Telecoms and Tech Week STREAM 1: THE NEW DIGITAL ECONOMY A week of learning about the new digital economy and tech exploration at Google LONDON 2-6 JULY 2018 The Academy a Google space 123 Buckingham Palace Road, London POWERED BY:
SPEED IS THE NEW CURRENCY OF BUSINESS PROGRAMME OVERVIEW - Marc R. Benioff Technology and the economy are inextricably linked. The demand for technological advancements grows ever more, as businesses look for new ways to increase sales, decrease costs and increase customer satisfaction. Over the past decade business models have shifted to adapt to the digital market, some successfully, while others have failed. The global marketplace is fuelled by consumers who are demanding the latest, the best and the fastest. Businesses have to accelerate their business activities by predicting and automating what consumers will need and want at the right times. This comprehensive Mini MBA is aimed at equipping you with a deep understanding of the current digital economy and what the new digital economy will require of organisations in order to maintain their competitive edge. You will learn how to map the full digital landscape for your organisation, ensuring the most efficient outcomes. We will also explore in detail how big data, predictive analytics and cryptocurrencies can be utilised to achieve current objectives and future growth. IS IT FOR YOU? The course is not sector specific, but aimed at professionals anywhere in the world involved in digital transformation, corporate strategy, strategic marketing, product development, leadership development or corporate finance including: Executives and senior management Mid-level managers Technology specialists, engineers & subject matter experts Commercial specialists Strategy specialists Technical Managers Consultants Software, system and network engineers IT Professionals Business Development Managers Emerging talent GET INSPIRED AT GOOGLE S NEWLY OPENED ACADEMY
KEY BENEFITS EXPLORE STRATEGISE IMPLEMENT INNOVATE Explore the landscape of the new digital economy and how this is impacting consumers and businesses. Understand the opportunities and threats for organisations. Develop a digital strategy for your business unit or organisation using key technologies. You will also create a digital map for your organization that will leverage automation to speed up your business activities and communication. Be able to implement new technologies effectively within your organization, while considering how to overcome resistances to change. We will discuss key use cases of organisations and explore why some of those have succeeded while others have failed. You will be confident to initiate and implement innovation within your business, allowing you to thrive in this new competitive digital economy. YOUR COURSE DIRECTOR MANOJ CHIBA Manoj is a management professional with over 13 years of senior management experience. He is currently the principal consultant and data scientist for ATBM Advisory. His passion is driving the triple bottom line through evidence-based decisionmaking utilizing advanced tactics in pricingstrategies, market share analysis and strategic input. Manoj is often featured in the popular press around the use of data. Manoj lectures MBA students and works as a consultant for large corporates, developing their data and digital strategies.
LEARNING OPTIONS BUILD YOUR OWN LEARNING PATH You can choose to attend one or more of the daily digital economy workshops. The workshops are technical in approach, yet integrated and interrelated to each other. Pick any number of one day workshops, or attend all 5 days gain a certified New Digital Economy Mini MBA. 1 DAY WORKSHOPS Select the workshop(s) you are most interested in and join us for one or more days. Choose from 5 practical and intensive workshops presented by an industry expert. OR 1 WEEK CERTIFIED THE NEW DIGITAL ECONOMY MINI MBA Join us for a full week of digital economy workshops. This will earn you a The New Digital Economy Mini MBA certificate and a depth of practical knowledge you can implement in your organisation. OR LEARN ONLINE Prefer to learn online at your own pace? Ask us about the online learning programmes. COURSE FRAMEWORK DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 WORKSHOP NAME / THEME DIGITAL ECONOMY MAPPING THE DIGITAL LANDSCAPE INTRODUCTION TO BIG DATA AS A DRIVER OF COMPETITIVE ADVANTAGE PREDICTIVE ANALYTICS ECONOMICS AND CRYPTOCURRENCIES 09:00 10:30 What is digital and what is the digital economy? Where are we? Where are we going? What is Data? Leveraging big data and predictive analytics for strategy What are cryptocurrencies? BREAK (15 MIN) 10:45 12:30 Digital disruption and emergent business models What to focus on: why and how? Big Data and Business Intelligence Fundamental strategic shifts in a digital and data rich world Understanding the drivers and technology behind cryptocurrencies LUNCH (1 HOUR) 13:30 15:00 Critical elements for Digital Strategies Changes required for competing digitally Big Data Landscape Fundamental strategic shifts in a digital and data rich world Economics of cryptocurrencies BREAK (15 MIN) 15:15 16:45 Building a digital strategy framework Mapping YOUR digital landscape Barriers and challenges New strategic models Economics of cryptocurrencies JOIN FOR ONE DAY: 600 +VAT JOIN FOR THE DISRUPTIVE TECH MINI MBA CERTIFICATE STREAM: 2,750 +VAT OR LEARN ONLINE AT YOUR OWN PACE SELECT TOPICS AVAILABLE ONLINE 499 +VAT Corporate licensing options available for online modules AVAILABLE ONLINE
