How to sell MVP 08 NOVEMBRE 2018 Roma Ennio Pirolo, CEO & Co-Founder ennio@ambiensvr.com @santennio
SUMMARY Ciao! Who am I AmbiensVR What we do, why and how Minimum Viable Product Definition, explanation Famous examples And our example also Our experience Selling MVP is a way of life
CIAO! (1/2) WHO I AM Quantity surveyor Computer Engineer Web Developer Videogame Developer Professor CEO
CIAO! (2/2) WHO I AM NOT Rich Serial Entepreneur Expert in GH
Interactive Virtual Reality For Architecture and Design
VIRTUAL REALITY AS A COMMUNICATION TOOL Without VR With VR
HOW TO CREATE AND SHARE CONTENT? Static Content 360 render, no interaction, no problem Dynamic Content Virtual Reality, coding skills needed!
OUR SOLUTION Just focus on your work, we ll do the rest Software: DIY TOOLS People: PRODUCTION SERVICE
DO-IT-YOURSELF TOOLS No need to learn how to code. No need to learn new software. AVR VIEWER STEP 01 STEP 02 STEP 03
PRODUCTION SERVICE Your global team of professional 3D Designers SUBMIT CONTROL LIVE AND SHARE
VIEWER
TARGET Designers Manufacturers Real Estate
INTERNATIONALIZATION
Minimum Viable Product
MVP - Definition A minimum viable product has just those core features sufficient to deploy the product, and no more.
MVP The «computer engineer» approach (1/4) CORE FEATURES SCALABILITY MARKET
MVP The «computer engineer» approach (2/4) Development Market
MVP The «computer engineer» approach (3/4) What if no one wants your product? Development Market
MVP The lean startup approach (1/5) CORE
MVP The lean startup approach (2/5) CORE MARKET
MVP The lean startup approach (3/5) CORE MARKET CORE MARKET
MVP The lean startup approach (4/5) FEAT. X MARKET FEAT. X MARKET SCALABILITY
MVP The lean startup approach (5/5)
EXAMPLES
EXAMPLE 1: AIRBNB Founded: 2007 Core: find low price accomodation MVP: your living room as a bed and breakfast using air mattresses (???) Benefits: actual value proposition changed during time bit.ly/mvp_product
EXAMPLE 2: INSTAGRAM Founded: 2010 Core: share pictures with filters MVP: ios-only app with a few filters, developed by 2 people Benefits: gain immediate feedback from users Fun fact: Android arrived 1.5 years later!
EXAMPLE 3: Uber Founded: 2009 Core: ride sharing app MVP: service used by the founders and their friends, only in SF Benefits: gain immediate feedback from users Fun fact: to start using the service you had to email one of the founders
EXAMPLE 4: Twitter Founded: 2006 Core: send short messages to people MVP: service used by Odeo using SMS to small groups of people Benefits: no features = focus on initial goal Fun fact: Odeo was a podcasting company
EXAMPLE 5: Dropbox «Founded»: 2008 Core: share files easily across computers MVP: a video! Benefits: 75k users interested without writing line of code bit.ly/db_mvp
$21,700 $18,080 $20,500 $17,120 $16,040 $13,040 $15,040 $12,560 $15,040 $12,560 COST OF MVP $25,000 $20,000 $15,000 $10,000 $5,000 $0 Uber Airbnb Amazon Youtube Facebook Android ios bit.ly/mvp_product
OUR EXPERIENCE
AMBIENS VR Now APPS: Android, ios, PC, Mac, Web Modes: VR, 360, AR Training: 1h Files: 15+ file formats Min time to VR: 2 minutes, automatic Interactions: 10
AMBIENS VR The beginning APPS: Android Modes: VR Training: 30h min Files: 1 file format Min time to VR: 100h, manual Interactions: 2
AMBIENS VR First Release (1/7) CORE «Easy to share VR»
AMBIENS VR First Release (2/7) CORE Only mobile «Easy to share VR»
AMBIENS VR First Release (3/7) CORE Only mobile Only Android «Easy to share VR»
AMBIENS VR First Release (4/7) CORE Only mobile Only Android No Automation «Easy to share VR»
AMBIENS VR First Release (5/7) CORE Only mobile Only Android No Automation Market 6 months «Easy to share VR»
AMBIENS VR First Release (6/7) Only Android ios Launch Web support CORE Only mobile Desktop Launch Market
AMBIENS VR First Release (7/7) CORE No Automation WORKSHOPS CANVAS 1.0 Launch Low graphics quality Market
AMBIENS VR Development cycle Low graphics quality CANVAS 1.0 Launch 100 licenses sell CANVAS 2.0 Launch 1 file supported 12 months
HOW TO BUILD AN MVP
HOW TO BUILD AN MVP (1/2) 1. Do your homework 2. Define the audience 3. Define the problem
HOW TO BUILD AN MVP (2/2) 4. Write down a roadmap 5. Keep it quick and easy 6. Listen to feedback
THANK YOU! www.ambiensvr.com Ennio Pirolo, CEO & Co-Founder ennio@ambiensvr.com