Provided by April 2015
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Methodology (1 of 2) This Market report by ystats.com is produced in a holistic approach to provide relevant information about the global online gaming market. This report includes the results of secondary market research: By using various sources we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation. This report covers the online gaming. It takes into account a wide definition of online gaming, including mobile and social gaming. Cross referencing of data was conducted in order to ensure validity and reliability. The report contains a Management Summary, summarizing the main information provided in each chapter. Besides providing information on the specific topic, every chart contains an Action Title, which summarizes the main statement of the chart and a Sub Title, which gives information about the country, the topic, the unit or currency, and the time period the data on the chart refers to. Furthermore, the source of information and its release date are provided on every chart. It is possible that the information included in one chart is derived from several sources. Then, all sources are mentioned on the chart. This report also includes rankings. Within these rankings, it is possible that the total amount adds up to more than 100%. If this is the case, multiple answers were possible, and this is then mentioned in the note of the chart. If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In some cases, the note also contains additional information needed to fully understand the contents of the respective data. When providing information about amounts of money, currency is generally mentioned as stated in the source. When referencing money in the Action Title, the EUR values are also provided in brackets. The conversions are always made using the average currency exchange rate for the respective time period. Should the currency figure be in the future, the average exchange rate of the 12 months prior to the publication was used. This report includes mainly data from the last 12 months. The exact publication dates are mentioned in every chart. 3
Methodology (2 of 2) This report covers the global online gaming market. It takes into account a wide definition of online gaming, including mobile games. The opening chapter of the report is devoted to global development, including revenues and trends. In particular, mobile and social gaming trends were covered. The rest of the report is divided by regions. The regions are presented in the descending order of total gaming revenues. Within each regional chapter, the countries are also covered in the descending order of gaming revenues. Where applicable, the region was also divided by sub-regions. For the leading countries in the region or sub-region, an overview of the market was presented first, summarizing important quantitative and qualitative data and trends. Afterwards, depending on data availability, the following information was presented: breakdown of total gaming revenues, including online and mobile, online/mobile gaming revenues growth, information about online/mobile gamers penetration. For the remaining countries, available relevant information about the online and mobile gaming market development was presented, such as revenues, penetration of online/mobile gamers and devices used to play games. 4
Definitions The following expressions and definitions are used in the Global Online Gaming Market report*: Online Gaming: games played on a PC with Internet connection required. Includes MMOs, social games, casual games and mobile games. Mobile Gaming: refers to games played on a mobile device, such as tablet or smartphone. Social Gaming: online games played via social media platforms. Casual Games: Games played on or downloaded from casual game websites including premium versions of games; excludes social networks. MMO Games: Massive Multiplayer Online Games, often referred to as MMOs and Virtual Worlds Console Games: games played on video game consoles. PC/ Mac Boxed Games: Games on CD or DVD (boxed product) that are installed on a PC, Laptop or Mac before playing. PC/ Mac Downloaded Games: Games that are downloaded and installed on a PC, Laptop or Mac before playing; excludes MMO game downloads and premium casual games from casual game websites. Video Games: Games that are played by manipulating electronic images produced by a software. Free-to-Play Games: also called freemium games, games that are free to enter and play, but require the player to pay a premium for additional content and special features. Pay-to-Play Games: games that require players to pay in order to enter. In-Game Purchases: non-physical items that are purchased by a player to improve a character in game of enhance playing experience, includes virtual goods. ESports: also called competitive gaming, refers to organized multiplayer video game contests. Note: *specific definitions used by sources may differ from these definitions; definitions used by the source are mentioned on the charts, where available 5
