INVOLVE White Paper
Plan Involve 1 What is ICoin and IToken 1 Overview of the market 2 Statement of existing problems 7 General principles of Involve 7 Value 8 Technical part and key services 12 Roadmap of the project 14 Token Distribution 14 Expenses distribution 16 Team and advisors 17
INVOLVE Involve is the first crypto platform for mobile apps which engages into relationship all parties of the market of mobile apps: users, developers and investors. Involve is the project inspired by the modern trends such as: growth of mobile market, robotization, crypto economy. What are ICoin and IToken? ICoin (IQO coin) ICoin is the cryptocurrency, which is mined by our gamers according to the Proof-of-Time protocol. The total number of ICoins is limited with 500 000 000 000 IToken ( IQO token) ITokens can be purchased during the Pre-ICO and ICO stages. Then it will be distributed among our investors to support the created platform. The supply of IToken is limited with 3 500 000 000 1
Overview of the market In order to understand the reasons and matters which motivated us to create Involve we need to pay attention to some of the market s statistics and forecasts. Robots and automatization are changing the job market. We are all concerned about robots taking over most of the jobs in near future. We have seen automatized cars and retail stores without human workers. So, the future is already here. There are some of the forecasts and statistics about nowadays situation on the job market presented below. World Bank data has predicted that the proportion of jobs threatened by automation in India is 69 percent, 77 percent in China and as high as 85 percent in Ethiopia, according to World Bank president Jim Yong Kim in 2016. According to the recent studies, people worldwide are likely to lose jobs in next 5-10 years. In the USA 6% jobs will be replaced by robots by 2021. Roughly saying about 20 % of the jobs worldwide will disappear in next 10-20 years. Pic 1 According to Medium "https://medium.com/@jannaq/the-robot-takeover-is-aready-here-5aa55e1d136a " 2
The Bureau of Labor Statistics reports that the number of temporary-help services workers had grown by 50 percent since 2010. Hilton, founded in 1919, has 530 hotels in 78 countries and employs 152,000 people. Airbnb, founded in 2008, has more than 1 million listings in 34,000 cities in 190 countries. It has just 800 employees. Uber has 160,000 independent contractors and just 2,000 employees only 1 of 80 Uber s employees receives full pay and benefits. And what happens to Uber s thousands of contractors when it switches over to using autonomous cars? " 1 We also pay attention to the prospering mobile games industry. It has an ability to evolve as a highly profitable market with highest-profitability indexes. Moreover, it already became a powerful rival to combined PC and console gaming markets in terms of revenues and profits. "The global games market will each $108.9 billion in 2017 with mobile taking 42%. In 2020, mobile gaming will represent just more than half of the total games market. The PC and console game markets will generate $29.4 billion and $33.5 billion in 2017, respectively" according to the recent studies. Right now people spend more than 3 billion hours playing video games weekly according to Jane McGonigal, American game designer and PhD from University of California, Berkeley. Furthermore, that number is getting higher and higher every year. We realize that approximately 40-50% of the time is devoted to mobile games. 1 According to the Medium : ;https://medium.com/@jannaq/the-robot- takeover-is- already-here- 5aa55e1d136a 3
The bigger part of the world is covered by Google Play and App Store. They are the monopolies of the biggest growing market. Those two reached the number of almost billion downloads per year. The number is significant and shows that the industry is booming. Picture 2 https://masterofcode.com/blog/app-store-vs-google-play Picture 3 https://www.ibtimes.co.uk/apple-app-store-growing-by-over-1000-apps-per-day-1504801 As you can see on the graph Apple reached more than thousand submitted apps per day and the number is still growing up. 4
OS Market Shares: 2 According to the data, Android dominates globally and ios takes the second prize. ios has 33.6% market share in the U.S., while Android owns 62.8% of the American market. Android further dominates internationally with almost 85% of the world s smartphone users. The ios owns 13.1% However, situation on the mobile store market is a bit different in China. China stands for more than 30 % of the world s smartphone users and 3/4 of these prefer Android. As a result, Android devices generate most of the revenue of mobile gaming. China has more than 200 android store markets. 2 https://www.statista.com/statistics/276623/number-of- apps-available- in-leading- app-stores/ 5
Top 20 Mobile stores by market share in China: 6
