Food Photos in a Snap: Using Food Photography to Market Your Nutrition Program
Your Presenter Melissa Brunk, RDN School Wellness Consultant with Dairy MAX since 2018 BS in Dietetics from the University of Northern Colorado Former Outpatient Dietitian with Platte Valley Medical Center Former Registered Dietitian with Lifetime Fitness
About Dairy MAX YOUR LOCAL, NON-PROFIT, DAIRY COUNCIL Simply put, we re a connected group of experts in dairy farming, education, health and wellness, and business passionate about the great taste and proven health benefits of dairy, and dedicated to supporting its producers in any way possible.
Food Photos in a Snap: Using Food Photography to Market Your Nutrition Program
Objectives Participants will: Learn the importance of quality food photography in successful marketing of nutrition programs to students, teachers, and parents Discover (and practice) easy techniques to take optimal food photos, including tips for lighting, props and editing Learn where and how to use food photography in their schools and online
BEFORE WE GET STARTED Please install either free app - Adobe Photoshop Fix or Snapseed on your smartphone.
Generational Technology Data Most Popular Social Media/Networking Sites by Teenagers and Young Adults February 2017 Snapchat 79% Facebook 76% Instagram 73% Twitter 40% Most Popular Social Media Apps February 2018 Facebook 164m Instagram 106m Twitter 70m Statista.com
The Power of Visual Marketing Content with relevant images gets 94% more views online VISUALS INCREASE A PERSON S WILLINGNESS TO READ BY People retain 55% more information when paired with an image
The Power of the Internet 90% of USA (all ages) uses internet daily 92% of teens report going online daily including 24% who say they go online almost constantly Nearly 75% of teens have or have access to a smartphone
Telling Your Story QUALITY SERVICE BRANDING THERE IS MAGIC IN TELLING YOUR STORY QUALITY PRODUCTS HEALTH CLAIMS
Reality vs Perception What is the Perception of School Meals?
If It Looks Good, Kids Will Eat It
Target Audiences of Child Nutrition Programs: Students Teachers Principals School Staff Parents District Personnel Vendors Board Members School Community
Visual Marketing in Schools Printed Menu Cafeteria Child Nutrition Story Website Signage Social Media
Visual Marketing In Schools Digital menu boards Website Digital announcements Promotion to parents Health fairs or PTA nights Promotion of nutrition activities Taste tests Parfait parties
Physical Marketing Printed Menus Flyers Clear, simple messages Hunger Solution Nutritious Meals Fuels Learning Events Health Fairs (Community/School) PTA, School Board, SHAC, School Wellness
Marketing on Your Website
Tell Us About Healthy menus More whole grains, fresh fruits & veggies, low fat & non-fat dairy products, etc Fun ways you promote healthy foods Special Holiday Meals Lucky Tray Day Thirsty Thursdays Fruit/veggie of the month Throw Back Thursday Menu Special Sticker Day
Food Photography Phones versus camera Equipment Styling/props Artificial vs natural light Editing Free online photo editors For cameras Apps for your smart phone
2013 2017 Practice, Practice, Practice
Recommended Equipment Digital Camera Point and shoot vs DSLR Canon/Nikon Good investment Smart phone Use the latest version for highest quality photos Camera/Smart phone tripod Photo editing software/app
Samsung Galaxy DSLR + 50mm Lens Using Your Phone vs A Camera
Lighting is Everything Direct Sunlight Indirect Sunlight
Artificial vs Natural Light
Artificial vs Natural Light Camera Flash Natural Light
Styling Props Background boards Linens, plates, etc. World Market Target Crate & Barrel Cheaper items can be bought at flea markets, thrift shops and even Goodwill Silverware Various cups, bowls, vases Seasonal decorations
Stages of Styling
Backgrounds
Composition Rule of Thirds
Angles Overhead Ingredients Adding Ingredients Overhead Angled
Complementary Colors
Editing Websites Picmonkey ($) Pixlr (Free) Instagram (in-app) Canva creating graphics Smartphone Apps VSCO ($) Snapseed (Free) Adobe Photoshop Fix (Free)
Involve your Student Leaders! Empower Student Teams to take the Lead: Fuel Up to Play 60 Leadership Team Student Council Team Art Department Teacher/Students Yearbook Students
Online Marketing Social Media Post new menu items Post Daily and Vary Content Pictures, Infographics Promotions Use Short, Provocative Tweets Blog about your nutrition programs Tweet about specials and events Menus on Facebook with updates Videos of staff training on YouTube Photos of school events on Facebook or Instagram Use popular school meal hashtags
You Can Make A Difference! Don t be nervous to use photography and social media as a tool to grow your business Social media is here to stay Make yourself stand out Have fun!
LIVE SHOOTING OPPORTUNITY Practice Shooting & Editing