Table of Contents (1 of 10) 1. Management Summary 2. Global Breakdown of Total Gaming Revenues, by Segment, in % and in USD billion, in % Year-on-Year Change and Number of Gamers, in millions, 2014e Digital Gaming Revenues, in USD billion, and in % Share on Total Gaming Revenues, 2013 & 2018f Top 10 Countries by PC Online Gamer Penetration on Internet Users, in %, H2 2014 Top 10 PC/MMO Games, by Rank, October 2014 Overview of Mobile Gaming Market, March 2015 Breakdown of Mobile Gaming Revenues, by Smartphone and Tablet, in USD billion, 2013-2015f & 2017f Mobile Gaming Revenues, in USD billion, 2013-2016f Reasons for Mobile Gaming Purchase, in % of Paying Mobile Gamers, by Smartphone and Tablet, 2014e Top 3 Mobile Games, by Revenues, in USD billion, 2014 Top Grossing Mobile Games on Google Play (Android), March 2015, and ios App Store, 2014 Overview of Social Gaming Market, March 2015 Social Gaming Revenues, in USD billion, 2012 & 2019f 3. Asia-Pacific 3.1. Regional Online Gaming Revenues in Asia-Pacific, in USD billion, 2012, 2013 & 2018f Breakdown of Online Gaming Revenues in Asia-Pacific, by Selected Countries, in %, 2013 6
Table of Contents (2 of 10) 3. Asia-Pacific (cont.) 3.2. Asia 3.2.1. China Online Gaming Revenues, in CNY billion, and in % Year-on-Year Change, 2011-2017f Breakdown of Online Gaming Revenues, by Segment, Q1 2014 Mobile Gaming Revenues, in USD billion, 2013, 2014e & 2018f Number of Online Gamers, in millions and in % of Total Internet Users, 2010 2014 Number of Mobile Gamers, in millions and in % of Total Mobile Internet Users, 2010 2014 3.2.2. Japan Breakdown of Online Gaming Revenues, by Device, in % and in JPY billion, 2013 Mobile Gaming Revenues, by Apps and Smartphone Browser Games, in JPY billion, 2012-2014e Social Gaming Revenues, in JPY billion, 2014, 2015f & 2020f 3.2.3. South Korea Breakdown of Total Gaming Revenues, by Segment, in %, 2011-2013 Online Gaming Revenues, in KRW billion, 2011 2013 Mobile Gaming Revenues, in KRW billion, 2011-2013 7
Table of Contents (3 of 10) 3. Asia-Pacific (cont.) 3.2. Asia (cont.) 3.2.4. India Gaming Revenues, by Platform, in INR billion, 2013-2018f Impact of Mobile Gaming on GDP Value, in USD billion, 2013 & 2018f Share of Internet Users who Play Games Online at Least Weekly, by Device, in %, Q1 2014 3.2.5. Thailand Mobile Gaming Revenues, in USD million, 2014-2017f Share of Mobile Gaming Revenues on Total Gaming Revenues, in %, 2014 & 2017f Share of Smartphone Users Playing Games on Smartphones, in %, July 2014 3.2.6. Indonesia Share of Smartphone Users Playing Games on Smartphones, in %, July 2014 3.3. Oceania 3.3.1. Australia Gaming Revenues, by Segment, in AUD million, and in % Year-on-Year Change, 2014 3.3.2. New Zealand Gaming Revenues, by Segment, in NZD million, and in % Year-on-Year Change, 2014 8
Table of Contents (4 of 10) 4. North America 4.1. Regional Breakdown of Digital Gaming Revenues, by Segment, in USD million, and in % Year-on-Year Change, by Country, 2014e 4.2. USA Breakdown of Total Gaming Revenues, by Segment, in USD billion, 2010 2013 Breakdown of Online Games Played Most Often, by Type, in % of Online Gamers, 2013 Breakdown of Digital Gaming Revenues, by Payment Brands Used for Payment, 2014e Mobile Gaming Revenues, in USD billion, 2013-2016f Breakdown of Mobile Gaming Revenues, by In-App Purchases and Downloads, in USD billion, in % Year-on-Year Change and in % Share of Total Mobile Download and In-App Revenues, 2013-2016f Breakdown of Weekly Time Spent on Gaming, by Device, in %, 2011-2013 Breakdown of Mobile Games Played Most Often, by Type, in % of Mobile Gamers, 2013 Breakdown of Mobile App Time Spent, by App Category, incl. Games, in %, June 2014 4.3. Canada Share of Internet Users Who Play Games Online at Least Weekly, by Device, in %, Q1 2014 Per Capita Time Spent Playing Online Games Weekly, in Minutes, and Share of Time Spent Online Weekly, in %, by Individuals Aged 18-24 and Total Adults, 2014 5. Europe 5.1. Regional Share of Individuals in the EU who Play Networked Games with Other Persons Online, in %, by Countries, 2012 & 2014 9
