BBM
Messaging is the new social media
More than 85% of 13-34 year olds use messaging apps every day
Why 13-34 year olds love messaging 1. Trust Young adults don t trust social networks 2. Intimacy They want to be able to share content intimately with friends 3. Control They want to be able to control when & where their content is viewed
No one size fits all Users can typically use up to 4 messaging apps to communicate to certain groups of people Source: May Meeker Internet Trends Report 2015
BBM IS UNIQUELY POSITIONED TO HELP BRANDS SPEAK TO THIS MOBILE FIRST AUDIENCE Source: BBM - Internal
BBM in South Africa by the numbers 12 million+ Registered Users 10,000+ People Install BBM every day 195,000+ BBM Channels created 8.3 million+ BBM stickers sent/received monthly 4.5 million+ Visits to the BBM Shop monthly 12 million+ BBM ad requests generated daily 70% DAU:MAU 7 in 10 users are active daily 130 million BBM messages handled daily 8 seconds Average time from Delivered to Read Source: BBM - Internal
Who is on BBM? Age Female Male Total Age 13-18 748 808 15% 1 070 306 21% 1 819 114 36% 18-24 433 343 8% 803 876 16% 1 237 219 24% 25-34 460 977 9% 754 235 15% 1 215 212 24% 35-44 242 851 5% 312 250 6% 555 101 11% 45-54 98 070 2% 101 809 2% 199 879 4% 55-64 28 611 1% 26 782 1% 55 393 1% 65-74 4 088 0% 4 602 0% 8 690 0% 75+ 2 906 0% 6 486 0% 9 391 0% Total Gender 2 019 654 40% 3 080 346 60% Total Users 5 100 000
Loyal User Base Key research Insights (Quettra retention Study) BBM is among the top 2 messaging apps in terms of user retention rates. For a period of 90 days: BBM retention rate was 82.4%. WhatsApp was77.3%. Instagram 48% Wechat 46%. Twitter 31%. Source: Quettra
Loyal User Base BBM is consistently among the top downloaded app in South Africa Source: App Annie
Reach your Audience - Native
BBM Channels You want to be part of their conversation, to belong, to be liked, to be loved so they hear your story and tell it as their own
What are BBM Channels? BBM Channels: highly engaging, easy-to-use, scalable messaging multi-platform inside one of the most popular messaging client for Android, iphone, Blackberry, Nokia X and Windows. Designed to drive response. Notification -> Action
Understanding BBM Channels Who should create a BBM Channel? 1. Local business Use BBM Channels to connect with existing and new customers. BBM Channels can help you share, promote and amplify your message. 2. Brands Expand your brand presence with BBM Channels. Engage your mobile customers with compelling stories, images and more. Listen and respond to your customers in real time. 3. Organizations and not-for-profits Amplify your message and drive action. 4. Artists Engage your fan base: Let them discover you more easily, to talk about you avidly. To engage with you more, trust you more, like you more. 5. You Make connections and engage with your community about things that matter and inspire you. It s simple, free and always on, just like you.
BBM Ad Units Sponsored Post Sponsored Invite Video Bulletins Stickers
Sponsored Post Sponsored posts appear in the BBM User s News Feed along with updates from their contacts. This exposure drives viral awareness. One click re-redirect (web, mobile video) or download to OS specific store fronts
Sponsored Invite Invites appear in the BBM User s Invite Box with a notification Completely native to the BBM experience this is the #1 ad unit for driving click-throughs and installs One click re-redirect or download to OS specific store fronts Users can share invites with network.
Sponsored posts 5% CTR 4.4% CTI 10% CTR 9.5% CTI Sponsored invites Results: Exceed Industry Averages by >50% *Global averages
BBM Video Native feel within BBM Feed Renders in a 300x250 ad unit Video starts to play after 50% of pixels visible on screen. User controlled pause. Click video to launch browse URL Video starts with audio off tap sound button to unmute
BBM Bulletin Bulletin appears in the BBM User s chat screen the Homepage of BBM Clicks out to Native HTML in app page Needs to be a compelling offer to the BBM user base to gain traction Advertiser can basically house any info the desire
Stickers What are Stickers? Bigger, bolder and more expressive than emoticons Distributed in packs of 20-25 images Spread virally though the BBM base of +90M users What is the Opportunity? 8 million messages daily insert your brand into the medium Free for users to download Create millions of user generated brand impressions Plus - link to your digital content with Promotional Stickers 8 Million stickers sent and 4 million store visits per month
Promotional Stickers Drive traffic to your online contents VIEW NOW VIEW NOW GET YOUR 20% OFF NOW ENTER EMAIL SEND Promotional Sticker used in a BBM Chat Clicking Sticker presents branded offer User is then re-directed to the brand website or offer
BBM BUY NOW Case Study Promotional Sticker (~2 Weeks) >75k Downloads Campaign Goal: In 6 weeks drive 75k installs in Nigeria. >1.1M Sends +2M Result: >1.1M Receives Impressions Goal achieved in less than 2 weeks. >100k Shop Views +160k Detail Views
Programmatic
BBM Programmatic Appears in users content feed and is served on ad request request fired every third post Redirect to mweb APP store Specs 300x250 320x50 Static Image HTML (NON MRAID)
BBM Video Auto-plays as soon as the video is rendered on the screen of the user. Clickable video User can click and get relocated to OS app store or mobile website.
Targeting
Targeting options available Age Gender Provincial Location Operating System Network Connection Time of Day
Current Clients
Who has advertised on BBM?
Pricing & Specs
SPECS AND PRICING AD UNIT PRICING SPECS Sponsored Invite and Post R60 CPM R4 CPC 180 x 180 logo 15kb 300 x 250 Image 30kb 480 x 320 Image 60kb 1200 x 627 Image 200kb 40 Characters incl spaces Heading 400 Characters incl spaces Body Copy Video R98 CPM VAST and VPAID content BBM client on Android and ios Max Size: 640x480 Min Size: 300x168 Aspect Ratio : 16:9, 4:3, 1:1 Recommended Codecs: MOV, MP4, FLV Frames per second: 30+ Support for tracking impressions and clicks Programmatic $1.25 CPM $1 CPM 300 x 250 320 x 50 Please Contact us for Bulletin and Stickers specs and pricing
ABOUT SPARK MEDIA Established in 2015, SPARK Media is a result of a fusing between NAB and Habari Media using the legacy platforms and Caxton owned print and digital products in the form of NAB and a cutting edge digital sales agency in the form of Habari Media to create this new media sales powerhouse. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer Insights that Ignite CONTACT DETAILS CPT: +27 21 001 2400 JHB: +27 10 492 8391 DBN: +27 31 716 4412 E: sales@sparkmedia.co.za W: www.habarimedia.com