DECENTRALIZING GAMING ECONOMY WHITEPAPER
D E C E N T R A L I Z I N G T H E G A M I N G E C O N O M Y TABLE OF CONTENTS I. Executive Summary II. What is LIX Crowdfunding Your Game Development Decentralized Open Gaming Economy 2.1. The Gaming Market 2.2. Exchange Wallet 2.3. Protocol 2.4. Specification III. Road Map IV. The Platform 4.1. Time Stamped Assets 4.2. Game Store / Revenue Sharing with Content Producers 4.3. Advertising Platform 4.4. DRM for Game Publishers 4.5. Online Store V. Presale / ICO Marketing Campaign Funds management Escrow Reserve Tokens VI. Coin Information VII. The Business Model VIII. The Team
I. Executive Summary THe LIX crowdfunding platform for games was conceived in early 2016 to provide game developers and gamers a secure, convenient, and decentralized platform and economy. Focused on innovative ideas, the platform will work to help game developers turn their gaming concepts into reality. As avid gamers ourselves, we understand how AAA studios are beginning to lose their monopoly hold on the industry. Independent developers with great gaming concepts and breakthrough ideas are generally held back only due to a lack of funding and support. LIX's main aim will be to democratize the gaming industry by helping independent developers break free from these constraints, thereby ensuring that the gaming industry can reach the diversity and entertainment value expected of the digital future. The game development landscape can be greatly improved by using more transparent methods and by promoting greater community involvement. The LIX crowd-funding platform will work to ensure great visionaries, from the teenager next door to a team of talented independent whizzes, all get the same opportunity to pitch their gaming concepts to the world and get crowd-funded, thereby realizing the dream of publishing their own titles. This platform should greatly democratize and diversify the existing gaming industry. D E C E N T R A L I Z I N G T H E G A M I N G E C O N O M Y
LIX will primarily be a game project crowd-funding platform which will allow game ideas to become a reality fairly and efficiently. LIX will not only provide a faster and more convenient micro-transaction game-currency but will also provide for a full gaming infrastructure and economy to be used by publishers, studios and independent developers alike. Ultimately, with a fully committed LIX community, no longer will a billion dollar budget be required to produce and distribute a game simply ideas. FUND YOUR GAME DEVELOPMENT IN 4 EASY STEPS: Issue a crowdfund token in the LIX platform. Submit design documents. Sell your tokens. Develop your dream game project! LIX wiill fuel the game economy by providing a platform to create and manage game assets which will be registered on a decentralized block-chain. Once registered on the block-chain, users of participating games can trade assets both in-game and through wallet exchange. The global gaming market will reach USD 108.9 billion globally in 2017, with an increasing share being made up of independent and hobbyist developers. Examples of in-game assets that would be traded in the real economy would be gold coins, land & property, weapons, collectibles, and other such items.
!"# $#% %"&"#'($)*+"%!"#$ %&'$'"( Players will be able to trade game assets in a decentralized market and through exchange wallets as the game items themselves will be linked to assets in the blockchain. Unlike some real-economy games where in-game currency cannot be spent outside of the game, LIX will allow this through the implementation of an exchange platform where game currencies and assets can be traded with any players beyond the game environment., - '." /$0*#/ 0$(1"'!!" A quick review of the largest online transactions for game content include a USD 38,000 purchase for a character in DOTA 2 (an online combat game), and a USD 635,000 purchase of a nightclub property in the Entropia Universe. Currently, these game assets are created in-game and then traded through a complex and very unreliable and ad hoc trading system which operate through forums and private chats. This stopgap system is prone to fraud and exploitation, but still is able to achieve an extremely brisk trade in currency, special items, and user accounts. Some games, such as EVE Online, are so multi-faceted and complex that the developers employ full time economists to ensure the game stays in balance. *Note to the casual, non-gaming investor: From a traditional investment perspective, investing in game development assets may feel like investing in vaporware. However, the reality is that there is real money to be made in the creation, maintenance, and sale of game assets, and history has shown games that encourage user-made content have much longer shelf lives in this rapidly moving market.