Table of Contents (5 of 10) 5. Europe (cont.) 5.2. Western Europe 5.2.1. Germany Breakdown of the Digital Games and Hardware Revenues, by Segments, in EUR million, 2013&2014 Mobile Gaming Revenues, in EUR million, and in % Year-on-Year Change, 2010-2014e Number of Online and Mobile Gamers, by Platform Type, in millions, H1 2013 & H1 2014 Interactive Activities Carried Out Online, incl. Play with Other Persons, in % of Internet Users, by Age and Gender, Q1 2014 5.2.2. UK Online Gaming Revenues, in GBP million, and in % Year-on-Year Change, 2011-2014 Mobile Gaming Revenues, in GBP million, 2013 & 2014 Breakdown of Gaming Industry Revenues, by Segment, in % and in GBP million, 2014 Share of Online Gamers on Internet Users, by Age Group, in %, 2013 5.2.3. France Breakdown of Gaming Revenues by Segment, in % and in EUR million, 2014 Mobile Gaming Revenues, in EUR million, 2013 & 2014 Breakdown of Gamers, by Playing Exclusively Online, Exclusively Offline and Both Online and Offline, in %, September 2014 Share of Individuals Playing Games Online, in %, September 2014 10
Table of Contents (6 of 10) 5. Europe (cont.) 5.2. Western Europe (cont.) 5.2.4. Spain Total Gaming Revenues, in EUR million, 2013-2017f and Breakdown of Total Video Gaming Revenues, by Physical and Online, in %, 2013 Number of Gamers in millions and in % of Population, by Platform, Q2 2014 5.2.5. Italy Number of Internet Users Who Play or Download Games Online, in thousands and in % of Total Internet Users, by Age and Gender, Q1 2014 Number of Internet Users Who Play Networked Games with Other Persons Online, in thousands and in % of Total Internet Users, by Age and Gender, Q1 2014 5.3. Eastern Europe 5.3.1. Russia Online Gaming Revenues, in RUB billion, 2012, 2013 & 2014e Social Gaming Revenues, in USD million and in % Year-on-Year Change, 2010 2013 Mobile Gaming Revenues, in USD million and in % Year-on-Year Change, 2010 2013 Share of Internet Users who Played or Downloaded Games Online, by Total, Gender and Location, in %, 2013 5.3.2. Turkey Online Activities, incl. Playing Networked Games with Other Persons, in % of Internet Users, Q1 2014 11
Table of Contents (7 of 10) 5. Europe (cont.) 5.3. Eastern Europe (cont.) 5.3.3. Poland Share of Gamers on Internet Users, in %, and Types of Games Played, incl. Online and Mobile, in % of Gamers with Internet Access, April 2014 5.4. Scandinavia 5.4.1. Sub-Regional Breakdown of Gaming Revenues, by Segments, by Countries and Total, in EUR million, 2013 5.4.2. Sweden Share of Individuals Who Used the Internet to Play Networked Games with Other Persons, by Age Group and Gender, in %, Q1 2014 6. Latin America 6.1. Regional Activities Carried Out on Smartphones at Least Weekly, incl. Play Games, in % of Smartphone Users, by Argentina, Brazil and Mexico, March 2014 Breakdown of Digital Gaming Revenues, by Segment, in % and in USD billion, 2014e Breakdown of Digital Gaming Revenues, by Countries, in % and in USD billion, 2014e Products and Services Paid for Online, incl. Gaming/Digital Goods, in % of Online Payment Users, 2014 12
Table of Contents (8 of 10) 6. Latin America (cont.) 6.2. Brazil Online Gaming Revenues, in USD billion, 2014e & 2017f Share of Mobile on Total Online Gaming Revenues, in % and in USD billion, 2014e Breakdown of B2C E-Commerce Transactions, by Product Categories, incl. Toys and Games, in %, 2013 Product and Services Purchased Online, in % of Online Shoppers, incl. Computer Games or Video Games, 2013 Share of Internet Users Who Play Games Online, in %, Compared to Share of Internet Users Who Download Games, in %, 2009-2013 Share of Internet Users Who Play Games Online, in %, Compared to Share of Internet Users Who Download Games, in %, by Location, 2013 Share of Internet Users Who Play Games Online, in %, Compared to Share of Internet Users Who Download Games, in %, by Gender, Age and Income Group, 2013 6.3. Mexico Devices Used to Play Games, in % of Gamers, 2014e Devices Owned and Used Regularly to Connect to the Internet, incl. Game Consoles, in % of Internet Users, 2013 & 2014 Sites and Applications Visited at Least Weekly, incl. Online Games, in % of Internet Users, 2014 Breakdown of Target Audience of Online Games, by Age and Gender, in % of Unique Visitors and in thousands, July 2014 Most Popular Online Games Websites, by Unique Visitors, in thousands and Average Minutes per Visitor, July 2014 Share of Mobile Gamers Downloading Paid Game Applications, in %, and Downloaded Paid Mobile Game Apps, in % of Gamers, 2014e Share of Mobile Gamers Downloading Free Game Applications, in %, and Downloaded Free Mobile Game Apps, in % of Gamers, 2014e 6.4. Argentina Activities Carried out Online, by Frequency, incl. Play Video Games, in % of Individuals, 2013 Devices Used to Play Games, in % of Individuals, 2013 13
