Autumn 2014
Autumn 2014
Swedish quality since 1899 In Stenströms collections, you are comfortably well-attired for all occasions, festive and everyday. The classic Stenströms shirt carries more than a century-long tradition of quality, as do all of our men s and ladies wear collections. As a design and fashion house, we merge today s trends with timeless classics, and we are now one of Sweden s most well-known and respected brands. Women s blouses, sporty leisurewear, knitted garments, scarves and accessories are now also included in our collections. Philosophy For us, fashion is more than just clothes. It is a lifestyle, a feeling and a sense of pride. This passion permeates all decisions we make: creating fashion and clothing that breathes sustainability in both quality and production. The care, knowledge and creativity we put into our garments you can see and feel. From the first design sketch and choice of fabrics and buttons to how the garments are manufactured. Every cut, every stitch. Everything is thought out and worked through and create together the essence that is so unique for a garment from Stenströms. Welcome to the family. Royal Purveyor For many years, Stenströms has been a purveyor of fine garments to the Royal Court of Sweden, and is entitled, as holder of a royal warrant, to use the phrases By appointment to H.M. the King of Sweden and By appointment to H.M. the Queen of Sweden in connection with marketing. 2 3
4 5
6 7
8 9
10 11
12 13
14 15
16 17
18 19
20 21
22 23
Print power The woollen jacket is an autumn favourite With elegant details and darker shades, this autumn s women s collection is very feminine. Neater collars and finer knits bring a sophisticated touch to classic models. In the traditional blouse, featuring a large, pre-tied bow or narrow ribbon, you re dressed for businesslike poise or festive elegance. An ideal match with this autumn s big item in the women s collection the flat-knit woollen jacket in brown, beige or navy. Boiled wool gives this jacket a firm yet supple, jersey-like fit and feel. The Liberty floral lining in matching colours is a lovely complement. Prints liven up some of this autumn s favourites. Prints appear on finest Oxford or poplin in micro-patterns, dots, florals and paisley. They bring the fabric to life, but they also add a personal touch to a dressier look with a suit or blazer. Don t forget the cotton flannel handkerchief with print on one or both sides. Our women s collection also includes a range of lovely printed patterns and dots on blouses, as well as small, blue-patterned fabric buttons. Timeless this autumn Autumn is heralded by dewy mornings and a certain freshness in the air. After a warm, lazy summer we take a deep, invigorating breath and find inspiration in collections that are more timeless tradition than trend. Gentlemen find the right autumn mood in the season s tailored, premium collection and subdued colour scale. New this season are our fabulous 100% lambswool sweaters in gorgeous Italian yarns. The colour range is in grey, brown, blue and beige. The sweaters are knitted in two different yarns to achieve a mixed effect. A somewhat rougher finish at the edges highlights the relaxed look and the sweater can be matched to advantage with a washed-look shirt. Lambswool sweaters are a perfect match with the Highland tweed look, a style that speaks of tailored elegance, featuring comfortable, washed flannels and sporty buttondown collars. Watch for our anniversary collection Stenströms has been creating stylish attire of the finest quality for 115 years. We re celebrating in October by launching an anniversary collection which highlights the spirit of Stenströms fashion at the forefront, quality in minutest detail and garments with a feel that brings out the best in you. The collection flirts with a timeless, classic style, suits all occasions and is beautifully coordinated with shirts, blouses, knits, scarves, ties and handkerchiefs in our finest fabrics. 24 25
26 27
28 29
30 31
32 33
34 35
36 37
38 39
2 stenstroms.com Autumn 2014 In Stenströms collections, you are comfortably well-attired for all occasions, festive and everyday. The classic Stenströms shirt carries more than a century-long tradition of quality, as do all of our men s and ladies wear collections. When you choose a Stenströms garment, you re choosing style, comfort and quality down to the last detail. As a design and fashion house, we merge today s trends with timeless classics, and we are now one of Sweden s most well-known and respected brands. Women s blouses, sporty leisurewear, knitted garments, scarves, accessories, boxer shorts and ties are now also included in our collections garments that maintain the high class that is synonymous with the Stenströms name. Spring and summer 2014 Playful, fun and wild, dots and stripes are this spring s theme. The businessman is strictly attired for business, with French cuffs and a white collar. Linings are discreet in collar and cuffs, on button panels and as a detail in the side seam gusset. Mother-of-pearl buttons are tone-on-tone. The silk tie is a must. Royal Purveyor For many years, Stenströms has been a purveyor of fine garments to the Royal Court of Sweden, and is entitled, as holder of a royal warrant, to use the phrases By appointment to H.M. the King of Sweden and By appointment to H.M. the Queen of Sweden in connection with marketing. 