The future is augmented...and gamified Evgeni Kouris 8th September, Berlin #AugmentYourself #GamifyYourself
50+ years combined experience in tech, games and AR/VR Evgeni Kouris 柯一夫 Co-Founder, CEO Musician. Entrepreneur. Engineer. Consultant. Born in Russia. Started coding early on. Christian Bittler Co-Founder, CPO Serial entrepreneur. Sold several studios. Born in Germany. Created over 100 games. 2
We have two brands working together Inventing new forms of content Augmented reality focus Automating creation of content Saas/PaaS gamification tool 3
Thus, the presentation is split in 2 parts We believe the future of interactive content is augmented reality The Future is Augmented We believe that games will become a standard way of communication on mobile and Gamified! 4
The Future is Augmented 5
We are pioneers in Mobile AR Gaming First AR mobile game hit #1 in +30 countries Mobile AR Game launch in 2014 One of the first mobile AR games globally Featured globally by Apple Several features in 70+ countries Toy Car RC (free) Toy Drive (paid) 6
Search for Toywheel in your App Store Download free Toy Car RC app 8
Launch Toy Car RC and point the camera at this Western World augmented reality target 9
Launch Toy Car RC and point the camera at this Candy Land augmented reality target 10
Open link http://gamewheel.com/pong Now, let s experience Multi-Player Virtual Reality 11
Our cross-platform content engine can turn every 2D casual game into VR in browser Classic 2D Pong Multiplayer #VRPong 12
The future is augmented why? Virtual Reality (VR) Requires hardware Full experience is expensive Isolating experience Difficult to intuitively control Motion sickness Augmented Reality (AR) Works on all mobile devices Relies on standard sensors Natural extension of the real world Stereo-camera for mixed-reality Anyone can use, child-friendly 13
Trigger-based augmentation campaigns are in high demand after Pokémon GO success Real-world Trigger Content e.g. Mini-Game Brand goal e.g. Landing page 14
The future is augmented...and gamified (yourself) #GamifyYourself
People spend most of their time on mobile playing games why not gamifying content? 3 out of 4 mobile users play games >2h average amount of time mobile gamers spend playing games each day +57% increase in daily play time by mobile gamers from 2012-2015 Source: Nielsen 16
Mobile gamers prefer simple games, 1-3 min versions of which are perfectly suited for ads 4% 9% e.g. 11% 31% 45% Casual / social Puzzle / board games Action / strategy / sports MMOs Other +500 MM Downloads in Feb 14 Source: BigFish 76% mobile users prefer playing simple or casual games no manual required, instant action 17
Because creating a game is a complex and expensive process, or is it really? Game Design Artwork Coding Distributing 18
This is why we built Gamewheel Creator E2E programmatic gamification of mobile ads Select Template Edit Content Create Campaign Collect/enrich data Pick one of the gamified templates from 2D mini-games to AR/VR interactions Edit content to your needs by simply uploading graphics and changing settings Embed content into any paid or organic inventory like or app using provided ad/dsp wrappers Use integrated tools to collect leads or game events and enrich existing DMP data 19
Results? Higher engagement, combined with stunning performance at lower costs >10% Average CTR Source: Gamewheel >20 sec Average time on Ad >50% Organic Traffic (in social media) 20
1 In-App Mini-Games Example: Angriest Whopper Game created by Burger King s agency with Gamewheel (I) Goal: Collect >20 Jalapeños in 20 seconds in order to win a coupon New product The Angriest Whopper introduced, mobile app connected to the offline store 17 Watch video: https://youtu.be/zloklns7hac Play game: http://demo.gamewheel.com/cases/bk_aw/ Case study: https://www.gamewheel.com/stories/burger-king/
1 In-App Mini-Games Example: Angriest Whopper Game created by Burger King s agency with Gamewheel (II) Organic engagement Mini-game built with Gamewheel embedded into the start screen of Burger King app. No money spent on paid advertising Stunning 14 days results >7.800.000 Collected Jalapeños >330.000 Game Sessions >135.000 Collected Coupons >40% Average CTR Source: Gamewheel 22
Check out success stores online: http://gamewheel.com/stories 23
Looking forward to chat with you Evgeni Kouris Founder, CEO T + 49 (0) 30 555 780 75 evgeni@gamewheel.com www.gamewheel.com WeChat: kouris Twitter: @ekouris Berlin HQ WeWork @ Sony Center Kemperplatz 1A, Berlin 24