Effective Utilization of Patent Information in Japanese global companies

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Effective Utilization of Patent Information in Japanese global companies ATIS (Association of Technical Information Services) Member: IHI Corporation Intellectual property Dept. IP STRATEGY G. ATSUSHI SHIMIZU 208/0/7

Overview of ATIS (Association of Technical Information Services) Established: 98(Started with 8 companies) Number of member entities: about 40 The members are companies which provide technical information services (including Patent information) and mainly subsidiaries of Japanese major companies, and some of the members are the companies division providing the services. Purpose As for the technical information, advancement of ATIS members knowledge and skills, and contribution to Japanese industries evolution through various activities about the technical information services. 2

Parent company and subsidiary for intellectual property job (Intellectual Property Division in Parent Company) Intellectual Property Strategy Intellectual Property Management Patent License Litigation Patent Search Procedure of Patent Application (Subsidiary for Intellectual Property) Patent Search Procedure of Patent Application Copyright IHI Corporation All Rights Reserved. 3

Activities 207 Panel Discussion 4

Purpose of making use of PI data )Patentability Search To confirm the patentability of the invention by investigating prior art. This will reduce useless patent applications. 2)Freedom-to-Operate Search To confirm that own products may not infringe patent rights of other companies. 3)Validity/Invalidity Search To find prior art that can invalidate a patent when finding a patent that obstructs own business or receiving a warning of patent infringement. On the contrary, to confirm the validity of own patent when warning other companies with patent infringement. 4)Patent application technical trends analysis To survey the activities of other companies by investigating patent applications in a given field of business. Copyright IHI Corporation All Rights Reserved. 5

Patent application technical trends analysis General Information Analysis PI data Macro Analysis Market, Regulations ; External environment Key company s Business environment and feature Product features Each company s Technology trend Domestic and foreign patent application trend Main keywords, Classification PI data Micro Analysis Applying own patent classification Detailed analysis(specialty, Core technology) PI data Core Analysis Identification of flagged patents on main products Copyright IHI Corporation All Rights Reserved. 6

Patent application technical Case Study trends analysis ) Rare earth magnet Neodymium magnet is a powerful rare earth magnet invented in Japan. 2) dyson NOTE: These case studies were investigated in 206 and are not up-to-date. Copyright IHI Corporation All Rights Reserved. 7

Neodymium magnet Basic patent expiration Rare earth magnets overcome sales of ferrite Neodymium on the market Number of patent applications China RE embargo against Japan Neodymium magnet invention Number of patent applications by filing year Line graph Column chart 204 203 202 20 200 2009 2008 2007 2006 2005 2004 2003 2002 200 2000 999 998 997 996 995 994 993 992 99 990 989 988 987 986 985 984 983 982 98 980 979 978 977 Year Cumulative count Rare Earth Magnet 8

Legal status of patent applications by filing year Total Most of basic patents and peripheral patents whose peak is 99 are invalid. The number of new patent application is few. The number of valid application will not increase. Others(dead) Granted(alive) Others: Invalid patent due to expiration of duration of right and so on. 995 994 993 992 99 990 989 988 987 986 985 984 983 982 98 980 979 978 977 Under Examination(alive) 20 200 2009 2008 2007 2006 2005 2004 2003 2002 200 2000 999 998 997 996 204 203 202 Rare Earth Magnet Year 9

Top 20 companies with the most number of patent applications Granted Under Exam. Others Rare Earth Magnet Number 0

Top 6 companies patent applications by filing year Rare Earth Magnet Application in progress 204 203 202 20 200 2009 2008 2007 2006 2005 2004 2003 2002 200 2000 999 998 997 996 995 994 993 992 99 990 989 988 987 986 985 984 983 982 98 980 979 978 977 Granted Under Examination Others Increase in recent years Year

Number of patent applications in the world IP offices by filing year (company A) 出願国別件数推移時系列マップ ( 主要 4 社 ) OTHERS PCT Rare Earth Magnet 995 996 997 998 999 2000 200 2002 2003 2004 2005 2006 2007 2008 2009 200 20 202 203 204 205 Year 2