Players will be able to trade in-game weapons, coins, items, collectibles, custom skins, and other modifications and items in a decentralized market and through exchange wallets. The game items themselves will be assets in the block-chain. They function as standard assets in a block-chain, with a specific value representation in-game as game assets or currency which will be easily traded in the exchange wallet without the need for third party exchange services. LIX aspires to allow players to trade game items beyond the game environment and into reality. This would create an additional revenue stream for every type of content creator participating in the gaming industry. From a technological perspective, LIX is based on the Waves LPOS. - Fixed supply: In-game items or rare collectible items. - Renewable supply: Consumable items like foods and resources. - Fee to issue assets: At launch, 2 LIX coins. - Assets supply: Fixed and unfixed. - Assets data: Hash storage, memo ID, and text data. Operating on a Leased Proof-Of-Stake (LPOS) algorithm, the LIX network will be secured by a distributed network of nodes, as well as user wallets. Due to the unique nature of the network, it will be possible for game developers to issue tokens or assets that also operate on a Proof-of-Stake (POS) basis, to allow for inflationary policies which may be necessary in larger game ecosystems, such as those on the scale of Eve Online or Second Life. Coin name: LIX Coin Ticker: LIX Algo: LPOS Supply: 100,000,000 Full Nodes: 10,000
4.1. TIME-STAMPED ASSETS Block-chain time-stamps for proof of ownership work as a proof of existence and integrity of value. A cryptographic time-stamp proves that data existed at some point in time. This feature is useful in situations ranging from preventing tampering of logs, validating digital signatures, authenticating art, and so on. There have been several attempts at time-stamping digital assets for certificates and other applications, but without a practical use case or wide adoption. Time-stamping game assets is a revolutionary idea. The digital in-game assets that gamers would own would exist as a commodity of value in the block-chain and not in the game environment. This allows for recording of trades between players of digital currency and the changing of proof of ownership of the assets from the date of transaction like any other game marketplace transaction. As long as the private key is held, the owner would have access to their own digital game properties like real ownership of land, game items, and in-game assets. Using Bitcoin s block-chain to time stamp data has evolved far past singlefile uploads that require users to pay a Bitcoin network fee. Fully-featured APIs and platforms like LIX are developer friendly, allowing developers to integrate block-chain time stamps into a wide range of applications to be built on top of them. However, with pay-to-play games, there is a persistent risk that users will find a way to double spend tokens or exploit the system to increase the value of their own account. This is only possible because in many situations, the account value is simply a hard-coded variable subject to manipulation. However, by storing and registering game assets within the block-chain, resources will exist in a finite and unalterable quantity on all nodes, making it impossible for a user to exploit the system.
4.2. GAME THIRD PARTY PAYMENT WITH CONTENT PROVIDERS The current market situation for a developer is for their revenue stream to depends on third party payment gateways like Google Play Payments. A decentralized game token/asset will eliminate the need to rely on complicated payment processors. Developers would only issue their respective game currency assets which would then be openly traded and purchased outside of their gaming platform, just as Bitcoin replaces the need for credit card payments online. By tying together assets with tokens, the transactions are simplified. 4.4. DRM FOR PUBLISHERS Game companies make games for a variety of reasons, but the two greatest of these have always been passion and income. Unfortunately, there are always negative elements in every industry and in the gaming industry, online pirates frequently copy and steal game assets in order to distribute them for free online. To avoid this problem in the LIX ecosystem, the SDKs provided will include a new style of cryptographic DRM to protect in-game assets from piracy and to create more trust in the economy. The system will incorporate blockchain technologies to prevent piracy. This will be a key component in building the LIX trust network. 4.5. ONLINE STORE The game merchandise market will sell gaming merchandise and accessories, including but not limited to: VR sets, gaming keyboards, computer mice etc. The market will accept and actively promote LIX coins. Additionally this will be a launching pad to the LIX game distribution network. This will allow for the trading of digital goods related to the gaming space. This functionality will be implemented at a later stage.