Statement of existing problems Summarizing the thoughts, insights and forecasts which were mentioned above we would like to highlight the following problems: 1. 2. 3. Market of mobile Monopolization of the Weak support of apps gradually market, which leads developers, necessity expands and gener- to inefficiency, high to spend a lot on ates a great amount commissions of marketing. of profits, but users mobile app platforms, do not have a share high expenses on in the pie. advertising. General principles of Involve. The scariest thing is that few countries will provide their citizens with free money to support their needs and sustain living of unemployed. That is why we came up to an idea of Involve platform. The key task of our project is to bring people ability to employ themselves, providing them with the wide range of mobile apps, which will reward users for every second spent in the app. The user is rewarded with coin, mined according to Proof-of-time protocol in our brand-new blockchain. We propose simple and unsophisticated solution, where everyone can contribute and earn according to their efforts. User can become a part- or full-time player-earner. 7
Involve mobile app platform is to be downloaded for free providing with unlimited access for all kind of applications. However, it is developers choice to establish the pricing model. Moreover, mobile developers will gain access to the crowdfunding and community will decide which projects get a chance to raise funds. After all, developers will have an opportunity to cut the marketing costs. Our idea is to create an eco-system, where mobile developers add their mobile apps and all the users become members of the same universe. Every player, after creating a profile, gains access to all the games (or other type of apps) he/she wants to play (or use) for free. Every hour of playing the game (or using the app) will be rewarded with ICoin, which is to be stored in cryptowallet. Value and problems solved for different parties 6.1 For players The key task of our project is to give people the ability to employ themselves, providing them with the wide range of mobile apps, which will reward users for every second spent in the app. The user is rewarded with coin, mined according to Proof-of-time protocol in our brand-new blockchain. 8
6.2 For advertisers When using our platform everyone can advertise what they want without using 3rd parties such as Chartboost, Tapjoy, InMobi or Google AdMob. Those types of mobile advertising companies basically dominate the market. Eliminating the intermediary will continuously, lead to the strengthening and development of mobile advertising. In addition, it will offer new opportunities and push the limits for minor advertisers. 6.3 For developers Why is our platform better than others? Four key advantages of our platform in the view of developers: 1) Ability for indie developers to survive and thrive. Major publishers overwhelm the mobile app market. We are here to stop it. 2) Developers do not need to spend fortunes on marketing in order to promote their apps or games. The platform we present will ease the way of attracting users by reducing costs. The situation at the market is quite frustrating. According to Fiksu, mobile app advertisement agency research, it can take up $200,000 of advertising expenses to push an app into the US top 25 ios app ranks. It is $15,000 cheaper in Canada. In Germany, top app ranking can easily cost $65,000 of advertising expensive; $45,000 in the UK, $30,000 in France, $35,000 in Brazil and $10,000 3 in Thailand. The picture is more inspiring without extra expenses. It costs from $0.53 to $1.24 to attract one unique gamer to your app using traditional mobile store markets. At the same time the cost for the loyal user goes up to $2.5 3 4 http://www.mobyaffiliates.com/blog/how-much- does-it- really-cost- to-promote- your-app/ https://appsamurai.com/6-effective- ways-to- improve-mobile- user-acquisition- costs-cac/ 9
3) Easy to stay independent and public. Raising funds requires involving venture investors. Creation of mini game cost $ 3000 approximately, and for something huge like Angry Birds you are looking at from $120.000 to $250.000. How much does it cost to develop an app: 5 Mini Games $3K to $20K Simple 2D Casual Games $20K to $60K Mid level Mobile Games $60K to $120K High level Mobile Games $120K to $250K 4) Low commissions Major mobile app stores are taking 30% of mobile app revenue, while usage of our platform will require only 10%. Within the platform, developers will be free from continuous distraction by marketing processes, while developing apps. Developers will feel free to expose what they are working on and find the vital support and strong feedback, if needed. Besides, there is a great possibility to increase the profits of developers by reducing their costs. 5 https://www.newgenapps.com/blog/cost-to- develop-mobile- game-development- cost 10
USERS EXCHANGE INVESTORS INVOLVE DEVELOPERS CROUDFUNDING APPLICATIONS Involve's ecosystem is unique as a unicorn, which never existed until we came up with an idea of it. We managed to combine all the best ideas and put it together in one project. Everyone will be involved in our ecosystem from users to Investors. Users can become investors, investors can become users and so on. We managed to find the perfect balance when people can earn playing, investing, hodling or developing. PLAY, EARN, BE INVOLVED. 11