3 6 7 8 9 10 11 12 13 14 15 16 17 18 19 4 20 5 21 tailored elegance, featuring comfortable, washed flannels and sporty buttondown collars. 22 23 24 25 26 27 Autumn is heralded by dewy mornings and a certain freshness in the air. After a warm, lazy summer we take a deep, invigorating breath and find inspiration in collections that are more timeless tradition than trend. Gentlemen find the right autumn mood in the season s tailored, premium collection and subdued colour scale. New this season are our fabulous 100% lambswool sweaters in gorgeous Italian yarns. The colour range is in grey, brown, blue and beige. The sweaters are knitted in two different yarns to achieve a mixed effect. A somewhat rougher finish at the edges highlights the relaxed look and the sweater can be matched to advantage with a washed-look shirt. Lambswool sweaters are a perfect match with the Highland tweed look, a style that speaks of 30 31 32 33 28 36 Stenströms has been creating stylish attire of the finest quality for 115 years. We re celebrating in October by launching an anniversary collection which highlights the spirit of Stenströms fashion at the forefront, quality in minutest detail and garments with a feel that brings out the best in you. The collection flirts with a timeless, classic style, suits all occasions and is beautifully coordinated with shirts, blouses, knits, scarves, ties and handkerchiefs in our finest fabrics. The woollen jacket is an autumn favourite With elegant details and darker shades, this autumn s women s collection is very feminine. Neater collars and finer knits bring a sophisticated touch to classic models. In the traditional blouse, featuring a large, pre-tied bow or narrow ribbon, you re dressed for businesslike poise or festive elegance. An ideal match with this autumn s big item in the women s collection the flat-knit woollen jacket in brown, beige or navy. Boiled wool gives this jacket a firm yet supple, jersey-like fit and feel. The Liberty floral lining in matching colours is a lovely complement. Prints liven up some of this autumn s favourites. Prints appear on finest Oxford or poplin in micro-patterns, dots, florals and paisley. They bring the fabric to life, but they also add a personal touch to a dressier look with a suit or blazer. Don t forget the cotton flannel handkerchief with print on one or both sides. Our women s collection also includes a range of lovely printed patterns and dots on blouses, as well as small, blue-patterned fabric buttons. 29 Cover 1 Cover 2 Page 22-23 Page 24-25 From left, jacket: 442230-6068-280, cardigan: 442201-2855-230, blouse: 242231-6092-001, shirt: 760111-5739-121, scarf: 924918-1, hankie: 921039-2 Shirt: 784111-5744-121, tie: 911940-13, hankie: 921038-6 Blouse: 242228-6058-000 Timeless this autumn Print power Watch for our anniversary collection Left, pullovers: 422275-1380-230, 422275-1380-180, 422275-1380-320, 422275-1380-270 Right, jacket: 442230-6068-280, blouse: 242218-2913-000, shirts from top: 784111-5772-002, 784111-5773-001, 784111-5774-001, 784111-5773-001 Page 2-3 Swedish quality since 1899 From left, blouse: 242163-2819-320, shirt: 712111-5766-103, tie: 911022-6, hankie: 921022-4 Page 4-5 Left, shirt: 702771-1467-540, tie: 911028-3 Right, cardigan: 442200-2855-510, blouse: 242156-6065-191 Page 26-27 Left, jacket: 442230-6068-280, cardigan: 442201-2855-230, blouse: 242231-6092-001, shirt: 760111-5739-121, scarf: 924918-1, hankie: 921039-2 Page 28-29 Shirt: 784771-5726-181, scarf: 924923-1 Right, shirts from top: 760111-5739-121, 784111-5709-113, 784111-5744-121, 685111-1543-100 Page 6-7 Page 8-9 Page 30-31 Page 32-33 From left, shirt: 784111-5744-121, tie: 911940-13, hankie: 921038-6, blouse: 242225-6090-193 Shirt: 681771-5766-183 Left, blouse: 242255-6006-050, bow-tie: 931191-183 Right, shirt: 781771-1467-330 Pullover: 422280-1355-760, shirt: 785771-1561-102 Page 10-11 Page 12-13 Page 34-35 Page 36-37 From left, jacket: 442230-6068-230, blouse: 242255-6006-050, scarf: 931190-181, shirt: 784111-5772-101, pullover: 422254-2155-230 Left, blouse: 242152-6072-501, cardigan: 442203-2855-560 Right, blouse: 342236-6089-563 Left, from top, shirt: 684441-5756-433, pullover: 422280-1355-760, shirt: 675221-5799-170, pullover. 422280-1355-520, shirt: 675441-5781-273 Left, Hankies, from top: 921028-4, 921022-3, 921027-1, 921028-1, 921029-4 Right, shirt: 684441-5756-753 Page 14-15 Page 16-17 Page 38-39 Page 42 Left, shirt: 675221-5799-150 Right, blouse: 242250-2191-190, scarf: 931187-193 From left, cardigan: 442266-1356-340, shirt: 775221-1467-100, scarf: 924917-4, blouse: 242233-6094-341, scarf: 931184-581 Shirts, from left: 785111-1543-100, 784111-5709-113, 784111-5744-121, 785771-1556-000, 712311-5706-112, 785111-1563-100, 784111-5772-101, 712111-5766-103, 785111-1562-000 Shirt: 785771-1561-102, pullover: 422280-1355-760 Page 18-19 Page 20-21 Left, tie: 911940-13, shirts from top: 785111-1563-100, 784111-5772-101, 785111-1562-000 Right, blouse: 242228-6058-000, pullover: 442211-2707-410, shirt: 685111-1563-100, pullover: 422290-1355-280, scarf: 924923-1 Jacket: 422285-1346-360, pullover: 422275-1380-320, shirt: 681771-1467-530 Special thanks to: Max Nilsson, Stenströms Herr- och Damekipering. Photo: Dan Holmqvist, JKF Photo Copy: Caroline Säfstrand Styling: Peter Jüriado, Karolina Vertus Hair & Make up: Amelie Holmberg Production: Wiberg & Co Reklambyrå 40 41
42