REDEFINE YOUR LIMITS, REINVENT YOUR BUSINESS

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REDEFINE YOUR LIMITS, REINVENT YOUR BUSINESS Digitize, Maximize, Customize hub.berlin November 28, 2017 STATION Berlin

ACCENTURE AT HUB.BERLIN This year Accenture will once again be sponsoring the Bitkom Hub Conference in Berlin on November 28. At this interactive business festival for digital movers and makers, 140 speakers will discuss the challenges of digitalization. In this context, Accenture will join forces with partners, clients, and experts to answer key questions on organizational growth and new value creation. Together, we will work to answer the question: how does one become a truly digital organization? We will delve into the need for new digital business models based on platform economies, the new technologies that these will host, and the demand for smart products, services, and fully integrated digital customer experiences.

SMART SERVICES DRIVE NEW REVENUES IN INDUSTRY ACCENTURE INNOVATION STAGE Together with the National Academy of Science & Engineering (acatech) and the German Research Center for Artificial Intelligence (DFKI), Accenture works to ensure that the German industry remains competitive in the current digital landscape. With a focus on Digital Platforms, the rise of Everything as a Service, and what comes after Industry 4.0, we believe that the culmination is a complete digital reinvention of industry. Vital to this equation is the use of technologies such as Artificial Intelligence for businesses to continuously grow and stay competitive. See us on the Innovation stage and share the experience of inspiring leaders and experts on new successful business models. TOPIC TIME SUBTOPICS/SPEAKERS NEW DIGITAL BUSINESS MODELS DRIVE NEW REVENUES 10:00-10:10 10:10-10:30 10:30-11:30 11:30-12:00 INTRODUCTION INTO DIGITAL BUSINESS MODELS Prof. Dr. Henning Kagermann, acatech; Frank Riemensperger, Accenture; Prof. Dr. Wolfgang Wahlster, DFKI WILL NEW DIGITAL BUSINESS MODELS DRIVE NEW REVENUES? Prof. Dr. Henning Kagermann, acatech SMART SERVICES DRIVE NEW REVENUE IN INDUSTRY - SUCCESS STORIES Prof. Dr. Henning Kagermann, acatech; Dr. Markus Pertlwieser, Deutsche Bank; Dr. Eberhard Veit, 4.0-Veit; Frank Riemensperger, Accenture (moderator) TRANSFORMATIONAL PRODUCTS COMPETITIVE ADVANTAGE WITH A NEW DIGITAL USER EXPERIENCE Matthias Schrader, SinnerSchrader; Frank Riemensperger, Accenture (interviewer) (Continue next page)

TOPIC TIME SUBTOPICS/SPEAKERS THE POWER OF SMART DATA & ARTIFICIAL INTELLIGENCE HOW TO GET STARTED? CYBER SECURITY HOW TO PROTECT YOUR DIGITAL BUSINESS? KEY FINDINGS OF THE DAY 12:15-12:20 12:20-12:40 12:40-13:45 13:45-14:15 14:30-14:35 14:35-15:25 15:25-15:50 16:00-16:05 16:05-16:25 16:25-17:10 17:20-17:30 INTRODUCTION INTO SMART DATA SERVICES & AI Frank Riemensperger, Accenture ARTIFICIAL INTELLIGENCE FOR THE NEXT GENERATION OF DISRUPTIVE SMART SERVICES Prof. Dr. Wolfgang Wahlster, DFKI AI ENABLED SMART SERVICES - SUCCESS STORIES Arnab Chakraborty, Accenture; Alexander Thamm, Alexander Thamm GmbH; Prof. Dr. Wolfgang Wahlster, DFKI; Norbert Wirth, Supercrunch; Frank Riemensperger, Accenture (moderator) DATA INSIGHTS AS A BUSINESS MODEL IN INSURANCE Dr. Shivaji Dasgupta, Versicherungskammer Bayern; Dr. Andreas Braun, Accenture (interviewer) INTRODUCTION INTO HOW TO GET STARTED Wolfgang Decker, Accenture SMART SERVICE WELT: HOW TO GET STARTED - SUCCESS STORIES Prof. Dr. Carsten Bartsch, HDBW; Ben Cade, Trustonic; Stefanie Kemp, Innogy; Wolfgang Decker, Accenture (moderator) GETTING STARTED WITH SMART SERVICES OSRAM S PRACTICAL EXPERIENCE Dr. Wolfram Unold, Osram Licht; Frank Riemensperger, Accenture (interviewer) INTRODUCTION INTO CYBER SECURITY Marius von Spreti, Accenture SMART SECURE STRATEGIES TO DEFEND THE DIGITAL VALUE CHAIN Floris van den Dool, Accenture CYBER SECURITY FOR SMART SERVICES - STRATEGIES AND KEY CONSIDERATIONS Philipp Krüger, Fraunhofer-Institut für Sichere Informationstechnologie SIT; Dirk Seewald, Phoenix Contact; Floris van den Dool, Accenture; Marius von Spreti, Accenture (moderator) Frank Riemensperger, Accenture

MAKE HIPPOS FLY Digitalization has a staggering impact on every touch point an organization has with its customer. Information and access anywhere and at any time is not only expected but it is demanded from customers. In today s market, winning new and keeping existing customers means moving from simple products to hyper-personalized, agile, and connected experiences that flex to each individual need. Come and meet us at the Accenture Interactive Lounge to get a sneak peak of how we create the best customer experiences on the planet. Join our Interactive session Make Hippos Fly Successful innovation in an industrial hierarchy. TOPIC TIME SPEAKERS LOCATION MAKE HIPPOS FLY SUCCESSFUL INNOVATION IN AN INDUSTRIAL HIERARCHY DEMO CASE: NEXT GENERATION ADVERTISING 15:30-16:15 ALL DAY Christopher Böhnke, Fjord Accenture 1 st floor Accenture Interactive Lounge Copyright 2017 Accenture All rights reserved.