THE NEW DIGITAL ECONOMY STREAM TOPIC OUTLINE DAY 1 LEADING IN A DIGITAL ECONOMY WHAT IT TAKES TO BE PROFITABLE IN THE NEW ECONOMY Digital is no longer a nice to have, it is the way most businesses are gaining competitive advantage. According to MIT Sloan research, companies that are adapting to a digital world are 26% more profitable than their industry peers. Key workshop outcomes include: Learn how you can be at the cutting edge of digital transformations Explore design thinking and innovation and discuss how we can use them as tools to generate new revenue streams DAY 2 MAPPING THE DIGITAL LANDSCAPE HOW, WHAT AND WHEN TO COMMUNICATE WITH CUSTOMERS In business, your ultimate goal is to communicate your offering and make it irresistible to your target audience. The maze of digital communication is making it harder to track whether we are actually being effective. Key workshop outcomes include: Build a map for your organization of all of your digital touchpoints including their objectives and measures Create the most efficient and effective digital communications strategy DAY 3 INTRODUCTION TO BIG DATA AS A DRIVER OF COMPETITVE ADVANTAGE HARNESS THE POWER OF BIG DATA AND ANALYTICS The rise in data volumes is often an untapped opportunity for organizations. Despite the increase in volume of data, over 65% of organizations globally are struggling to extract value from their data. Key workshop outcomes include: DAY 4 PREDICTIVE ANALYTICS PREDICT BEHAVIOURS, PATTERNS AND TRENDS Building on knowlege gained from the Introduction to Big Data workshop, this module looks at a key next step for many organisations: predictive analytics. Key workshop outcomes include: Learn how data can enable you to serve the right product to the right customer at the right time Explore the techniques used including: data mining, statistics, data modelling, artificial intelligence and machine learning DAY 5 ECONOMICS AND CRYPTOCURRENCIES ECONOMICS OF THE FUTURE Leading business analysts agree: one of the biggest disruptions of the modern era will be Blockchain and cryptocurrencies. Some believe cryptocurrencies will disrupt the economy, while others are saying it will BECOME the economy! Key workshop outcomes include: Learn how cryptocurrencies are part of our economy and will become more important in the future Understand what we can do now to take advantage and be ready for this paradigm shift Develop a deep rooted conceptual understanding of Big Data which will enable you to generate actionable insights Understand how to utilise data as a driver of competitive advantage in the new digital economy
ABOUT TELECOMS & TECH ACADEMY TELECOMS & TECH ACADEMY STRUCTURE Our training programmes are delivered worldwide as part of the training and development plans of many operators, vendors, and service providers. The programmes cover a wide range of competency development requirements. To ensure we meet the training needs of the industry as effectively as possible, we operate three schools: SCHOOL OF TELECOMS & TECH BUSINESS Business training tailored to industry, ranging from intensive 5-day Mini MBAs to specialist technical, leadership and marketing training. OUR TRAINERS We only use trainers and programme directors that satisfy the following three criteria: Experts in their field High level of Industry Experience Expert facilitators and training professionals. All our trainers have undergone a rigorous selection process and are subject to continuous monitoring and evaluation. Each trainer is accredited for specific courses or topic areas. Whether engineers or business experts, all our trainers are required to continue their own development within their specialist areas, and to broaden their Industry view of trends, best practice and technology. This is achieved by our on-going work with high level operators and vendors, and by full exposure to Ovum research and KNect365 s Tech Media & Telecoms (TMT) events. SCHOOL OF ADVANCED COMMUNICATION TECHNOLOGIES Covering a multitude of technologies, these courses range from overviews aimed at nontechnical staff to in-depth engineering training. DISTANCE LEANING Our comprehensive suite of Distance Learning programmes provide an excellent opportunity to expand knowledge and build confidence. WHY CHOOSE IN-HOUSE TRAINING FROM US? Content can be customised to focus on the issues you want work with us to develop the training course to match the exact needs. Unique industry research from Ovum s team of industry leading analysts Expert trainers our team of versatile trainers have the knowledge and experience to deliver a highly effective learning experience The most efficient way to train your staff at the time and location to minimise disruption Flexible delivery options with a range of instructor led, distance learning and virtual classroom formats available you can build a blended solution to maximise training effectiveness over the long term Pre and post course assessment can be included in programmes to measure competencies and check on the required progress. CUSTOMISED IN-HOUSE TRAINING Telecoms & Tech Academy has worked with countless companies to deliver customised training programmes. We take time to understand your requirements, you ll work with our specialist training team to ensure that we deliver your perfect training programme for your business. A customised training programme from Telecoms & Tech Academy ensures you get a course that precisely matches your organisation s needs, presented by a first-rate training organisation, with access to all the latest industry research and analysis.
Telecoms and Tech Week LIMITED SPACES AVAILABLE SIGN UP NOW! +44(0)20 7017 4144 training@telecomsacademy.com www.telecomstechacademy.com Trainer was very experienced. The material that was provided was great and we received some excellent recommendations on how to handle specific situations. SD, MTN I have not seen a teacher with better knowledge & communications skills. CO, SPRINGCELL Excellent presentation, live session and very interactive. Presenter took time to answer questions well. TB, UTS