TEAM RESERVE 15% PLATFORM RESERVE 10% BOUNTY 5% SEED FUNDING 1% ICO 69%
ESCROW Funds committed during the ICO will be held in a secure multi-signature wallet and will only be released from the account with 2 out of 3 signatures: Founder Co Founder Investors RESERVE TOKENS 15% of the tokens issued are set aside for the team. VI. COIN INFORMATION LIX Coin: 100,000,000 Algorithm: LPOS VII. THE BUSINESS MODEL Key Partners Content providers and developers which backed the game community as well as the community itself Game Developers Game Publishers Content Creators Media Content Providers Key Activities Publish games compatible with LIX platform Publish LIX Games Game Merchandise Key Resources DRM contents Advertising Revenue In-Game Purchase Service Subscription
Clients Segments Multimedia content providers and any development section Gamers Developers Content Providers VR publishers Revenue Streams The usual way game developers earn revenue are the following Ads in Games Pay to Play Rare Game Item Auctions Subscription Based Games Cost Structure The LIX Project will continue to publish or develop its own games to push the use cases and promote circulation. Average cost structure to develop a typical MMORPG game: Character Design: USD 1200 / character (design/uv/rig/texture) Game Engine: USD 120 to USD 600 / system 3D Objects: USD 70 to USD 120 / object (modeling/uv/texture/optimization) 2D Character Design : USD 65 (design/draw/color) UI: USD 1200 and USD 2400 Animation: USD 70 to USD 120 / animation Sound FX: USD 15 / sound Music: USD 2700 - USD 4800 / track Programming, Level Design, Events, Gameplay: USD 120 / day
`### S S p Co-Founder - CEO - Yogesh Panjabi Yogesh is a global serial IT entrepreneur, having run companies all over the world with a bachelor's in hardware engineering and a master's in systems management. He has been a cryptocurrency analyst and investor since 2014, and is in charge of the main operations for the LIX Platform project. Co-Founder Chief of Marketing - Gaitchs Gangmei Founder of the LIX Platform project, Gaitchs holds a master s degree in sociology, is a sound engineer by profession and a hobbyist game programmer in C#. He holds vast experience working with the Unity game engine and has also been working full time in block chain technology since 2015. Co-Founder CTO - Alessandro Sanino Alessandro hails from Italy and is a master in Golang Cloud Services and cloud security. Alessandro is in charge of all aspects of Technology & Security for the LIX Coin project. He is also a proud open source believer, with a lot of github contributions. Co-Founder - Chief of Community - Adarsh Singh Adarsh is the entrepeneur and visionary behind the ADAM Project. As a graduate in mechanical engineering from the Rajasthan Technical University. He is currently a full time crypto currency trader and began trading in 2014. Thus far his trading results have been phenomenal. He is also the founder of the most successful trading slack on the internet which currently has close to a thousand members. Senior Consultant - Saint Kamei A storied alumni of Hewlett-Packard s Consumer Strategic Center, he has a decade's worth of experience in Business Development. He is currently working as strategy and deployment consultant. Head of Marketing - Miguel Azevedo Miguel started in the digital marketing space in 2011. He also started at Microsoft and then migrated to the fast paced business of mobile performance marketing. In this business he started as an internship and moved up to Product and Design team management launching innovative products and concepts. Lead Graphic Designer - João Vicente Working with mobile performance marketing and multiple app projects since 2012. Obsessed with spacing, fonts, and alignments. No design goes live if it s not pixel perfect. Works fast, finds the problems, offers solutions. Project Manager - Jason Chadwick Studied psychology at University of Stuttgart. Have a 20 year background in insurance industry as a software coach, teaching conflict management classes, later on went to a lower management position that also involves project management for a variety of projects in an operational environment, and content publishing.