Table of Contents (9 of 10) 6. Latin America (cont.) 6.5. Colombia Activities Carried Out Online Daily, incl. Online Games, in % of Internet Users, 2013 6.6. Chile Activities Carried Out Online, incl. Online Games, in % of Internet Users, 2014 7. Middle East 7.1. Regional Breakdown of Frequency of Online Gaming in MENA, in % of Internet Users, April 2014 7.2. Saudi Arabia Share of Individuals Playing Electronic Games on Total Population, in %, and Share of Online Gamers on Individuals Playing Electronic Games, in %, 2013 7.3. UAE Share of Individuals Playing Electronic Games on Total Population, in %, and Share of Online Gamers on Individuals Playing Electronic Games, in %, 2013 7.4. Qatar Activities Carried Out Online, incl. Playing or Downloading Games, in % of Internet Users, 2013 7.5. Oman Activities Carried Out Online, incl. Playing or Downloading Video Games or Computer Games, in % of Internet Users, by Gender, 2013 14
Table of Contents (10 of 10) 7. Middle East (cont.) 7.6. Kuwait Share of Individuals Playing Electronic Games on Total Population, in %, and Share of Online Gamers on Individuals Playing Electronic Games, in %, 2013 7.7. Lebanon Share of Individuals Playing Electronic Games on Total Population, in %, and Share of Online Gamers on Individuals Playing Electronic Games, in %, 2013 7.8. Bahrain Activities Carried Out Online, incl. Playing or Downloading Video Games and Computer Games, in % of Internet Users, 2011 & 2014 7.9. Jordan Share of Individuals Playing Electronic Games on Total Population, in %, and Share of Online Gamers on Individuals Playing Electronic Games, in %, 2013 8. Africa 8.1. Egypt Share of Individuals Playing Electronic Games on Total Population, in %, and Share of Online Gamers on Individuals Playing Electronic Games, in %, 2013 8.2. South Africa Online Gaming Revenues, in ZAR million, 2013 & 2018f Mobile Gaming Revenues, in ZAR million, 2013 & 2018f Products Purchased Online, incl. PC or Console Video Games, in % of Online Shoppers, April 2014 15
Table of Contents 1. Management Summary 16 20 2. Global 21 34 3. Asia-Pacific 35 62 3.1. Regional 35 37 3.2. Asia 38 59 3.2.1. China 38 44 3.2.2. Japan 45 48 3.2.3. South Korea 49 52 3.2.4. India 53 55 3.2.5. Thailand 55 58 3.2.6. Indonesia 59 59 3.3. Oceania 60 62 3.3.1. Australia 60 61 3.3.2. New Zealand 62 62 4. North America 63 75 4.1. Regional 63 64 4.2. USA 65 73 4.3. Canada 74 75 5. Europe 76 109 5.1. Regional 76 78 5.2. Western Europe 79 98 5.2.1. Germany 79 84 5.2.2. UK 85 89 5.2.3. France 90 94 5.2.4. Spain 95 96 5.2.5. Italy 97 98 5.3. Eastern Europe 99-106 5.3.1. Russia 99 104 5.3.2. Turkey 105 105 5.3.3. Poland 106 106 5.4. Scandinavia 107 109 5.4.1. Sub-Regional 107 108 5.4.2. Sweden 109 109 6. Latin America 110 133 6.1. Regional 110 114 6.2. Brazil 115 122 6.3. Mexico 123 129 6.4. Argentina 130 131 6.5. Colombia 132 132 6.6. Chile 133 133 7. Middle East 134 143 7.1. Regional 134 135 7.2. Saudi Arabia 136 136 7.3.. UAE 137 137 7.4. Qatar 138 138 7.5. Oman 139 139 7.6. Kuwait 140 140 7.7. Lebanon 141-141 7.8. Bahrain 142 142 7.9. Jordan 143 143 8. Africa 144 148 8.1. Egypt 144 145 8.2. South Africa 146 148 16
in millions % of Mobile Internet Users There were 248 million mobile gamers in China in 2014, with penetration of 45% on mobile Internet users. China: Number of Mobile Gamers, in millions and in % of Total Mobile Internet Users, 2010-2014 750 100% 600 80% 450 60% 43,1% 44,6% 300 25,8% 30,2% 33,2% 215,4 248,2 40% 150 78,2 107,5 139,4 20% 0 2010 2011 2012 2013 2014 0% Number of Mobile Gamers % of Mobile Internet Users Source: China Internet Network Information Center, February 2015 17
in % of Internet Users More Internet users in Brazil played games online (43%) than downloaded them (27%), but the share of those downloading increased. Brazil: Share of Internet Users Who Play Games Online, in %, Compared to Share of Internet Users Who Download Games, in %, 2009-2013 100% 80% 60% 40% 20% 43% 43% 20% 21% 42% 24% 33% 18% 43% 27% Play Games Online Download Games 0% 2009 2010 2011 2012 2013 Definition: Individuals who have accessed the Internet in the three months prior to the survey and played games over the Internet / downloaded games from the Internet in the previous 12 months Survey: based on a regular survey of households; multiple answers were possible Source: Brazilian Internet Steering Committee, Brazilian Network Information Center, October 2014, 2013, 2012, 2011, 2010 18
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