Mihi whakatau Haniko Te Kurapa, Pouarahi Toi, Tikanga Māori, Creative New Zealand

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9.30am 10.15am 10.20am REGISTRATION AND COFFEE Mihi whakatau Haniko Te Kurapa, Pouarahi Toi, Tikanga Māori, Creative Welcome & Housekeeping Stephen Wainwright, Chief Executive, Creative Waiata - Whakataka te hau 10.30am Launch : ers and the Arts 2017 10.40am Rt Hon Jacinda Ardern, Minister for Arts, Culture and Heritage, introduced by Michael Moynahan, Chair, Arts Council of Keynote: Roadmap to the future Cath Cardiff, Senior Manager, Arts Development, Creative Stephen Wainwright, Chief Executive, Creative Cath and Stephen will outline key insights from ers and the Arts: attitudes, attendance and participation 2017 and Audience Atlas 2017. They ll also discuss how these findings will help to inform Creative s work. 11.00am MORNING TEA Cable Room 11:30am Breakout sessions: Stream 1 choices 1. Young People and the Arts: collaboration and partnerships cross sector opportunities Cath Cardiff, Senior Manager, Arts Development, Creative Linn Araboglos, Director, Ministry of Youth Development Cath and Linn will discuss in detail the learnings from the New Zealanders and the Arts study for 10-14 year olds and outline the current work of both Creative the Ministry of Youth Development. Hear how future opportunities for collaboration between the arts and youth development sectors can assist in addressing barriers to access; and how to trigger increased arts engagement with our rangatahi. 1

2. Reaching out how to get a better return from supporters Alice Montague, Senior Adviser Capability, Creative Jo Blair, Founder and Director, Brown Bread ers value arts and cultural experiences but the way they reciprocate with philanthropic support is changing. Alice and Jo will unlock the latest data to outline these changes. They will provide practical advice on how to make greater impact to get more support. Topics to be discussed include: What are the trends in people joining, donating and subscribing to arts organisations? Are current models of support, including philanthropy and volunteering, still relevant? What can we do to encourage more support from our increasingly time poor audiences? 3. Māori engagement in the arts Haniko Te Kurapa, Arts Practice Director, Māori, Creative Paula Cuff, Senior Manager, Māori Strategy and Partnerships, Creative Tamati Olsen, Manager, Cultural Wealth Policy Partnership Puni, Te Puni Kōkiri Haniko, Paula and Tamati bring a te ao Māori (Māori worldview) perspective that compares research findings with their experiences of engaging with Māori artists and their communities. Paula and Haniko will share recent insights into what matters for Māori in relation to the arts and the well-beings (social, cultural, environmental, economic) from their recent nationwide Māori engagement hui. Tamati will give advice on engaging with Māori, why it matters, and outline case studies that exemplify and explore these and other fascinating themes in Māori arts engagement. 4. A new phase in digital interaction: latest insights and trends Helen Bartle, Senior Adviser Audience Development and Capability Building, Creative Marek Peszynski, Marketing Manager, Orchestra Wellington Jessica Manis, Chief Executive, MIXT 2

Learn how to curate conversations and engage your target audiences by harnessing the power of digital with new insights from Audience Atlas 2017. You ll also get the chance to find out how Orchestra Wellington and interactive company MIXT offer up the best seat in the house. A visual spectacular, the Virtual Conductor Experience puts the user in command of a 90-piece orchestra performing in front of a live audience. Hear about the technology behind the experience and its potential in arts education and accessibility. 1:00pm LUNCH Cable Room 2:00pm Breakout sessions: Stream 2 choices 1. Arts in the regions: a unique place in the cultural ecology Facilitator: David Pannett, Senior Manager, Planning, Performance and Advocacy Services, Creative Hinu te Hau, General Manager, Creative Northland Nick Dixon, Group Manager, Ara Toi, Dunedin City Council Julie Ireland, Policy Analyst, Palmerston North City Council Drew James, Senior Producer, Tour-makers Tama Waipara, Festival Director, Te Hā 2019 Join speakers from across the motu in this panel discussion that will share insights into effective ways different regions are improving arts access. How can regional arts engagement insights from ers and the Arts 2017 and Audience Atlas 2017 help inform a joint approach to improving arts access, and contribute to the growth of our unique and distinct regional cultural ecosystems? 2. Audience Insight: turning insight into action Helen Bartle, Senior Adviser Audience Development and Capability Building, Creative Elizabeth Caldwell, Director, City Gallery Wellington How do we capture, influence and respond to changing audience expectations in an increasingly competitive arts and culture market? And, importantly, how do we build deeper and more meaningful audience relationships? This breakout will unpack five key stories from Audience Atlas 2017. 3

It ll be myth-busting and support realistic target setting, and the identification of potential markets and partner organisations. City Gallery Wellington will also talk about how they are using the data to put audiences at the heart of everything they do. Get ready to take a deeper dive into the largest survey of its kind in. 3. Pacific arts - untapped cultural capital Makerita Urale, Arts Practice Director, Pasifika, Creative New Zealand Lokapeta Magele-Suamasi, Learning and Outreach Manager, Auckland Art Gallery Are you being left behind? This session provides data and research insights you can t ignore if you want to take advantage of opportunities for expanding your cultural horizons. As well as a wider talanoa on Pasifika arts engagement, you ll hear about Auckland Art Gallery s Pasifika engagement and collaborative programming research project Visible Voices, which shows 60% of their international visitors want to see local culture. This unique project provides tantalising insights that can help your organisation engage with a significant and growing Auckland demographic. 4. Access to the arts: creating arts opportunities for all ers Briar Monro, Arts Practice Director, Community and Youth, Creative Richard Benge, Executive Director, Arts Access Aotearoa Did you know that one in five adults surveyed by ers and the Arts has a disability? More than twenty per cent of these people said they d attend the arts more often if they had better access. But there is so much more to improving access than ramps and large font programmes. You ll hear about key results from Audience Atlas 2017 and how a new wave of innovative programming is increasing audience diversity by making it more relevant for people with disabilities. If you want to learn about tools to help your organisation become more relevant and accessible, this session is for you. 4

3.30pm AFTERNOON TEA Cable Room 4.00pm Urgent Calls how do the arts feel about Aotearoa? We ve heard how ers feel about the arts, so what s our collective reaction? What needs to change, adapt and grow to help the arts flourish in our society? How do we make the conversation bigger? Join in on this conference kōrero to explore the things that matter to the arts sector right now and help develop a shared mandate for action part of our roadmap to the future. 5:15pm 5.30pm 6:30pm Summary & Haere ra Stephen Wainwright, Chief Executive, Creative DRINKS HOSTED BY CREATIVE NEW ZEALAND DRINKS FINISH Waterfront Room 5