Technology Landscape Report FLEXIBLE DISPLAY Wisdomain, Inc. Created on October 06, 2014
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Technology Landscape The Technology Landscape Report provides users with a grand view of sector growth ratio, companies entering the sector, patent litigation and patent applications trends as well as the status of IP concentration areas within the sector using technology keyword map. The provided report has been offered to users to quickly and easily uncover who is focusing on what, who is dominating which particular field, who is a likely competitor, and who holds the most patents in any given field. This report also provides a quadrant map and other graphic charts that focus on the competitive edge of all practicing entities, as well as their level of R&D activities and diversity of technological focus. 3
Technology Sector : FLEXIBLE DISPLAY This report describes technology landscape of [FLEXIBLE DISPLAY] sector. Patent Filing Trend Below graph illustrates patent filing activities within [FLEXIBLE DISPLAY] sector during last 10 years. [Fig. 1] Annual patent filings in [FLEXIBLE DISPLAY] during the last 10 years * The number of patent fillings in 2012 and 2013 is the estimated value based on the patent application trend. Sharp increase in patent filings indicates growth in R&D investments. Such data can also be used to detect potential market growth surrounding the given sector. In this graph, we use TSGR (Technology Sector Growth Ratio) to measure year-on-year increase/decrease of patent filings to evaluate market growth potential. TSGR greater than 1 indicates market has growth potential. TSGR less than 1 indicates market has decline potential. The higher the TSGR the greater the market growth potential. * Technology Sector Growth Ratio (TSGR) = (Number of patent filings in a specific technology sector) / (Number of total U.S. patent filings) (Number of patent filings in a specific technology sector from previous year) / (Number of total U.S. patent filings from previous year) 4
Number of Companies Entering [FLEXIBLE DISPLAY] Sector Knowing the total number of companies entering the sector can help identify the level of competition in surrounding markets. It is typically found that in the early stage of a technology the number of companies entering the sector slowly increases, however, as technology progresses to form a market the number of entry increases at a much higher rate. [Fig. 2] Number of Companies Entering [FLEXIBLE DISPLAY] Sector by Year Number of companies depicted in shaded area may be smaller due to the lag time between patent application date and publication date. (*Note : The chart shows number of companies by the first filing year of a company in [Car Engine] during the last 20 years.) Patent Litigations by Year Below line graph depicts total number of patent litigations filed within [FLEXIBLE DISPLAY] sector by year to help identify the sector s litigation trend and the level of risk. If the number of litigations shows increasing trend, then a strengthened risk management is crucial. [Fig. 3] Patent litigation trend in [FLEXIBLE DISPLAY] (*Note : Patent litigation data are from U.S. Court and U.S. ITC (International Trade Commission).) 5
Key Technologies in [FLEXIBLE DISPLAY] Sector Top 10 players by patent application in [FLEXIBLE DISPLAY] sector. [Fig. 4] Technologies of top 10 patent application in [FLEXIBLE DISPLAY] sector. (*Note : Primary IPC Subclass is used in selecting key technologies. The total filing number per technology is based on filings from 2004 to 2013.) Primary IPC Subclass indicates the first applied category when there are multiple categories applied to a patent. Annual patent application trends of top 5 technologies. [Fig. 5] Patent Application by Year Number of filings depicted in shaded area may be smaller due to the lag time between patent application date and publication date. 6
Major Players in [FLEXIBLE DISPLAY] Sector Below graph shows 30 main players filing patents within top 5 technologies of [FLEXIBLE DISPLAY] sector shown in [Fig. 4]. [Fig. 6]Top 30 Players by Number of Filings in Top 5 Technologies (*Note : Data is based on last 10 years (2004~2013) filings.) 7
Filing Status per Key Technology [Fig. 7] shows the total number of patent filings per key technology by top players. [Fig. 7] Number of Patent Applications by Company (*Note : Data is based on last 10 years (2004~2013) filings. Companies depicted in [Fig. 7] can be either user selected or default selecton of top 5 companies from [Fig.6]. ) Technology sector code G06F G02F G09G A61B H01L Description DIGITAL DATA PROCESSING OPTICAL MODULATORS CONTROL OF INDICATING DEVICES Diagnostic Tool SEMICONDUCTOR DEVICES 8
[Fig. 8] Patent Application Trends by Technology Sector [G06F]DIGITAL DATA PROCESSING [G02F]OPTICAL MODULATORS [G09G]CONTROL OF INDICATING DEVICES 9
[Fig. 8] Patent Application Trends by Technology Sector [A61B]Diagnostic Tool [H01L]SEMICONDUCTOR DEVICES Number of filings depicted in shaded area may be smaller due to the lag time between patent application date and publication date. 10
Quadrant Map Depicted below find Quadrant Map comparing technological competitiveness between selected players in [FLEXIBLE DISPLAY] sector. The vertical and horizontal axis represent the number of patents held by each company and Average Patent Evaluation Score (APES), respectively. The sector with higher APES means the company is technologically competitive in that sector relative to sectors with lower APES. If the sector with higher APES also holds higher number of patents then it can be understood as company s R&D activity is vigorous and technologically competitive. Based on such criteria this Quadrant Map is divided into four segments with following assessment for the companies in comparison. [Fig. 9] Technological Positions of the given companies in [FLEXIBLE DISPLAY] Diverse Technology group Highly Competitive group Laggards Specialized Technology group (*Note : The total number of granted patents is applicable to patents that have been filed and granted in [FLEXIBLE DISPLAY] sector only.) Position Description Top Right Highly Competitive group High number of patents with high APES. Vigorous R&D activities with strong technology competitiveness. Top Left Diverse Technology group High number of patents but with lower APES. Vigorous R&D activities but diverse. Bottom Right Specialized Technology group Small number of patents but with higher APES. Specialized technologies rather than a wide variety of technologies. Bottom Left Laggards Lacks technology accumulation and recognition. Weak technology competitiveness. 11
Technology Keyword Map * Technology Keyword Map depicted below is an in-depth topographic observation of IP concentration status in their sectors. - Technology keywords that are related to each other are depicted closer to each other. - High peak represents a large quantity of related patents. - Each colored marker shown on the keyword map represents patents held by the companies in comparison. * Technology Keyword Map can help identify following states: - Company showing evenly allocated patents among the peaks indicates the company holds a variety of technologies. - If a certain company s patents are widely allocated, but in places away from high peaks, then it is highly probable that the company holds unique and specialized technology. - A high peak with numerous patents from multiple companies indicates vigorous patent filings by the companies which implies severe competition. - Companies that show similar patent distribution on the landscape indicates they are focused on similar technology thus it is highly probable that they are in competition. - Comparison with prior landscape map can help identify changes in portfolio 12
Comparison between current and prior landscape map can help identify changes in players technology portfolios in [FLEXIBLE DISPLAY] sector. TECHNOLOGY Landscape [Fig. 10] Technology Keyword Map (2010~2014) [Fig. 11] Technology Keyword Map (2005~2009) (*Note : Applied keywords are based on granted patents.) 13