Worldwide Patent Applications by Intenational Patent Classification 出願国 *IPC 件数マトリクスマップ (4 major companies) ( 主要 4 社 ) Company A Company B Rare Earth Magnet 検索式 Company C OTHERS PCT Company D C22C 38* H0F* 磁石 ; インダクタンス ; 変成器 ; それらの磁 C22C 33* 鉄合金の製造 鉄合金, 例. 合金鋼 ( 合金鋳鉄 37/00) C2D* 鉄系金属の物理的構造の改良 ; 鉄系もしくは B22F* 金属質粉の加工 ; 金属質粉からの物品の製造 B30B * 粉体状または可塑状態の材料から特定形状物 C23C* 金属質への被覆 ; 金属材料による材料への被 GB 5* 記録担体の磁化または減磁による記録 ; 磁気 G0R 33* 磁気的変量を測定する計器または装置 H02K* 発電機, 電動機 ( 測定計器 G0; 動電型継 IPC 3

Own classification by manufacturing process (Weighing) Cutting Surface Treatment Ni plating, Resin coating Melting & Casting (Alloy) Heat Treatment (Inspection) Coarse grinding Sintering Magnetizing Fine grinding (Powderization) Molding (in magnetic field) Rare Earth Magnet Copyright IHI Corporation All Rights Reserved. 4

Manufacturing process Applied own classification to valid patents for company A Magnet composition Magnetic material RH diffusion Increase in recent years Others Melting & Casting Powderization Molding expiration Number Sintering Heat treatment Cutting 996 997998 994 995 992 993 990 99 988 989 986 987 984 985 982 983 Surface treatment Magnetizing 203 204 20 202 2009 200 2007 2008 2005 2006 2003 2004 200 2002 999 2000 Increase in recent years Rare Earth Magnet Copyright IHI Corporation All Rights Reserved. Year 5

2) dyson World s first Dyson flagship shop in Omotesanndo 5 minutes walk from this UN University to Tokyo Metro Omotesando station Copyright IHI Corporation All Rights Reserved. 6

Number of patent applications in the world IP offices by dyson 7

Dyson core technologies and products Jet focus Compressor Digital motor Fan Cyclone Copyright IHI Corporation All Rights Reserved. Cleaning robot Vacuum cleaner Suction Suction port port 8 Photo@Flagship shop

The patent application strategy to each country Digital motor Cyclone Compre ssor Jet focus Suction port Flagged patents : the patents applied to products are shown on the Dyson web site. dyson Copyright IHI Corporation All Rights Reserved. Number 9

Interpatent relation 圧縮機 (Citation data used in patent examination) Compressor technology dyson

Extract key issues from official gazettes 備考 2- 備考 の泡グラフ Key issues 3 Photo@Flagship shop 4 5 6 Bearing life 軸受寿命 2 3 2 Adhesion Fixation 接着固定方法 Measures for vibration 振動対策 3 2 2 Dyson compressor parts High Aero performance 空力性能向上 2 Miniaturization 小型化 Short circuit damage prevention 短絡損傷防止 Flagged patent 2 3 3 4 3 5 6 Compressor elements ロータ組立体 Rotor ass y 軸受 Bearing ヒートシンク Heat sink 振動分離取付具 Vibration isolation fixture ディフューザ Diffuser インダクタ Housing ハウジング Inductor 回路組立体 Circuit ass y 2 Copyright IHI Corporation All Rights Reserved.

Identify the compressor technology team by categorizing inventors with the same key issue 発明者等氏名 - 備考 の泡グラフ Key Issues Bearing life 軸受寿命 3 3 2 3 Dyson compressor team s leaders Adhesion Fixation 接着固定方法 3 振動対策 3 3 High Aero performance 空力性能向上 Miniaturization 小型化 2 Short circuit damage prevention 短絡損傷防止 Flagged patent Inventor マークアンドリュー デヴィッドフランツ スティーブングリー ポールエイドリアン ゲーリーキング ピーターリークロ マシュージョンチ モックリッジリチャ ディヴィッドマイケ ナイジェルユアットイオンズディヴィッジェフリーマイケルジェームズホープロバートスタンリードナルドビクターアンドリューチャーロジャーマイケル 22 Copyright IHI Corporation All Rights Reserved.

Conclusion Japanese companies are utilizing the patent information actively for global business strategy. The purposes of using the information are as follows: To recognize the strengths and weaknesses of companies in each country To confirm the affects of Competitors patents in each country To search the co-creating companies from each country

Requests from companies Patent Information data should be recorded and published in a timely manner, completely, without loss. Importance of accurate PI data )Have a major influence on the search results and accurate analysis. 2)Prevent duplicated research, investment and filing. 3)Help make use of invention as technical literature. 24