6.4 For IToken holders. Involve platform is designed in a way to make a long run and bring financial stability for every gamer. That is why every single token holder will be rewarded from the platform s revenue. Involve platform will distribute profits for every token holder quarterly and it starts as soon as platform runs. The size of reward will depend on the size of the holder s stake in ITokens. Technical Part and key services Technical part Economy of our platform ICoin will be the in-platform currency. ICoin can be used for trading among gamers. Every single user will be rewarded once a block is mined according to the time he/she spends playing mobile games or using other apps from out platform. The in-app spending of coins will be registered as developers and platform s revenue, which will eventually pile the strong economic base for the ICoin price. Proof-of-time protocol Our ecosystem will enable practically unlimited number of users to mine ICoin on a daily basis, i.e. creating a mining pull, which power will be the number of time currently spending in the apps on our platform. The total supply of ICoin will be limited to 500 billion, that is why mining will face continuously increasing difficulty. This measure will lead to the long-lasting appreciation of ICoin and the time spent in apps of our platform. Ethereum Ethereum tokensale algorithm is used for ICO purposes 12
Key services The platform Our platform will take 10% commission from all games and in-game revenue compared to 30% that developers usually pay to Google Play or App Store. On top of that, we will proceed faster payout compared to 60 days in Google Play and App Store. 6 Marketplace ICoin will be the currency for a virtual marketplace within our mobile platform. This marketplace allows gamers to trade directly with each other using ICoins. Voting service Our platform is based on the principle stating that everyone has equal rights. Occasionally, we will list number of games able for crowdfunding and gamers will choose which they prefer. Games, which need donation, will be posted at crowdfunding section, where everyone can participate and finance developers using our coins. Crowdfund service Gaming investors will receive in-game tokens, which they can then sell to users with significant margin. The process of selling of received tokens will be automatic, investors will only need to decide when to process. 6 https://www.techrepublic.com/blog/software-engineer/app- store-fees- percentages-and- payouts-what-developers- need-to- know/ 13
Roadmap Token Supply during ICO Number of ITokens : Team 55% ICO - 2 300 000 000. Pre-ICO 1 200 000 000 Team - 5 000 000 000 Bounty - 100 000 000 Advisors - 500 000 00 14
Summary of ICO: Total number of tokens for sale Acceptabl e currencie s Price during Pre-ICO investors Price during ICO Minimu m purchas e Maximu m purchase Wallet requiremen ts Target 3 500 000 000 IToken BTC, ETH, USD, EURO 0.005 USD= 1 IToken 0.01 USD=1 IToken 1000 ITokens 10 000 000 ITokens ERC20 So Cap $10 million Hard Cap $ 30 million Total amount of coins for rewarding gamers 500 000 000 000 ICoins Timeline 15
Expense Distribution Legal (0.5%) Involve will use proceeds to lay built a robust, global licensing footprint for its various services wallet, platform, exchange and payment services. Marketing (15 %) Marketing to developers and gamers will be a key aspect of fueling the Involve network, building acceptance of Involve s platform and other services. Product developing (70%) Involve team will be using such fund for developing of platform and Proof-of-time blockchain. Administrative (10%) Covers various administrative and general expenses that will be incurred by Involve Overheads (4.5%) Covers various operational expenses that will be incurred by Involve 16
Team and advisors Mark Farkhutdinov Involve s Co-Founder and CMO. Mark is experienced in marketing. He spent many years working abroad, lived in Russia, Canada, and the USA. He brings a diverse perspective and open-minded attitude to Involve s team. Darvin Farkhutdinov Involve s Co-Founder and CBDO. He is great in finance. His analytical genius is the base for the project. Anna Dushkina Involve s Web Developer and Designer. Anna holds degrees in Programming Science and Web developing & Design from top Canadian Universities. Her enthusiasms and professional skills are necessary in the team. Michail Gunkin Involve s CIO. Michail has background in computer science. He has a proven +10 years working experience for the major firms in various supervising positions. He knows how to build and run the IT department. 17
Cassie Xin Involve s PR and Marketing Manager. Cassie has background in marketing. Her experience in VR industry and fluent English, Cantonese and Mandarin make her the irreplaceable addition to the team. Margarita Dmitrieva Involve s Social Media Marketing Manager. Margarita has background in finance and social media marketing. She brings creative mindset and experience to the project. Rasim Muftiev Phd, Senior Embedded Software & Controls Engineer. Rasim consults Involve s team on various subjects from software to the platform itself. Alexander Tetyushin Senior financial analyst, crypto enthusiast. He has recently been selected to write an education material about blockchain for Mail.ru 18