BUNDLE Building an email list is something we should ALL be doing, because cultivating a list of people who are interested enough in what you do, to sign up for your email list is ridiculously powerful. The Female Entrepreneur Association would absolutely not be where it is today had I not focused so much on building my email list. Now, whenever I have a new video or blog to share I can email it to my list and drive thousands of people to my site. When I m hosting a webinar, I can email my list and get thousands of people signed up, when I m doing a launch I can drive thousands of interested people to my sales page to check it out - people who are already excited about it, because they ve got to know me and FEA by being on my mailing list. In fact, when I launched The Members Club back in 2013 I would never have got as many members signed up as I did had it not been for my email list. It s insanely powerful, which is why so many entrepreneurs are focused on building their list. I mean, what would be possible for you if you could email 1,000 or 10,000 or even 50,000 fans about your latest blog post, your latest launch or your latest offer? You would see bigger results. So I asked the amazing Bryan Harris, founder of VideoFruit.com, to come and share some actionable list building strategies for us all to implement. IN THIS BUNDLE YOU LL FIND A 6-PART SERIES FROM BRYAN COVERING THE FOLLOWING: An introduction to advanced list building What you can do with your list The Upside-Down Homepage The List Goal Strategy The Launch Team Formula The Poster Boy Formula The steps that Bryan shares are simple, actionable, powerful and they won t take you long to implement! So get stuck in and see how much you can grow your list by... 2
THE UPSIDE DOWN HOMEPAGE Your website homepage is likely to be the page that gets the most traffic, it s also probably the place people land when they re coming to your site for the first time, which means it s the perfect opportunity to turn your new readers into subscribers however, most people don t think to do this. Massive missed opportunity. A strategy for increasing the conversion rate of your homepage and getting more subscribers is to use the Upside Down Homepage formula. This is where you tell people what you have to offer and then give them a call to action to sign up. The reason why this works so well is because you re not confusing the reader with trying to get them to do a bunch of different things, which is typically what happens on people s homepages. The navigation links are at the top, then there are usually blog posts to read - it makes it hard for people to know where to begin. So, give this strategy a try and see what results it generates for you. Use LeadPages to create your Upside Down Homepage, it s simple to install and you can track the conversions easily. 3
THE 6 SECTIONS TO THE UPSIDE-DOWN HOMEPAGE Part One ABOVE THE FOLD The top of the page is dedicated to one thing: giving your readers what they want. Many websites push this call to action to the sidebar or footer. However, I ve found that by making it the first thing someone sees when they come to your site, it increases the chances of them seeing it and acting on it. HERE ARE SOME GOOD EXAMPLES: http://michaelhyatt.com/welcome/ http://videofruit.com/ https://mixergy.com/welcome/ So what are you going to put at the top of your upside down homepage? Brainstorm some ideas 4
Part Two SOCIAL PROOF The social proof section indicates that you are someone to be trusted, based on the sites you have been featured on and companies you have worked with. What social proof can you include on your page? Make a note 5
Part Three YOUR ROADMAP The roadmap gives your readers a quick glance at the path you are going to walk them down as they get to know you. In this part of my homepage, I cover three main topics that are important to my blog and business: building an audience, creating products and launching products. Brainstorm what you can include in your roadmap for your audience 6
Part Four PILOT STORY The pilot story is the the key to the Upside-Down Homepage. Instead of letting your best content get lost on page 10 of your blog, the pilot story highlights your best content, introduces new readers to you and your site and then gives them a call to action to learn more. (More on that in the next step). What could you include in this section? 7
Part Five CALL TO ACTION The call to action at the end of your pilot story works much like a content upgrade in a normal blog post. It takes your readers by the hands and leads them to the next thing you d like them to do. What call to action can you include? 8
Part Six NAVIGATION This is what makes this home page upside-down. Most websites have their navigation at the very top of the page, but we found moving it to the bottom of the page increased focus and conversions. What navigation links will you include at the bottom of your page? 9
Create your Upside Down Homepage and see what results you get - remember to share them with us. 10
LIST GOAL STRATEGY In order to grow your list you need to be focused on where you re trying to get to, so what s your list building goal? How many subscribers would you like to have on your list by the end of the year? How many subscribers do you need to get per day in order to reach your end of year list building goal? Why do you want these subscribers? Be specific, write out exactly why you want to be able to communicate with these people. What value will you provide them? What change do you hope to make in their lives? What action do you hope to inspire by being able to reach their inbox? FOCUS ON THIS GOAL EVERY SINGLE DAY. 11
Go to https://ifttt.com/ and set up a daily text reminder that comes to your phone that tells you how many email subscribers you want and why you want them - do what you can to stay on track. 12
LAUNCH TEAM STRATEGY If you don t have a list yet or you have a small list, something you can do to grow your list is invite people you know to become subscribers. If you were having a launch party for a new product you d created, you d invite the people you know - you d want to get as many people as possible to come along. You need to do the same thing with your email list - invite the people you know to join you! So, make a list of 100 people you know 13
NEXT... Personally invite these 100 people to join your list. Email them and say something like: Hey name, I m starting a weekly newsletter where I send out {explain topic}. Thought you might dig it. Want in? Best Wishes, Name. (Or something similar, in your own words) If they respond and think it sounds interesting, reply asking what their email address is and voila, you have a new subscriber! Get started with this now - on the next page list out 20 people you can invite to join your list 14
PEOPLE I WILL INVITE TO JOIN MY LIST... Contact Name Have Contact Info? Contacted? Notes Yes No Yes No 15
Reach out to at least one person now and ask! 16
POSTER BOY FORMULA This strategy is all about playing the long game in order to get featured as a case study or poster gal for people with big networks. Bryan explains this in video 6. Here s what you need to do: Write down... 5 products you ve bought 5 blogs you ve read 5 podcasts you ve listened to Map out at least 5 people you could reach out to below Product/Blog/Podcasts etc. Who created it? Why did you love it and what was your big win? 17
Reach out to the owner of each one and share with them a big win you had as a result of what you learned from them. Ask for nothing in return. The goal with this strategy is to be getting in touch with at least one person a week and sharing a win, because the opportunities that can come from it are amazing. People are always looking for case studies and poster gals and if you get featured it could drive a lot of traffic to your site and in turn you could end up getting lots of new subscribers. Who could you reach out to this week and tell them a win you had from their creations? Ultimately, list building is so invaluable, so take the steps in order to attract your tribe and grow your list! We re over in the Facebook group if you have any questions or need any help. 18