myrick Tableau Foundation Lee Feinberg DecisionViz Lisa Jericho Feeding America Stephanie Zidek Feeding America FEEDING AMERICA / 1 /
Outline How visual data stories accelerate understanding, decision-making, and action-taking Proven techniques, based on brain research, to improve the visual impact of your data Critical steps for managing the cultural transformation to a data-driven mindset Q&A DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 2 /
1 TABLEAU FOUNDATION DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 3 /
2 DATA + TABLEAU + FEEDING AMERICA + DECISIONVIZ DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 4 /
As the nation's largest domestic hunger-relief organization, Feeding America is leading the charge to end hunger in America. Charity Navigator Accredited Business 98% Charitable Commitment Rating rd 3Largest Domestic Charity -Forbes DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 5 /
The Feeding America Network 200MEMBER FOOD BANKS 1NATIONAL OFFICE 46M AMERICANS SERVED ANNUALLY 60KFOOD PANTRIES AND MEAL PROGRAMS DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 6 /
Through national network of food banks, we serve every county in the U.S. DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 7 /
Our Vision: A Hunger-Free America Our mission: To feed America s hungry through a nationwide network of member food banks and engage our country in the fight to end hunger DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 8 /
1.3 Billion More Meals Over Six Years, a 46 Percent Increase 2.8B MEALS 4.1B MEALS FY11 FY17 DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 9 /
Yet the Need Remains Large Through the Map the Meal Gap study, Feeding America identified a MEAL GAP OF 8.7 BILLION MEALS Source: Map the Meal Gap 2015* That means 8.7 billion meals are missing from families tables in the United States. WE MUST DO MORE. DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 10 /
How our Network is Fighting to End Hunger Meet the Need and End Hunger SOURCE DISTRIBUTE INTERSECT ACCESS INFLUENCE Expand and diversify nutritious food sources Optimize distribution of nutritious food Address the intersection of opportunity, need and innovation Maximize access to government meal programs Influence people and policymakers to take action Analytics can provide actionable strategies on all fronts. DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 11 /
Our technology and organizational assessment has identified 5 strategic capabilities that we need to enable for the organization: DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 12 /
Data Analytics Unlock insights and enable data-driven decisions Establish centralized data repository Create new Tableau visualizations Establish single source of truth for master data Automate data feeds Allow us to adjust and streamline decisions in a timely manner DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 13 /
Driving growth and transformation DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 14 /
Data has been elevated throughout the network, starting with comparison of food bank performance on 12 KPIs Tableau was the GAME CHANGER DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 15 /
Ease of use and flexibility were key requirements for this dashboard to be widely adopted Select peers on the fly Recalculate all metrics with new peer selections Show three-year trends for all metrics Provide suggested peers on a variety of criteria Drill-down capability for each metric Display in an easy to understand & clean format DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 16 /
Retail Opportunity Enabled food banks to efficiently leverage agency partners in sourcing food donations DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 17 /
Current Distribution and Meal Gap Enabled food banks to adjust distribution strategy to be more effective DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 18 /
Produce Opportunity Identify fresh produce commodities for donation by county, season, growers DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 19 /
Building Tableau (and Data) Capabilities in Network DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 20 /
Tableau Data Fellowship 15 individuals selected Tableau experts in FA network Support other Tableau users of FA network Bring data visualization expertise to their food bank Foster a culture of collaboration and data-driven decision making DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 21 /
Data Fellowship Program Requirements are designed in concert with Tableau training experts to help Data Fellows be most successful Complete Tableau Desktop Starter Kit Attend Tableau Desktop I course Attend Tableau Desktop II course July Aug Oct Dec Feb July Pass Tableau introduction exam Complete Data Visualization Workshop with DecisionViz Case study: Tableau s impact at my food bank DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 22 /
Tableau Data Fellows are ambassadors for Tableau & data in network Webinars Learning conferences Tableau templates User community Assigned outreach DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 23 /
Tableau s impact for our Data Fellows already SNAP and Medicaid participation Fundraising program performance Prioritize highest need Building agency capacity Donor profiles and communications DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 24 /
Tableau s impact for our Data Fellows already Sourcing of nutritious food Evaluating department performance SNAP application assistance Call center results Client visitation patterns DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 25 /
Thank you to The Tableau Foundation, DecisionViz, and other partners With this support, we were able to have a smooth and successful first step: Adoption of our Performance Benchmarking Dashboard Our Tableau journey is ongoing, and their support continues to help our network move towards a more datadriven culture DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 26 /
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ATHENA RISING FOUNDATIONS VISUALIZATION AND STORYTELLING THE NEW BIG DATA SKILLS Lee@DecisionViz @DecisionViz @DecisionViz DECISIONVIZ / FEEDING AMERICA / TABLEAU FOUNDATION / 28
Good or bad? DECISIONVIZ / FEEDING AMERICA / TABLEAU FOUNDATION / 29
the brain can identify images in 13 milliseconds DECISIONVIZ / FEEDING AMERICA / TABLEAU FOUNDATION / 30
DECISIONVIZ / FEEDING AMERICA / TABLEAU FOUNDATION / 31
THINKING BRAIN literal numbers facts creativity big picture highly visual DECISIONVIZ / FEEDING AMERICA / TABLEAU FOUNDATION / 32
THINKING BRAIN DECISIONVIZ / FEEDING AMERICA / TABLEAU FOUNDATION / 33
6 Traits Easier Location Size Gradient Color Location Harder Direction Shap e Direction DECISIONVIZ / FEEDING AMERICA / TABLEAU FOUNDATION / 34
Result 1 Result 2 Result 3 color vision deficiency (not color blindness) 7% of men 1% of women DECISIONVIZ / FEEDING AMERICA / TABLEAU FOUNDATION / 35
DON T DO THIS DECISIONVIZ / FEEDING AMERICA / TABLEAU FOUNDATION / 36
DON T DO THIS except DO THIS optional DECISIONVIZ / FEEDING AMERICA / TABLEAU FOUNDATION / 37
THANK YOU Tableau Foundation: https://www.tableau.com/foundation Tableau Service Corps: https://servicecorps.tableaufoundation.org Join Feeding America in their work to end hunger: www.feedingamerica.org Sign up for Lee s blog: https://decisionviz.com/blog DECISIONVIZ / FEEDING AMERICA / TABLEAU FEEDING FOUNDATION AMERICA / 39 /